rynek mody w rosji - portugalglobal.pt · cifial tupai herdamr cutelaria ivo cutelaria . how to...
TRANSCRIPT
Agenda
Poland as a business destination
Opportunities of doing business
Retail & e-commerce
Trade fairs
Other important things
Poland is the 6th biggest country in EU by population
0
10
20
30
40
50
60
70
80
90
Ge
rma
ny: 82,5
55
GB
: 59,8
8
Fra
nce
: 59,6
37
Ita
ly: 56,4
64
Sp
ain
: 40,6
83
Po
lan
d: 3
8,6
09
Population (MLN Citizens)
Portugal & Poland
Portugal Poland
Population (Million) 10,5 38,5
Land area (thous km2) 92,2 312,7
GDP (in bln EUR) 165,7 389,7
• 3783.46 PLN (+3.4%) in the national economy
• 4358.43 PLN (+2.8%) In the public sector
• 3610.25 PLN (+ 4.1%) in the private sector
• + 3.4% the buying power
Avarage monthly gross wages in 2014
1 EUR = 4,08 PLN
Housing market
• 13, 9 mln of households
• 1 bln sqm
• 73,1 sqm/household (+0,3 more than year before)
Value (mln PLN) and dynamics (%) of the furnishing & household equipment retail market in 2010-2014
Value dynamics
The middle price players have to find
new solutions for the future
0%
20%
40%
60%
80%
100%
dobra luksusowe 28 35 40
średni segment
rynku
49 34 20
sektor artykułów
prywatnych
23 31 40
1973 1986 2010
Buy direct from the manufacturer
SHOPPING CENTRES :
Traditional Shopping Centres
Retail Parks
Outlet Centres
under construction (over 563,000 sq m GLA)
426
381 35
10
33
Source: PRCH Retail Research Forum, 1 half of 2014 @confimprese #RetailBusinessPolonia
Shopping centres in Poland
Source: PRCH RRF, H1.2014
700 Euro per capita
17% total of retail sales
ca. 370 000 employed in
SC
ca. 2,5% of total
employment in Poland
@confimprese #RetailBusinessPolonia
Total modern retail stock :
12.2 million sqm of GLA
Total shopping centre stock:
10 million sqm of GLA
in 426 shopping centres
Average size of shopping centre:
22,400 sqm
Shopping centre density:
262 sqm of GLA per 1000 inhabitants
Modern retail market
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
19
93
19
94
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
H1
20
14
20
14
pro
gno
za
The supply of retail space in Poland in 1993-2014
main agglomerations cities 200-400k cities 100-200k towns (less than 100k residents)
PRCH Retail Research Forum, H1.2014 Manufaktura, Łódź
Stary Browar, Poznań Bonarka, Kraków Złote Tarasy, Warszawa
@confimprese #RetailBusinessPolonia
Major agglomerations
Vacancy
only 3% vacancy rate in shopping centers in 15 largest cities
Source: PRCH Retail Research Forum, H1.2014
0,0%
0,5%
1,0%
1,5%
2,0%
2,5%
3,0%
3,5%
4,0%
Katowice Kraków Łódź Poznań Sopot Szczecin Warszawa Wrocław
Prime rents by size of unit in selected Polish agglomerations
0
10
20
30
40
50
60
70
80
90
100
Silesia Warsaw Poznań Kraków
€/sqm/mth 0-50 sqm 50-150 sqm 150-500 sqm 500-1,000 sqm >1,000 sqm
Rents
THE WORLD’S 10 MOST EXPENSIVE RETAIL LOCATIONS IN
EACH COUNTRY
RA
NK
201
4
RAN
K
2013
COUNT
RY
CITY LOCATION €/SQ.
M/YE
AR
US$/
SQ.
FT/Y
EAR
%
CHANG
E
IN
LOCAL
MEASU
RE
1 -* USA New
York
Upper Fifth
Avenue
29,82
2
3,500 13.3
2 1 Hong
Kong
(China)
Hong
Kong
Causeway
Bay
23,30
7
2,735 -6.8
3 3 France Paris Avenue des
Champs
Élysées
13,25
5
1,556 0.0
4 4 UK London New Bond
Street
10,36
1
1,216 4.2
5 8 Australia Sydney Pitt Street
Mall
8,658 1,016 25.0
6 6 Italy Milan Via
Montenapo
leone
8,500 998 13.3
7 5 Japan Tokyo Ginza 8,120 953 6.9
8 9 South
Korea
Seoul Myeongdon
g
7,942 932 17.6
9 7 Switzerl
and
Zurich Bahnhofstra
sse
7,456 875 1.1
10 12 Russia Mosco
w
Stoleshniko
v
4,749 557 20.0
44 45 Poland Warsa
w
Nowy Swiat 1,020 120 2.4
Retail streets
Candles
Articles of plastics
International competition
IMPORTS BY COUNTRIES IN 2013 Value in thous.USD
Cork manufactures Imports 11190 1. Portugal 6970
Polish import – total and from Portugal
Bed linen, table linen, toilet linen and kitchen linen
Imports 155777 1. Germany 33340 8. Portugal 2356
Portugese companies in Poland
Faianças Artísticas Bordalo Pinheiro Vista Alegre Silampos Cifial Tupai Herdamr Cutelaria Ivo Cutelaria
How to start? Find a distributor!
www.altom.pl
www.sabipol.pl
www.dajar.pl www.tadar.pl
www.miszczak.biz www.faro.com.pl
SPRING EDITION in SEROCK near Warsaw in NARVIL hotel on: -18th - 21th May 2015 – for the exhibitors -19th - 20th May 2015 – for the merchants and visitors
AUTUMN EDITION in ZAKOPANE, hotel MERCURE-KASPROWY on: - 22nd– 26th September 2015 – for the exhibitors - 23rd – 25th September 2015 - for the merchants and visitors
INTERIOR DESIGN FORUM Home Textiles Fair & Conference
2 editions a year at National Stadium in Warsaw
Next edition
10.09.2015
ReDI Trade Fair, RETAIL DESTINATION INITIATIVE June 10-11, 2015 | National Stadium | Warsaw
Radosław Knap Deputy General Manager Polish Council of Shopping Centres [email protected] + 48 512 402 291 www.prch.org.pl
SWOT
Strengths:
Design
Quality
Weaknesses:
weak brand
awareness
Opportunities:
many
consumers
growing
market
Threats:
strong
competition
low price
expectation
insi
de
o
uts
ide
positive negative
Be original