sailtime icomia preso 2010
DESCRIPTION
This presentation was given to the 2010 ICOMIA (International Congress of Marine Industry Trade Associations) at the invitation of Thom Dammrich of the NMMA.TRANSCRIPT
![Page 1: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/1.jpg)
www.sailtime.com
“The next wave”Fractional boating growing participationFractional boating growing participation
ICOMIA/IFBSO
![Page 2: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/2.jpg)
www.sailtime.com
George BonelliChairman and Founder of SailTime
![Page 3: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/3.jpg)
www.sailtime.com
The origin…
![Page 4: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/4.jpg)
www.sailtime.com
Humble beginnings…
![Page 5: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/5.jpg)
www.sailtime.com
…a nice new boat?
![Page 6: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/6.jpg)
www.sailtime.com
The reality…
![Page 7: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/7.jpg)
www.sailtime.com
The solution…
![Page 8: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/8.jpg)
www.sailtime.com
The journey…
![Page 9: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/9.jpg)
www.sailtime.com
The progress…
• Global leadership position– 50+ locations globally– 1200 members– 190 boats
![Page 10: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/10.jpg)
www.sailtime.com
A growing trend for years…
![Page 11: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/11.jpg)
www.sailtime.com
Consumer mindset shift…
• As referenced in the HBR• “Simplifiers” have emerged• Gather experiences• Job security and market concerns• Decreased asset intensity• Increased savings rates and scrutiny
![Page 12: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/12.jpg)
www.sailtime.com
Fractional boating is…
![Page 13: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/13.jpg)
www.sailtime.com
Who Fractional serves…
![Page 14: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/14.jpg)
www.sailtime.com
Boating on ramp…• Membership products to suit various needs• Boating training • Local, regional and broader charter access• Flotilla and experiential• Full spectrum of
experiences
![Page 15: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/15.jpg)
www.sailtime.com
Good experiences and longevity…
![Page 16: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/16.jpg)
www.sailtime.com
Long term boaters…• Low risk, ease of entry• Extremely positive experience (initial +)• Remain in boating • Purchase boats and
products and stay as life long boaters
• Lifestyle integration and global access
![Page 17: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/17.jpg)
www.sailtime.com
The next step…
![Page 18: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/18.jpg)
www.sailtime.com
The results…
“Single best idea to increase boating participation in years”
John Peterson – Director, Hunter Marine
![Page 19: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/19.jpg)
www.sailtime.com
Increased participation…
The Numbers:
Memorial Day week
667 NA reservations234 EU reservations
901 Reservations901 Reservations
![Page 20: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/20.jpg)
www.sailtime.com
Customers tell it like it is…"Having a family with two careers, we don't have as much time for boating as we would like. With SailTime, every hour we spend on sailing, we spend actually sailing."
"A sailor's dream - a beautiful boat, always ready to sail and, no maintenance worries."
"For me, since I travel a lot, SailTime is the best deal going. It eliminates having to do any maintenance and the boat is always in impeccable shape and ready to go and enjoy."
![Page 21: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/21.jpg)
www.sailtime.com
Spreading the passion…
SailTime is recognized as one of the top 20 most influential tweeters in the world of sailing by WeFollow.com
![Page 22: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/22.jpg)
www.sailtime.com
Category expansion…• Existing companies expanding footprint• New entrants and growth opportunities are
popping up across the landscape– Local – Regional– International
![Page 23: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/23.jpg)
www.sailtime.com
Global reach and growth…
![Page 24: SailTime ICOMIA preso 2010](https://reader035.vdocument.in/reader035/viewer/2022062418/5558db59d8b42ab8168b4580/html5/thumbnails/24.jpg)
www.sailtime.com
Fractional is the wave of the future…
• Easy, low barrier access to boating• Addresses differing consumer needs• Insures great experiences• Increases market size • Integrates customer life cycle• Provides synergies in sales and distribution of
new product