The Festival

Issue

R U N A W A Y

The Runaway Brand Media Festival Issue is brought

to you by the Runaway Team.

Founders: Marvin Ageyben, Eric Bonner and

Lasalle Smith

Editors-in-chief: Eric Bonner, Lasalle Smith

Creative Directors: Eric Bonner, Lasalle Smith

Photos: Eric Bonner, Lasalle Smith

Words: Marvin Ageyben, Iby Amedu, Eric Bonner and

Lasalle Smith

Special thanks to Tyler Goss, Justin Bishop, Bri-

anah Smith, Laura Vinkler, Tim Fields and his gra-

cious Indiana Hospitality, The WSI Philadelphia

Team for being flexible and understanding with

Eric Bonner's schedule, Mr. and Mrs. Smith for

their hospitality, Reggies Rock Club, everyone

who was photographed in this issue, and as al-

ways the beautiful city of Chicago for giving us

so much.

The Festival Issue Runaway loves Chicago and Runaway Loves

music. We figured the best way to display

our love of both was to document the

craziest three weekends in Chicago: Pitch-

fork to Lollapalooza. We were all over

the city and the surrounding suburbs cov-

ering Pitchfork Music Fest, Outskirts Music

Fest, and finally Chicago’s biggest festival,

Lollapalooza in Grant Park. Here is what

Runaway thought, felt, documented and did

during those three weeks.

RUNAWAY B

RAND M

EDIA

TABLE OF CONTENTS

LOLLAPALOOZA:

THE AFTER PARTY (Page

PITCHFORK 2014: THE CITY’S

BEST FESTIVAL (PAGE 41)

ARTIST PROFILE: DJ PURP &

KOVU (PAGE 37)

OUTSKIRTS MUSIC FESTIVAL:

TOP PERFORMERS

AND GALLERY (PAGE 6)

LOLLAPALOOZA: RECAP &

TOP PERFORMERS (PAGE 44)

HOW TO SURVIVE

FESTIVAL DEPRIVATION

(Page 62)

Lollapalooza 2014

PERRY’S STAGE

GRANT PARK

Chicago

OUTSKIRTS MUSIC FESTIVAL

MOJOES BAR

JOLIET, IL

PITCHFORK MUSIC FESTIVAL

UNION PARK

CHICAGO

Outskirts Music Festival An event curated by Mojo' s in Joliet as well

as Goss Artist Agency, giving the suburbs a

taste of some of the most prevalent up-

coming names within the Chicago music scene.

The night was filled with multiple styles of

music as well as many different performers.

The vibes were good and the energy was high.

The Runaway Team was very excited about

being able to provide first hand coverage as

well as interact with the multiple vendors

and artist that were at the festival. It was

a night to remember and do NOT be surprised

WHEN Outskirts comes around again next

year.

From the jump Kersey D blew the roof off

of the venue. He went ZERO TO ONE HUNDRED

real quick with no regards of anyone who

wasn' t f*ckin with his set. His mixes were

seamless and his stage presence was un-

matched by any other performer at the

event. The constant interactions he had

with the crowd created a bond with an im-

pact that extended far beyond the venue.

He even went to reckless lengths by ignor-

ing venue policy and stage diving into an en-

ergy- packed audience. If ever given the op-

portunity to see Kersey D throw down, do

not let it pass.

Kersey D

S a b a

SABA: This Chicago born MC was unfamiliar to most

of the crowd at Outskirts Festival, but it didn' t

take him long to break the ice. With the recent re-

lease of his versatile mixtape Comfort Zone, he

was able to unleash an entire arsenal of sound to

the audience. With his lyrics

flowing flawlessly through the speakers, he

was easily able to resonate with those

watching. The Runaway Team was approached

by at least a dozen individuals trying get all

the information they could on SABA. To say

he left his footprint on this festival would

be an understatement, understand that.

DJ Purp Muzik

DJ PURP: DJ Purp Muzik is not a new name

to us here at Runaway. After hosting him

for an interview and photo shoot, all

that was left was to see a live perfor-

mance. To say the least, we were satis-

fied. Utilizing some of the dopest sounds

of today to create his set, it was impos-

sible to not jump around as he turned

the tables. He love is bass- heavy songs

was very apparent while performing, as

well as throughout his SoundCloud. The

sky is the limit for this kid and he is cer-

tainly one you should keep an eye out

for.

OutSkirts D J P U R P

OutSkirts

KoVu

OutSkirts

OutSkirts DJ PURP

OutSkirts

OutSkirts D J P U R P

OutSkirts

OutSkirts DJ PURP

OutSkirts

SABA

OutSkirts KERSEY D

OutSkirts

OutSkirts KERSEY x DJ PURP

OutSkirts D J P U R P

OutSkirts D J P U R P

OutSkirts KERSEY D

OutSkirts D J P U R P x K E R S E Y D

OutSkirts KERSEY D

OutSkirts

OutSkirts

OutSkirts BOXHEAD MAFIA

OutSkirts BOXHEAD MAFIA

OutSkirts BOXHEAD MAFIA

OutSkirts BOXHEAD MAFIA

OutSkirts STEVIE G NESTA

OutSkirts LUCKI ECK$

A R T I S T P R O F I L E

DJ PURP MUSIK

BIRTHNAME: ALAN CARTWRIGHT

STAGE NAME: DJ PURP MUSIK

HEIGHT: 71 INCHES

EYE COLOR: BROWN

NATIONALITY: AFRICAN: AMERICAN

HOMETOWN: NAPERVILLE, IL

FAVORITE ARTIST : DISCLOSURE OR CASH-

MERE CAT

“ MAKE SURE ITS THE

KIND OF MUSIC YOU

LOVE TO MAKE.

DONT SETTLE FOR

CROWD PLEASERS. ”

THE CREATIVITY OF TODAY” S YOUTH IS RAPIDLY

ADVANCING, IN THE FIELD OF MUSIC PRODUCTION,

DJ PURP SEEMS TO BE LIGHTYEARS AHEAD OF ANY-

ONE AROUND HIM. WITH OVER A DOZEN MIXES ON

SOUNDCLOUD, ALL OF WHIICH ARE VERSATILE AND

CAN BE PLAYED IN MANY DIFFERENT SETTINGS, HE

CAPTURES THE ESSENCE OF WHAT IS MEANS TO BE A

MUSICIAN. AFTER DJ’ ING MANY LOCAL PARTIES, HE

TOOK IT A STEP UP AND BROUGHT THE ENERGY TO

MOJOES FOR THE OUTSKIRTS MUSIK FESTIVAL. YOU

CAN FIND HIM IN THE TRAP CREATING DOPE MIXES

FOR HIS FANBASE TO VIBE TO. FOR THIS YOUNG

MAN THE SKY IS THE LIMIT AND HE IS CERTAINL ON

OUR RADAR OF ARTIST TO WATCH FOR.

A R T I S T P R O F I L E

KoVu

BIRTH NAME: BARON ( BJ) DESPENZA

STAGE NAME: KoVu

HEIGHT: 73 INCHES

EYE COLOR: BROWN

NATIONALITY: AFRICAN AMERICAN &

ITALIAN

HOMETOWN: MEMPHIS TENNESSEE

FAVORITE ARTIST: KYLE & DRAKE

“ YOU CAN HEAR MEMPHIS IN

MY MUSIC, ITS A FLOW THAT

MOST ARTIST UP HERE CANT

MATCH ”

THS TENNESSEE BORN MC, HAS BEEN MAKING

NOISE WITHIN THE LOCAL CHICAGO HIP- HOP COM-

MUNITY AND HAS JUST RELEASE HIS SOPHOMORE

MIXTAPE “ A BROAD WAY PRODUCTION’ .. WITH A

SMOOTH A** FLOW THAT CAN RESONATE WITH

ALMOST ANY CROWD, HE HAS TRULY PROVED

HIMSELF AS A FORCE TO BE RECKONED WITH. YOU

CAN FIND HIM CHOPPIN, IT UP WITH HIS BOYS OR

ENDURING SLEEPLESS NIGHTS IN THE STUDIO. EI-

THER WAY HE RADIATES NOTHING BUT GOOD

VIBES. IHIS MIXTAPE IS AVAILABLE ON OUR WEB-

SITE, AS WELL AS ON HOT NEW HIP HOP.

PIT

CH

FO

RK

Union Park, Chicago

Pitchfork is the music lovers music festival. Situated in Union Park

in the West Loop of Chicago it does not have the size or the pub-

licity that Lollapalooza will every year. But instead of a lake

front location and over priced tickets, Pitchfork brings you some

of the best musicians and performers in the world. International

acts like Kendrick Lamar to local bands like Twin Peaks, Pitchfork

will not shy away from an artist for any reason. There is no

question that Pitchfork is the best curated festival in the city if

not the country. For this Runaway member, there was not a better

FESTIVAL experience than Pitchfork 2014.

Pitchfork is not as glamorous as Lolla, it is not as well known

as Spring Awakening or Riot-Fest; but it is the best all around music

festival the city has to offer if you are a true fan of music. Pitch-

fork only has three stages within Union Park, the Red, Green, and

Blue. The space inside the park is not big, it would take you maybe

five minutes to walk from entrance to entrance. But it was the size

of the festival that made it perfect. Unlike Lollapalooza which is

a behemoth of a festival, Pitchfork was a perfect sized event that

allowed you to basically see anyone on the schedule that you

wanted. Shifting from the two mainstages (green,red) took 100 feet

or a rotating your body about 90 degrees.

another way that Pitchfork threw down for the best fest of the

year was the lineup and flow of the festival. There was not an EDM

stage or a headliner stage. Instead Pitchfork maintained 3 diverse

stages. 2 stages, the red and green, did have the bigger acts and

played host to the headliners. But the blue stage was no slouch.

The other beauty of Pitchfork was the diversity at each stage.

From Pusha T in the early afternoon to Neutral Milk Hotel closing

out the night. Pitchfork allowed fans to get a taste of a WHOLE

slew of different music genres and artists making it the best curat-

ed festival in Chicago.

This was, for this writer, the best festival of the summer. Every

portion of my musical tastes was covered throughout the week-

end. The lone thing that could have made this weekend perfect

would have been Death Grips. Unfortunately they called it quits

less than two weeks before their scheduled performance on Friday.

Despite not seeing one of the more unique acts in music this was by

far the best weekend of summer for summer in terms of music and fun.

We cannot wait to be back in Union Park next summer at the best

festival this beautiful city has to offer.

The Best Performers of Pitchfork

Pitchfork 2014 was a blast. It was the most diverse and electrifying weekend a music fan could

have asked for. Pitchfork covered all bases when it came to music. Here are our favorites

from Union Park that Pitchfork weekend.

St. Vincent - Annie Clark is pretty much the goddes of rock

and roll and performance. I had never been awestruck during a

performance, but throughout the enitirty of her set I was

literally left with my mouth wide open wondering how a hu-

man being could be that talented. From the very first song

she slayed and owned every inch of the stage. The climax of

the performance came with her earth shattering guitar solo

during "Bring Me Your Loves." She literally gave it all. I hon-

estly was waiting for her to light her guitar on fire like Jimi

Hendrix or smash it to bits like Kurt Cobain. She is without a

doubt the best performer that I have ever seen and I cannot

wait until the next time that I get to see her.

Earl Sweatshirt and Domo Genesis - The two Odd Future mates absolutely killed their set.

There are not many groups who have as strong a cult following as Odd Future; this perfor-

mance did not disappoint. Earl got the entire crowd to sing the 80s Ballad "Don' t Stop Be-

lievin' " by Journey. They commanded the crowd and had them eating out of the palms of

their hands. They were without a doubt the best Rap/ Hip- Hop performances of the weekend.

Out doing members of T.D.E. Kendrick Lamar, School Boy Q, and Isiah Rashad. Not to say that

any of these artists had bad sets, but there simply was not anyone who owned their space

quite like Earl.

The third and final best act of the Pitchfork Music Festival was Neutral Milk Hotel. NMH

headlined Saturday night and was a real treat to watch. Jeff Mangum brought the group to

the Union Park as a part of their 130 show reunion tour. Hearing the distinct and unique

sound of NMH was a perfect way to close out the night. Holland and King of Carrot Flowers

was an experience un to itself. Being able to see this band was the icing on the cake for the

Pitchfork experience.

Finally two of our absolute favorite artists of the whole event were Beck and Giorgio

Moredor. Beck was Beck one of the greatest voices of his generation and a key cog in the al-

ternative machine of the 90s, "Heart is a Drum" , was one of my favorite individual songs of

the whole weekend. Finally Giorgio Moredor fresh off of an album of the year win with Ro-

bots Daft Punk, owned his set despite his age. When reflecting upon it, Giorgio Moredor will

go down as one of, if not they greatest producers of all time and seeing him, especially at

this age was an experience of a lifetime.

Coming in as an honorable mention is one of my personal favorites, Pusha T. To be honest,

Pusha would sit above Earl if his DJ had not been a half hour late. Despite the delay Pusha T

did not disappoint. He was forced to rush through his set, but he covered his catalog of an ex

"Blow Dealer" well in songs like "New God Flow" and "Millions." Pusha T will be the ' what if' of

the weekend; in my mind however Pusha T was incredible. Let' s just hope he makes it on time

next time.

We also must mention the incredibly

talented acts of FKA Twigs and Hud-

son Mohawke. Both perfoming at the

Blue stage were incredible and brought

massive amounts of energy to the fes-

tival. Hudson Mohawke recently

worked with GOOD Music All star and

living legend Kanye West on Yeezus as

well as his upcoming album which cur-

rently does not have a name. The Irish

DJ was more than a pleasure to watch.

FKA Twigs who recently worked with

Chicago' s very own Lucki Eck$ on a mu-

sic video also was a pleasure to watch.

Her new album just recently dropped.

Death Grips would have been on this

last had they not disbanded less than

two weeks before the festival. Grimes

and tune- yards played amazing high

energy sets that really lightened the mood and brought obvious smiles to the faces of many.

BEST LOLLAPALOOZA PERFORMANCE

Lollapalooza had many great moments that awards the event as the best musi-

cal festival of the year. There was Arctic Monkeys bringing back Rock n’ Roll

with their set on Friday night, Outkast’s reunion show under fireworks that had

all of Grant Park shaking it like a polaroid picture on Saturday night. And let’s

not forget Skrillex’s wonderful set along with Chance the Rapper’s homecom-

ing show where he invited Vic Mensa and R. Kelly on the stage. How epic was that!

Yes, those were all wonderful performances yet no one performed quite like

Cage the Elephant did on Sunday afternoon, where in my opinion they had THE

best performance of the weekend.

Three years ago, Cage the Elephant performed in Grant Park for Lollapalooza

2011 and ironically two of the same things happened in 2011 and 2014:

1. It rained HARD as hell.

2. Frontman Matt Schultz STOLE the show—actually the festival.

Cage the Elephant was able to perform with charisma as Schultz

was seen jumping into the hands of the crowd along with a bit

of crowd surfing whilst he was yelling his head off to fan favor-

ites such as “Aint No Rest For the Wicked” and “Shake Me Down”.

Schultz wasn’t afraid to get down and dirty (Everyone who was at Lollapa-

looza this year is a bit TOO familiar with that term) with us during their set ei-

ther. During one of his songs, he actually jumped into the mud and rolled

around, again, while shredding his vocals. Mind you he was wearing a white but-

ton up AND white pants, almost as if he knew Chicago was going to be wet and

muddy again.

Seeing Cage the Elephant perform this way simply gave Lollapalooza a taste of

how many rock bands back in the day would perform without any regard of

being judged. Simply, Cage the Elephant was not going to play it safe. They want-

ed to get their crowd involved and as riled up as possible. I mean how could

you not be hyped after watching a good band be hyped too? They played off of

the energy of their crowd the way Freddie Mercury and his boys would have dur-

ing a Queen performance. With much due respect, the elephant tore down the

cage on Sunday evening with a very exciting addition to Lollapalooza 2014.

The Life After the Party:

The Events Following Lollapalooza

Lollapalooza is quite the event. Starting at noon

and running until 10:00 PM attending this festival is

an all day affair. But what about the after

hours? DID YOU GO BACK TO THE HOTEL? DID YOU GO

TO AN AFTERSHOW? What of the hours spent before

heading over to Grant Park? The Runaway team

documented some of the weekend to give you a

glimpse into what goes on outside of Grant Park.

The After Hours

Following the first day of Lollapa-

looza attendees are walking wounded

still wanting to fight. The Runaway

team saw many that were coming

down from numerous highs and sober-

ing up while still walking the streets

of the loop. This is what we saw.

SAVE MONEY AFTER

SHOW AT

REGGIES

CPD on horse back immediately following

the end of Day 1. Congress Parkway and

portions of Michigan Avenue were closed

due to the immense amounts of foot

Hundreds

packed Reggies

Rock Club to

watch the SAVE

MONEY ARMY put

on a show. With

rumors of a

special guest ,

the energy was

through the

roof.

TAYLOR BENNETT BRIAN FRESCO

TOWKIO

LEATHER CURDOROYS

TOWKIO X JOEY PURP

WITH AN AMAZING PERFORMANCE BY VIC MENSA, CHANCE THE RAPPER CAME

OUT AND SURPRISED HIS TRUEST FANS BY UNITING THE ENTIRE SAVEMONEY

ARMY AT REGGIE’S FOR WHAT MAY HAVE BEEN THE LAST TIME EVER.

Life Goes On: How to Get Over Attending a Music Festival

Written by Iby Amedu

I’m not going to lie to anyone; I’m having serious feelings of withdrawal after attending Lollapalooza this

weekend. It’s not that I need to be at a festival every single day for the rest of my life, it’s just that everyday

life seems very mundane after attending a music festival for an entire weekend. Some people go back to work. Some

people go back to summer school. Personally, that Monday after a weekend filled with awesome live music fuck-

ing sucked. And it wasn’t just because I was recovering from a weekend filled with turning up. Everything just

seemed more boring and not up to par. I couldn’t wrap my head around how the weekend was finally over. I

wanted to go back and relive that weekend over again. But, I knew that couldn’t happen. I knew I would have to

get back into the repetitiveness of everyday life because that’s just how it is. Life goes on. It won’t be easy, but

getting past your favorite music festival being over is something that is going to have to happen, sooner or

later. And there’s a certain way everyone should try and do so.

Detox and Reminisce

These are two of the first things that need to happen after a music festival has ended. First of all, it’s no secret

that drugs and alcohol run rampant at most music festivals. Whether anyone did drugs, drank alcohol, or par-

took in both, it’s pertinent to put the most effort in trying to recover from the weekend. Lots of water and

Gatorade, and maybe a couple of doses of Ibuprofen might help to beat that 3-day festival hangover. Also, rem-

iniscing is a must. It’s stupid to think that you can experience something like a music festival without talking

about everything that happened that weekend. It’s a necessary evil to let it out, no matter how much it may

bring about that post-festival depression. It will also help put you on the right track in getting past the fact

that the festival is over.

Wean Yourself Off of the Festival

There is no doubt that most festival attendees have a tremendous amount of pictures they took with friends, or

a ton of videos they took of artists’ performances. These are an essential part of getting over any music festi-

val. View the pictures you took and watch the videos you recorded in the first few days after the music festival.

Take a look at them all the time or whenever your mind floats back to the prior weekend. But, after that first

few days, try and watch the amazing footage a little bit less. Scroll through the copious amount of Facebook

festival pics a little less often. Continue to do this in the next week after the festival has ended, and that ‘take

me back’ feeling will slowly disappear as you decrease the amount of times you need to look through your cam-

era roll.

Accept the fact that it is over

This is the ABSOLUTE hardest thing to do after a music festival is over. It will probably take the longest as well.

Your mind will continuously go back to your favorite parts of the festival. You’ll laugh about the funniest

shit that happened over the weekend. You’ll get pissed at yourself about the acts that you regret missing. But,

at some point, you need to realize that you are no longer in Grant Park for Lollapalooza or Union Park for

Pitchfork, and you are back to wherever it is that you are living. Nobody said it was going to be easy, but

those festival withdrawals are going to have to turn into festival memories at some point. Acceptance is key in

getting over any music festival.

Start Looking Forward to Next Year

A surefire way of getting over a music festival is to start thinking about next year’s festival and how dope it is

going to be. Fill your mind with positive talk about how next year is going to be better than this year. Start

thinking about all of the possibilities that next year has as far as performers go, and really let your imagina-

tion run wild. While looking forward to next year only gets you excited for the future, it will undoubtedly re-

move the thoughts about how amazing this past year was.

Life Goes On: How to Get Over Attending a Music Festival

Written by Iby Amedu

I’m not going to lie to anyone; I’m having serious feelings of withdrawal after attending Lollapalooza this

weekend. It’s not that I need to be at a festival every single day for the rest of my life, it’s just that everyday

life seems very mundane after attending a music festival for an entire weekend. Some people go back to work. Some

people go back to summer school. Personally, that Monday after a weekend filled with awesome live music fuck-

ing sucked. And it wasn’t just because I was recovering from a weekend filled with turning up. Everything just

seemed more boring and not up to par. I couldn’t wrap my head around how the weekend was finally over. I

wanted to go back and relive that weekend over again. But, I knew that couldn’t happen. I knew I would have to

get back into the repetitiveness of everyday life because that’s just how it is. Life goes on. It won’t be easy, but

getting past your favorite music festival being over is something that is going to have to happen, sooner or

later. And there’s a certain way everyone should try and do so.

Detox and Reminisce

These are two of the first things that need to happen after a music festival has ended. First of all, it’s no secret

that drugs and alcohol run rampant at most music festivals. Whether anyone did drugs, drank alcohol, or par-

took in both, it’s pertinent to put the most effort in trying to recover from the weekend. Lots of water and

Gatorade, and maybe a couple of doses of Ibuprofen might help to beat that 3-day festival hangover. Also, rem-

iniscing is a must. It’s stupid to think that you can experience something like a music festival without talking

about everything that happened that weekend. It’s a necessary evil to let it out, no matter how much it may

bring about that post-festival depression. It will also help put you on the right track in getting past the fact

that the festival is over.

Wean Yourself Off of the Festival

There is no doubt that most festival attendees have a tremendous amount of pictures they took with friends, or

a ton of videos they took of artists’ performances. These are an essential part of getting over any music festi-

val. View the pictures you took and watch the videos you recorded in the first few days after the music festival.

Take a look at them all the time or whenever your mind floats back to the prior weekend. But, after that first

few days, try and watch the amazing footage a little bit less. Scroll through the copious amount of Facebook

festival pics a little less often. Continue to do this in the next week after the festival has ended, and that ‘take

me back’ feeling will slowly disappear as you decrease the amount of times you need to look through your cam-

era roll.

Accept the fact that it is over

This is the ABSOLUTE hardest thing to do after a music festival is over. It will probably take the longest as well.

Your mind will continuously go back to your favorite parts of the festival. You’ll laugh about the funniest

shit that happened over the weekend. You’ll get pissed at yourself about the acts that you regret missing. But,

at some point, you need to realize that you are no longer in Grant Park for Lollapalooza or Union Park for

Pitchfork, and you are back to wherever it is that you are living. Nobody said it was going to be easy, but

those festival withdrawals are going to have to turn into festival memories at some point. Acceptance is key in

getting over any music festival.

Start Looking Forward to Next Year

A surefire way of getting over a music festival is to start thinking about next year’s festival and how dope it is

going to be. Fill your mind with positive talk about how next year is going to be better than this year. Start

thinking about all of the possibilities that next year has as far as performers go, and really let your imagina-

tion run wild. While looking forward to next year only gets you excited for the future, it will undoubtedly re-

move the thoughts about how amazing this past year was.