Sagefrog Marketing Group has conducted this marketing mix survey for ten years. The purpose of the survey is to provide a planning tool to help marketing professionals optimize their results and return-on-investment.

One hundred marketing and management professionals participated in our survey.

Manufacturing & Distribution

Software & Technology

Healthcare & Life Sciences

Business & Professional Services

Other

27%

23% 20%

14%

16%

© 2017 Sagefrog Marketing Group, LLC. Slide 2

About Half of Businesses Don’t Have A Formal Marketing Plan

45%Yes, has a plan

55%Does not have a plan

© 2017 Sagefrog Marketing Group, LLC. Slide 3

About Half Outsource Marketing

48%In-House

52%Outsource & Both

© 2017 Sagefrog Marketing Group, LLC. Slide 4

Most Outsourced Marketing is Project-Based

49%Project

27%Both

24%Retainer

© 2017 Sagefrog Marketing Group, LLC. Slide 5

© 2017 Sagefrog Marketing Group, LLC. Slide 6

Percent of Revenue Companies Spend on MarketingGreater than 15%

Less than 1%

15%

0% 5% 10% 15% 20% 25% 30% 35%

10%

5%

1%

9%

11%

14%

34%

18%

14%

Website Development

Digital Marketing

Tradeshows and Events

Email Marketing

Traditional Advertising (Print)

Top Areas of Marketing Spend Include Digital Channels

© 2017 Sagefrog Marketing Group, LLC. Slide 7

Top Sales Lead SourcesMost Leads

Least Leads

Referrals

Email Marketing

Tradeshow Events

SEO

Social Media Marketing

Traditional Advertising (Print)

Pay Per Click

Public Relations

Programmatic

Telemarketing

Direct Mail

© 2017 Sagefrog Marketing Group, LLC. Slide 8

Digital Channels Provide the Best ROI

Online Marketing

Tradeshows and Events

Email Marketing

Public Relations

Traditional Advertising (Print)

Telemarketing

Direct Mail

Highest ROI

Lowest ROI

© 2017 Sagefrog Marketing Group, LLC. Slide 9

Marketing Tactics Digital Marketing Channels Remain the Most Popular

web

site

emai

l mar

ketin

g

soci

al m

edia

sear

ch e

ngin

e op

timiz

atio

n

pres

s re

leas

es

trad

esho

ws

whi

tepa

pers

dire

ct m

arke

ting

prin

t adv

ertis

ing

sear

ch e

ngin

e m

arke

ting

(PPC

)

web

inar

s

sem

inar

s

onlin

e ad

vert

isin

g (C

PM)

othe

r

tele

mar

ketin

g

book

s /

eboo

ks

86% 73% 64% 50% 48% 48% 36% 34% 34% 27% 27% 23% 23% 16% 16% 14%

© 2017 Sagefrog Marketing Group, LLC. Slide 10

Popularity of Social Media Tactics Networks and blogs used most

Link

edIn

Face

book

Twitt

er

Blo

g

Yout

ube

Do

Not

Use

Soc

ial

Inst

agra

m

Vim

eo

Slid

esha

re

Pint

eres

t

Snap

chat

80% 55% 45% 23% 16% 14% 11% 9% 7% 7% 2%

© 2017 Sagefrog Marketing Group, LLC. Slide 11

Half Think Social Media is Important

Very Important 9%

Important 27%

Somewhat Important 14%

Neutral (no opinion) 36%

Unimportant 14%

50%

© 2017 Sagefrog Marketing Group, LLC. Slide 12

Most Spend 3 Hours or Less Per Week on Social Media

41%

10+ Hours

7-9 Hours

4-6 Hours

1-3 Hours

Less than 1 Hour

7%0%

27% 25%

Soci

al M

edia

Usa

ge

66%

© 2017 Sagefrog Marketing Group, LLC. Slide 13

43% Plan to Increase Their Marketing Budget

43%Increase

50%Stay the Same

7%Decrease

© 2017 Sagefrog Marketing Group, LLC. Slide 14

Sagefrog Marketing Group, LLC is a full-service B2B marketing agency that specializes in

healthcare, technology and business services. Founded in 2002, with offices in Doylestown,

PA and Princeton, NJ, our capabilities include branding, digital, public relations & social,

traditional and integrated marketing.

Contact us and we will leap into action!

www.sagefrog.com • (215) 230.9024 •

About Sagefrog Marketing Group

success@sagefrog.com

All Rights Reserved © 2017 Sagefrog Marketing Group, LLC. Slide 15