rss: communication, for the enterprise

RSS: Communication

for the Enterprise

Greg Reinacker

CTO

NewsGator Technologies, Inc.

Interop 2008 – April 2008

What Is RSS?

Really Simple Syndication

XML format for publishing content updates

Before RSS

You go to the

sites & blogs

After RSS

The sites &

blogs come to

you

RSS Applications

• My Yahoo!

• Google Reader

• NewsGator Online

• Bloglines

• FeedDemon

• NetNewsWire

• NewsGator Enterprise Server

What Is RSS?

RSS is plumbing.

RSS for Individuals

• publisher adoption: 8.5/10

• application integration: 6/10

• end-user awareness: 3/10

• end-user adoption: 6/10

• ease of use: 3.5/10 to 7/10

Moderately successful:

RSS for Individuals

The future is undeniably bright.

RSS for the Enterprise

It’s about communication and collaboration.

Enterprise 2.0


It’s about communication and collaboration.

Enterprise 2.0

And socialization.


BUT:

You can no longer bring the users to the content.

You must bring the content to the users. Wherever

they are.

Enterprise 2.0


RSS is like an electrical grid, moving information

between applications and users, forming the

foundation of Enterprise 2.0 systems.

Enterprise 2.0


RSS Enabled = Chaos?

Desktops

Social Media

Email Servers

Mobile

Legacy Apps

PortalsWeb

CMS & DMS

Customers

Employees


Enterprise RSS infrastructure is the best way to

take advantage of this.

RSS is like an electrical grid, moving information

between applications and users, forming the

foundation of Enterprise 2.0 systems.

Enterprise 2.0


Use cases range from simple to complex.

Enterprise use cases

• Replace email notifications

• IT alerts

• HR messages

• the list goes on...

• Business alerts

Use Case – Fortune 50 Financial Services Company -

Fraud Alerts

SHAREPOINTNEWSGATORENTERPRISE SERVER

70,000+ users in 5000+ locations

fraud alert

Business Value1. Decrease in

fraud incidents and expenses

2. Lower maintenance and support costs


• Aggregation / distribution and republishing

Use Case - Fortune 100 Insurance Provider - Field Agent

Communications

External Content Internal ContentAdmin Enterprise Apps

NGES

Reader Email Search

results

Mobile Web

CMS

Agent

portals

90,000 employees70,000 field agents

Business Value1. Lowered costs by

$250K per mailing2. Timely & accurate

delivery of information


• Collaboration (blogs, wikis, etc)

• Business process integration

• Portal enhancement


Integration with existing applications, and multiple

devices, is key.


Really.

Integration with existing applications, and multiple

devices, is key.


Social applications are only as good as the

connections they facilitate.

They too rely on the “electrical grid.”


Content I publish, consume, and interact with says

something about me.


No one has time to read everything; finding

relevant content is important.

To help with this, systems can track interactions

between users, other users, and content.


No one has time to read everything; finding

relevant content is important.

To help with this, systems can track interactions

between users, other users, and content.

implicit


Give everyone an aha! moment.


“There is no need to do an ROI on this technology

because in two years, all of your companies will be

using it.”

- David Boloker, CTO, IBM

October, 2007


If you could be a social technology, which would

you be?

"RSS/XML. Nobody would know who I am or what

my initials mean, but I make everything work

together. I’d be the foundation of mash-ups, social

applications, and widgets. Without me, the social

Web would grind to a halt.”

Charlene Li, Vice President & Principal Analyst

Forrester Research

RSS in the Enterprise

RSS will be wildly successful in the enterprise.

RSS in the Enterprise

Greg Reinacker

CTO, NewsGator

Email/Live: [email protected]

Phone: 303.552.3902

Back-Up Slides

And Importance/Use Of RSS Is Growing...

“Among current users of Web 2.0 technologies, RSS and

podcasting show the highest average business value.”G. Oliver Young, Forrester, April 2008

RSS OverviewExternal

Web sites

Blogs

News

…

Data Management

& Enhancement

� Administration

� Users

� Subscriptions

� Collaboration

� Synchronization

� Search

� Relevance

� Filtering/Archiving

� Editorial Control

Output

Mobile:

Blackberry, Windows,

Java, Voice, iPhone

Desktop:

Browser, FeedDemon

NetNewsWire

Email:

NewsGator Inbox, Lotus

Notes, Exchange, POP3

Alert / IM:

Notifier, Sametime,

Yahoo IM, SMTP

Widgets:

SharePoint, Video Buzz,

Headlines, Text Buzz

APIs:

SOAP, REST

FeedbackRead / unread,

tags, attention data

Content

Services

Retrieval

Parsing

Security

Indexing

Internal

Wikis

ERP

Intranet

CMS

Blogs

Database

…

Content Connectivity – Reaching Out

Team updates

are sent to

desktop notifier,

a type of RSS

reader

Connecting People and Content

Weblog Growth

How Are Companies Using

It?• Companies are using RSS to:

– Increase productivity as information is brought directly to

knowledge workers

– Drive portal utilization through personalized and constantly updated

content

– Improve retention and response rates to internal communications

– Reduce information overload by moving information away from the

e-mail inbox

– Improve employee collaboration and knowledge sharing

– Lower bandwidth usage and IT support costs

– Reduce security risks

Content Connectivity – Bringing Content In

Content from

disparate sites

is handpicked to

populate news

“widget”