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NWNA September, 2010 Kim Jeffery, CEO Nestlé Waters North America

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Page 1: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

NWNA

September, 2010

Kim Jeffery, CEO Nestlé Waters North America

Page 2: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

Disclaimer

This presentation contains forward looking statements which reflect Management’s current views and estimates. The forward looking statement involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments.

Page 3: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

Executive Summary

• NWNA has performed well historically and continues to do well

• The category is price deflationary and challenging

• Environmental noise is still there but having limited impact on NWNA

• Bottled Water is the most attractive growth segment of US beverages

Page 4: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

Companies Liters (Bn)

1 Coca-Cola Company 31.0

2 PepsiCo, Inc. 26.0

3 NWNA 10.5

4 Dr. Pepper Snapple 9.6

5 Niagara 2.7

Others 142.9

Total 222.7

3rd Largest U.S.A Non-Alcoholic Beverage Business

2009 FY All Beverages Manufacturer Ranking

Source: Beverage Marketing

Page 5: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

#1 Bottled Water Company

2009 BW Share by Key Manufacturer

Source: Beverage Marketing

(Private Label)

Page 6: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

20%

25%

30%

35%

40%

45%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010P

BW Share

PET Share

Sales ($M) 1.7 2.1 2.4 2.6 2.9 3.4 3.8 4.3 4.2 4.1 4.1

Low-pricing

Distribution push

in Club, Walmart,

West & Midwest

Buy CSD, Get Dasani Free

Deep pricing in

Supermarket & Pharmacy

Double down pricing

NWNA US All Outlet

Volume Share

Source: Beverage Marketing

NWNA Has Overcome Many Challenges

Deep pricing and

expanded distribution

Private Label

Page 7: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

Share Growth Dependent On Competitive Price

$4.09

$6.15

$3.50

$4.50

$5.50

$6.50

2001

2002

2003

2004

2005

2006

2007

2008

2009

Q1 2010

Q2 2010

$3.93

$5.48

$3.00

$4.00

$5.00

$6.00

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010P

25%

30%

35%

40%

45%

PET Wholesale Dollars per 12L Case

All Outlets

Source: Beverage Marketing

NWNA PET All Outlet Share &

Wholesale Price/12L Case

Page 8: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

Coke & Pepsi Now Smaller Players

NWNA

40.9%Pepsi

8.0%

Private

Label

33.5%

Coke

7.4%

Crystal

Geyser

5.4% Others

4.8%

Competitive All Outlet PET Volume Share

2010 Beverage Marketing Projection

• Focus Is On Private Label

Source: Beverage Marketing – Branded PET share by manufacturer and Private Label.

Page 9: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

Supermarket Direct Military Vend Wholesale

Supermarket Wholesale C-Store Wholesale Nat. Office

Mass Merch C-Store DSD Home Improvement

Natural Foods Food Service Wholesale Drug

Club Food Service DSD Re-Dist

Expanding Distribution Also Key to Share Growth

Today:

#1 warehouse delivery

CPG company in case

volume

760,000 outlets reached

695,000 truckloads

646,000 customer orders

+20 B bottles sold

NWNA’s direct delivery business also

reaches 1.2 million customers with 1,778

trucks and 16.6 million deliveries/year.

Consumer

NWNA

Ind.Supermarket C-Store Ind. Ind. Food Service Nat. C-Store

Mom & Pop Delis Ind. Office Nat. Food Service

Supermarket Chain Push Carts Ind. Drug Lodging

Chain Drug News Stands Liquor Stores QSR

Education Transportation DSD Fine Dining

Recreation Vend Ops. Re-Dist. Education

Military Base Ind. Hardware Cash & Carry Bodegas

Page 10: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

Hope 27 Factories Across US & Canada

8 International Brand Warehouses

100% Non-Union

We Expanded Production CapabilitiesAnd Reduced Supply Chain Costs

Dallas

Cabazon

Ontario

Hawkins

Red Boiling

Madison Zephyrhills

Denver Indiana

AllentownMecosta

Poland

Spring

Hollis

Kingfield

Guelph

Houston

Sacramento

International Brand warehouses

Direct factories

Retail factories

Page 11: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

NWNA Is Lowest Cost Producer In The Industry

• Reinvested cost savings into competitive pricing

* Manufacturing and logistics costs include both variable and fixed

Manufacturing Costs

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

NWNA

• Scale

• Vertical integration

• High-speed lines

• Operating processes

• Cost reductions

Logistics Costs

19

97

19

98

19

99

20

00

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

20

09

NWNA

Page 12: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

Our Brand Portfolio Is a Competitive Advantage

Super Premium

Premium

Popular

Value

Regional BrandsSpring & Sparkling (Heritage, Local Values)

National BrandNestlé Pure Life (Family, Trust, Volume Generator)

Page 13: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

We Are Differentiating Our Brands Which Is Critical To Both Customers and Consumers

PerrierThe Ultimate Refreshment

When Things Get Hot

S. PellegrinoLive in Italian

A Flair for Fine Living

Acqua PannaHistory is Served

From Tuscany for the Art of Dining

Page 14: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

Strong Brand Messages Reach General Market and Hispanics

• Selling Nestlé Good Food, Good Life:

Regional Spring Waters:

Born Better.When you start with something

better, you get something better.

Nestlé Pure Life:

- # 1 North American Bottled Water brand

- Nestlé brand impressions at 8 billion

Nestlé Pure Life:

Healthy Family HydrationCommitment to healthier life for

every family.

Hispanic and General Market Media

Page 15: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

Nestlé Pure Life Is The #1 Bottled Water in USA

2001 20042002 2005 Today

PET Gallons - US Market

0.0

100.0

200.0

300.0

400.0

500.0

600.0

700.0

800.0

2001 2002 2003 2004 2005 2006 2007 2008 2009P

Ga

llo

ns

(M

M)

NPL

Aquafina

Dasani

Source: Beverage Marketing Corp. of New York

PET Gallons – US Market

#1

Page 16: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

Sustainability Debate

• Waste Oil & Resources

• Big Water User

• Big Carbon Footprint

• Major Contributor to Landfills

• Bottles Not Recycled

Perceptions from Detractors

Page 17: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

Sustainability Debate

• Oil Use is 1/4 of 1% US Oil Consumption

• Water Usage is .001% Fresh Water Available

• 2/3 of 1% Landfill Waste

• All Beverages Represent 1% of a Person’s Carbon Footprint

- NWNA Represents 3/100 of 1% of Carbon Generated

Annually

• 70% of American Households Purchase BW Regularly

• 31% of Water Bottles Are Recycled

Key Facts

Page 18: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

• Focusing on Reducing Consumer Guilt Created By Poor Recycling

Infrastructure

- Light Weighting Packages Reduced Our Carbon Footprint by 15%

- Making New Bottles from Old Ones

- Encouraging Recycling

- Advocating Extended Producer

Responsibility with NGO’s, Government and Industry

• Recycling in the US is Fragmented Needing:

- Leadership

- Active participation by Industry

Sustainability Debate

How We Are Responding

Page 19: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

Total BW Category TrendFood, Pharmacy & Mass x Wal-Mart, C-Store Channels

(5.4)

(1.8)

(7.4)

(3.0)(4.1)

(2.7)(2.9)(2.1)

(6.2)

1.7

(3.7)

(0.9)

(4.1)

(0.6)(1.6)

(0.7)

2.71.8 2.1

2.91.9

8.9

1.1

8.0

11.9 11.7

(10.0)

(5.0)

-

5.0

10.0

15.0

4 W

E 0

9/06/08

4 W

E 1

0/04/08

4 W

E 1

1/01/08

4 W

E 1

1/29/08

4 W

E 1

2/27/08

4 W

E 0

1/24/09

4 W

E 0

2/21/09

4 W

E 0

3/21/09

4 W

E 0

4/18/09

4 W

E 0

5/16/09

4 W

E 0

6/13/09

4 W

E 0

7/11/09

4 W

E 0

8/08/09

4 W

E 0

9/05/09

4 W

E 1

0/03/09

4 W

E 1

0/31/09

4 W

E 1

1/28/09

4 W

E 1

2/26/09

4 W

E 0

1/23/10

4 W

E 0

2/20/10

4 W

E 0

3/20/10

4 W

E 0

4/17/10

4 W

E 0

5/15/10

4 W

E 0

6/12/10

4 W

E 0

7/10/10

4 W

E 0

8/07/10

Vol %

Chg v

s. Y

AG

Bottled Water Category Recovering From the Recession

2008 2009 2010

1st Half +5.6% vs YABottled Water Category Volume Trends vs YAFood, Pharmacy, Mass (x Walmart), C-Store Channels

Page 20: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

-4.0% -2.0% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0%

CSD's

Enhanced

Fruit Bev

Sports Bev

Bottled Water (PET)

RTD Tea

Bottled Water Growing As CSD’s Decline

Beverages 2010 1st HalfVolume % Change vs. YA

Source: Beverage Digest – Supermarket, Pharmacy, Walmart and C-Store channels

+11.7%

+7.7%

+6.3%

+0.3%

-0.2%

-4.8%

Page 21: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

• Health & Wellness Trends

• On-The-Go Lifestyle

• Municipal Water Infrastructure Issues

• Per Capita Consumption Growth Due to Decline of Sugared

Beverages

21

Optimistic About Bottled Water Future

2007 2008 2009 2010P

Page 22: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

Tremendous Potential for US Bottled Water Consumption

Total BW vs. Carbonated Soft Drinks

Liters per Capita - 2009

244.5

127.0

172.4

135.3

172.1

38.7

46.2

89.4

USA

Mexico

Belgium

Germany

Israel

Spain

Switzerland

Greece

Italy

France

Turkey

BW CSD

99.3

Page 23: RSW All-Brands template - Nestlé · Poland Spring Hollis Kingfield Guelph Houston Sacramento International Brand warehouses Direct factories Retail factories. ... RTD Tea Bottled

NWNA Growth Is AcceleratingWe Are Optimistic About YE Results

NWNA 1st Half 2010

Q1 Q2

Volume Growth -2.0% +4.8%

Sales Growth -2.8% +1.7%

Real Internal Growth (RIG) -2.7% +3.3%

Organic Growth -4.0% +0.7%

* August Estimate