sa bottled water industry landscape report...
TRANSCRIPT
SA BOTTLED WATER INDUSTRY
LANDSCAPE REPORT
COMPILED: JULY 2016
REPORT OVERVIEW
For the Global Bottled Water Industry Section:
What are the current market dynamics of the global Bottled Water industry?
What are the global Bottled Water industry trends, drivers, and restraints?
For the South African Bottled Water Industry Section:
What are the current market dynamics of the SA Bottled Water industry?
Who are the key manufacturing players in the SA Bottled Water industry?
For the South African Retail and Pricing Analysis Section:
Who are the key retail players in the SA Bottled Water industry?
What are the prices of popular Bottled Water brands across South African retail outlets?
In terms of South African Consumer Insights and Trends:
What are the volumes for Bottled Water consumption (2011-2015) and forecasts (2016-2019)?
What are the statistics regarding the most popular purchased Bottled Water brands in 2015?
SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:
The South African Bottled Water Industry Landscape Report (93 pages) provides a dynamic synthesis
of industry research, examining the local and global Bottled Water industry from a uniquely holistic
perspective, with detailed insights into the entire value chain – from manufacturing to retail pricing and
consumption.
.
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SCREENSHOTS FROM REPORT
93 page report filled with detailed charts, graphs, tables and insights
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SAMPLE FROM REPORT:GLOBAL BOTTLED WATER CONSUMPTION
30
30
30
35
37
37
38
47
54
65
0 20 40 60 80
Hong Kong
Saudi Arabia
Spain
Belgium - Luxembourg
United States
France
Germany
Italy
Thailand
Mexico
Gallons
PER CAPITA CONSUMPTION OF BOTTLED WATER WORLDWIDE IN 2015, BY LEADING COUNTRIES (IN GALLONS)
Source: WRC, IBWA, Statista
Consumers’ thirst for bottled water appears on
track to persist in the years ahead.
The bottled water consumption worldwide has
been increasing since 2007 and will reach a
projected 391 billion litres in 2017.
Growth in per capita consumption indicate
enthusiasm for a product that consumers regard
as a healthy alternative to other beverages.
In 2015, Mexico had the highest per capita
consumption (65 gallons). In contrast, the per
capita consumption in Hong Kong was 30 gallons.
Five out of top 10 countries, in terms of per capita
consumption, were European: Italy, Germany,
France, Belgium and Spain, with per capita
consumption greater than 30 gallons.
Most other beverage categories including coffee,
milk and tea, are likely to grow much more slowly
than bottled water, which is forecast to achieve
higher per capita consumption in the future.
Image source: Pixabay
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17%
51%
14%
18%
DISTRIBUTION CHANNEL: 2013
Restaurants
Retail outlets
Wholesalers
Service stationconvenience stores
9%5%
42%17%
4%
5%
3%
1% 14%
DISTRIBUTION BY REGION: 2013
Eastern cape
Free State
Gauteng
Kwazulu-Natal
Limpopo
Mpumalanga
North West
Northern Cape
Western Cape
SAMPLE FROM REPORT:SA BOTTLED WATER DISTRIBUTION
The regional distribution of bottled
water has increased for most provinces.
Only four bottlers distribute their product
nationally with others just servicing their
small local areas.
It is not feasible for smaller companies to
distribute nationally due to the low price of
water relative to the weight and the expense
involved in transportation.
Distribution of bottled water was highest to
Gauteng (42%), followed by KwaZulu-Natal
(17%) and the Western Cape (14%).
Source: Bizcommunity ; SANBWA ; Euromonitor; BMI
Distribution of bottled water by channel.
As illustrated in the graph above, the majority
of bottled water is sold by retail outlets (51%).
Service station stores are the fastest growing
sector, currently accounting for 18% of
volume sales.
Restaurants and wholesalers make up the
rest of the distribution market.
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SAMPLE FROM REPORT: SA RETAIL OVERVIEW
South Africa’s biggest food retail chains
have experienced growth in sales, despite
economic hardships and the devastating
drought.
Woolworths Food including concessions have
increased by 11.9% up to 26 June 2016 with a
price movement of 6.7%. The total revenue was
R58,1 billion.
For the 26 weeks up to 26 June 2016, total
sales at Massmart increased to R42.3 billion –
an 8.7% growth over the prior 26 week period. ,
Annual product inflation was estimated at 5.8%,
comparable store sales increased by 6.4%.
Shoprite Holdings managed to boost sales by
14.4% from R130.03 billion for the 12 months to
June 2016 compared to 11.2% in June 2015.
Spar revenue grew by 16.8% for the interim
period (up to 31 March 2016) to R42.484 billion
Spar from R36.383 billion in 2015.
Pick n Pay experienced growth in sales, with a
growing retail turnover of 8.2% to R72.4 billion
for the 2016 financial year.
Source: Woolworths Holdings; Shoprite Holdings; Spar; Moneyweb Image source: BusinessTech
The infographic below shows that the average
basket of goods from Woolworths is 15% higher
than from Checkers.
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Source: AMPS 2011B-2015B (Adult population 16+ years)
Sample Size:24 527 (2011); 24,528 (2012); 24 882 (2013); 25 060 (2014); 25 079 (2015)
Based on weighted numbers
28% 30% 28% 28% 28%
32% 31% 31% 31% 30%
40% 40% 42% 41% 42%
0%
20%
40%
60%
80%
100%
2011 2012 2013 2014 2015
HOW MANY BOTTLES OF MINERAL/ SPRING WATER HAVE YOU PERSONALLY BOUGHT DURING THE PAST 7 DAYS?
1 Serving 2 Servings 3+Servings
Year 1 Bottle 2 Bottle 3+ Bottles Total
2011 3,863,000 4,500,000 5,627,000 13,990,000
2012 4,139,000 4,319,000 5,579,000 14,037,000
2013 4,044,000 4,489,000 6,102,000 14,634,000
2014 3,816,000 4,341,000 5,670,000 13,827,000
2015 3,962,000 4,232,000 5,809,000 14,003,000
Between 2011 and 2015, the volume trends among consumers who had personally purchased bottled water has increased
from 40% purchasing 3+ bottles in the past 7 days in 2011 to 42% in 2015.
In 2015, 28% (4 million) of bottled water consumers had personally bought 1 bottle in the past 7 days, 30% (4.2 million)
bought 2 bottles and 42% (5.8 million) had purchased 3 or more bottles.
SAMPLE FROM REPORT:BOTTLED WATER VOLUME TRENDS (PAST 7 DAYS)
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TABLE OF CONTENTS
1. Executive Summary (4 pages):
1.1 Global Industry Snapshot 2015
1.2 South African Industry Snapshot 2015
1.3 Industry Drivers and Restraints
1.4 Dashboard: South African Bottled Water
2. Global Bottled Water Industry (6 pages):
2.1 Global Bottled Water Industry Overview: BOTTLED WATER GLOBAL MARKET (Graph)
2.2 Global Bottled Water Market Share: 2015 MARKET SHARE OF LEADING BOTTLED WATER COMPANIES WORLDWIDE (Graph)
2.3 Global Bottled Water Consumption: FORECASTED GLOBAL CONSUMPTION IN BILLION LITRES; TOP 10 COUNTRIES BY VOLUME; PER CAPITA
CONSUMPTION OF BOTTLED WATER WORLDWIDE IN 2015 BY LEADING COUNTRIES (Graphs)
2.4 Global Bottled Comparative Country Pricing: PRICES PER COUNTRY FOR 1.5 LITRES (Table)
2.5 Global Bottled Water Industry Trends 2016
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TABLE OF CONTENTS
3. South African Bottled Water Industry (27 pages):
3.1 South African Bottled Water Industry Overview (13 pages)
3.1.1 South African Bottled Water Industry Overview
3.1.2 South African Bottled Water Distribution: DISTRIBUTION CHANNEL; DISTRIBUTION BY REGION (Graphs)
3.1.3 South African Bottled Water Production
3.1.4 South African Bottled Water Consumption
3.1.5 South African Bottled Water Trends
3.1.6 South African Bottled Water Industry Drivers
3.1.7 South African Bottled Water Industry Challenges
31.8 South African Bottled Water Industry Restraints
3.2 South African Bottled Water Manufacturing Overview (14 pages)
3.2.1 SA Bottled Water Manufacturers: Aquabella
3.2.2 SA Bottled Water Manufacturers: Aqua-Tiqua
3.2.3 SA Bottled Water Manufacturers: Aqua.v
3.2.4 SA Bottled Water Manufacturers: Coca Cola: Bonaqua, Dasani, Valpré, Glacéau Essential
3.2.5 SA Bottled Water Manufacturers: Nestlé Waters: Pure Life, San Pellegrino, Perrier, Poland Spring
3.2.6 SA Bottled Water Manufacturers: Oxy-Vita
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TABLE OF CONTENTS
4. South African Bottled Water Industry Retail Analysis (33 pages):
4.1 SA Retail Overview (19 pages)
4.1.1 SA Retail Overview: 2014 BRAND VALUE IN MILLION US DOLLARS (Graph)
4.1.2 SA Retail: Massmart
4.1.3 SA Retail: Pick ‘n Pay: 2010-2016 PICK N PAY TURNOVER (RM) (Graph)
4.1.4 SA Retail: Shoprite: SALES GROWTH PERCENTAGE FOR YEAR 2015 (Graph)
4.1.5 SA Retail: Spar: FY2014-2015 TOTAL COMPREHENSIVE INCOME (RM) (Graph)
4.1.7 SA Retail: Woolworths: OPERATING PROFIT BY SEGMENT 2014-2016(RM); WOOLWORTHS VS MARKET GROWTH 2014-2015 (Graphs)
4.1.7 SA Retail: Engen Quick Shop, Shell Select
4.1.8 SA Retail: BP Wild Bean, Caltex Fresh Stop
4.1.9 SA Retail: Bibo, Eish2O
4.1.10 SA Retail: H2O
4.1.11 SA Retail: Perfectwater
4.1.12 SA Retail: RO Water Systems
4.1.13 SA Retail: RO3 Oasis
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TABLE OF CONTENTS
4.2 Bottled Water Pricing Analysis (14 pages) (conducted w/c 27 July 2016)
4.2.1 Still Water: Aquabella, Aquartz, Aquelle, Bonaqua, Cape Aqua, Ceres, Darling, Eastern Highlands, Evian, Giant Thirst,
Hydr8 Spring Water Sport, Just Water, Nestlé Pure Life, Spar, Valpré, Woolworths, Tsitsikama.
4.2.2 Sparkling Water: Aquartz, Aquelle, Aqua Panna, Cape Aqua, Darling Springs, Nestlé Pure Life, S. Pellegrino, Valpré,
Woolworths.
4.2.3 Flavoured Water: Aquelle, Bonaqua, Cape Aqua, Darling Springs, Eastern Highlands, Glacéau Essential, Seltzer.
Comparative Pricing at Retail Outlets: Checkers, Pick ‘n Pay, Shoprite, Spar, Woolworths Food, Shell Select, Engen
Quickshop, Makro.
4.2.4 Direct Connection Coolers: H2O International
4.2.5 Bottle Water Coolers: H2O International
4.2.6 Countertop & Undercounter Water Filtration: H2O International
4.2.7 Sports & Outdoor Water Filtration: H2O International
4.2.8 Fridge & Appliance Water Filtration: H2O International
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TABLE OF CONTENTS
5. South African Consumer Trends (7 pages):
5.1 AMPS Survey Methodology & Sample Design
5.2 AMPS Survey Questions Asked
5.3 Bottled Water Purchasing Trends: 2011-2015 (Graph & Table)
5.4 Bottled Water Volume Trends (Past 7 Days): 2011-2015 (Graph & Table)
5.5 Most Popular Bottled Water Brands: 2015 (Graph & Table)
5.6 Consumer Actual (2011-2015) and Forecast (2016-2019): Bottled Water (Graph)
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