saastr annual 2017 - learnings from b2b saas (saastr101)
TRANSCRIPT
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THERE ARE QUITE A LOT OF SAAS PRODUCTS…BETTER CONSOLIDATE AND MAKE IT EASIER FOR YOUR CLIENTS Adriane Goetze@pendoio
SaaStr 101 by Perennial Systems
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BETTER FOCUS ON YOUR CUSTOMER SUCCESS THAN YOUR OWN AND YOU WILL WIN Rupert Bonham Carter@klipfolio
SaaStr 101 by Perennial Systems
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MAKE FRIENDS WITH FELLOW SAAS COMPANIES, YOU NEED THEM TO SELL TO YOUR CLIENTS Zach Lundgreen@goGrow
SaaStr 101 by Perennial Systems
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BETTER CREATE APIs AS SAAS PRODUCT IS NOT ABOUT YOU BUT ADDING VALUE TO ECOSYSTEM James Arcieri@IBM
SaaStr 101 by Perennial Systems
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TREAT EVERY SINGLE CUSTOMER LIKE GOLD
Mike McCarthy@fusebill
SaaStr 101 by Perennial Systems
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IT IS EASIER TO BUILD A SALES TEAM IN TENNESSEE. GO VOLS!
Brandon Bruce@cirrusinsight
SaaStr 101 by Perennial Systems
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ENGAGE YOURSELF WITHIN THE SALES PROCESS WITH CUSTOMER STORIES @SalesLoft
SaaStr 101 by Perennial Systems
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WORK WITH CUSTOMERS THAT ARE GOOD FIT. IT HELPS GROW FAST WITH MINIMAL EFFORTS @engagio
SaaStr 101 by Perennial Systems
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CONTENT HELPS YOU GET QUALITY LEADS ONLY IF IT ADDS VALUE TO YOUR CUSTOMERS
@datanyze
SaaStr 101 by Perennial Systems
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UNDERSTAND YOUR KEY SAAS METRICS TO DRIVE YOUR GROWTH
@saasoptics
SaaStr 101 by Perennial Systems
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THE POWER OF FACE TO FACE MEETINGS HELPS BUILD RELATIONSHIP TO A HIGHER LEVEL
@GartnerDigital
SaaStr 101 by Perennial Systems
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LEARN FROM THE EBOOKS AND BLOGS AS YOU BUILD YOUR PRODUCTS
@Zuora
SaaStr 101 by Perennial Systems
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SHUT UP AND LISTEN TO YOUR CLIENTS. YOU WILL SELL A LOT MORE THIS WAY.
@Gong_io
SaaStr 101 by Perennial Systems
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BE MORE PERSONAL WITH YOUR CUSTOMERS. IT WORKS!
@intercom
SaaStr 101 by Perennial Systems
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WHEN YOU SEE EVERYTHING AS A PROCESS YOU BUILD TOOLS. WHEN YOU SEE IT AS A PROBLEM YOU DISRUPT THE ENTIRE INDUSTRY.Ankur Srivastava@SwarmSales
SaaStr 101 by Perennial Systems
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BETTER WORK ON RETAINING YOUR CUSTOMERS, IT IS 5-25 TIMES EXPENSIVE TO ACQUIRE A NEW CUSTOMERAbby Hammer@churnzero
SaaStr 101 by Perennial Systems
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PAY ATTENTION TO THE DETAILS AND DON’T SELL STUFF. MAKE BETTER CUSTOMER STORIES.
@chargebee
SaaStr 101 by Perennial Systems
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CAPTURE THE CUSTOMER VOICE TO MAKE THE BEST POSSIBLE PRODUCT!
@MOO
SaaStr 101 by Perennial Systems
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THE BIG THING THAT YOU NEED TO DO WHEN THE CUSTOMER SIGNS UP IS TO ENSURE THAT THEY EXPERIENCE THE AH-MOMENT RIGHT AWAY.Lloyed Lobo@BoastCapital
SaaStr 101 by Perennial Systems
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BUILD A BRAND THAT YOUR CUSTOMERS CAN CRUSH OVER – THEY WILL BE YOUR BIGGEST ADVOCATES AND HELP YOU GROW.Paige Musto@ActOnSoftware
SaaStr 101 by Perennial Systems
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START SMALL. DREAM BIG. DON’T BE SCARED.
Justin Lane@xactly
SaaStr 101 by Perennial Systems
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FOCUS ON THE PROBLEMS THAT YOUR TECHNOLOGY SOLVES INSTEAD OF THE FEATURES IT OFFERS.
Kevin Blessum@DialSource
SaaStr 101 by Perennial Systems
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COLLECTIVELY INNOVATE TO BRING CHANGE THAT BENEFITS EVERYONE IN THE INDUSTRY.
@bandwidth
SaaStr 101 by Perennial Systems
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FOCUS ON BUILDING A STRONG PRODUCT THAT SELLS ITSELF.
Jenna Theisen@DialpadHQ
SaaStr 101 by Perennial Systems
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SUCCESSFUL CAMPAIGNS ARE NOT THE ONES YOU PLANNED. BETTER BE CREATIVE.
Maguire Mealy@showpad
SaaStr 101 by Perennial Systems
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USE MACHINE LEARNING.
@RiskIdent
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PEOPLE DON’T BUY PRODUCT, THEY BUY WHAT YOU MAKE THEM BELIEVE.
@WalkMeInc
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SAASTR ANNUAL IS MUST ATTEND FOR SAAS FOCUSED ORGANISATIONS TO LEARN, VALIDATE AND GROW.@SimilarWeb
SaaStr 101 by Perennial Systems
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DON’T JUST LISTEN, ENGAGE WITH YOUR CUSTOMERS.
@mixmax
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BE PROACTIVE IN SUPPORTING YOUR CUSTOMERS.
@freshdesk
SaaStr 101 by Perennial Systems
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GET THE FIRST FEW CUSTOMERS DELIGHTED TO BE SUCCESSFUL IN SAAS.
@Gliderai
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MEASURING CUSTOMER SUCCESS IS IMPERATIVE FOR SAAS BUSINESS TO GROW.
@asknicely
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HIRE THE RIGHT PEOPLE.
@Sisense
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FOCUS ON SHIPPING CODE FASTER.
@circleci
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BETTER OUR COMMUNITY THROUGH SAAS.
@Teamableme
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LEVERAGE INDUSTRY LEADING MARKETPLACE AND PLATFORM TO HELP SCALE AND GROW BUSINESS.
Colin Casey@partnerforce
SaaStr 101 by Perennial Systems
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GREAT PLACE TO SHARE IDEAS AND LEARN FROM SO MANY PEOPLE AT SAASTR.
@CloudElements
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DATA AND AI ARE KEY FOR SAAS.
@Invis_Solutions
SaaStr 101 by Perennial Systems
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THE FIRST VALUATION IS ALWAYS OVER PRICED!
@LighterCapital
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THE SAAS COMMUNITY IS SMALL BUT HAS POWERFUL IMPACT
@Intacct
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SHARE THE RIGHT MESSAGE WITH THE RIGHT USER BASE AT THE RIGHT TIME.
@UserIQ
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MARKETERS NEED TO ADAPT TO THE ENGAGEMENT ECONOMY.
@marketo
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CREATE MORE CONVERSATIONS.
@ZoomInfo
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BUILD BETTER CUSTOMER RELATIONSHIP BY BEING ON PHONE WITH THEM ON A CONTINUOUS BASIS@aircall
SaaStr 101 by Perennial Systems
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OUTAGES HAPPEN BUT HOW DO YOU RECOVER.
@leasewebusa
SaaStr 101 by Perennial Systems
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THE BEST SALES PROFESSIONALS IN SV ARE STARTING TO THINK LIKE VCs WHEN IT COMES TO DATA AND PROSPECTING@mattermark
SaaStr 101 by Perennial Systems
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PRODUCT DEVELOPMENT IS NOT JUST ENGINEERING – IT’S A WHOLE TEAM CONTRIBUTION
@datafoxco
SaaStr 101 by Perennial Systems
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BEST DECISION WE MADE WAS STOPPING FREE TRIAL.
@sellsy_app
SaaStr 101 by Perennial Systems
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KEEP SHOWING RESULTS.
@smartbookscorp
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FIRST UNDERSTAND YOUR CUSTOMERS AND INVEST TIME TO LEARN WHAT THEY NEED.
@algolia
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TAKE GOOD TIME TO BUILD THE COMPANY’S CULTURE.
@JustworksHR
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SAAS DOES NOT WORK WITHOUT GOOD DATA!
@LeadGenius
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FOCUS ON YOUR CUSTOMERS KEY BUSINESS OBJECTIVES.
@clientsuccess
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GATHER FEEDBACK FROM YOUR CUSTOMERS TO IMPROVE YOUR PRODUCT.
@delighted
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STAND OUT! IT’S NOT GOOD TO BLEND IN!
@gooddata
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IF YOU CAN’T MEASURE YOU CAN’T IMPROVE THAT!
@insightsquared
SaaStr 101 by Perennial Systems
THANK YOUPrash an t Sachd evFo l l ow me @prash an t sach devProdu c t I nn ova t i on & S t ra te gy