sale project presentation draft-mar4413-dr.sauers
TRANSCRIPT
Deuces Live A Fabulous Treat For Your Eyes and Hearts
Dung HuynhMAR4413
Target Customer Paint Point• Hard to find a local safe place for entertainment and
family gathering with lower cost and minimum transportation
• Want to find a community place to embrace the music and histories in St Petersburg neighborhood for African-American generations.
• Looking for a location for all local entrepreneurs, businesses to advertise their businesses while doing the philanthropy for local community
• High cost of sustaining the non-profit organizations locally.
The Business
• Deuces Live is a certified non-profit organization located in 22nd Street South, St Petersburg, “a smaller version of such promenades as Atlanta's Sweet Auburn and Beale Street in Memphis”.
• A community nurtures and sustains all the stores, schools, and people for African-American generations since 1950s.
• The Deuces boasted more than 100 businesses, peaking at about 111 in 1960, with 75% black owned businesses.
Relationship/ Selling Philosophy
• Relationship Philosophy:– Establishing the connection between local-owned
businesses.– Partner with local media to word-mouth
marketing the community• Selling Philosophy:– Saving marketing cost for local-owned businesses– Providing the safe place to nurture the African-
American history
Product Strategy• Music Festival every end of the month: Food, Music, Art
gathering• Playground with food and music, out-door activities for kids
every weekend• Free tutoring for kids on reading, writing, dancing for kids.• Creative art and music with the invitation of local media
about new African-American community (St Petersburg Times)
• Registration for scheduled event via Deuces office at Main Street,
• Updates on: https://www.facebook.com/thedeuceslive
Top ProspectsContact Names
Contact Info Company Need Unique Proposition
Period Outcomes
Veatrice Farrell/Amy Sauers
Finding the way to market correct segmentation
Low cost and long-term relationship
Customer Strategies
• Post Flyers locally in gas stations and markets• Welcome to the neighborhood with tours by calling
to setup appointments• Brief review on Deuces community on
http://www.sptimes.com/2002/webspecials02/deuces/
• Discounts on long-term contracts to sponsor the Deuces community for all businesses, along with special review on St. Petersburg Times.
Presentation Strategies
• Setup the introduction in local schools.• Visit the local potential businesses and hand
out the registration forms, contact information.
• Flyers post on walls.• Videos about upcoming events on Facebook
Call to Action
• Giving hands to Deuces Live Community by LIKE US on Facebook.
• Call 727-433-8237 or email us @ [email protected]
• Business Referrals will have the special discounts