roy rezentes design creative communications · best practices in passive candidate recruiting...

Roy Rezentes Design creative communications

R O Y R E Z E N T E S D E S I G N creative communications 5 3 0 . 3 9 1 . 0 8 8 3 royrezentesdesign.com

R O Y R E Z E N T E S D E S I G N

Roy Rezentes Design specializes in creating visual communication materials that best suits your product, service, or event. Roy employs a Strategy Driven Design framework, which brings clarity to three factors that determine the direction your sales and marketing efforts should take:

Your Brand: Who are you? What do people think and say about you? Everything from what type of content to color to interaction style depends on who you are.

Your Customer Needs: This is the most important factor. Who are your customers? What do they need? Meeting their needs is the key imperative. When you meet or exceed your customers needs and expectations, you have succeeded.

Your Business Goals: What business goals are you trying to achieve with your initiative? Do you want to increase online sales? Do you want to make your customer service better? Do you want to increase enrollment?

By taking the time up front to understand a company’s business and the specific goals of an assignment, more effective design solutions will emerge. Roy’s understanding of how strategic design can influence a company’s success has benefited local, regional and international clients.

Brand

BusinessGoals

Customer Needs


”

C L I E N T S

Baxter HealthcareCapital Claims ServicesCapital Private PatrolCerus Corporation, BVCerus Corporation, USACommercial EnergyCompanion Animal HospitalDos CoyotesEndicott CommunicationsEvent AlchemyFarrellG3 Leadership DevelopmentLinkedIn, UKLinkedIn, USANet Pilot Web SolutionsProlacta BioscienceSacramento HeartSacred EscentualsSceneScapeSutter Health Palo Alto Medical FoundationSutter Health Sacramento Sierra RegionSutter Health UniversityTeam III WheelsThe Safeway FoundationThe Weiss GroupThinOpticsUC Davis ExtensionWolfgang’s Foreign Car Service

“Roy has taken the time to learn our business, so contracting design work through him is efficient and effective. He always lets the communication strategy drive the creative, not vice-versa. Because of this, we can count on Roy to deliver work that will be successful in the mar-ket. We view Roy as an extension of the Mercury News marketing commu-nications department, not just another vendor.

John O’NeillMarketing Communications Supervisor

San Jose Mercury News

T E S T I M O N I A L


R E A L C I T I E S N E T W O R Kdirect mail promotion

Real Cities is a nationwide network

of local and regional newspapers that

provides national media buyers with

a convenient way to purchase local

markets.

This direct mail postcard campaign

enticed media buyers to register

online with Real Cities in hopes of

winning a trip for two to any “real

city”. All registrants received a

custom printed disposable camera –

which highlighted the main benefits

of buying media with Real Cities.


I B E W R E C R U I T M E N T C A M P A I G Nprint campaign

The International Brotherhood of

Electrical Workers (IBEW) is a union

based organization. This series of black

& white newspaper ads were created

to recruit minorities to their electrician

apprenticeship program.

Turn yourself on to a careerin the telecommunicationsand electrical industry.

Start by applying for the Apprenticeshipand Training Programs offered by theInternational Brotherhood of ElectricalWorkers (IBEW), Local 302. Apprenticesreceive paid on-the-job training during theday and attend classes two nights a week.Our apprenticeship programs can put youon a successful career path while providing:

• Paid on-the-job training• Long-term career

opportunities• Excellent healthcare benefitsand retirement plans

Brighten your future, contact us today!

CALL TODAY FOR APPLICATION DETAILS 925.228.2302You must meet the minimum requirments and apply in person with specific documents on either January 7, 14, or 28.

Start your career with

IBEW’s Apprenticeship &

Training Program

The International Brotherhood of Electrical

Workers (IBEW), Local 302 apprentices

receive paid on-the-job training during the

day and attend classes two nights a week.

Our apprenticeship programs can put you

on a successful career path while providing:

• Paid on-the-job training

• Long-term career

opportunities

• Excellent healthcare benefits

and retirement plans

Make the first move and contact us today!

CALL TODAY FOR APPLICATION DETAILS 925.228.2302

You must meet the minimum requirments and apply in person with specific documents on either January 7, 14, or 28.

Power up your career byapplying for our electricalapprenticeship program The International Brotherhood of ElectricalWorkers (IBEW), Local 302 is currentlyaccepting applications for the Apprenticeship& Training Program. The IBEW can get youon the road to success with a training program that includes the latest buildingmethods, technologies and codes. Our apprenticeship programs provide:• Paid on-the-job training• Competitive salaries• Excellent healthcare benefitsand retirement plans

Put yourself on the path to a high-energycareer today!

CALL TODAY FOR APPLICATION DETAILS 925.228.2302You must meet the minimum requirments and apply in person with specific documents on either January 7, 14, or 28.

Become an apprentice

in the telecommunications

& electrical industry

Start by applying for the Apprenticeship

& Training Program offered by the

International Brotherhood of Electrical

Workers (IBEW), Local 302. The IBEW

can get you on the road to success with

an apprenticeship program that provides:

• Paid on-the-job training

• Competitive salaries

• Excellent healthcare benefits

and retirement plans

Call today to get closer to your destination!

CALL TODAY FOR APPLICATION DETAILS 925.228.2302

You must meet the minimum requirments and apply in person with specific documents on either January 7, 14, or 28.


G R A P H X S T A F Fprint advertisement

GraphXStaff is a staffing agency for

creative professionals in Sacramento,

California. This ad was created to

run in the printed program for

the 2006 Addys Competition in

Sacramento. The Addy Awards are

the largest and most comprehensive

creative competition in the industry,

honoring creative excellence in nearly

every area of advertising. The ad is

targeted at creative professionals

(agency owners, creative directors,

HR Managers, etc.) who are

responsible for hiring creative

professionals (art directors, graphic

designers,

production artists, etc.).


S A N J O S E M E R C U R Y N E W S M A R K E T B O O Kprint collateral

This 24-page brochure presents the

demographic data of The Mercury

News’ DMA to potential advertisers.

Slip sheets (not shown) help organize

the range of advertising offerings in

more than 10 specific markets.

The book appropriately reflects the

fast-paced, hi-tech personality of the

paper’s DMA. The flexibility of the

slip sheets allow ad reps to quickly

assemble appropriate market info.


W E L L S F A R G O P F I Z E R P R O M O T I O Nonsite banking promotion

These materials were created to

promote the new onsite banking

services of Wells Fargo at Pfizer.

The look and feel of the pieces were

required to following the corporate

branding standards of Wells Fargo.


C A P I T A L P R I V A T E P A T R O Ltri-fold brochure/mailer

Predominately featuring this start-

up company’s unique, high-profile,

patrol vehicle helped jump-start the

on-street awareness of their single-

vehicle fleet. Custom photography

illustrates the five areas of security

they specialize in.


T H E S A F E W AY F O U N D A T I O N “ A N I G H T U N D E R T H E B I G T O P ”event invitation

The Safeway Foundation was interested

in creating a sense of anticipation and

mystery with the promotional materials

for this event. The black tie dinner gala,

held in a large outdoor tent, featured

“Cirque du Soleil” entertainment to

the delight of a sold out audience that

raised hundreds of thousands of dollars

for charity.


Sign # Description Doc Size Inches (WxH) Scale Final Size Inches (WxH) Material Qty

1.7A Registration Payment (FRONT) 58.5 x 23.25 400% 234 x 93 Fabric Material 1

Registration Payment

21

Dashed line indicates 42” high cabinets against back wall

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T A L E N T C O N N E C Tevent conference

Talent Connect is an annual

conference for talent acquisition

leaders and their teams, produced

by LinkedIn. This event requires

a hefty amount of signage and

supporting materials such as a

program guide, badges, lanyards,

goodie bags, giveaway items, maps,

buttons, the list goes on. Shown

here are a few sign examples and a

goodie bag.

The goal of a project like this is

a cohesive and uniform look to

all elements while incorporating

enough variety to keep things

interesting.

111-114Wednesday Sessions

Room 111/112

Involving Every Employee in Talent Acquisition11:30 am – 12:15 pm

Pulling It All Together: Pfizer’s Global Recruitment Brand Makeover1:30 pm – 2:15 pm

Room 113/114

Turbocharging Your Employee Referral Program11:30 am – 12:15 pm

Social Recruiting for Diversity & Inclusion1:30 pm – 2:15 pm

Balancing Your Portfolio of Social Recruiting Tools2:30 pm – 3:15 pm

Floor Stand KeylineDO NOT PRINT


Treatment A: For hallway recap signs

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Level 3 Sessions at a Glance

318

319

320

311

312

310 313

314

317

316

315309

301302

304305

303

LEVEL 3

Pimp MyProfile

Pimp MyProfile

User Training /inConference

inConference

User Training /inConference

User Training /Breakout /

inConference

User Training /Breakout /inConference


Breakout /inConference


Level 3Lounge

e e

ESCALATORSESCALATORS

LinkedIn Product Showcase

ChargeIn Station

ChargeIn Station

Pimp MyProfile

Pimp MyProfile

Conference Tracks

Relevant to all

USeR

execUtive

SSID: TalentConnect

e Elevators

Restrooms

WednesdaySession Location Time

10 Keys to Success with LinkedIn Talent Pipeline (repeats) 312/317 1:00 pm – 1:45 pm

InMails and the Secrets of Passive Candidate Persuasion (repeats)

310 1:00 pm – 1:45 pm

Leveraging Admin Tools in LinkedIn Recruiter (repeats) 318 1:00 pm – 1:45 pm

Cultivating Your Employer Brand on LinkedIn: 6 Secrets the Best Companies Know (repeats)

319/320 1:00 pm – 1:45 pm

Optimizing Your Jobs on LinkedIn 314/315 1:00 pm – 1:45 pm

10 Keys to Success with LinkedIn Talent Pipeline 312/317 2:00 pm – 2:45 pm

Leveraging Admin Tools in LinkedIn Recruiter 318 2:00 pm – 2:45 pm

Intake to InMail: Introducing Hiring Managers to LinkedIn (repeats)

310 2:00 pm – 2:45 pm

Cultivating Your Employer Brand on LinkedIn: 6 Secrets the Best Companies Know

319/320 2:00 pm – 2:45 pm

Optimizing Your Jobs on LinkedIn 314/315 2:00 pm – 2:45 pm

InMails and the Secrets of Passive Candidate Persuasion 310 3:00 pm – 3:45 pm

Building Your Personal Brand on LinkedIn (repeats) 312/317 3:00 pm – 3:45 pm

Your LinkedIn Career Page: Creating a Unique Experience (repeats)

318 3:00 pm – 3:45 pm

5 Tips to Get Passive Candidates Talking (repeats) 314/315 3:00 pm – 3:45 pm

Talent Pipeline Strategies: Beyond the Basics (repeats) 319/320 3:00 pm – 3:45 pm

Diamonds In the Rough: Next-Level Talent Mining and Search (repeats)

310 4:00 pm – 4:45 pm

30 Minutes to Success: Incorporating Recruiter Into Your Daily Workflow (repeats)

318 4:00 pm – 4:45 pm

Your LinkedIn Career Page: Creating a Unique Experience 311 4:00 pm – 4:45 pm

Intake to InMail: Introducing Hiring Managers to LinkedIn 314/315 4:00 pm – 4:45 pm

Talent Pipeline Strategies: Beyond the Basics 319/320 4:00 pm – 4:45 pm

Recruiter Expert Test (repeats) 312/317 4:00 pm – 4:45 pm

30 Minutes to Success: Incorporating Recruiter Into Your Daily Workflow

318 5:00 pm – 5:45 pm

Diamonds In the Rough: Next-Level Talent Mining and Search

310 5:00 pm – 5:45 pm

Building Your Personal Brand on LinkedIn 314/315 5:00 pm – 5:45 pm

The LinkedIn Jobs Ecosystem 311 5:00 pm – 5:45 pm

Recruiter Expert Test 312/317 5:00 pm – 5:45 pm

5 Tips to Get Passive Candidates Talking 319/320 5:00 pm – 5:45 pm

thursdaySession Location Time

Social Recruiting in International Markets 312/317 11:00 am – 11:45 am

Leading Your Team to Pipelining Success 319/320 11:00 am – 11:45 am

Best Practices in Passive Candidate Recruiting 313/316 11:00 am – 11:45 am

Student Recruiting: Engaging the Next Generation of Top Talent

310 11:00 am – 11:45 am

Building an Internal Team of Talent Scouts 314/315 11:00 am – 11:45 am

High-Impact, Agile Talent Acquisition: Best Practices, Benchmarks and Global Success Stories

319/320 1:15 pm – 2:00 pm

Measuring Success with an Integrated Digital Recruitment Strategy

310 1:15 pm – 2:00 pm

Sales and Marketing for Recruiters: The New Skills You Need to Succeed

313/316 1:15 pm – 2:00 pm

Data-Driven Sourcing 312/317 1:15 pm – 2:00 pm

How to Move From Reactive Recruiting to Proactive, Strategic Business Partner Recruiting

314/315 1:15 pm – 2:00 pm

Three Phases of a Best-in-Class Mobile Recruiting Strategy 310 2:15 pm – 3:00 pm

Recruiting ROI: Turning Traditional Metrics on Their Head 319/320 2:15 pm – 3:00 pm

LinkedIn Sourcing: Building a Solid Foundation with the Boolean Black Belt

313/316 2:15 pm – 3:00 pm

Nurturing Strong Talent Pipelines 312/317 2:15 pm – 3:00 pm

Passive Candidate Recruiting Without the Big Brand 314/315 2:15 pm – 3:00 pm

FridayBuilding an Internal Sourcing Team 312/317 11:30 am – 12:15 pm

The Rise of Internal Hiring and Mobility: A Roundtable Discussion

319/320 11:30 am – 12:15 pm

Managing Your Team: Organizational Structures, Roles and Responsibilities, and Skill Sets

310 11:30 am – 12:15 pm

Advanced LinkedIn Sourcing with the Boolean Black Belt 313/316 11:30 am – 12:15 pm

Employer Branding on a Shoestring 314/315 11:30 am – 12:15 pm

Maximizing Your Organization’s Engagement on LinkedIn 310 12:30 pm – 1:30 pm

Maximizing the Recruiting Power of LinkedIn Groups 312/317 12:30 pm – 1:30 pm

Creating a World Class Candidate Experience 319/320 12:30 pm – 1:30 pm

The Challenges and Opportunities of Veteran and Diversity Hiring

311 12:30 pm – 1:30 pm

Shaping Your Organization’s Social Media Policy 318 12:30 pm – 1:30 pm

Mobile Recruiting: Getting Started and Making it Work 314/315 12:30 pm – 1:30 pm

Measuring Success and Sourcing Outside of LinkedIn 313/316 12:30 pm – 1:30 pm

Recruiting in the Non-Profit Sector 304/305 12:30 pm – 1:30 pm

Increasing Your Talent Acquisition Impact Without Growing Your Team

313/316 1:45 pm – 2:30 pm

Using Employer Branding to Differentiate, Target and Win with Top Talent

319/320 1:45 pm – 2:30 pm

Shifting from Reactive to Proactive Sourcing: Why It Matters, How to Do It

319/320 2:45 pm – 3:30 pm

Moneyball for Talent Acquisition: Using LinkedIn Data to Demonstrate Your Impact

313/316 2:45 pm – 3:30 pm

You’reHereDO NOT PRINT

“You’re Here Dot”with sign face.

Print and apply separately


Treatment B

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SHELF

• pr 12-10-10

9248

QUANTITY:

FINAL SIZE:PRODUCT:METHOD:

SUBSTRATE:COLOR:

ATTACH:

x628.375”w x 79.4375”hC-print luster lam. 1st surface1/8” white sintraBest MatchVelcro

9248 Linkedin kiosk.ai

Linkedin 2010

1/8” white sintrawith C-print

3D1/2” MDF Paintedpms 641c

3D1/4” sign white plex

Linked Logo printed

Holes

View Area35.5”h

21”h

56.5”h

Shelf

9248 Linkedin kiosk.ai

NEW text12-10-10

Sign # Description Material Qty

3.1 LinkedIn Kiosks FRONTS 1/8” White Sintra 8

Doc Size Inches (WxH) Scale Final Size Inches (WxH)

14.1875 x 39.71875 200% 28.375 x 79.4375

Product Showcase

• LinkedIn Recruiter Certification

• LinkedIn Career Pages

• Talent Pool Reports

• CheckIn

• Talent Branding on LinkedIn

• LinkedIn APIs & Plug-ins

35.5”

3.1_Kiosks_FRONT_v2.indd 1 9/25/13 2:47 PM

Connect. Inspire. Transform.

Ikabit. Magbigay ng Inspirasyon. Ibahin ang Anyo.

Conectaţi. Inspira. Transforma.

Knytte Sammen. Inspirere. Transformere.

Conectar. Inspirar. Transformar.

Connecter. Inspirer. Transformer.

Collegare. Ispirare. Trasformare.

Menyambung. Inspirasi. Mengubah.

соединяться. вдохновлять. преобразить.

Verbinden. Inspirieren. Transformieren.

Połączyć. Inspirować. Przekształcać.

Bağlanmak. Esinlemek. Dönüştürmek.

Front & BackGusset Left Gusset Right

Round 5, Option I

PMS124

Insp

ire.

Executive Meetings Check-In


Treatment CDark background

LNK3358_Skinnyboards_Rnd5_TEMPLATE.indd 2 8/7/13 2:52 PM

Co

nnec

t.Breakfast


Treatment C: Dark background w/ theme text

LNK3358_Meterboards_Rnd5_TEMPLATE.indd 3 8/7/13 2:53 PM


D O S C O Y O T E S ’ P O S T E R C O N T E S Tpromotional poster + t-shirt

Created to promote the Dos

Coyotes’ kinda annual, semi-

occasional Poster Contest. The

skull illustration, inspired by

Dia de los Muertos artwork,

incorporates visual elements from

the restaurant’s logo and web site.

T-SHIRT FRONT

skull wraps around to back

T-SHIRT BACK

/MyDosCoyotesASK A CASHIER FORPOSTER MATERIALS

$2,5�

POST CONTEST

JUNE 1

HIGH SCH�L & ADULT DIVISIONS

ENTER BY

O V E R

IN PRIZES

C A L L F O R E N T R I E S

DOS3356_MiniPoster_Color_v1.indd 1 3/12/13 4:56 PM

POSTER


T E A M I I I W H E E L Swebsite

Consumer website. Roy Rezentes

Design provided art direction,

user interface design and detailed

layered .psds to web developer

for implementation. Roy Rezentes

Design handles routine updates.

www.team3wheels.com


S A C R E D E S C E N T U A L Swebsite

Consumer website with e-commerce

functionality. Roy Rezentes Design

provided art direction and editing

for still photography, photo-

illustrations, user interface design

and detailed layered .psds to web

developer for implementation. Roy

Rezentes Design handles routine

updates.

www.sacredescentuals.com


F A R R E L L D E S I G N - B U I L Dwebsite

Farrell Design-Build is a family run

company that’s going vertical with

confidence in the ground improve-

ment/deep foundations industry.

A responsive B2B website which

includes a dynamic Projects and

Case Studies database (with

selection filters). Roy Rezentes

Design provided art direction and

editing for still photography, photo-

illustrations, user interface design

and layered illustrator files to

developer for implementation.

www.farrellinc.com


L O G O Sa selection of corporate & product identities

mcafe_v4.2

and bakery

Mcafeand bakery

and bakery

E A S T B AY A W A R D Sevent identity

The East Bay Awards honor and

celebrate individuals committed

to making East Bay communities

better places to live and work.

The logo is a two-dimensional

interpretation of the trophy that is

presented to the recipients.


M E R C E D C O U N T Y H U M A N S E R V I C E Scorporate identity

Merced County Human Services is

a nationally recognized provider of

indispensable county services including

child welfare, family assistance, adult

& aging and employment & training.

With a combination of crisis assistance

and proactive services they help people

become self-sufficient and productive

members of the community.

The ribbon in the logo encompasses

both an M for Merced, and a heart –

reinforcing one of their key messages:

Every person matters.

BLACK PMS195 PMS130 PMS383PMS5405

H U M A NSERVICES

MERCED COUNTY

H U M A NSERVICES

MERCED COUNTY

HUMAN SERVICESMERCED COUNTY

Families


Child Welfare


Adult & Aging


Employment & Training

H U M A NSERVICES

MERCED COUNTY

Umbrella Logo

Color Palette 2

Departmental Logos

BLACK PMS195 PMS130 PMS383PMS5405

H U M A NSERVICES

MERCED COUNTY

H U M A NSERVICES

MERCED COUNTY


Families


Child Welfare


Adult & Aging


Employment & Training

H U M A NSERVICES

MERCED COUNTY

Umbrella Logo

Color Palette 2

Departmental Logos


V A L I S C O N S T R U C T I O Ncorporate identity system

Valis Construction is a full-service,

design-build company that focuses

on large-scale remodels and custom

home building.

E A S T B AY A W A R D Sevent identity

The East Bay Awards honor and

celebrate individuals committed

to making East Bay communities

better places to live and work.

The logo is a two-dimensional

interpretation of the trophy that is

presented to the recipients.


G 3 L E A D E R S H I P D E V E L O P M E N Tcorporate identity

G3 (pronounced g-cubed) Leadership

Development is a leadership consultancy

company headed up by Gregg Servis,

whose company name is inspired by the

three g’s in his name. The three g’s on

the face of the cube reflect Gregg’s belief

that effective leadership comes from a

leader’s personal experience in three key

areas: the intersection of intellect, belief

and passion.

The cube visual was recommended

to remind people of the proper

pronunciation of the company’s name.

Exponential Growth for Individuals & Organizations


2501 7th AvenueSacramento, CA 95818916.267.4387

[email protected]: g3servis

2501 7th Avenue, Sacramento, CA 95818


Gregg D. Servis, M.Div. Founder

2501 7th Avenue, Sacramento, CA [email protected] • 916.267.4387

Exponential Growth forIndividuals & Organizations

www.g3leadership.com































Roy Rezentes Designcreative communications2990 Calido Court • Cameron Park, California 95682 • phone 530.391.0883 • email [email protected]

roy rezentes design creative communications · best practices in passive candidate recruiting...

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