MARKETING. BRANDING. DIGITAL STRATEGY.

““

INSPIRE.SHARE IDEAS.CAPTURE THE IMAGINATION.

Since the dawn of mankind, people have been telling

stories to share ideas, capture the imagination, and inspire

future generations to pursue greatness. Huddled around

the warmth of an open flame, humans first discovered

social media -- not digitally, but through companionship,

under moonlight, and fueled by the warmth of a campfire.

We tell epic stories - Glorifying the

everyday victories and shining light

on the stories that compel people

to action. We celebrate a story’s

ability to connect people through

the human experience and to bring

us together the same way stories did

when humans first shared wisdom

around campfires so many years ago.

WE ARE SAGA.

TRUELY CONNECT AND CHANGE THE WORLD.

Tell Epic Stories

In this vast universe we share a planet,

memories and experiences. The best stories

are rooted in human experiences and inspire

emotion. Epic stories come in many forms.

Some are legends of heroism and failure.

Others are tales mother’s love or heart break.

THE DAYS OF DISCONNECTED MARKETING ARE COMING TO AN END.

The new generation of consumers wants to

know they are supporting causes that matter

to them directly. It is more important than

ever to continuely engage with your market.

Crafting a successful saga is a process, but

those that truly connect can cut through

the noise and change the world.

Mercury

Venus

IMMERSIONThis is our discovery phase. We dive

deep into your brand to experience

who you are.

CRAFTWe construct beautifully authentic

narratives and strategies that invite

your market into your brand.

PUBLISHThis is the re-launch of your narrative

and the beginning of our campaign.

Unforgettable. Tailored. In Your Face.

DIALOUGEMeasure. Learn. Evolve. As we execute

the campaign we listen to the market

and innovate fluidly on-the-go.

TELLING AN EPIC

OUR SERVICES

OUR PROCESS

Branding

Marketing

Outreach

Messaging

Graphic Design

Photography

Market Research

Illustration

Web Development

Video

Animation

Social Media

Through using outreach and

traditional media, we meet the

consumer where they are to create

a lasting impression. We use digital

tools to bridge gaps and create a

consistent method of engagement to

build a genuine connection between

brands and their market.

We look forward to telling your

story.

We work with our clients to uncover their

remarkable, yet untold stories, and we build

campaigns that share these stories.

OUR STORIES .

CORNERSTONE SCHOOLSENROLLMENT CAMPAIGN

CHILDREN ARE OUR FUTURE.

200 studentsOUR GOAL

Ensuring the solid education of that future is no easy task.

Our campaign with Cornerstone Schools allowed us the flexibility to

show how they use their community to do just that. We attended

the events that parents would attend in order to explain to them first

hand what the mission is, and spread the message online to start a

dialogue.

Enroll students, fill classrooms, and build

awareness of the Cornerstone brand.

WE ALL AGREE

Social Media

Digital Engagement

Facebook Ads

Radio Spots

12 Billboards

40+ Transit Ads

For months we spoke with families, rallied supporters, and shared what Cornerstone had to offer.

The school’s amazing! The

students are amazing! The

teachers are amazing! So we

created a full campaign that

showed just how amazing

Cornerstone really is.

JOURNEYENROLLMENT

INTRODUCTION

TO

PERSONAL CONNECTION

OPEN THE DOORS

SPREAD THE GOSPEL

Enroll

10% ATTENDEECONVERSION

#1

THE BEST EDUCATION IN METRO DETROIT.

enroll.cornerstoneschools.org

campaign handouts

campaign specific lead-capture site

updated branding for outreach

Mass Media

Targeted engagement

Cornerstone Open Houses

Face-to-face Community

Outreach

THE STUDENTS

Every step of the way, our campaign has been about showing people what the

most important part of Cornerstone Schools is:

47,945,061 CAMPAIGN

IMPRESSIONS

FIRST ENROLLMENT INCREASE IN

3 YEARS

TWO ADDITIONAL EARLY CHILDHOOD

CLASSES ADDED

RESULTS

211 studentsENROLLED

200 YARD SIGNSdistributed to

Cornerstone Families

T H E R E M A Y N O T B E A W O R D F O R W H A T Y O U D O , B U T T H E R E I S A

S T O R Y.

EMAGINE THEATRESSOCIAL MEDIA CAMPAIGN

THEY DIDN’T HAVE A VOICE.

MOVIES. BOWLING. GAMES. FINE DINING.EMAGINE ALMOST HAD IT ALL.

EMAGINE IS NO LONGER JUST MOVIES.

We changed the voice of Emagine. The

goal was to get visitors excited. We

wanted them talking. We wanted to

know why they love coming back. And

we wanted them to experience all that

Emagine had to offer.

They’re bowling, food, events, and fun,

and we aimed to show that.

THE ONLY THING MISSING,

When the Hunger Games, Mockingjay Part 1 was in

theaters, we ran a contest focused on the winner

getting a private screening with 50 friends.

Emagine is an entertainment complex for adults

to spend their evenings. We crafted the look to be

sleek and sophisticated. Our new messaging spoke

to their true offerings. Play. Dine. Emagine.

From social media

ads to movie pre-

roll and signage,

Emagine now

had a uniform

presentation.

LIFE-LONG FRIENDS

BUILDING A DATABASE AND CUSTOMER LOYALTY

THE EMAGINE VOICE AND IMAGE

Lead Capture

intergrated into

facebook

Copy and Design

inspired by Hunger

Games

Engaging and exciting conversations with

consumers proved most effective in the

theater and digital space. The methods that

we used were so well received, that they are

still in use by Emagine today.

RESULTS

Jan. MarchFeb. Apr. May June July Aug. Sep. Oct. Nov. Jan.Dec.

Previous Campaign

444New Likes

988New Likes

619,026Total Reach 975,292

Total Reach

1,327 Contest Entries in New Likes in Total ReachHUNGER GAMES CONTEST 222% INCREASE 157% INCREASE

OUR CAMPAIGN

*Facebook Reach

975,292TOTAL REACH*

WE FOUND EMAGINE’S VOICE AND MADE A REAL CONNECTION WITH MOVIE GOERS AND FANS.

Actual Facebook Graphic showing the difference in activity during our management.

During 17-day Period Facebook Facebook

OUR SHORTS.

Sometimes, it’s the short stories that leave

the most lasting impressions. For the shorter

campaigns that need support, we provide

the tools needed to deliver the greatest and

most memorable impact.

We created a Web App for

the UAW-Ford to gather

relevant information

on their members and

lay the ground work for

future communication.

While the Tablet version is designed to be administered by staff, the mobile version is designed for member use.

UAW-FORDINTERNAL DATA COLLECTION - WEB APP

EASY.INTUITIVE.MULTI-PURPOSE.

Tablet Version

Mobile Version

GDAHCREBRAND - BRAND DEVELOPMENT

The reimagined GDAHC brand uses bright colors and shapes inspired by the medical industry. The bold and clean nature of the

branding allows it to stand out.

MEMBERSHIP OUTREACH VIDEOS

A BRAND 70 YEARS IN THE MAKING.

GDAHC Brand

Animated PSA

Membership Outreach

Before After

SAGA’S HEROES (OUR CLIENTS)

Tales of heroes are shared and declared. We work closely

with our clients to ensure that tales of their remarkable

moments are heard and spread to the masses.

2015 CLIENTS

Y O U R S A G A S T A R T S T O D A Y.

277 Gratiot Ave. Suite 600Detroit, MI 48226

(248) 867-3011write@sagamktg.com

www.SagaMKTG.com