rtb update 5 - 27. august 2014: malcolm attwells, conde nast
DESCRIPTION
Mobile RTBTRANSCRIPT
"The Challenges and opportunities when a publisher goes mobile"
UK PORTFOLIO
...re-imagined
“One Brand, One Voice”
EVEN
TS
PARTN
ERS
PRIN
T
www.vogue.co.uk
Our Homepage
Users Love The New Vogue.co.uk
Unique Users Engagement
55% 95% of impressions are from engaged Vogue users (they consume more than 1 page)
Engaged Users
24 pages / visit
7 minutes per session
Page Impressions 44.3 million
Unique Users
2.2 million
+13% y-o-y
+28% y-o-y
Source: Google Analytics Aug-Oct 2013"
The shift from ‘Search to Social’
1,741,308 ���followers
312,876 ���followers
Our Homepage
Condé Nast Digital Responsive Ad Builder
• Takes advantage of the user’s screen-size, the advertising position reaches a size of up to1520x860px - one of the biggest advertisement areas on the web • Uses assets the advertiser should already have created - flat images and videos • Scales the assets appropriately and automatically • Create 1responsive ad to run seamlessly across all devices
Condé Nast Digital Responsive Ad Builder
CONDE NAST UK:CONNECTING WITH MORE LUXURYCONSUMERS THAN EVER...
5M PRINT
9M WEBSITE
3M TWITTER
3M MOBILE
6M FACEBOOK
OVER
25M CONNECTIONS
In 2013, 28% of the total UK online display market was traded programmatically"
28% programmatic
(c. £500m)
Online video £0.25bn
Mobile (display and video)
£0.47bn
Online display £1.14bn
The three categories are at different stages –programmatic in mobile is the most advanced"
16% (c. £40m)
37% (c. £170m)
26% (c. £290m)
Online video £0.25bn
Mobile (display and video)
£0.47bn
Online display £1.14bn
Traditional Direct sales still account for 51% of the market – 15% is programmatic direct"
Online video £0.25bn
Mobile (display and video)
£0.47bn
Online display £1.14bn
51% 15%
22% 13%
Direct sales
ProgrammaAc direct Private marketplaces
Networks
Open RTB exchanges
Programmatic is expected to develop rapidly – potentially reaching 46% of total display in 2014"
• Mobile adspend will shift rapidly as new advertising products come online …
• … while online video will shift more slowly due to concentration of sales amongst a small number of media owners
0%
10%
20%
30%
40%
50%
60%
70%
2012 2013 2014
Key Partners
CONDÉ NAST UK Programmatic Offering
For premium campaigns (non-reserved) • High-impact & rich media units are available
Auctions • Do not include takeovers or sponsorships
• Are established at the account level
• Work with agencies & trading desks.
All types of CONDÉ NAST DIGITAL UK programmatic buying are available at the following three levels of transparency:
Individual publications - Transparent (ex: CNTraveller.co.uk)
CONDÉ NAST DIGITAL UK Collections
RON - Semi Transparent
1!
2!
3!
Blended Category Groupings
Condé Nast CN Male CN Female Travel
vogue.co.uk GQ.co.uk vogue.co.uk cntraveller.com
GQ.co.uk wired.co.uk glamour.com GQ.co.uk
glamour.com vanityfair.com bridesmagazine.co.uk houseandgarden.co.uk
wired.co.uk tatler.com bridesmagazine.co.uk
houseandgarden.co.uk tatler.com
bridesmagazine.co.uk vanityfair.com
tatler.com
vanityfair.com
cntraveller.com
GQ User
• GQ User on Wired
• GQ User on Vanity Fair
Condé Nast User Targeting
Monthly unique Users
1,037,909
PROGRAMMATIC EXAMPLES
PROGRAMMATIC EXAMPLES
Thank You
