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TRANSCRIPT
Safety Meeting Starters
(SMS) for June 2012
Happy June! Welcome to June…and welcome to summer! This month’s SMS focuses on blind
spots. In the safety world, a blind spot is a hazard that we miss or are blind to because we are
intensely focused on other hazards or tasks at hand. And, in the safety world, blind spots lead
to near miss events, injuries and even death!
This month’s Safety Meeting Starters contains tons of helpful and timely safety information to
help you and your work group identify and control those blind spots - - enjoy the material, and
please share it with a friend, co-worker, staff member or supervisor.
To inquire about Matt’s keynote presentations and seminars log onto www.safesrat.com
Don’t wait for effective safety information, stay up to speed on the latest safety information
through Twitter - - (https://twitter.com/Safestrat or @safestrat).
In the coming weeks! - - What Safety Leaders Do, The Insider’s Handbook for Safety Leadership
Tips, Tactics, Secrets and Ideas will be released soon. You will receive an email notice when the
book is available. One early commenter wrote; “We are all very busy, so if you want to take the
time to read one book that will have the greatest impact on improving your safety program
results, then you need to read What Safety Leaders Do.” Steve McKay, Willis Insurance Group
We love your feedback - - send comments to [email protected].
Thanks again and pass this along! Remember, no one gets hurt today! God Bless, Matt. From the Seats:
“I really appreciated Matt’s presentation. It made me realize I need to take safety home – and make more time for my family.” May 2012 I loved Matt’s presentation! His energy was great and he connected thoughts, stories and concepts into actions steps.” May 2012 “Great Job Matt - - a very effective speaker!” May 2012
Matt Forck, CSP, JLW | www.safestrat.com | 573.999.7981
SMS-Powerful Information for a RESULTS driven safety culture!
Matt Forck | www.safestrat.com | (573) 999-7981 Safety Strategies…for LIFE!
2
S.A.F.E. (See Accidents Forever Eliminated) ™ at Work - A Motivational Safety Column!
Be Aware of Blind Spots
What images come to mind when the words ‘family vacation’ are uttered? How about,
‘European family vacation?’ On Monday, August 4, 2008, that is exactly where an Israeli couple
was taking their family…all five children! Since it was Monday, nothing was going right. They
had trouble getting their children and 18 suitcases into the vehicles so grandma could shuttle
them to Ben-Gurion airport. After all, they had a deal with the airline company; if they weren’t
on-board at flight time, the plane would leave them behind.
As they arrived at Ben-Gurion airport, they quickly realized why it is the busiest airport in Israel,
and one of the busiest in the world. Being late, they didn’t have time to think about the crowds
of people and all of the confusion these crowds cause; instead they had to get their bags and
children to the terminal, fast. The plane to Paris would leave if they weren’t on it so they ran
fast, as fast as one can in a crowded international airport with 18 pieces of luggage, five
children and thousands of other travelers. As they relaxed in their seats and the plane taxied
down the runway, they were able to take a deep breath, they had made it, yet something
seemed to be missing.
Back at the airport, a very cute little girl pulled on the pant leg of a police officer. The officer
squatted in order to look the toddler in the eye. The girl said, “where are my parents, where are
my brothers?’ The officer quickly learned that the family had just boarded a flight to Paris, and
somehow left their child behind. The officer had about 120-seconds to get the girl to the
terminal before the plane would be gone. She grabbed the girl and ran but it was too late. They
both watched the jet fly into the clouds. The parents, after being in the air for 40-minutes were
finally notified that their daughter was safe with authorities at the airport. The parents had not
yet realized they were missing a child!
The fact about this fast paced, cell phone, 24 by 7 media coverage, deadline driven world is that
it creates blind spots. Think about it for a minute, what have we missed today, in the last hour,
because of the ‘noise’ that is constantly surrounding us. Later, the girl's grandmother, who
took the family to the airport, said, "We're in shock. They're very responsible and organized
top-notch people." If you don’t believe in the power of blind spots, just ask these parents.
What hazards are you blind to? Work safe.
©20121-SafeStrat, LLC-All Rights Reserved
SMS-Powerful Information for a RESULTS driven safety culture!
Matt Forck | www.safestrat.com | (573) 999-7981 Safety Strategies…for LIFE!
3
Safety Tidbits—the most information packed pages in safety!
Quotes of the month:
"Appreciation is a wonderful thing; it makes what is excellent in others belong to us as
well." - - Francois-Marie Arouet de Voltaire
From the Twitter Feed - - why wait for the end of the month Safety Meeting Starters when you
can get near real time safety updates from my Twitter feed! Join today;
https://twitter.com/Safestrat or @safestrat.
Safety News from Recent Tweets
• Worker recovering after 19-foot fall at Madison construction site - http://bit.ly/NaKRad
via @njhills
• 1 dead, 4 hurt in Minnesota paper mill explosion, fire http://on.msnbc.com/NaKBYO via
@msnbc_us
• Cleanup at MFG completed, investigation continues after 43 employees go to hospital;
http://shar.es/qEqYr via @sharethis
• Company fined over aircraft engineer's death - Business - NZ Herald News
http://nzh.tw/10809560 via @nzherald
• UT student hit by bus...lucky that this blind spot didn't get him killed! See video here;
http://www.youtube.com/watch?v=Dxeg-ojw49A
• OSHA to NJ: Stop the construction falls: In the wake of four recent construction
incidents in Northern New Jer... http://bit.ly/L7MPWT
• Public Health Professionals: Share these videos on safe swimming and help raise
awareness. http://go.usa.gov/pyL
• To Investigate Culture, Ask the Right Questions
http://blogs.hbr.org/cs/2012/05/to_investigate_culture_ask_the.html
• Sign up for the OSHA heat app at this link...pretty cool, no pun intended!
http://www.osha.gov/as/opa/quicktakes/qt05152012.html
• Worker hospitalized after shock at bridge site
http://www.timesonline.com/news/police_fire_courts/worker-hospitalized-after-shock-
at-bridge-site/article_d08753f1-d2e2-573e-ae5d-
ee016db3244e.html#.T77yMa1dChI.twitter via @bctimes
• Worker Crushed to Death Under Huge Rolls of Paper;
http://www.nbcphiladelphia.com/news/local/Worker-Trapped-Killed-by-Huge-Roll-of-
Paper-Inquirer-152026915.html via @nbcphiladelphia
SMS-Powerful Information for a RESULTS driven safety culture!
Matt Forck | www.safestrat.com | (573) 999-7981 Safety Strategies…for LIFE!
4
• Construction worker falls 30 feet from roof;
http://www.nj.com/bayonne/index.ssf/2012/05/construction_worker_falls_30_f.html
• Construction worker killed, reportedly hit by dump truck, not hit by passing car as
originally reported. http://www.lehighvalleylive.com/northampton-
county/index.ssf/2012/05/osha_investigating_pedesterian.html
• Camp collapse killed 'family man' | The Kennebec Journal, Augusta, ME:
http://bit.ly/KULq3n
• 2 maritime workers died in workplace accidents yesterday (May 23)
http://blogs.seattletimes.com/today/2012/05/forklift-driver-working-at-port-of-seattle-
killed-last-night/ via @seattletimes
• I thought this might be fun safety meeting material - - 10 Brainteasers to Test Your
Mental Sharpness http://www.forbes.com/sites/work-in-progress/2012/05/15/10-
brainteasers-to-test-your-mental-sharpness/
• How Employers Can Make Us Stop Multitasking
http://blogs.hbr.org/cs/2012/05/how_employers_can_make_us_stop.html?awid=5292
411985564703166-3271
• A tale of three states…and trenching hazards: In an indication that trenching hazards
remain a widespread prob... http://bit.ly/KeTL14
• Crews search for worker who fell with his lift into the Mississippi River during bridge
construction, http://www.thetelegraph.com/articles/falls-67955-louis-mississippi.html
• Eye opening link to OSHA fatality stats;
http://www.osha.gov/dep/fatcat/fatcat_weekly_rpt_03312012.html
• OSHA investigation into construction worker's death on U.S. 41 to take several months
http://gbpg.net/IQwhCn
• Grillin’ and Chillin’ for National Barbecue Month
http://blogs.usda.gov/2012/05/02/grillin%E2%80%99-and-chillin%E2%80%99-for-
national-barbecue-month/
• Yeovil construction company prosecuted after worker hit by fork lift truck
http://www.hse.gov.uk/press/2012/rnn-sw-brookvalehomes.htm?eban=rss-
• Worker killed in Tag manufacturing plant accident in Chattanooga |
http://timesfreepress.com http://timesfreepress.com/news/2012/may/09/worker-
killed-in-tag-plant-accident/
• 26 year old killed as he was struck by falling object, OSHA to investigate;
http://rapidcityjournal.com/news/osha-investigates-worker-s-death/article_781fb6da-
9342-11e1-9942-001a4bcf887a.html
• Wowzer, lucky no one was injured in this incident;
http://www.columbiatribune.com/news/2012/may/05/hot-air-balloon-crashes-catches-
fire/
• A tragic case of attention blindness! What blind spots will get you or someone else hurt
today?http://www.stltoday.com/news/state-and-regional/missouri/baby-dies-after-
mom-accidentally-leaves-him-in-car/article_6d54f144-48db-50bd-90a6-
5cb6ff983266.html
SMS-Powerful Information for a RESULTS driven safety culture!
Matt Forck | www.safestrat.com | (573) 999-7981 Safety Strategies…for LIFE!
5
• Pump Service Penalized Following Death of 19-year-old Worker http://ht.ly/1jsqUl
• AFL-CIO Report: 13 Workers Killed on the Job Each Day in 2010 http://ht.ly/1jsqUj
• Home is where the hazards are: Even though all of us undertake do-it-yourself (DIY)
projects around the house, i... http://bit.ly/K79pwO
The Safety Notebook:
Sign up for the OSHA heat app at this link...pretty cool, no pun intended!
http://www.osha.gov/as/opa/quicktakes/qt05152012.html
Safety Duct Tape - - 72 minutes of safety material to recharge your batteries for only 99
cents! http://www.amazon.com/Safety-Duct-
Tape/dp/B005Q2XQM6/ref=sr_1_1?ie=UTF8&s=dmusic&qid=1319715328&sr=1-1
Keep Going for Safety - - http://www.utilityproducts.com/articles/print/volume-
16/issue-2/safe-at-work/keep-going-for-safety.html
OSHA Quick Cards - - If you have not used OSHA quick cards before, then you will love
this website. It’s a terrific reference for quick hit job briefings, safety awareness and
safety meetings; http://www.osha.gov/OshDoc/quickcards.html
SMS-Powerful Information for a RESULTS driven safety culture!
Matt Forck | www.safestrat.com | (573) 999-7981 Safety Strategies…for LIFE!
6
In just a few short weeks! What Safety
Leaders Do will be available!
“This might be safety’s next must read.”
What Safety Leaders Do, The Insider’s Handbook for
Safety Leadership Tips, Tactics, Secrets and Ideas
will be released June 15. You will receive an email
notice when the book is available.
Early Comments:
"I felt that Matt was speaking directly to me
through this book. It not only identified many of the
issues facing my company's safety challenges but
also many that apply to me personally. We
oftentimes over-complicate safety. Matt provides a
very simple recipe for success. He not only
identifies key weaknesses that most of us face but
he provides ideas and solutions that could be
implemented tomorrow." Bill Dampf, Manager,
Safety and Training Utility Sector
“I edit the writings of 100s of safety authors and
Matt Forck is unique in his approach to safety
leadership and saving lives. Matt makes safety reading easy with his humor, down to earth
realism, and "from the frontlines" solutions. Matt has a sharp mind, big heart, and is "mission
driven" to give safety professionals ideas and tools to build strong safety cultures, nurture
strong effective safety leadership, and keep employees actively engaged in safety processes.”
Dave Johnson, Chief Editor (since 1980), Industrial Safety & Hygiene News (ISHN)
“This new book is another great thought provoking resource from Matt Forck for safety leaders
at all levels . . . procedures, training and the technical aspects of safety are critical for sure, but
nothing moves the needle on results more than getting leaders energized and engaged at all
levels in a meaningful way. This book is full of winning ideas on how to do that effectively.” Ken
Bowman, VP – Safety & Risk Control – Global Risk Management, ARAMARK Corporation
SMS-Powerful Information for a RESULTS driven safety culture!
Matt Forck | www.safestrat.com | (573) 999-7981 Safety Strategies…for LIFE!
7
ISMA-Involved Safety Meeting Activity Activity: Thinking Different Estimated Time: 30 Minutes Materials Needed: Picture/Slide of underwater bridge, markers and paper for
each group. Reference materials: See ISMA below: The ISMA: Divide the larger group into small groups, give each a large piece of paper and markers then pose the following question. Think about a bridge. It must span a mile wide shipping channel. (Note; some ships that traverse the water are over 75’ tall). Draw your bridge design on the large paper offering a couple of different views, one aerial and one topical. Allow 8 to 15 minutes for the group design and then allow each group to discuss their design. Chances are, most of these will look like a typical bridge. Then show the underwater bridge picture. (Note; type ‘underwater bridge’ or ‘underwater bridge in Sweden’ in your internet search engine to find a picture). The Take-a-ways: “Don’t think you are, just because they have been. Don’t think you have to, just because they did.” Each day we are faced with challenges, opportunities and problems. Normally, we ‘react,’ plugging in the same ‘old’ solution that has always seemed to get the job done. This reaction sometimes leads to a decent solution and other times the ‘same old’ doesn’t work so well. If we can create (which simply means looking at each situation and think of a better way instead of reacting to the old ways) we are freed of the old habits, free to make new and better improvements. Let go of pre-conceived notions of what a ‘bridge’ should look like and make your own. In your way, with your design!
Want 101 ISMAs? Check out ISMA (Involved Safety Meeting Activities—
101Ways to Get Your People In Involved! at Matt’s website;
http://www.thesafetysoul.org/Matt%20Forck%20Safety%20Speaker%20Review%
20Books.htm
SMS-Powerful Information for a RESULTS driven safety culture!
Matt Forck | www.safestrat.com | (573) 999-7981 Safety Strategies…for LIFE!
8
SPOT-M –(Safety Picture of the Month)
Bolts in Breaker Box
Picture source, unknown.
We’d Never do this, right! Well, it’s not about bolts
in the breaker box but the mindset that says it’s
okay - - no shortcuts today!
Choose in favor of your safety!
SMS-Powerful Information for a RESULTS driven safety culture!
Matt Forck | www.safestrat.com | (573) 999-7981 Safety Strategies…for LIFE!
9
Tools for Pros!
Finding the Gorillas! How Leaders deal with Attention
Blindness…
By Matt Forck, CSP and JLW
I would imagine that May 4, 2012 started as a typical Friday for Jane. For a young teacher at
Cedar Creek Elementary School in Kansas City, flipping the calendar over to May signaled that
the school year was nearing the end. And, Jane along with her 13 month old baby would soon
be able to enjoy the summer together. With only a few weeks left in the school year, things
were getting busy and hectic. It was a beautiful day in early May and temperatures would be
hotter than normal, reaching the low 80s. As usual, Jane dropped off her baby at day care then
went to school. After another exhausting and chaotic day teaching elementary aged children,
Jane returned to her car. It was 4:30. Her life changed forever.
In her back seat, lifeless in the car seat where Jane had safely strapped the love of her life some
nine hours earlier, was her baby. She reacted, yanking her child from the car. She accessed vital
signs, nothing. Frantic, she called for help and begin to administer CPR. Nothing. Emergency
services arrived and took over but it was too late. Jane’s baby was dead.
A few months ago I was enjoying dinner with a client when they asked me a question, “Matt,
what is the biggest safety issue facing works today.” I casually cut my steak and stabbed the
piece with my fork. Before putting it in my mouth, I said, “Failing to find the gorillas.” Then I
took the bite. They both looked at me like I was crazy!
There is a concept called attention blindness and it is best described through a video that you
may have seen. Before you watch the video, viewers are asked to count the number of times
that a certain team passed the basketball - - generally it is framed as a competition between
participants with the winners being the ones who are able to accurately count the number of
passes. Once the video cues, there are two teams, a team in white jerseys and one in black
jerseys, passing basketballs. Viewers count so intensely that over 90% miss the fact a gorilla
walks onto the screen, pounds his chest then walks off!
So, how is a young mother, a teacher in fact, suddenly blinded so that she leaves the most
important thing in her life, her baby, in the back seat to die? She does this in the same way our
workers miss hazards that cause near misses, injury and unfortunately even death - - we focus
so intensely on one thing and miss the gorilla pounding his chest in the middle of the
screen…attention blindness.
SMS-Powerful Information for a RESULTS driven safety culture!
Matt Forck | www.safestrat.com | (573) 999-7981 Safety Strategies…for LIFE!
10
Attention blindness is literally a life and death phenomenon. And, how leaders recognize and
communicate attention blindness might just be the most important issue a leader can address.
So here are four principles to teach that raise awareness around attention blindness and four
ways to help prevent it from happening.
In order to raise awareness around attention blindness, consider the following:
Attention Blindness is real. First, understand that attention blindness is a real and important
concept. People can focus so intensely on one task (counting balls) that they miss other key
events (a gorilla). To reinforce this fact, start by showing the video to your workers. That way
they can ‘experience’ attention blindness first hand. (You can easily find it on YouTube by
searching key word, ‘attention blindness’). Make sure you set up the video with a contest
asking people to compete by counting the ‘exact’ number of passes by a certain team.
Attention Blindness Blinds Completely. Next, our supervisors and works alike need to
understand that not only can we focus so intensely on one thing that we miss other events; we
are completely blind to these other events. Being completely blind means that we don’t see
what is right in front of our face, and in a hazardous job, missing this hazard can mean injury or
death.
Attention Blindness Blinds all things, including our most treasured. We are blind to the most
important things in our life. I don’t know the young teacher at Cedar Creek Elementary School.
My summary of her day was just my reconstruction of the day based on my experience as a
dad, rushing kids to school with a dozen other things on my mind. Being married to an
elementary school teacher for nearly two decades and having analyzed a number of serious
injuries and events, including fatalities. But in truth, it doesn’t matter. The facts around her day
don’t matter. What does matter is the fact that she was completely blinded by attention
blindness. And, it took the life of her child.
It can happen to you! I spent a number of years as a safety professional on a utility safety staff.
I have reviewed injury and incident reports in front of hundreds of utility works only to have
those same workers shake their heads and say, “I’d never do that.” But, just as it can happen to
a teacher in Kansas City, it can happen to us. Knowing that attention blindness is real, it blinds
completely, it can take important things from us and that it can happen to us at any time is half
the battle in making sure it never happens.
After your workers understand and acknowledge attention blindness, consider these
prevention techniques.
See the entire picture before you start - - In many industries, work rules and at times even
OSHA, require that before you begin work you review the job, all work rules, PPE, energy
sources and potential hidden hazards and make a plan. It is in analyzing hazards, making a
SMS-Powerful Information for a RESULTS driven safety culture!
Matt Forck | www.safestrat.com | (573) 999-7981 Safety Strategies…for LIFE!
11
work plan and communicating this plan to crew members or people on site that you should
smoke out any gorillas. Make sure that you and your workers are planning and consider, if you
have not done so already, to formalize a procedure around this planning process in order to
make it even more difficult to miss gorillas.
Have every worker watching something different - - I started with the utility as a meter reader,
then a lineman, and from there I was promoted to the utility’s safety staff. On that staff, the
most tragic incident that I had to review was a double electric contact that resulted in a fatality.
The crew that day was made up of six journey line workers. Between all men on the job, there
were decades of experience. The job was easy, to change out a three phase in line, or tangent,
pole and lay the phases out on hot arms. The only hazard on the job that had the potential to
end a life was the 12kV line. And, after less than a half hour into the job, the boom contacted
the line when two workers were in contact with the truck. One died.
Upon review, all six were working to move the new pole into a position in order to frame it.
When all of them concentrated on counting the same ball (moving and framing the pole) the
gorilla appeared. When possible, assign each crew member the task of seeing or watching
something a little different. Make sure you have identified all of the gorillas that can lead to
immediate injury or death and make sure they are watched. Each job…each time.
Use System Two - - Quickly respond to this question, “A bat and ball cost $1.10 and the bat
costs a dollar more than the ball. What does the bat cost?” What more than 80% of college
students answer is that the bat costs a buck. If you do the math, the bat is a nickel and the ball
is $1.05!
In his book Thinking, Fast and Slow, Daniel Kahneman says this quick response comes from
what he terms system one. System one is our effortless response due to habit. If you are like
me, and 8 out of ten college students, you used system one to quickly decide that the ball was a
dollar. System two, on the other hand, is the thinking system, the problem solver, or the effort
system. System one misses gorillas while system two finds them. Each day our workers go out
and work in system one mode…find ways to push them to think, so they can think, and in the
process get all hazards identified.
Find Practical Solutions - - Gorilla (hazard) awareness is the right start, but the next step is to
employ practical solutions to find gorillas on each job. Here are some solutions to try. First,
think of employing a safety stop. A safety stop is when you stop about every 60 minutes to
quickly review the job, re-identify the gorillas, make sure they are accounted for, and then
continue work. A safety stop is no more than a 90 second exercise, but it can save lives. Next,
have crew members and supervisors perform job audits looking for gorillas and giving
immediate feedback to crews. The final suggestion is for safety huddles. Each morning, take less
than five minutes to huddle with your work group or crew and discuss likely gorillas. In most
industries, changes due to weather, the job at hand, manufacturing schedules, vacation and
SMS-Powerful Information for a RESULTS driven safety culture!
Matt Forck | www.safestrat.com | (573) 999-7981 Safety Strategies…for LIFE!
12
sick leave of personal, season of the year, etc. At the end of the day, huddle again to quickly
share any near miss or hidden hazard.
The day after the tradegy at the school, the school released the following statement, “Sharing
this heartbreaking news and leading our school family toward a healthy acceptance of this
tragic event are tasks that lay ahead of us.” The hazards associated with today’s world, both at
home and at work, are many and the consequences for not properly finding and eliminating
and controlling those hazards are unforgiving. Find the gorillas today…and be safer for it!
Mat Forck, CSP and JLW, is a leading voice in worker safety. Matt leads SafeStrat, LLC, a safety
keynote and consulting services organization dedicated to building people. Matt works with
clients in all business sectors and with trade organizations in over ten countries. Learn more
about Matt, learn about his safety and motivational books and sign up for FREE safety resources
at www.thesafestrat.com.