2018 - 2019A ta te of Summer to remember!

Delight your shoppers this summer! Dairymaid is launching a new range of tubs to bring smiles and sharing moments to the homes of consumers across all income brackets.

New Take Home Range

The largest take home brand in South Africa will be driving category growth with a new delightful variant.

Country Fresh offers a flavour combination that was developed leveraging popular global flavour trends.

Country Fresh New 1.8L Flavour Introduction

New Country Fresh Coconut Delight!New Country Fresh Coconut Delight!

Material Number20001350

Material DescriptionCountry Fresh

Coconut Delight 1.8L

Consumer unit barcode6009198001350

Selling unit barcode16009198001289

Leading innovation to create excitement in the category by driving trial and incremental sales

Best-in-class, Double Creamy flavour variety for shoppers to choose from

Customer & Consumer Benefits

BRAND VISION

DOOR VISION

FREEZER DIVIDER

FREEZER CATCHER

In Store Support

NEW

Customer Benefits:

Consumer engagement and conversion through attractive point of sale

Drive category value growth by increasing basket spend through innovative dessert solutions with differentiated

and great tasting flavours

Premium eye Catching packaging to entice shoppers

Increases consumption driven by range variety

Consumer Benefits:High Quality Ice Cream with real milk chocolate shavings

More variety for Dessert Time

Case Barcode 16009198000800

6009198000407

20000407

Product Barcode

Fert number

Product codes:

FREEZER CATCHER

FREEZER DIVIDER

DOOR VISION

BRAND VISION

FRIDGE STICKER

In Store support

A NEW POPULARCATEGORY FLAVOUR!

INTRODUCING The performance of the Farmhouse Neapolitan and

Vanilla Choc Caramel range drove the launch of this new SKU.

The Farmhouse brand has seen +18% growth through

flavour innovation in a category that is seeing flat growth.(Source: Nielsen 12MM Dec 2017)

New Blueberry Vanilla:

Blueberry and Vanilla Flavoured Ice Cream

Customer Benefits: Farmhouse provides a value offering to shoppers seeking

good quality, yet affordable, ice cream

The new variant is based on popular category flavours,which will increase sales

Consumer Benefits: More variety to choose from for dessert time

FREEZER DIVIDER DOOR VISION BRAND VISION

Selling Unit BarcodeMaterial Number Material Description Consumer Unit Barcode

1600919800129620001367 Farmhouse Blueberry & Vanilla 2l 6009198001367

20001374 Farmhouse Blueberry & Vanilla 5l 6009198001374 16009198001302

In Store Support:

Scoops of

VALUE!Introducing NEW

Vanilla and Choc-Nilla NobrelliCustomer Benefits

Pioneering category solutions by ensuring we offer great tasting and

quality ice cream to all South African consumers to drive incremental

category growth and sales

Nobrelli gives the opportunity to increase penetration amongst

low-income consumers

Dairymaid brand endorsement that has offered good quality ice

cream for decades

Consumer Benefits High-quality frozen dessert offering great value for money

Flavour variety for shoppers; developed using leading South African

flavours (Vanilla & Chocolate)

Recipe stabilisation to improve product resistance to heat damage

FREEZER DECAL FREEZER DIVIDER BALLOONS A1 & A3 POSTER

Product Codes

20001411 Nobrelli Vanilla 2L 6009198001411 16009198001340

20001428 Nobrelli Chocolate & Vanilla 2L 6009198001428 16009198001357

20001435 Nobrelli Vanilla 5Lt 6009198001435 16009198001364

Material Number

Consumer Unit Barcode

Selling Unit Barcode

Material Description

WASHLINE BANNER

In Store Support

NEW• Drive incremental volume by offering consumers

value for money

• The new variant is based on popular category flavours giving consumers variety

• Increased visibility through attractive Point Of Sale to drive trial, conversion and incremental sales

• Improved Mega Almond chocolate coating

• Good quality Ice cream at a competitive price

STICKER

2 & 3 BASKET FREEZER CLADDING4 & 5 BASKET FREEZER CLADDING

6009198001145PRODUCT BARCODE

Mega AlmondCASE BARCODE 16009198001272

6009198001343

20001343

PRODUCT BARCODE

FERT NUMBER

Mega Cookies16009198001081CASE BARCODE

20001145FERT NUMBER

NOWAVAILABLE

IN A MULTI PACK!

The Cadbury Multi Packs have shown

growth in a declining category, driven by providing a

unique ice cream eating experienceto indulgence seekers in the category.

Introducing the NEW Lunch Bar Multi Pack!

The success of the Lunch Bar impulse stick drove the launch of the

Multi Pack to give South Africans a portion controlled snack,

without compromising on decadence, to share and enjoy at home.

MATERIAL NUMBER20001008

MATERIAL DESRIPTIONCadbury Lunchbar Multi Pack 6 (5x60ml)

CONSUMER UNIT BARCODE6009198001008

SELLING UNIT BARCODE16009198000930

Portion controlled snack that doesn’t compromise on decadence

The same great Lunch Bar taste now available in ice cream

CONSUMER BENEFITS

CUSTOMER BENEFITS

Drive category value growth by increasing basket spend

Increase consumption driven by range variety

Inviting and converting confectionary consumers into the

ice cream category

Consumer engagement and conversion through high-impact

packaging and point of sale to grab the attention of shoppers

EYE CATCHER

FREEZER CATCHERCAPTIVISION2/3 BASKET: HEADER

& CLADDING

4/5 BASKET: HEADER& CLADDING

FREEZER DIVIDER

IN STORE SUPPORTIN STORE SUPPORT

MATERIAL NUMBER20000568

MATERIAL DESCRIPTIONCadbury Lunchbar Dream 25x100ml

CONSUMER UNIT BARCODE6009198000568

SELLING UNIT BARCODE16009198000886

The New Lunch Bar range gives

shoppers‘much much

MORE!’

delectable ice cream sharing

moments this summer.

PRODUCT DESCRIPTION

Introducing the NEW

Lunch Bar

LUNCH BAR DREAM (25x100ml)Peanut Flavoured Ice Cream with a

Caramel Swirl Coated inCadbury White Chocolate with

Peanuts and Crisped Rice.

IN STORE SUPPORTIN STORE SUPPORT

FREEZER STICKERS

2/3 BASKET: HEADER &

CLADDING

4/5 BASKET: HEADER &

CLADDING

BRAND VISION

ADVENTUREADVENTUREA NEW ICE CREAMA NEW ICE CREAM

To TREAT ThE kIDs

To TREAT ThE kIDs

The kids segment has the second

biggest value share location in impulse.

Format and flavour differentiation are

key in driving excitement and to grab the

attention of kids who are always looking

for something new to try. The demand

for different format and flavour variety

prompted Dairymaid to bring a new range

that will have kids jumping for joy.

INTRoDUCING ThE kIDs RANGEINTRoDUCING ThE kIDs RANGE

31008153 Dairymaid Watermelon (36x73ml) 6009198001329 16009198001258

Material Number

Material Description

Consumer Unit Barcode

Selling Unit Barcode

31008243 Nestlé Toffee Crumble (24x70ml) 5010238018307 5010238018314

Innovation that creates fun and excitement in the impulse category Leverage kids’ pester power, driven by new format novelty and flavour

innovation, to convert shoppers in-store (Toffee Crumble is first-to-market with dry coated ice cream)

Eye-catching and colourful packaging design to attract shoppers

Watermelon has been an international success in other Froneri countries

CUsToMER BENEFITsCUsToMER BENEFITs

Exciting refreshing treat for kids to enjoy Differentiated product offering; bringing more variety

for consumers to choose from

CoNsUMER BENEFITsCoNsUMER BENEFITs

Dairymaid Watermelon: Watermelon and Apple Frozen

Fruit Ice

Nestlé Toffee Crumble: Vanilla and Toffee flavoured Ice Cream Coated in Milk Choc and Crumble pieces

PRoDUCT DEsCRIPTIoNPRoDUCT DEsCRIPTIoN

4/5 BAskET

2/3 BAskET

sTICkER

IN sToRE sUPPoRTIN sToRE sUPPoRT

New Zooty Pop has been created to provide value-conscious

consumers refreshing and good quality ice cream at a competitive

price. The products were created with learnings taken from leading

category flavours.

CHILL WITH

NEWNEW

Driving ice cream penetration in low LSM markets through a value for money proposition

Driving incremental volume growth in the category through trusted brands in the category

Material Number

Consumer Unit Barcode

Selling Unit Barcode

20001398 6009198001398 16009198001326

Material Number

Consumer Unit Barcode

Selling Unit Barcode

20001381 6009198001381 16009198001319

ZOOTY POP GROOVY

ZOOTY POP ORANGE

The success of Crunchie Blast drove the launch of this caramel

flavoured frozen dessert covered in milk choc coating with

popping candy for consumers to enjoy.

Refreshing flavours that deliver great taste

Value for money

2/3 BASKET: HEADER & CLADDING

4/5 BASKET: HEADER & CLADDING

PRICE STICKER

Material Number

Consumer Unit Barcode

Selling Unit Barcode

20001404 6009198001404 16009198001333

IN STORE SUPPORT

ESKIMOPIE CARAMEL BLAST

NEW

MULTI PACK

BEAT THE HEAT WITH ZOOTY FRUIT

THIS SUMMER!Product Description:

Zooty Fruit Tropical Splash Multi Pack 6 (8x60ml)

Customer Benefits: Increase Multi Pack segment category

value growth Premium eye-catching packaging to

entice shoppers Increase consumption driven

by range variety

Consumer Benefits:Provide shoppers with variety to treat

themselves and share with their families

Zooty Fruit Tropical Splash Multi Pack 6(8x60ml)

MATERIAL DESCRIPTION

6009198000506CONSUMER UNIT BARCODE

16009198000855SELLING UNIT BARCODE

20000506MATERIAL NUMBER

FREEZER DIVIDER

DOOR VISION

FREEZER DECAL

IN S

TO

RE

SU

PP

OR

T

Impulse range

Take home range

OOH Range

Pints

Multi-Packs

CONSUMER BARCODEMATERIAL NO MATERIAL DESCRIPTION UNIT SIZE

Product Information

20001145 Mega Almond 100Ml 6009198001145 16009198001081

20001343 Mega Cookies 100Ml 6009198001343 16009198001272

20001091 King Cone Vanilla 125Ml 6009198001091 16009198001029

20001107 Nestle Bar One Cone 125Ml 6009198000339 26009198000227

20000513 JIVE Strawberry 90Ml 6009198000513 16009198000312

20000674 ROLO 90Ml 6009198000674 16009198000404

20000551 Wafer Wizz 100Ml 6009198000551 16009198000336

20000636 Hello Kitty + Charm 125Ml 6009198000636 16009198000381

20000490 Eskimo Pie Orange 60Ml 6009198000490 16009198000305

20000452 Eskimo Pie Chocstick 70Ml 6009198000452 16009198000282

20001404 Eskimo Caramel Blast 70Ml 6009198001404 16009198001333

20000650 Bar One Sandwich 110Ml 6009198000650 16009198000398

20001152 Cadbury Dairymilk 100Ml 6009198001152 16009198001098

20001169 Cadbury Crunchie 100Ml 6009198001169 16009198001104

31005559 Oreo Stick 110Ml 6009198001077 16009198001005

20000544 Cadbury Lunchbar 100Ml 6009198000544 16009198000879

20000568 Cadbury Dream Lunchbar 100Ml 6009198000568 16009198000886

20001114 Flake Cone 125Ml 6009198000858 26009198000562

20001121 Oreo Cone 130Ml 6009198000865 26009198000579

20000223 Nestle Kit Kat Cone 125Ml 6009198000223 16009198000718

31008243 Nestle Toffee Crumble 70Ml 5010238018307 5010238018314

20000995 Oreo Sandwich 135Ml 6009198000995 16009198000701

20000520 Despicable Me Mango Pine 60Ml 6009198000520 16009198000862

20000247 Zooty Berry Crush 100Ml 6009198000247 16009198000725

20000483 Zooty Tropical Splash 100Ml 6009198000483 16009198000848

20001381 Zooty Pop Groovy 60Ml 6009198001381 16009198001319

20001398 Zooty Pop Orange 60Ml 6009198001398 16009198001326

31008153 Dairymaid Watermelon 73Ml 6009198001329 16009198001258

Impu

lse

ran

geSELLING BARCODE

20000100 Country Fresh Vanilla 1.8L 6009198000100 16009198000091

20000094 Country Fresh Vanilla Lite 1.8L 6009198000094 16009198000084

20000117 Country Fresh Choca Caranilla 1.8L 6009198000117 16009198000107

20000124 Country Fresh Neapolitan 1.8L 6009198000124 16009198000114

20000148 Country Fresh Rum & Raisin 1.8L 6009198000148 16009198000138

20000155 Country Fresh Choc Mint 1.8L 6009198000155 16009198000145

20001350 Country Fresh Coconut Delight 1.8L 6009198001350 16009198001289

20000063 Country Fresh Bar One 1.5L 6009198000063 16009198000053

20000070 Country Fresh Bb Cheesecake 1.5L 6009198000070 16009198000060

20000087 Country Fresh Choc Fudge 1.5L 6009198000087 16009198000077

20000445 Country Fresh Lemon Cheesecake 1.5L 6009198000445 16009198000824

20000599 Country Fresh Vanilla 5L 6009198000599 16009198000350

20000605 Country Fresh Neapolitan 5L 6009198000605 16009198000367

20001183 Country Fresh Vanilla & Cookies 5L 6009198001183 16009198001111

20000766 ROLO 1.5L 6009198000766 16009198000480

20000773 BAR ONE 1.5L 6009198000773 16009198000497

20000803 JIVE Strawberry 1.5L 6009198000803 16009198000527

20000810 Dialicious Vanilla 1.5L 6009198000810 16009198000534

20000797 Tin Roof 1.5L 6009198000797 16009198000510

20000407 Stracciatella 1.5L 6009198000407 16009198000800

20000384 Hazelnut Praline 1.5L 6009198000384 16009198000794

20000421 Cookies And Cream 1.5L 6009198000421 16009198000817

20000025 Farmhouse Vanilla 2L 6009198000025 16009198000015

20000032 Farmhouse Rainbow 2L 6009198000032 16009198000022

20000285 Farmhouse Neapolitan 2L 6009198000285 16009198000749

20001367 Farmhouse Blueberry & Vanilla 2L 6009198001367 16009198001296

20000308 Farmhouse Vanilla Choc And Caramel 2L 6009198000308 16009198000756

20000049 Farmhouse Vanilla 5L 6009198000049 16009198000039

20001374 Farmhouse Blueberry & Vanilla 5L 6009198001374 16009198001302

20000056 Farmhouse Rainbow 5L 6009198000056 16009198000046

20001411 Nobrelli Vanilla 2L 6009198001411 16009198001340

20001428 Nobrelli Choc & Vanilla 2L 6009198001428 16009198001357

20001435 Nobrelli Vanilla 5L 6009198001435 16009198001364

Take

hom

e ra

nge

Mu

lti-

Pa

cks

20000438 King Cone Mp Van 4X100ml 6009198000438 16009198000275

20000414 Bar One Cone Mp 4X100ml 6009198000414 16009198000268

20000292 Mega White Almond Mp 6X60ml 6009198000292 16009198000206

20000278 Mega Almond Mp 6X60ml 6009198000278 16009198000190

20000872 Cadbury Dairymilk 5X60ml 6009198000872 16009198000589

20000889 Cadbury Crunchie 5X60ml 6009198000889 16009198000596

20000896 Oreo Cone 4X100ml 6009198000896 16009198000602

20000643 Oreo Sandwich Mpc 4X60ml 6009198000643 16009198000909

20001008 Cadbury Lunch Bar Multipack 5X60ml 6009198001008 16009198000930

20000506 Zooty Tropical Splash 8X60ml 6009198000506 16009198000855

20000698 IC Ooh Chocolate 5L 6009198000698 16009198000411

20000704 IC Ooh Strawberry 5L 6009198000704 16009198000428

20000711 IC Ooh Vanilla 5L 6009198000711 16009198000435

20000728 IC Ooh Rum & Raisin 5L 6009198000728 16009198000442

20000759 IC Ooh Rolo 5L 6009198000759 16009198000473

20000735 IC Ooh Bar One 5L 6009198000735 16009198000459

20000742 IC Ooh Blueberry Cheese Cake 5L 6009198000742 16009198000466

20001015 IC Ooh Cookies & Cream 5L 6009198001015 16009198000947

20001022 Ic Ooh Lemon Cheesecake 5L 6009198001022 16009198000954

20000360 Dairymaid Catering Vanilla 5L 6009198000360 16009198000787

20001442 Nobrelli Vanilla Bucket 5L 6009198001442

Pin

ts

20000919 Oreo 480Ml 6009198000919 16009198000626

20000926 Cadbury Dairymilk 480Ml 6009198000926 16009198000633

20000933 Cadbury Caramello 480Ml 6009198000933 16009198000640

20000681 Cadbury Lunchbar 480Ml 6009198000681 16009198000923

OO

H R

an

ge

Try our entire NEW summer variety!