PowerPoint Presentation

Brighton Gamification MeetupCool stuff from GWC1525th November 2015by Joshua Wong

Stop me at any time if you have questions by waving your hands.My interpretation might not be totally accurate and are open to editions and corrections. Approach: Starting with my key personal insight from GWC before branching out to as many presentations as I can.Extremely sorry I couldn't squeeze in everyone T.T(edited) I am aware that its quite wordy for a presentation (even if it was for 40 minutes). I was hoping this will be useful for a slide deck and hope the amount of content was a good balance.Things to note for a great presentation!

Introduction : Joshua WongGamification (Public Policy) Researcher @ LSEBusiness Development Associate @ GlobalHRU Singapore, WOW, MUN, many interests

Plot TwistCredits to Andrzej Marczewski

People found Dancification cool..

Pete wanted me to give a presentation about personal reflections + people's presentations.Good idea for anchoring theme A) It's personal to me.B) Pete said I should really do this.C) Its nice to have a thing.

Inspiration!

"As a happiness lesson, nothing could be more straightforward: if you get a chance to dance in a circle, get up out of your chair and do it" (Jennifer Michael Hecht, The Happiness Myth)"Dancer's high : Endorphins + Oxytocin + Vagus Nerve" (Jane McGonigal, Reality is Broken)An Coppens @ GWC14Dance has benefits!

What lessons can we draw from the gurus to motivate people to get this benefit from dance?

Background : Me and my friends often discuss how we can encourage dance, and I found our ideas validated by the gurus wisdom!Wow! Social dancing aka clubbing are forms of gamified movement! (Horst Streck of Dutch Games Association)Understanding principles of gamification can help us to better motivate people to dance socially.Insights!

What is a game? (Bernard Suits)Playing a game is the voluntary attempt to overcome unnecessary obstacles.No one is asking you explicitly to move in such potentially cheesy ways. But...It can be challengingIt is engaging with flowIt is definitely fun if "designed right"To me, thats definitely clubbing!

People are motivated to do things for different reasons. (Yukai Chou of Octalysis)Octalysis: A systematic way to think through different motivations and how to design solutions. Previously uncomprehensive, unclear.

Default sentiment: "I can't dance! I lack coordination." Too much focus on Development and Accomplishment!It crowds out all other motivations!

People are motivated to do things for different reasons. (Yukai Chou of Octalysis)To the Group: "Dance is something special! Happiness hacking!"More Epic Meaning and CallingTo Skilled Dancers, "Dance WITH people, not FOR them. Get people into the circles middle!More Social Influence & RelatednessMore Ownership and Possession

People are motivated to do things for different reasons. (Yukai Chou of Octalysis)To New Dancers: "Dance to EXPRESS, not IMPRESS. Just dance!Less Development and Accomplishment (Dance).More Empowerment of Creativity and Feedback.More Development and Accomplishment (Confidence).

Barely scratched the surface. Go get the book.

Motivational needs changes as skill improves! Gamification Spectrum (Michael Wu of Lithium)Recognise that people change. Nurture their motivations and encourage responsibilities accordingly as seen previously.

P.S Keep an eye out for the recently patented Gamification Spectrum! (Science of Social)

It needs to in order to keep people engaged! (Mikhail Csikszentmihalyi)Make sure people know how to develop themselves. (especially for beginners!)"base-variation" Something simple to fall back on to keep dancing before moving to something complex."musicality Get the feel of the music rather than attempting to copying / coordinating every dance move.

Anchoring Premise for GWC AnalysisBeyond dance, we can thus see gamification is about giving us the frameworks to understand how society is designed (which in turn allows us to improve on it).

Theme 1: There are largely no limits to what we can do in the long run.To gamify something is to shape a fundamental dynamics of human motivation and engagement that underpins all things.To gamify something is to adapt the fundamental dynamics of human motivation and engagement that underpins all things.

Gamification and Sports (Thijs de Vries of the Playful Company)Sports is a Game (Back to Basics) - An often physical, competitive activity involving physical exertion/skill + rules. You can always design a better game! Gamified running? Soccer!Gamified Soccer? Smartball!Aka a "sportier sporty experience".Gamification is not discovering something new, it's a perspective to examine things.

Gamification and the Future (Gabe Zichermann of Gamification Co & Dopamine Inc)Thats why Gamification is here to stay. Our value is no longer a question, it's a given. We are no longer the hot girl on the block. Now we need to normalise and be accepted.(Joshua) We are wife material! Steady lah!We are in a very primitive stage. There are MANY things that we can do.

Gartner Hype Cycle 2015 : Gamification?

Aside: Sight (Eran May-raz and Daniel Lazo)Werbachs Coursera Course. Can you imagine that? We need to!Have standards to reality!We will figure out the how!

Philosophy of Gamification (Roman Rackwitz of EngagingLab)Sense of History + Future Vision.How will gamification leverage its uniqueness to break from the past? Focus on enriching not enslaving people to business objectives.Too much "noise" in the market. There is more to just money making. We need to collectively aspire for the practice to serve a higher purpose.

Future of Gamification (Jeroen Van Mastrigt - Ide of FutureLabs)Why is this new form of new media is being used to do the work of the old. (PBL)Why are we optimising old motivations when we can do more?

Gamifications role in Historical Trends Scaling of large people driven system. Previously, organisations were large-in-personal or small people driven.Homo Economicus vs Homo Ludens. Extrinsic motivation is more costly to people over time. Intrinsic motivation is less or even negatively so. Mastery of the system or feel enslaved by it. (Joshua: Marx s Structural alienation?)

Short Run Enterprise Limitations - Technology (Marigo Raftopoulos of Strategic Games Lab)

"Barriers were primarily with technology. vendor solutions are (not) mature enough yet."Platform capability integration into existing systems. Vendor capability what do the vendors want.System integration - how long is the process?Data analytics Not there yet.P.S Marigo is writing a PHD Enterprise Gamification. 1.3 MILLION minutes of research.

Short Run Consumer Limitations - TechnologyData Science - adapt algorithms and pick up correlations to abstract measures e.g. "likability?Artificial Intelligence recommend actions based on the nuanced and varied reactions on other person? Processing capacity - fit such powerful processing capacity into contact lens? Sensory technology - pick up subtle changes in human beings?

Self Imposed Limitations - Too Much (Bernardo Crespo of Divisadero)Overuse of certain mechanics can jade your average user by oversaturating them with gamified opportunities.Limit users attention and motivation in the future making it harder to engage them where it matters.risk of killing the goose that lays the golden egg.P.S Part of his 7 deadly sins article. Google online. #picP.S. Remember Roman! Moving beyond the hamster wheel model of solely motivation

Self Imposed Limitation Ethics. Sights Wingman App : Give a girl a score?Hacking : Very powerful tech companies.Oppression : Perverse motivations. (e.g Hunger Games)Legal Problems : For the WinP.S. Andrzejs Open Code of Ethics @ Gamification Hub (FB Group)!P.S. GamFed collaborating as well!

Theme 2: We need to be expand our thinking and prepare to be versatile/multi-disciplinary. If this logic connects all things, I must know what force complements it and what fields I can expand this to.

Everyone in their own way can and must dance!It benefits people from all walks of life!The Great (Gamification) Journey (Gabe Zichermann)"No one has attempted to create community that focuses on behaviour change over such a diverse varieties of disciplines and industries."

The Ratatouille Principle (Kevin Werbach)"The most successful new gamification efforts will come from people schooled in "traditional" areas ... who take the lessons ... and apply them to fields they understand and know."

What complementary disciplines have we seen so far?Sports and traditional games (Thijs de Vries)Philosophical / normative (Roman Rackwitz)Economic history (Jeroen Van Mastrigt-Ide)(Soon) Feminism and gender (An Coppens)

Gamification and Art (Chris Solarski)Shape differences (Circle, Triangle, Square)Building up (Pacing, Contemplation)LOADS affect UX (Environment, Framing, Responsiveness)Rule for all engaging games and media: Show don't tell.

P.S. Chris is going to publish/published a book soon!

Gamification and Media StudiesThe Refugee Challenge: Can you break into Fortress Europe? (Guardian Interactive)Understanding that games are just the next engaging form of media. Tablets > Paper > Digital Media > SimulationsMeetup on the 8th Dec in London. NewsGames meetup: UsVsTh3m

Gamification and Physiology Other states of flow (Dancification)Indirect framing of mind (Anna Sort of PlayBenefit Gamification)Aural Psychology (Pete Jenkins of Gamification+ Ltd)More papers from the Health WorkshopP.s. SuperBetter! 1000 > 500 Papers! (Jane McGonigal)

Gamification with Non-Profits 1Spread it everywhere! Solve the unsolvable!By (Philipp Busch and Volker Lichtenthaeler of the GIZ)Hackathon in Addis Ababa, Ethiopia.Champion team was AfriONE, solving tribal problems.Necessity is the mother of invention. Some of the most innovative solutions will come from the places with the least resources. (Jane McGonigal)

Gamification with Non-Profits 2 Recognise the potential it can bring.Evoke (World Bank by Pau Puig Gabarro )Award winning platform. (G4C + WB)Use of local, relatable narratives.Questfulness, actionable, industry demanded knowledge. Real, life changing skills relevant beyond Africa. P.S. Remember Roman! The ultimate goal of gamification is to bring a more fulfilling existence to all!

Gamification with Non-Profits 3Get it recognised! get it adopted!Gamification + Diplomacy? (Joris Beerda of Octalysis/Netherlands Foreign Service)People engagement: Afghanistan, Bangladesh, Burundi, Congo, Cambodia, Laos, Pakistan, Rwanda and Thailand.You can discover more about a person in an hour of play than in a year of conversation. (Plato).

Theme 3: Persuasion = Communication + Empathy Beyond industry specific knowledge, we need to learn how to communicate our niche in general.

Clubbing : Contemporary but misperceived.How do we reframe it?For young, sexy dancers having a wild time?Or something for friends as well as to bring the community together?Like Gamification, need to break negative preconceptions.

The Platinum Rule - Empathy in general (Jose Colunga of Weggu and Carlos Martin of Comarch)Golden Rule "Do to others what you would like them to do to you".Platinum Rule "Do to others what they would like to be done to them".We are different! We are early adopters!(Yukai Chou) We are a bunch of happy gamers that realised, WOW. The worlds actually interested in what we do. Now how do we communicate it?

Empathy to Women (An Coppens of Gamification Nation)Different motivations in general between the genders (Female vs Male)Balance, respect, intuition, listening, empathySucceed, new initiatives, deadlines, truth, goalsActionable: What kind of mechanics resonate? Have mixed test groups.Note: women use more apps than men. Its a normative and business argument to be more inclusive towards women.

Empathy to Enterprises (Alberto Tornero of PwC)Small Company, (lacking) money, brandThey will follow us!Big Company, results / pioneering dreamI will fly alone!Actionable : Set expectations and objectives right, understand risks of partners to build better relations.At the end of the day, its not about mouse startups or elephant corporates, its about people.

Making it relatable (Andrzej Marczewski of Capgemini and Monica Cornetti)Even Ninja Monkeys like to PlayVery user friendly, but a lot of punchy stuff. (e.g. Explaining the history of games / Lusory Attitude)(Werbach) Sounding brilliant at cocktail party. A sense of deep appreciation of ones craft.Totally Awesome TrainingSmall business training exercises + Expanded section of gamification.Show how something people already accepted, and how that can be improved with innovative game elements.

General Presentation / StyleBoth are great speakers and presentation style. (e.g. pauses) Go youtube.Both have swag. (Important for dancers too!)Results: Both of them, together with Yukai Chou, are the top 3 gurus of gamification, invited to conduct 3/8 GWC15 workshops.

Communicating via DataData for Validation(Loyalty 3.0 from Bunchball) (Lord Kelvin)If you cant measure it, you cant improve itData for Contrast(Jurriaan van Rijswijk of Games for Health Europe Foundation)Entertainment Games (100 billion) vs Healthcare (6.5 trillion)Data for Scale(Atul Gupta of eMee) Gamifying a city of 7 MILLION

Themes RoundupWe need to see that eventually all human activities can be "gamified" Its simply improving the motivational/engagement design. Should it be gamified is a different, (normative) question.We see a need to be more multidisciplinary as a result to A) have complimentary skillsets to motivation/engagement design.B) forge new frontiers and enrich all areas of human society.We see that we need to make gamification more relatable and relevant.By being more empathetic to people different from us.By learning to communicate our vision and passions better.

ConclusionGames can give us the ideals and standard to aspire to when redesigning.By observing of games, we are able to better design ways that optimise reality. (Melinda Jacobs of Subatomic).Its just human system design. This is the secret I discovered when I played World of Warcraft. This is why I do what I do.

Thank you all. We have a long, long way to go.