royal palm
TRANSCRIPT
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Uma!r AhmedPRESENTER
SCENAR!O
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CONTENTCOMPANY INTRODUCT!ON
V!S!ON & M!SS!ON
STRATEGY
COMPANY AUD!T (PEST – F!VE FORCES – SWOT ANALYS!S)
GAP ANALYS!S
FAVOR!TE SESS!ON
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COMPANY??!!
•RETREAT !N THE HEART OF C!TY - 140 acres
•CREATED FOR THOSE WHO LOOK EXCELLENCE !N SERV!CES
•LOCATED ON SITE OF PRGC (PAK!STAN RA!LWAY GOLF CLUB)
•COMPLETELY REMODELED & LANDSCAPED
•W!DELY REGARDED AS SUBCONT!NENT’S BEST GOLF COURSES
•!TS ARR!VAL SET A NEW BENCHMARK FOR !NDUSTRY
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V!S!ON
A day and night golfing paradise for its members and guest~ a place to enjoy, rest, relax, unwind, entertain and conduct business in the true spirit of a golf and country club.
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M!SS!ON• To be the best golf and country club in the
region, providing a wide range of golf and recreational facilities for its members, corporate clients and guests.
• To cultivate, train and promote a high degree of staff commitment; fostering a corporate culture of service excellence.
• To constantly look into ways to add value to the Club’s membership.
• To be innovative in providing facilities and services.
• To provide a conducive environment with ample opportunities and convenient facilities for members to meet, interact and conduct business.
• To be warm and friendly in our approach and services.
• To promote the green plan and healthy-living lifestyle.
• To achieve a “symbiotic relationship” between the Club and the environment for the benefit of both.
• To give members more enriching experiences and benefits through better use of the golf course and all facilities at the Club.
• To be a dynamic Club that pulsates throughout its opening hours, both day and night.
• To have at least one reciprocal club in each of the major cities in the Asia Pacific region.
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STRATEGYSMART OBJECT!VES
SOFT SELL
MARKET LEADERSH!P
POS!T!ON!NG
CORPORATE OBJECTIVES
DEPARTMENTAL OBJECTIVES
OPERATIONAL OBJECTIVES
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STAKEHOLDERSBY THE PEOPLE; FOR THE PEOPLEEX!ST TO SAT!SFY !TS STAKEHOLDERSOPERAT!ON !S AS !MPORTANT AS OTHERS
PR!OR!T!ZES AS PER !NFLUENCED!SPERSEMENT OF !NFO
Wateen – Mainland Husnain Pakistan LimitedLESCO – WASA – Sui Northern Gas
KEEP SATISFIED
MANAGE CLOSELY
MONITOR (MINMUM
EFFORT)KEEP
INFORMEDLOW
P
OW
ER
HIG
H
LOW INTEREST HIGH
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•POL!T!CAL-LEGAL
•ECONOM!ES
•SOC!O-CULTURAL
•TECHNOLOG!CAL
PEST ANALYS!S
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F!VE FORCES
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STRENGTHS
Pet place for all Major events
Loyal customers
Royal Palm's brand recognition
Plays monoply due to only club
Largest Golf course nation wideSWOT ANALYS!S
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GAP ANALYS!S
MARKET DEVELOPMENT
PRODUCT DEVELOPMENT
RPGCC
GAP F!LLED BY STRATEG!ES
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OPEN FOR QUEST ONS!