royalton punta cana
TRANSCRIPT
b r a n d j a c k i n g
the act of stealing direct
bookings from a hotel by
online travel agents
(OTAs) advertising for
hotel brand
B O O K I N G B O O S T . U S
n e g a t i v ee f f e c t s o f
b r a n d j a c k i n g
OTA's stealing your direct
bookings
Two outcomes
"Best" case: hefty commission
Worst case: Booking lost to
competitor
Unhappier customers
expecting something OTA
promised
B O O K I N G B O O S T . U S
c o u n t e r i n g b r a n d j a c k i n g
Making sure your site is first
thing customer sees
Ranking first in Google
organically (SEO)
great option but no
control and getting harder
Advertising on Google & other
search engines
B O O K I N G B O O S T . U S
y o u r s u c c e s si s o u r
s u c c e s s !
We pay for all ad costs ourselves
Online & phone bookings trackedon backend
We send you a report the monthafter stay has been consumed
Cancellations are Booking Boost'sresponsibility
B O O K I N G B O O S T . U S
b e n e f i t s
Easier for your customer to find you
More direct bookings, fewer lost tocompetitors
Happier customers = better reviews
ZERO risk or upfront cost to you
Save $$$$ on OTA fees every month
Don't divert cash or time resources
B O O K I N G B O O S T . U S