s-café in shanghai donghua...
TRANSCRIPT
![Page 1: S-café in Shanghai Donghua Universitysocialbusinesscreation.hec.ca/wp-content/uploads/2018/04/S-cafe.pdf · S-CAFE&MORERARE 2017-03-10 MorerareMusic S-CAFE & MC)RERARE ally for the](https://reader033.vdocument.in/reader033/viewer/2022050209/5f5bbb77d657f73ade012430/html5/thumbnails/1.jpg)
S-café in Shanghai Donghua University
![Page 2: S-café in Shanghai Donghua Universitysocialbusinesscreation.hec.ca/wp-content/uploads/2018/04/S-cafe.pdf · S-CAFE&MORERARE 2017-03-10 MorerareMusic S-CAFE & MC)RERARE ally for the](https://reader033.vdocument.in/reader033/viewer/2022050209/5f5bbb77d657f73ade012430/html5/thumbnails/2.jpg)
WHY WE EXIST?
•
•
LACK OF
WE SHOULD EXIST SPECIALLY
![Page 3: S-café in Shanghai Donghua Universitysocialbusinesscreation.hec.ca/wp-content/uploads/2018/04/S-cafe.pdf · S-CAFE&MORERARE 2017-03-10 MorerareMusic S-CAFE & MC)RERARE ally for the](https://reader033.vdocument.in/reader033/viewer/2022050209/5f5bbb77d657f73ade012430/html5/thumbnails/3.jpg)
LOCATION OF S-CAFE
![Page 4: S-café in Shanghai Donghua Universitysocialbusinesscreation.hec.ca/wp-content/uploads/2018/04/S-cafe.pdf · S-CAFE&MORERARE 2017-03-10 MorerareMusic S-CAFE & MC)RERARE ally for the](https://reader033.vdocument.in/reader033/viewer/2022050209/5f5bbb77d657f73ade012430/html5/thumbnails/4.jpg)
CREATIVE PRODUCTS
PRODUCTS Ⅰ
PRODUCTS Ⅱ
![Page 5: S-café in Shanghai Donghua Universitysocialbusinesscreation.hec.ca/wp-content/uploads/2018/04/S-cafe.pdf · S-CAFE&MORERARE 2017-03-10 MorerareMusic S-CAFE & MC)RERARE ally for the](https://reader033.vdocument.in/reader033/viewer/2022050209/5f5bbb77d657f73ade012430/html5/thumbnails/5.jpg)
PRODUCTS Ⅰ
routine seasonal convenience destination
![Page 6: S-café in Shanghai Donghua Universitysocialbusinesscreation.hec.ca/wp-content/uploads/2018/04/S-cafe.pdf · S-CAFE&MORERARE 2017-03-10 MorerareMusic S-CAFE & MC)RERARE ally for the](https://reader033.vdocument.in/reader033/viewer/2022050209/5f5bbb77d657f73ade012430/html5/thumbnails/6.jpg)
PRODUCTS Ⅱ
Exhibition
Regular
![Page 7: S-café in Shanghai Donghua Universitysocialbusinesscreation.hec.ca/wp-content/uploads/2018/04/S-cafe.pdf · S-CAFE&MORERARE 2017-03-10 MorerareMusic S-CAFE & MC)RERARE ally for the](https://reader033.vdocument.in/reader033/viewer/2022050209/5f5bbb77d657f73ade012430/html5/thumbnails/7.jpg)
CREATIVE PRODUCTS
PRODUCTS Ⅰ
PRODUCTS Ⅱ
DIFFRERNTSTRATEGIES
![Page 8: S-café in Shanghai Donghua Universitysocialbusinesscreation.hec.ca/wp-content/uploads/2018/04/S-cafe.pdf · S-CAFE&MORERARE 2017-03-10 MorerareMusic S-CAFE & MC)RERARE ally for the](https://reader033.vdocument.in/reader033/viewer/2022050209/5f5bbb77d657f73ade012430/html5/thumbnails/8.jpg)
MARKETING
Ⅰ. “People oriented”
Brain stone group
Client
Staff Designer
![Page 9: S-café in Shanghai Donghua Universitysocialbusinesscreation.hec.ca/wp-content/uploads/2018/04/S-cafe.pdf · S-CAFE&MORERARE 2017-03-10 MorerareMusic S-CAFE & MC)RERARE ally for the](https://reader033.vdocument.in/reader033/viewer/2022050209/5f5bbb77d657f73ade012430/html5/thumbnails/9.jpg)
MARKETING
Ⅱ. Membership
Analyze the status of customers.
Ⅲ. Experiencing
Customers special activities, like
knowledgeable coffee sharing class;
bakery lessen and so on .
![Page 10: S-café in Shanghai Donghua Universitysocialbusinesscreation.hec.ca/wp-content/uploads/2018/04/S-cafe.pdf · S-CAFE&MORERARE 2017-03-10 MorerareMusic S-CAFE & MC)RERARE ally for the](https://reader033.vdocument.in/reader033/viewer/2022050209/5f5bbb77d657f73ade012430/html5/thumbnails/10.jpg)
1.Wechat public number
MARKETING Ⅳ. Social media
2.Coorperation with other public number
![Page 11: S-café in Shanghai Donghua Universitysocialbusinesscreation.hec.ca/wp-content/uploads/2018/04/S-cafe.pdf · S-CAFE&MORERARE 2017-03-10 MorerareMusic S-CAFE & MC)RERARE ally for the](https://reader033.vdocument.in/reader033/viewer/2022050209/5f5bbb77d657f73ade012430/html5/thumbnails/11.jpg)
BENEFITS
Business School
Students
Tutors
Business knowledge training
Field practise
Income
Development
![Page 12: S-café in Shanghai Donghua Universitysocialbusinesscreation.hec.ca/wp-content/uploads/2018/04/S-cafe.pdf · S-CAFE&MORERARE 2017-03-10 MorerareMusic S-CAFE & MC)RERARE ally for the](https://reader033.vdocument.in/reader033/viewer/2022050209/5f5bbb77d657f73ade012430/html5/thumbnails/12.jpg)
Talent training
• We have sent four undergraduate students abroad for further study, like UAL & UOB.
• Student who received basic coffee training at s-cafe, obtained the certificate of second class coffee maker of SCA funded by s-cafe. Planning on working in coffee after graduation from university
![Page 13: S-café in Shanghai Donghua Universitysocialbusinesscreation.hec.ca/wp-content/uploads/2018/04/S-cafe.pdf · S-CAFE&MORERARE 2017-03-10 MorerareMusic S-CAFE & MC)RERARE ally for the](https://reader033.vdocument.in/reader033/viewer/2022050209/5f5bbb77d657f73ade012430/html5/thumbnails/13.jpg)
THANK YOUS-café welcomes your joining.♥