tech talk with radiumone: shining a light on dark social
DESCRIPTION
Thought of as the underbelly of the online world, "dark social" refers to the part of social sharing that cannot easily be tracked and monitored by marketers. Up to 30 percent of website visits come from unknown referrals and over 80 percent of sharing activity is not captured, making it difficult for publishers to connect the dots. This session will explore the underpinnings of dark social, introduce Po.st Share Text by RadiumOne and present new ways to monetize and boost social users.TRANSCRIPT
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Shining a Light on Dark SocialRebecca Watson, VP of Business Development
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Everyone is affected by Dark Social …
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Po.st shines a light on an overlooked audience
Free, customizable widget that enables your users to easily share content
Adopted by 20,000+ top tier publishers
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More features than any other sharing platform
Unique Share Text copy & paste capabilities
All features are free
Opportunity to monetize your social users
Comprehensive social analytics & deep audience insights
Grow your organic audience instantly
Fully customizable and easy to integrate
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Exclusive Share Text feature
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46%
Share Text delivers significant results
Keyword analysis & content marketing insights help optimize traffic and revenue
81% of social sharing within our network is attributed to copy & paste activity
More inbound social referrals gained by Share Text beta publishers
14% New user acquisition from link backs
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The only sharing platform that helps you monetize
Publisherswant new ways to
monetize their audience
Advertisersseek access to
influencers
Media buyers pay $20+ CPMs for
this social inventory
After-the-share ad unit
targeting social influencers
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Po.st provides comprehensive social analytics
Top content shared and
clicked upon
Geographic location
Social channels ranked by outbound and inbound traffic
Daily metrics in shares, clicks &
virality
Complete picture of analytics
Virality ranked over time and by
content
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Leverage deep audience insights
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Proprietary audience extension technology
Your first party social data
Users who share content from your website
RadiumOne’s ShareGraphTM Data Capture
User-Level Ad Targeting
12 billion RTB ad impressions available per day
Your team can specify distribution on web, video,
mobile or Facebook Exchange
Extend your audience to social connections with our intelligence layer
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[email protected] President, Business Development
Get started todayhttp://po.st/DPS2013
It’s free,fully customizable,& easy to implement.