Ruth Chris A Tireless Entrepreneur

Do what you love, love what you do.

A TIRELESS ENTREPRENEUR

Ruth Fertel: "I've been so lucky to fall into a business that I really love. The hard work is never been a chore." that's the spirit of an entrepreneur.

"I've always tried to operate on the KISS principle - keep it simple, stupid," says Fertel. 

Desire for Responsibility She shows up her own house as

collateral to the bank even the bank manager warns that “she is going to deals with failure" but she takes responsibility for the consequences if occurs…….

Future Oriented she is strongly oriented towards future

success as she has confidence in herself that she can do well in future

Risk Takers She is great risk taker; as everyone

threatens her that she is going to acquire a great risk because Chris steaks encounters failures six time before her purchase.but; “It never entered [her] mind that

[she] would fail.

Skills in organizing she has strong organizing skills as she

was to good at organizing her employees.

She worked with her employees in an organized way:› She trained them according to the

hirarichal needs of employyes

Ruth Chris has the following qualities as an entrepreneurship:› Mental Ability › Human Relations Ability › Communication abilities › Technical knowledge › Decision making ability › Conceptual ability

A look on financial condition of Ruth Chris steak house(RCHS)

In 1965, she mortgage her home for $18000 to buy CHRIS steakhouse.

Founded: 1927 Purchased by Ruth Fertel: 1965 1996 vitals: $176 million in sales Number of steaks served daily: 11,000 Company sold out to an private equity firm

for $160 million. Completed its first IPO in 2005 with

13,000,000 shares at $18 per share.

A look at technical's of RCHS

She designed a special boiler in which the steaks are prepared.

All franchises of RCHS used the same technology and ways of cooking for which the RCHS became popular in new Orleans.

Marketing aspects of Ruth Chris steakhouse(RCSH)

Ruth is not being known as a great entrepreneur but she was also a great marketer.

Ruth knows what the particular marketplace wants and what will draw customers, so for the restaurant industry her formula was, A combination of quality product.USDA prime + service + southern

hospitality=magnet for diners

The main objective of ruth is: The customers want good food and

they wanted to be treated well. Ruth’s Chris Steakhouse should

operate under the Golden Rule – “Treat customers and associates the

way [you] would want to be treated.”

Marketing mediums used by RCSH

Marketing has come a long way from being one of the first restaurants to advertise in-flight magazines to now using

television, radio, outdoor advertising, and online marketing.

Competitors of RCSH Ruth’s Chris competes while having

110 branches all over the world with companies like ;

Morton’s with 74 restaurants, Fleming’s with 51, the Capital Grille with 28.

Awards and titles won by Ruth Chris

1985: The First Lady of American Restaurants

No doubt she has been asked countless times what is having been like being a woman in a male-dominated industry. Fertel would answer assertively, “It’s not whether you’re a man or a woman. It’s whether you try or not. It’s in the individual to succeed or not. I just have great drive. I don’t mind taking a chance.”And succeed she has.

1992: recognized as “Regional entrepreneur of the year” by Inc magazine

1995: “Entrepreneur of the year" named by Hereto Alger association.

2001:presented with Ella Brenan savior faire award