saksham
TRANSCRIPT
SAKSHAM…….a mission to send every student where
he belongs!!!
You are good as long as you have the creditable platform to showcase your talent.
What the Students told us…..IIT
Kota….IIT
Kota….
What is the fee structure of
saboo college
What is the fee structure of
saboo college
I want to have my electronics repair
shop, which course would suit me in
ITI ?
I want to have my electronics repair
shop, which course would suit me in
ITI ?
“my father wants me to sell bidis, not to go to school”
I should have taken Arts, Science is just
impossible !!!!!
I should have taken Arts, Science is just
impossible !!!!!
Will I get placed if I join
Arya College ,Jaipur.
How should I do enggineering?
which college ?and course?and who will FINANCE me
My bhatiji in ittawa wants to do M.A. in psychology.
Neither Kanpur nor lucknow university offer this ,where
should she go?..a parent
One of India’s biggest problem-Education
Dropout Rate (X-XI): 52.433%
(1.3057Crore students)
Dropout Rate(XII-Colleges): 33.208%
(43.36Lakh)
16.7% Indians are unemployed.
1Lakh to 1.5Lakh seats in the colleges remains
unfilled.
70% youth: not employable (industry standards).
Indian “human resource” exploited: 9% of
9.65crore
Lack of financial security
Lack of knowledge about upcoming
fields
They do not know what they
are good at
Do not know which course/college to
take Think education is insignificant
The Vicious Circle
Students DROPOUT after
high school
Students DROPOUT after
high school
ImplicationsSeats not filled in colleges/vocation
al institutes
Untrained; unskilled and
jobless people
Indian industry lacks trained and skilled
professionals
Over employment in agriculture /public
sector industry
Low Effective Productivity
INDIA UNEMPOWEREDINDIA UNEMPOWERED
R
E
N
A S
O
INDIAN HUMAN CAPITAL
DEVELOPMENT???
Lack of financial security
Lack of knowledge about upcoming
fields
They do not know what they
are good at
Do not know which course/college to
take Think education is insignificant
POSSIBLE SOLUTION!!!
Students DROPOUT after
high school
Students DROPOUT after
high schoolR
E
N
A S
O
MISSION SAKSHAM
SAKSHAM intends to be: the guru who recognizes the
talent of a student, a friend who would ask, discuss,
think and advice and the guide who takes him to the
place "meant" for him.
PROGRAMS
UNNATI
The Conditioning Camp
UNNATI
The Conditioning Camp DRISHTIThe Vision
DRISHTIThe Vision
PRASHASTMicrofinancing education
PRASHASTMicrofinancing education
SAKSHAM
The SAKSHAM Principle
SAKSHAM VALUE
ADDITIONCYCLE
SAKSHAM VALUE
ADDITIONCYCLE
CLUELESS ABOUT FUTURE
A SECURED FUTURE
The value addition cycle
DRISHTI
A clueless child-Talent unexploited
DRISHTI –The vision…
A confused student
RETROS –AP tests- The
talent finder
Personal 1’o’1 Counseling by
professional . His aptitude is acknowledged
An enlightened student knows what he has to do,
A Research scientist ……someday?
A Research scientist ……someday?
The value addition cycle
DRISHTI
A clueless child-Talent unexploited
A research scientist but how??????
UNNATI
UNNATI....The Conditioning Camp
Information on vocational institutes -to generate an army of
skilled labor.
Information on vocational institutes -to generate an army of
skilled labor.
College based counseling for secondary school pass outsCollege based counseling
for secondary school pass outs
Financial aids and scholarships
Financial aids and scholarships
DATABASE-Information on 18000 colleges;
1.5Lk Departments; Govt. policies
DATABASE-Information on 18000 colleges;
1.5Lk Departments; Govt. policies
Enlightening on Govt. policies (Reservation)
Enlightening on Govt. policies (Reservation)
Administration
Administration
Fees Fees
Future ScopeFuture ScopeAdmission ProcedureAdmission Procedure
FacultyFaculty
PlacementsPlacements
CutoffsCutoffs
Industry InterfaceIndustry Interface
Paedologic Systems
Paedologic Systems
Extra CurricularsExtra CurricularsSportsSports
A secondary school student –doesn’t know which
college/course to choose
UNNATI
A research scientist but how??????
A BETTER FUTURE !!!
An educationally challenged child
PRASHAST - microfinancing
education
DRISHTI
A clueless child-Talent unexploited
The value addition cycle
An educationally disadvantaged child
School education
Higher education
dropout Families donot see any economic return on
education and send their children for CHILD LABOR
PRASHAST-MICROFINANCING EDUCATION
dropout
dropout
PRASHAST-MICROFINANCING EDUCATION
School education
Higher education
a successful teacher
An educationally disadvantaged child
guidance
mentoring
Financial
responsibility
Collaboration with local MFI’s for financing education
A self-help group(SHG) takes responsibility for guaranteeing loans and day 2 day mentoring
Returns on higher opportunity cost
micro credits
SAKSHAM student screening
Market Research
CK Prahalad ’s seminal work – The Fortune at the Bottom of the Pyramid - “If we stop thinking of the poor as victims and start recognizing them as value-conscious consumers, a whole new world of opportunity
will open up.”
Companies are realizing that private sector
growth / opportunities exist in the rural sector.
Our study found that there are a large number of villagers with purchasing power and very poor education.
Villagers surveyed were willing to pay between Rs70 and Rs150 for our services- UNNATI and DRISHTI.
Survey FindingsDo you have a reliable source to provide you with college details?
12.20%
87.80%
yes
no
If conducted in pilani would You come for the “unnati” camp?
Had you given an Aptitude test in IX and X?
If DRISHTI had been there, would you have given the RETROS-AP test?
Operational DetailsRAJASTHAN
Jhunjhunun
HUB: Pilani (Jhunjhunun District)
PILANI
JHUNJHUNUN DISTRICT:768 schools1,22,303 students(IX-XII)83,448 students(IX-X)11,840 villages12 sub-districts
DRISHTI BASE HUB:Target Market:
40,000-45,000 studentsNo. of camps required: 2
(1Low + 1High)Success Rate: 1.5%Low + 3.6%High
UNNATI BASE HUB:Target Market:
15,000-20,000 studentsNo. of camps required: 8
(5Low + 3High)Success Rate:
1.0%Low + 2.0%High
Schematic – How this works
Pre camp marketing & promotions
Team arrives at the hub for DRISHTI and
UNNATI campsTEAM Members with SHG’s and MFI’s at the HUB
HUB 2
Personal 1’o’1 Counseling ;time
optimized per child
SAKSHAM team at the HUB
Motivational lecture for maximum turnout for the
camp
Team moves to the next
hub
Publicity via TV, media ,contacting govt. authorities, panchayats and schools
Pricing
Marketing & Promotions
Creative andComprehensive
Marketing, Advertising& Promotions
Creative andComprehensive
Marketing, Advertising& Promotions
Banner Ads/ Pamphlets
Banner Ads/ Pamphlets
Panchayat /Mayor(Hub
Chief) Backing
Panchayat /Mayor(Hub
Chief) Backing3 Day pre-visit
Marketing Campaign in
village
3 Day pre-visit Marketing
Campaign in village
Announcement on T.V. / Radio Announcement on T.V. / Radio
School authorities and other
NGO’s
School authorities and other
NGO’s
Collaborations with Local banks for
financial aid
Collaborations with Local banks for
financial aid
FINANCIALS
CASH FLOW
Positive Cash Flow
300 % ROI for investor
after 4 years
Tax Rates @ 30 %
Depreciation @ 20%
REVENUES AND EXPENDITURE
2.1 CRORES
BREAKEVEN POINT
38 Months
RETURN ON INVESTMENT(ROI)
Gross Profit Ratio
FINANCIAL ASSUMPTIONS
• PRICING: DRISHTI : 200 / 70 per studentUNNATI : 100 / 50 per student
• MARKET SHARE : DRISHTI : 1500 / 600 per HubUNNATI : 300 / 150 per Hub
VISION
23.01 Lakh Students
Employment: 225 employees
Reaching the heart of India 4300 hubs all over India
Making INDIA
a KNOWLEDGE
ECONOMY
THANKYOU!!!!
CASH FLOW
GROWTH
NET REVENUES
NET PROFIT (% age)
DRISHTI
40000-45000
20000-22500
1000-1125
600-675
45000-50000
27000-30000
2700-3000
1620-1800
50%
5%
60%
1.5%
60%
10%
60%
3.6%
Sales Per Employee
Five challenges before us
1) Why would somebody come for saksham’s camps?
2) Collecting data and maintaining large database
5) Managing saksham network spread throughout the country
4) Hiring quality counselors
3) Upgrading “Retros-Ap” tests according to market needs.
SWOT MATRIX
STRENGTHSComplete and Comprehensive and
exhaustive DatabaseRETROS-AP tests + 1’o’1 Counseling
Low Attrition Rate Flexibility in Direction of operation
Little Overhead
STRENGTHSComplete and Comprehensive and
exhaustive DatabaseRETROS-AP tests + 1’o’1 Counseling
Low Attrition Rate Flexibility in Direction of operation
Little Overhead
WEAKNESS
Inexperienced Management Team We are vulnerable to vital staff being
sick, leaving, etc.No market presence or reputationMarket Expansion α Increase in HR
WEAKNESS
Inexperienced Management Team We are vulnerable to vital staff being
sick, leaving, etc.No market presence or reputationMarket Expansion α Increase in HR
THREAT
System DisruptionsCompetition from counselors in cities
Product Acceptability
THREAT
System DisruptionsCompetition from counselors in cities
Product Acceptability
OPPORTUNITIESStrategic alliances with NGOs or various
agencies Never Ending Market
Booming Education sectorHigher %age education expenditure
OPPORTUNITIESStrategic alliances with NGOs or various
agencies Never Ending Market
Booming Education sectorHigher %age education expenditure
REVENUES AND EXPENDITURE
2.1 CRORES