7/28/2019 RRD Shopper Marketing Integration Model

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Collaborative Partnershi s Business Solutions Leadershi - Breakthrou h ResultsRDD ASSOCIATES Perishables Expertly Merchandised

SUPERMARKET PARTNERS

Clear Shopper

Strategy,Objectives

and Metrics

Budgeted ShopperMarketing

and Brand FundingUnderstands Role of

Shopper Insights

Receptive toInnovative

ShopperMarketing Solutions

1 2 3 4

1 2 3A 3B 4

CPG CLIENT (VENDOR) PARTNERS

RDD ASSOCIATES SHOPPER MARKETING CAPABILITIES

Efficient Structureto SupportShopper Marketing

1

Clear roles andresponsibilities

within RDD

Activation of Resource Teamto Support Retailers &

Clients Programs

Strategic Client &CustomerTargeting

leveraging RDDsMarket Posture

Post ProgramAnalyses to Gain

Insights & SustainPartnerships

Best-in-Class Activation of Impactful Shopper & Customer Marketing Initiatives Require:Alignment of RDD Shopper Marketing Resources with Retailer & Client Agendas

Basic Fundamental Standard Emerging PremierInternalStructureSupportingShopper

Marketing

Receptivityto ShopperMarketing

Seeking

SynergisticSolutions

Loyalty Card -

Shopper DataCollection and

Utilities

1A 1B 2 3 4 5

ActionableShopper

Segmentation

Robust

EngagementVehicles &Technologies