royal mail advertising mail overview. 2 definition mailings which comprise a largely uniform message...
TRANSCRIPT
Royal Mail Advertising Mail
Overview
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Definition
Mailings which comprise a largely uniform message to all addressees, with the purpose of promoting the sale or use of products or services, or to encourage contribution to, or support of a cause.
Product specification
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Advertising Mail
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Entry criteria• The mailing must be 100% advertising content• A ‘live’ mail piece needs to be posted to the following address together
with a copy of the Online Business Account (OBA) Sales Order within 10 working days from the date of posting Advertising Mail Content Control TeamRoyal MailMezzanine Floor206 Whitechapel RoadLONDONE1 1AA
• The following data criteria must be met for each mailing:1.If you use data from anywhere other than a consent-based file, you must follow a documented procedure for suppressing customer and prospect data against the Mail Preference Service (MPS), including MPS Deceased. Data must be checked during the 30 days or less before the item that uses the data is posted (i.e. enters the pipeline).
A consent based file is defined as a data list where it can be proved that all customers and prospects have consented to receive direct marketing2.Keep and maintain an internal suppression file to ensure that customers and prospects who request to opt out of your mailings are properly logged. Data must be checked during the 30 days or less before the item that uses the data is posted with Royal Mail.3.Ensure all items are fully and accurately addressed and postcoded in accordance with PAF. (You have to meet a minimum of 90% address and postcode match to PAF).
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Sortation options
•Unsortedwith no additional options
•UnsortedMachine-readable ;
Optical Character Reference (OCR),
Mailmark Barcode and Barcode
•SortedLow Sort OCR
Low Sort Barcode
Low Sort Mailmark
High Sort
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Delivery speed• Unsorted options
1st Classdelivery aim of next working day
2nd Classdelivery aim within three working days after posting
• Sorted options1st Classdelivery aim of next working day
2nd Classdelivery aim within two working days after posting
Economy (sorted only)Delivery aim within four working days after posting
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Formats
•Unsortedletter
large letter
•Sortedletter
large letter
parcels
‘shoe-box’ sizes &
‘board game’ sizes
Formats
Max 240mm
Max 165mm
Max 5mmthick
Max 25mmthick
Max 250mm
Max 353mm
Letter Large Letter
Large letter – machine readableMax
245mmMax
10mmthick
Max 345mm
Parcel – ‘Shoebox’
Max 250mm
Max 350mm
Max 120mm
Max weight 2kg
Parcel – ‘Board Game’Max 60mm
Max 350mm
Max 450mm
Max weight 2kg
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Volumes – minimum postingUnsorted (with no additional options)
1000 letters or 250 large letters
Unsorted1000 letters or 250 large letters
Sorted4,000 letters or 1,000 large letters, parcels
Product sortation
The Royal Mail Selection Files
Low Sort: machine-readableSort to 86 selections from Royal mail Selection Files
OCR or Mailmark for letters and large letters
Barcode for letters
High Sort: manual
Sort to 1529 Direct selections or
86 Residue selections from Royal Mail selection files
Minimum items per direct selection 50 letters10 large letters 5 parcels
Sortation criteria – Low Sort
• one level of sortation
• * if trays are to be used then an average number of items across all selections mailed to in that posting must be a minimum of
100 letter or 25 large letters
if this cannot be achieved then bags must be usedSelectionsminimum postcode &
address accuracy level
(inc DPS)
Minimum volume* (trays)
Minimum volume (bags)
OCR 86 90% 100 letters
25 large letters
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Barcode 86 90% 100 letters 1Mailmark
86 90% (recommended) 100 letters
25 large letters
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Sortation criteria – High Sort• Two levels of sortation available• Presentation*:
if trays are to be used then an average number of items across all selections mailed to in that posting must be a minimum of100 letter or 25 large lettersif this cannot be achieved then bags must be used
• Pricing:Minimum of 50 letters required for a ‘Direct’ discountMinimum of 10 large letters required for a ‘Direct’ discountMinimum of 5 parcels required for a ‘Direct’ discount
Selections minimum postcode & address accuracy level
Presentation - Minimum volume* (trays)
Pricing - Minimum no of items
Residue 86
90%
100 letters
25 large letters
1
Direct 1529 100 letters 50 letters
10 large letters
5 parcels
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•Combining separate client’s postings into a single posting
• Single set of direct
selections
• Single set of residue
selections
• Single computer
planning report
• Single line listing
• Consolidator’s Post
Paid Indicia (PPI)
number
• Consolidator’s
account number
Consolidation
Product presentation
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Mailpiece design
• Payment channel
PPI – unsorted options
PPI and stamps - sorted options
• Service indicator
PPI – 1st, 2nd or M - (the service indicator for Economy Mailings)
• Return address
• Standard selection code (SSC)
Optional for High Sort and Low Sort
• Design constraints
OCR. Mailmark and Barcode
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Presentation options - unsorted
Option A
YORK
FACE & BUNDLE SECURELY
BAG & LABEL
Option B
YORK
TRAY & LABEL
FACE CORRECTLY
Option C
IF OVER 10mm THICK, DO NOT
BUNDLE
BAG ALP
YORK
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Presentation options - sorted
Option A
CAGE
FACE & BUNDLE SECURELY
BAG & LABEL
SORT
Option B
CAGE
TRAY & LABEL
FACE CORRECTLY
SORT
Option C Option D
SORT
FACE & BUNDLE
SECURELY
CAGE
SORT
IF OVER 10mm THICK AND MIN OF 200 ITEMS
PER SELECTION, DO NOT BUNDLE
BAG ALP
CAGE
ContainersUnsorted
trays for letters
trays for large letters up to 10mm in thickness
bags or Auto Levelling parcel containers – (ALP)’s for large letters over 10mm
Sortedtrays* or bags for letters
trays* or bags for large letters up to 10mm in thickness
bags or ALPs * * for large letters over 10mm and parcels
parcels, large letters or High Sort letters may be segregated bundles if they meet the minimum requirements
*you need an average of 100 letters or 25 large letters across all selections mailed to, if you cannot meet this then use bags
* * only with pre-agreement
Presentation - summary• Traysmandatory for all machine-readable unsorted postings
not permitted for large letters over 10mm, A3 parcels or parcels
for sorted postings - can only be used if there is an average number of items per selection across all selections being mailed to
100 Letters25 Large LettersIf they cannot meet this requirement then they must use bagsThis criteria will not apply to International
• Bagspermitted for all sorted products
• ALPS machine-readable Large Letters over 10mm thick
• Segregated Bundlespermitted as current including for Low Sort Large Letters, not Low Sort Letters
• Unwrapped permitted as current for High Sort
Payment
Payment
•All PPI indicia remain the same i.e. 1st 2nd and M indicating service speed and including the ‘Delivered by Royal Mail’ logo
•Cheques not permitted and will only be allowed for Business Mail with no additional options.
•Meters no longer permitted for any of the sorted product options
•Stamps still permitted & P3484 must be used
•Volume Related Discounts will now be allowed on some Residue sort products
Payment indicia
Discounts• Machine-readability
letters & large lettersSorted options and non-sorted options
• SortationDirects & Residues
• Volume Related DiscountsLow SortDirects & Residues – High Sortunsorted
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IN SUMMARY…….
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• Options availableAdvertising Mail with no optionsAdvertising Mail with sortation Advertising Mail with machine-readable options
• Formatsletterslarge lettersparcels
• Machine readabilityletters – OCR, Mailmark and Barcodelarge letters – OCR and Mailmark
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Royal Mail Support
Account handler
Product literature
User Guide
Royal Mail Technical helpline 0207 371 6957
Technical Consultant - Mark Pearce 07801 777 503
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Questions?