s. greenberg - ccs public engagement and communications - knowledge sharing through example

sequestra(on.org/step

Public Engagement and Communica2ons CCS: Knowledge Sharing through Example

RECS 25 June 2013

Dr. Sallie E. Greenberg Assistant Director - Advanced Energy Technology Ini2a2ve Director Sequestra2on Training and Educa2on Program

Illinois State Geological Survey - Midwest Geological Sequestra2on Consor2um University of Illinois

Take Home Points Do your homework Talk a lot

to as many dierent people as possible

as oUen as possible Know your audience Know your topic Be prepared Listen, respond,

respect

SeYng the Stage: Illinois Basin - Decatur Project

A collabora2on of the Midwest Geological Sequestra2on Consor2um, the Archer Daniels Midland Company (ADM), Schlumberger Carbon Services, and other subcontractors

Inject 1 million metric tons of anthropogenic carbon dioxide at a depth of 7,000 +/- U (2,000 +/- m)

Test geological carbon sequestra2on in a saline reservoir at a site in Decatur, Illinois USA


DO YOUR HOMEWORK


Collection Difficulty or

Cost

Influence on Performance

Rock Type

Seismic Survey

Injectivity

CO2 Movement

Collection Difficulty or

Cost

Influence on Performance

Stats

Economic Drivers

Sequestration Concerns

Perceived Community

Benefits

Social Site Characteriza2on

Technical site characterization informs efforts to design a project to suit the local geologic and other physical conditions.

Social site characterization can also be used to design effective public outreach to suit local conditions.


Public Percep2on and Policy Role of public par2cipa2on is non-uniform Rapid changes in eorts to increase awareness Liale to no informa2on on eec2veness

Signicant eorts underway to inuence public percep2ons

CCS 2ed to coal usage and energy issues


Understanding US Public Focus Economy Housing market Health care Drinking water quality

Environment Increased number think global warming exaggerated (Gallup

Poll 2009) 53% believe global warming eects have begun (down 3% from

2008)


TALK A LOT


Knowledge Sharing Across a Wide Spectrum of Issues

Social Technical Economic Policy

MGSC Ac2vi2es

Trusted Informa2on Source Local, Regional, Na2onal, and Interna2onal reputa2on

Decatur Public Events AAPG Short Courses IEA GHG Summer School 2011

Providing Informa2on: Invited presenta2ons Technical presenta2ons Model presenta2ons Teacher workshops

Expanding on Founda2ons Image database Building video library Time-lapse imagery


Sequestra2on Training and Educa2on (STEP)

Create regional technology training center Disseminate CCS technology and informa2on gained

through MGSC and other projects Provide educa2on and training opportuni2es Work with academic ins2tu2ons, State and Regional job

development programs Partner with professional organiza2ons and regional

experts Leverage exis2ng opportuni2es and provide stand-alone

training


Maximizing Resources and Providing Knowledge Sharing

Opportuni2es through Collabora2on Knowledge sharing workshops Building collabora2on opportuni2es Expanding job training opportuni2es Highligh2ng innova2ve emerging

technologies Bridging educa2on and business Facilita2ng Interna2onal exchanges

and capacity building Facilita2ng and par2cipate in

educa2on programs

Individual by Individual

Over the last few years I have become increasingly overwhelmed by how much devastation we have been inflicting on our planet; the melting ice caps, the disappearing Arctic environment wrecking havoc on its inhabitants, pollution causing major health issues, deviation of rain-forests eliminating their oxygen producing ability, the disappearance of species both known and unknown, just to name a few.

I have tried to reduce my carbon footprint and educated my friends and students on how to take care of our planet. I felt like Don Quixote, fighting the unbeatable foe and trying to right the unrightable wrong. I felt so overwhelmed that at times I wanted to give up, but knew I couldn't.

But then I came to the Keystone Workshop and I saw that, because of what you are doing with carbon sequestration, there is hope.


KNOW YOUR AUDIENCE


Engagement and Knowledge Sharing for Mul2ple Audiences

Technical Government/regulatory Educa2onal (K-16) Job Training General public


KNOW YOUR TOPIC


Ques2ons/Comments

Open for public comments/ques2ons Will CO2 storage cause earthquakes/induced seismicity? What happens in the event of earthquakes? Is CCS the same as fracking? Where does the water from the reservoir go? Are you going to contaminate my groundwater? How do you know the CO2 will stay where you put it? Is CCS just an excuse to con2nue to use fossil fuels? What will happen when the project is over? Who is liable if something goes wrong with the project?


Connec2ng Science, Society, and Solu2ons: Drawing on Exper2se

Exis2ng and newly developing projects Illinois Basin Decatur Phase III Demonstra2on

Visitors center on-site Illinois Industrial Sources Project (ICCS)

Permanent educa2on facility for Richland CC Joint funding for STEP and RCC educa2on programs

Geophysical surveys Well construc2on Monitoring, verica2on, and accoun2ng Permit prepara2on Communica2ons Project design, management, and opera2on

Conic2ng Messages

http://www.americaspower.org/ http://www.thisisreality.org/

Presenta2on of CCS

Science-based

Emo2on-based

CCS Portrayed in Media


CCS Portrayed as Solu2on or Bridge

CCS as part of poroolio to reduce GHG

CCS based on geologic knowledge of subsurface behavior

CCS based on long-standing industrial prac2ces

CCS bridge technology

Source: IEA ETP, 2010 BLUE Map Scenario

CCS Portrayed as Symptom of Problem

CCS linked with con2nua2on of fossil fuels

CCS at expense of alterna2ve fuels

CCS unnecessary due to false belief in climate change

CO2 portrayed as toxic harmful substance


BE PREPARED


Tools that can Build Public Acceptance: Moving Beyond Decit to Opportunity

Knowledge framework already exists Communica2on training and plans Crisis training and plans Stakeholder iden2ca2on engagement Scenario building Meaningful messages and messengers

Applied to new subject


Resources for Public Engagement

DOE Best Prac2ces Global CCS Ins2tute

Social Site Characteriza2on Interna2onal Comparison Study Tool Kit Risk Communica2on


The US DOE Best Prac2ces Manual Best practices intended to

serve as a framework to aid developers in designing and implementing effective outreach programs

Outreach needs to take into account the needs and concerns of the target audience as well as the developers relationships in the community

Effective engagement is essential

Partnership Communication Challenge:

Internal and external communication concerns Whose communications get priority? Which policies get priority? Who is included in press releases? Who talks to the media? Who responds in a crisis?


Solu2on: Create a Communica2ons Plan

Considera2ons Communica2on goals for each

partner? Who needs to be at the table? What are the media goals? What is the message? Who will be communica2ng about

the project? Will there be site visits?

Will photography be allowed? How will the plan be

implemented? How do communica2ons impact

safety and opera2ons?

Purpose Star2ng point for team

building Provide communica2ons

guidelines to follow Consistent message Support in crises Empower sta by seYng

expected parameters Set tone for en2re process


Communica2ons Plan Components

Purpose of Plan Illinois Basin Decatur Project Informa2on Consor2um Descrip2ons and Funding Statement Target Audiences Communica2ons Papers, Presenta2ons, and Research Findings Site Visits Personal Protec2on Equipment (PPE) Requirements Photography Policy ADM General Safety Rules Crisis Communica2ons MGSC Web Page Frequently Asked Ques2ons


LISTEN, RESPOND, RESPECT

Developing Public Engagement Skills

Flexibility Bring in Local Examples

CATF presenta2on Awareness

What did you learn this week? Respect

Learn from others Always cite best ideas

Intui2on Adapta2on to audience

Adapta2on Knowledge

Broad understanding of technology and issues

One cup of super critical CO2 equals 277 cups of CO2 at the surface under atmospheric

pressure

CO2 is highly compressible


Helping People See through Simple and Powerful Analogy Use: Visualizing volume and pressure implica2ons

1 cup of CO2 stored in subsurface

277 cups of CO2 at the surface

Eec2ve public outreach can help iden2fy main concerns Outreach provides no guarantee of public acceptance of CCS Outreach can foster benecial outcome where project developers gain support of well-informed stakeholders who are comfortable with poten2al project risks & benets, and trust project team In absence of outreach eort, public forms own opinions of CCS (may not reect the technical merit of the project) Perceived risks no less "real" for implemen2ng outreach If not addressed, perceived risks can rapidly expand transform into public opposi2on.

Food for Thought

Take Home Points Do your homework Talk a lot to

as many dierent people as possible

as oUen as possible Know your audience Know your topic Be prepared Listen, respond,

respect


This material is based upon work supported by the U.S. Department

of Energy under Award Number DE-FE0002462 and funding from Illinois Department of Commerce

and Economic Opportunity.

s. greenberg - ccs public engagement and communications - knowledge sharing through example

Documents

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