Sale With a CauseSale With a Cause

Group 14 Group 14 Team Members:Team Members:Meti PradeepMeti PradeepShivam SindhwaniShivam SindhwaniSiddharth SaxenaSiddharth SaxenaManoj KumarManoj Kumar

IntroductionIntroduction

The project was a sale with a cause

Buying of products from NGOTo enhance sales skillsTo understand consumer buying

behaviorTo understand the ground reality

of basic sales

NGO and ProductsNGO and ProductsNGO approached –

Aarambh- NGO for differently abled children's.

NGO based in VashiProducts bought –Jute Bags

◦Lunch Bags◦Hand bag◦Small purse

Strategy Followed:Strategy Followed:Location:Nerul Railway stationResidential zones

Target Customers:Ladies

Sales Reason:Noble CauseCollege project

Problems FacedProblems Faced

Type of audience◦Ladies were hesitant to converse

with us.Bags above 100 rs were difficult

to sell.Not many paid attention to us

due to rush hours

Learning's and ExperienceLearning's and Experience

Product VisibilityPlace and Time of SalesPatienceConvince consumer to buy

the productThe right approachIdentifying and Targeting the

right customer

ConclusionConclusionTo sell a product, one needs good

communication and convincing skillsA product pitched in the right way

results in a potential saleA better understanding of the

consumer psycheThis experience built our confidence in

salesUnderstood importance of the 4P’s of

marketing