safaricom fixed data service
TRANSCRIPT
FIXED DATA BRIEF
Wednesday, February 16, 2011
What is Fixed Data?
• Fixed data services provide reliable dedicated internet services to home users & businesses
• This can be over Wimax (Wireless) and Fibre (Cable) platforms
• Why Fixed Data?– Unlimited Internet Access
– Dedicated Internet speeds
• Why should a customer choose fixed data?– Unlimited capacity
– Easier to budget as cost is fixed per month
– Dedicated link to the customer, not a shared resource
– Improved user experience
• Who are our competitors– Access Kenya
– KDN
– Telkom
Safaricom Investment in Fixed Data
Undersea Cable:
TEAMS: Anchor investor (22.5% shareholding)
SEACOM: Leased capacity
Fibre Network
We currently have access to over 1,000km of metro
fibre in Nrb & Msa through strategic partnerships
and access to over 190 fiber ready buildings
Planned Rollout of metro fibre in other towns
ongoing – Nakuru, Eldoret, Kisumu etc
Wimax Network
Biggest Wimax Coverage across the country
SEACOM Fibre Layout
Teams Fibre Layout
Widest Wimax Coverage in the Country• Nairobi
• Mombasa
• Diani
• Kisumu
• Thika
• Naivasha
• Nakuru
• Kericho
• Eldoret
• Kisii
• Kakamega
• Bungoma
• Nanyuki
• Karatina
• Nyeri
• Muranga
• Embu
• Meru
• Mara
• Garissa
Requirements For Fixed Data Connection
a) Equipment A CPE (customer premises equipment) -
the Wimax radio unit for Wimax solutions.
Fibre Presence (Fibre termination)
A router (Cisco/Linksys, D-link or Level One) – Wimax/Fibre
b) A survey will be required: Confirm Fibre Presence
To determine line of sight” with the nearest base station (wimax connectivity)(Line of sight refers to ability of a customer site to receive wireless signal from one of the Wimax base stations).
CPE/Wimax Radio Unit - ODU
Wimax IDU
Router
Equipment: Router & UPS Pricing
• Safaricom also stocks routers for re-sell to customers who do not have
• We have included a cheaper router (DLink) for SOHO/Residential/ SME who cannot afford the CISCO routers
• Price of Equipment will be adjusted to reflect change in Market price from time to time
Type Of Equipment One Off Purchase Monthly Charge: 12 Months Contract
Low End Router - SOHO (Dlink) 6,500 700
Medium End Router - SME (Cisco 871) 38,000 3,650
High End Router - Corporates (Cisco 1841) 78,000 7,550
UPS 8,000 760
Pricing…
o Our bandwidth is classified under three main categories to fit the different customer segments and budget requirements :
o Premium – (1:1 contention)
o Standard – (1:4 contention)
o Light (targeting residential customers and SOHO’s) - (1:8 contection)
o The differences in the monthly rates is due to the quality of the bandwidth offered i.e. a customer may get full dedicated speeds or s/he could be sharing with a certain number of users.
o Premium: customer uses the bandwidth alone
o On standard and Light, the customer shares the bandwidth.
Fixed Data Offers
Residential/SOHO’s Offer
Sept 2010
Objective
o Increase fixed data revenues by getting a strong footprint in the SOHO/Residential Market
o Prepare the infrastructure for safaricom to launch Value added services to the target market
Residential/SOHO Offer
Capacity Price (inclusive of VAT)
VAS
512Kbps 3,999/= Suspended
1Mbps 5,999/= Free Domain & Web Hosting for 1 year
2Mbps 6,999/= Free Domain & Web Hosting for 1 year
NB:oFree CPE
oFree Installation Fees
NB: For domain & web hosting, we are offering them the individual package
Business Rules
o Offer available on Wimax Connections
o CPE remains Safaricom Property
o Shared Capacity: (Contention 1:8)
o Customers to pay a deposit half the bandwidth cost
o Offer Subject to a 12 months contract
Payments Breakdown: New Sign up
Capacity Prepayment Deposit Totals
1Mbps 5,999/= 3,000/= 8,999/=
2Mbps 6,999/= 3,500/= 10,499/=
NB: a) Customer Purchases a Router
b) Existing Safaricom Post Paid clients (>6months) are exempted from paying a deposit
Businesses Offer: (Business Wise)
o Link capacity: 256 and above
o Free installation fees on both Wimax / Fibre
o Free CPE (Wimax Radio Unit)
Cyber Offer
Excl Tax Incl Tax
Cyber with 4 - 10
computers256kbps 9,999 11,599
Cyber with 11 - 20
computers512kbps 14,999 17,399
Cyber with >20 computers 1mbps 22,000 25,520
Cyber
Offer
Free
Installation &
Free CPE
Pricing (kshs)Offer Description Target Market Segment
Duplex
Capacity
Domain Service• Safaricom Domain - offering is limited to
.co.ke, .com , .net , .org, .biz, .info, .ne.ke,
.or.ke, .info.ke, .me.ke and .mobi.ke
• Our Service offers package that combines Domain registration, Web hosting and Mail hosting solutions along with many additional features
• Target market: Individuals, Small Businesses & Corporate
• Activation Process:
DIY: (Domain Registration ONLY)
www.safaricom.co.ke/domainshttp://domains.safaricom.co.ke
Safaricom Retail Shops: (New Domain registrations & Transfers)
Packages Available
Package Offering DOMAINS INDIVIDUAL DOMAINS SMALL BUSINESS
DOMAINS CORPORATES
MB Quota (MB) Disk space 500MB 2GB 10GB
Monthly Bandwidth Volume (MB) transfer
1GB 10GB Unlimited
FTP Accounts 2 5 20
Email Accounts 10 50 Unlimited
Databases 2 5 50
Databases Extras No Yes Yes
Sub Domains 5 50 200
Parked Domains 2 5 50
IP Deny Manager No Yes Yes
COSTS 2499/= 3999/= 4999/=
New Fixed Data (Application) for Walk-in customers into the shop
o Customer needs to complete the Fixed Data Application form in triplicate– There are two application forms:
o Individual Fixed Data Application Forms- used for individual customers signing upo Corporate Fixed Data Application Forms- used for companies/business sign up i.e.
SME’s, Corporate, NGO’s etc
The application form requires to be accompanied with the following order requisites– Individual applications
• Copy of national ID/passport• Copy of PIN certificate
– Corporate (businesses, organizations and companies) applications• Copy of certificate of registration• Copy of PIN certificate
o Drop application forms & attachments to any Safaricom Retail outlet for the analyst vetting which involves:– For new customer sign ups check: duly filled Application form, attachments & payments
(prepayment + deposit)– For Existing post pay customers: Application form & prepayment
Fixed Data (Application) for Walk-in customers into the shop
o Payment options– Monthly payments costs based on package customer signs up– Customers can pay through;
• Cash• Cheque
o Fixed Data processing & installation – 3 days turnaround time – Retail analyst scans the application form, attachments & payment receipt and sends to
fixed data orders team ([email protected])
– Fixed data team forwards the documents to credit control team for vetting. Once the order is approved, its sent to technical team so that they can send field engineers to carry out a survey and installation. This should be completed in three days.
Fixed Data Sales Process
• Upon receipt of a fixed data order, the Fixed data team will check for completeness of the order.
• The order will then be progressed to credit control for further vetting.
• If success the order will then be sent to the technical team for installation.
• Once installed it progresses to order processing and ultimately billing
Engage & Assess Customer
Needs to determine right
bandwidth
Assist customer fill Fixed Data application Form,
Survey Form & attach the supporting documents
plus payments
New Individual Customer: Copy of ID/Passport
Copy of PIN
For Processing scan the
the completed forms to:
fixdataorders@safaricom.
co.ke
Customer is scheduled
for a survey &
installation
Work completed in
3 days
START
END
NB: Survey & Application Forms from a dealer should bear their Rubber Stamp
Business Support
Call: 0722002222
Email: [email protected]
Dedicated Relationship Management PERSONALIZED
ACCOUNTABLE
SERVICE
Dedicated Service
Account Manager
Proactive & Progressive
Customer Management
ensuring fully responsive
feedback & resolution
0722002222
OUR SERVICE CHARTER
SINGLE POINT OF CONTACT
99% SLA ADHERENCE
90% CUSTOMER DELIGHT INDEX
90% 1ST CALL RESOLUTION
Why Safaricom Data Services?
o Largest infrastructure in Data: 3G, Wimax and Fibre
o Anchor investment in Teams and Seacom
o Reliable business and most stable in the region
o Excellent support: 24/7 customer support
o Guaranteed network availability with an SLA of 99.5%
o Dedicated bandwidth solutions tailored to meet customers requirements
o Competitive tariff rates
Our Key Selling Points
o Excellent Support: 24*7*365
o SLA 99.5%
o Largest Network infrastructure
o Redundant Link capacities
o Competitive rates
o Reliable business partner
thanks