1. RTB Update no. 5 Mobiles goes Programmatic An update on: - Programmatic media buying & selling - Data driven digital advertising Onsdag 27. august 2014 Nykredit

2. Lidt praktisk: Dagens prsentationerne kan hentes efter kl. 13.30 p http://www.slideshare.net/husetmarkedsforing Vr med til at forbedre RTB Updaten og udfyld gerne evalueringsskeamerne WIFI Nykredit RTB ???? Kode: nykredit ???? RTB Update no. 5!

3. Agenda 09.0009.10: Intro, Tom Bang, Managing Director, RadiumOne Danmark 09.1009.30: Markeds Update Peter Loell, Digital Janitor, Resolution 09.3010.10: Mobile SSP John Stoneman, Interim VP of EMEA, Pubmatic 10.1010.40: The Challenges and opportunities when a publisher goes mobile & programmatic Malcolm Attwells, Programmatic Sales Director, Cond Nast 10.4011.00: Pause 11.0011.30: Den mobile annonceplatform Sren Steen Pedersen, VP Sales, adQuota 11.3012.00: Paneldebat: Den mobile udfordring Moderator: Peter Loell, Digital Pedel, Resolution Michael Buch Sandager, Group CEO, adQuota, Christine Liv Nielsen, Marketplace Development Manager, Nordics, Google Anders Ovesen, salgschef, Mobil & PBT, Ekstra Bladet Salg 12.00-12.30: Annoncrcasen: Nemlig.coms erfaringer med RTB og de mobile udfordringer Pelle Svane Jakobsen, Online Trafc Manager, Nemlig.com 12.30-12.45: Afrunding Tom Bang, Managing Director, RadiumOne Danmark 12.45-13.15: Networking & Sandwich RTB Update no. 5!

4. How much of your current total digital media budget is managed programmatically? (Q2-2014) 40%+ siger mere end 40% AdExchanger Research The state of programmatic Q2-2014

5. 2014 IHS Global mobile advertising revenue nearly doubled in 2013 WHY APPS MATTER FOR WEARABLES/ APRIL 2014 2 10,072 19,341 0 5,000 10,000 15,000 20,000 25,000 2012 2013 Global mobile ad revenue ($m)* +92.0% *All data in this presentation is in constant 2013 USD. Constant exchange rates have been used in order to eliminate currency effects on the growth rate. GLOBAL MOBILE ADEX THE STATE OF MOBILE ADVERTISING AROUND THE WORLD

6. 2014 IHS Mobile display advertising revenues more than doubles as growth outperformed other formats GLOBAL MOBILE ADEX THE STATE OF MOBILE ADVERTISING AROUND THE WORLD 4 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 Display Search Messaging 123% 92% 19% 0% 20% 40% 60% 80% 100% 120% 140% Display Search Messaging Mobile ad growth in 2013 by format (%) 2013 revenue gains over 2012 ($m) GLOBAL MOBILE ADEX THE STATE OF MOBILE ADVERTISING AROUND THE WORLD

7. 2014 IHS North America overtakes Asia-Pacific as largest mobile advertising market GLOBAL MOBILE ADEX THE STATE OF MOBILE ADVERTISING AROUND THE WORLD 5 46 155 1,763 4,465 3,643 144 225 3,346 7,525 8,100 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Latin America Middle East and Africa Europe Asia-Pacific North America 2012 vs 2013: Mobile ad revenues by region ($m) 2012 2013 GLOBAL MOBILE ADEX THE STATE OF MOBILE ADVERTISING AROUND THE WORLD

8. Udvikling i kvartalvise onlineannoncering Udvikling i annonceomstning for automatiseret salg +55%

9. RTB Update no. 6 Onsdag den 3. december 2014 An update on: - Programmatic media buying/selling - Data driven digital advertising RTB Update no. 5!