0

lsquoSALES AND MARKETING OF BAJAJ

AUTOMOBILESrsquo

A Project Study Report

Submitted to lsquoProf Dipak Hadiyarsquo

In Partial fulfillment of requirement of two years Master of Business Administration programme of Gujarat University

Ahmedabad

Submitted By lsquoAbdul Mahboob Shujaee - 11301rsquo

lsquoNajeebullah Hemat - 11327rsquo

MBA Batch (2013-15)

B K School of Business Management

Gujarat University Ahmedabad

1

B K School of Business Management

Gujarat University

Ahmedabad

CERTIFICATE

This is to certify that lsquoMr Abdul Mahboob Shujaeersquo and lsquoMr Najeebullah Hematrsquo

students of Full Time MBA (2013-15 batch) at B K School of Business Management

Gujarat University Ahmedabad have prepared a Project Study Report on ldquo SALES AND

MARKETING OF BAJAJ AUTOMOBILESrdquo in partial fulfillment of two years full-

time MBA Programme of Gujarat University This project work has been undertaken

under the guidance of lsquoProf Dipak Hadiya core faculty at B K School of Business

Management Gujarat University Ahmedabad

This is also to ascertain that this project has been prepared only for the award of MBA

degree and has not been submitted for any other purpose

lsquoProf Dipak Hadiyarsquo Director

Ph-D Faculty

Date

Place Ahmedabad

2

UNDERTAKING FROM STUDENTS

This is to confirm that the information contained in the Project Report titled lsquoSales and

marketing of Bajaj automobilesrsquo has been prepared by us on the basis of data collected by

us from various secondary as well as primary sources We would be solely responsible

for piracy or plagiarism of any information included in this report

Abdul Mahboob Shujaee Najeebullah Hemat

B K School of Business Management B K School of Business Management

MBA Batch (2013-15) MBA Batch (2013-15)

Date

Place Ahmedabad

3

TABLE OF CONTENTS Page no

CHAPTER 1

Company History 05

Company Profile 09 Company Flashback 12

CHAPTER 2

Objectives 13

Significance of study 14 Scope of study 15

Research Methodology 16

CHAPTER 3

Data Collection

o Products 18

o Key Policies 25

o Group Companies 26

o Segment wise results 28

o Sales 29

o Swot analysis 30

CHAPTER 4

Infrastructure of Bajaj 31

Management Profile 31

HR of Bajaj 32

Brand values 33

CHAPTER 5

Data Analysis 34

Statistical Analysis 46 Project Findings 50 Other findings 51

Suggestions 57

CHAPTER 6

Conclusion 58

CHAPTER 7

Annexure 59

CHAPTER 8

Bibliography 63

4

ACKNOWLEDGEMENT

If words are considered to be signs of gratitude then let these words convey the very

same My sincere gratitude to Bajaj Motors for providing us with an opportunity to work

with Bajaj Motors and giving necessary directions on doing this project to the best of our

abilities

We are highly indebted to MSalim Qureshi Area General Manger(Bajaj Motors) and

company project guide who has provided us with the necessary information and also for

the support extended out to us in the completion of this report and his valuable suggestion

and comments on bringing out this report in the best way possible

We are grateful to Dipak Hadiya a faculty member of BK School of Business

Administration for providing us sound guidance for the successful completion of the

report

Thanking You

5

COMPANY HISTORY

Company Perspectives

Our Philosophy We approach our responsibilities with ambition and resourcefulness We organize ourselves for a transparent and harmonious flow of work We respect sound theory and encourage creative experimentation And we make our workplace a source of

pride We believe in Transparency a commitment that the business is managed along transparent lines Fairness amp mdashoslash all stakeholders in the Company but especially to

minority shareholders Disclosure--of all relevant financial and non-financial information in an easily understood manner Supervision--of the Companys activities by a professionally competent and independent Board of Directors

Key Dates

1945 Bajaj Auto is founded 1960 Rahul Bajaj becomes the Indian licensee for Vespa scooters

1977 Technical collaboration with Piaggio ends 1984 Work begins on a second plant

1998 Bajaj plans to build its third plant to meet demand 2000 Thousands of workers are laid off to cut costs

Company History

Bajaj Auto Limited is Indias largest manufacturer of scooters and motorcycles The company generally has lagged behind its Japanese rivals in technology but has invested heavily to catch up Its strong suit is high-volume production it is the lowest-cost scooter

maker in the world Although publicly owned the company has been controlled by the Bajaj family since its founding

Origins

The Bajaj Group was formed in the first days of Indias independence from Britain Its

founder Jamnalal Bajaj had been a follower of Mahatma Gandhi who reportedly referred to him as a fifth son Whenever I spoke of wealthy men becoming the trustees of

their wealth for the common good I always had this merchant prince principally in mind said the Mahatma after Jamnalals death

Jamnalal Bajaj was succeeded by his eldest son 27-year-old Kamalnayan in 1942 Kamalnayan however was preoccupied with Indias struggle for independence After

6

this was achieved in 1947 Kamalnayan consolidated and diversified the group branching into cement ayurvedic medicines electrical equipment and appliances as

well as scooters

The precursor to Bajaj Auto had been formed on November 29 1945 as Ms Bachraj Trading Ltd It began selling imported two- and three-wheeled vehicles in 1948 and

obtained a manufacturing license from the government 11 years later The next year 1960 Bajaj Auto became a public limited company

Rahul Bajaj reportedly adored the famous Vespa scooters made by Piaggio of Italy In

1960 at the age of 22 he became the Indian licensee for the make Bajaj Auto began producing its first two-wheelers the next year

Rahul Bajaj became the groups chief executive officer in 1968 after first picking up an MBA at Harvard He lived next to the factory in Pune an industrial city three hours drive

from Bombay The company had an annual turnover of Rs 72 million at the time By 1970 the company had produced 100000 vehicles The oil crisis soon drove cars off the

roads in favor of two-wheelers much cheaper to buy and many times more fuel-efficient

A number of new models were introduced in the 1970s including the three-wheeler goods carrier and Bajaj Chetak early in the decade and the Bajaj Super and three-wheeled rear engine Autorickshaw in 1976 and 1977 Bajaj Auto produced 100000

vehicles in the 1976-77 fiscal year alone

The technical collaboration agreement with Piaggio of Italy expired in 1977 Afterward Piaggio maker of the Vespa brand of scooters filed patent infringement suits to block

Bajaj scooter sales in the United States United Kingdom West Germany and Hong Kong Bajajs scooter exports plummeted from Rs 1332 million in 1980-81 to Rs 52 million ($54 million) in 1981-82 although total revenues rose five percent to Rs 116

billion Pretax profits were cut in half to Rs 63 million

New Competition in the 1980s

Japanese and Italian scooter companies began entering the Indian market in the early 1980s Although some boasted superior technology and flashier brands Bajaj Auto had

built up several advantages in the previous decades Its customers liked the durability of the product and the ready availability of maintenance the companys distributors

permeated the country

The Bajaj M-50 debuted in 1981 The new fuel-efficient 50cc motorcycle was immediately successful and the company aimed to be able to make 60000 of them a year by 1985 Capacity was the most important constraint for the Indian motorcycle industry

Although the countrys total production rose from 262000 vehicles in 1976 to 600000 in 1982 companies like rival Lohia Machines had difficulty meeting demand Bajaj Autos

advance orders for one of its new mini-motorcycles amounted to $57 million Work on a new plant at Waluj Aurangabad commenced in January 1984

7

The 1986-87 fiscal year saw the introduction of the Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles The company was making 500000 vehicles a year at this point

Although Rahul Bajaj credited much of his companys success with its focus on one type

of product he did attempt to diversify into tractor-trailers In 1987 his attempt to buy control of Ahsok Leyland failed

The Bajaj Sunny was launched in 1990 the Kawasaki Bajaj 4S Champion followed a

year later About this time the Indian government was initiating a program of market liberalization doing away with the old license raj system which limited the amount of

investment any one company could make in a particular industry

A possible joint venture with Piaggio was discussed in 1993 but aborted Rahul Bajaj told the Financial Times that his company was too large to be considered a potential collaborator by Japanese firms It was hoping to increase its exports which then

amounted to just five percent of sales The company began by shipping a few thousand vehicles a year to neighboring Sri Lanka and Bangladesh but soon was reaching markets

in Europe Latin America Africa and West Asia Its domestic market share barely less than 50 percent was slowly slipping

By 1994 Bajaj also was contemplating high-volume low-cost car manufacture Several of Bajajs rivals were looking at this market as well which was being rapidly liberalized

by the Indian government

Bajaj Auto produced one million vehicles in the 1994-95 fiscal year The company was the worlds fourth largest manufacturer of two-wheelers behind Japans Honda Suzuki

and Kawasaki New models included the Bajaj Classic and the Bajaj Super Excel Bajaj also signed development agreements with two Japanese engineering firms Kubota and Tokyo R amp D Bajajs most popular models cost about Rs 20000 You just cant beat a

Bajaj stated the companys marketing slogan

The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw were introduced in 1997 The next year saw the debut of the Kawasaki Bajaj Caliber the Spirit and the Legend Indias

first four-stroke scooter The Caliber sold 100000 units in its first 12 months Bajaj was planning to build its third plant at a cost of Rs 4 billion ($1116 million) to produce two

new models one to be developed in collaboration with Cagiva of Italy

New Tools in the 1990s

Still intense competition was beginning to hurt sales at home and abroad during the calendar year 1997 Bajajs low-tech low-cost cycles were not faring as well as its rivals higher-end offerings particularly in high-powered motorcycles since poorer consumers

were withstanding the worst of the recession The company invested in its new Pune plant in order to introduce new models more quickly The company spent Rs 75 billion

($185 million) on advanced computer-controlled machine tools It would need new models to comply with the more stringent emissions standards slated for 2000 Bajaj

8

began installing Rs 800 catalytic converters to its two-stroke scooter models beginning in 1999

Although its domestic market share continued to slip falling to 405 percent Bajaj Autos

profits increased slightly at the end of the 1997-98 fiscal year In fact Rahul Bajaj was able to boast My competitors are doing well but my net profit is still more than the next

four biggest companies combined Hero Honda was perhaps Bajajs most serious local threat in fact in the fall of 1998 Honda Motor of Japan announced that it was withdrawing from this joint venture

Bajaj Auto had quadrupled its product design staff to 500 It also acquired technology from its foreign partners such as Kawasaki (motorcycles) Kubota (diesel engines) and Cagiva (scooters) Hondas annual spend on R amp D is more than my turnover noted

Rahul Bajaj His son Sanjeev Bajaj was working to improve the companys supply chain management A marketing executive was lured from TVS Suzuki to help push the new

cycles

Several new designs and a dozen upgrades of existing scooters came out in 1998 and 1999 These and a surge in consumer confidence propelled Bajaj to sales records and it began to regain market share in the fast-growing motorcycle segment Sales of three-

wheelers fell as some states citing traffic and pollution concerns limited the number of permits issued for them

In late 1999 Rahul Bajaj made a bid to acquire ten percent of Piaggio for $65 million

The Italian firm had exited a relationship with entrepreneur Deepak Singhania and was looking to reenter the Indian market possibly through acquisition Piaggio itself had been mostly bought out by a German investment bank Deutsche Morgan Grenfell (DMG)

which was looking to sell some shares after turning the company around Bajaj attached several conditions to his purchase of a minority share including a seat on the board and

an exclusive Piaggio distributorship in India

In late 2000 Maruti Udyog emerged as another possible acquisition target The Indian government was planning to sell its 50 percent stake in the automaker a joint venture with Suzuki of Japan Bajaj had been approached by several foreign car manufacturers in

the past including Chrysler (subsequently DaimlerChrysler) in the mid-1990s

Employment fell from about 23000 in 1995-96 (the year Bajaj suffered a two-month strike at its Waluj factory) to 17000 in 1999-2000 The company planned to lay off

another 2000 workers in the short term and another 3000 in the following three to four years

Principal Subsidiaries Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd Bajaj

Electricals Ltd Bajaj Hindustan Ltd Maharashtra Scooters Ltd Mukand Ltd

Principal Competitors Honda Motor Co Ltd Suzuki Motor Corporation Piaggio SpA

9

COMPANY PROFILE

Bajaj Auto Ltd is the largest exporter of two and three wheelers With Kawasaki Heavy Industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The

brand Pulsar is continually dominating the Indian motorcycle market in the premium segment Its Discover DTSi is also a successful bike on Indian roads

Quick Facts

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two amp Three Wheelers

Business Group The Bajaj Group

Listings amp its codes BSE - Code 500490 NSE - Code BAJAJAUTO

Presence Distribution network covers 50 countries Dominant presence in Sri Lanka Bangladesh

Columbia Guatemala Peru Egypt Iran and Indonesia

Joint Venture Kawasaki Heavy Industries of Japan

Registered amp Head Office Akurdi Pune - 411035 India

Tel +(91)-(20)-27472851 Fax +(91)-(20)-27473398

Works Akurdi Pune 411035

Bajaj Nagar Waluj Aurangabad 431136 Chakan Industrial Area Chakan Pune 411501

E-mail rahulbajajbajajautocoin

Website wwwbajajautocom

1

B K School of Business Management

Gujarat University

Ahmedabad

CERTIFICATE

This is to certify that lsquoMr Abdul Mahboob Shujaeersquo and lsquoMr Najeebullah Hematrsquo

students of Full Time MBA (2013-15 batch) at B K School of Business Management

Gujarat University Ahmedabad have prepared a Project Study Report on ldquo SALES AND

MARKETING OF BAJAJ AUTOMOBILESrdquo in partial fulfillment of two years full-

time MBA Programme of Gujarat University This project work has been undertaken

under the guidance of lsquoProf Dipak Hadiya core faculty at B K School of Business

Management Gujarat University Ahmedabad

This is also to ascertain that this project has been prepared only for the award of MBA

degree and has not been submitted for any other purpose

lsquoProf Dipak Hadiyarsquo Director

Ph-D Faculty

Date

Place Ahmedabad

2

UNDERTAKING FROM STUDENTS

This is to confirm that the information contained in the Project Report titled lsquoSales and

marketing of Bajaj automobilesrsquo has been prepared by us on the basis of data collected by

us from various secondary as well as primary sources We would be solely responsible

for piracy or plagiarism of any information included in this report

Abdul Mahboob Shujaee Najeebullah Hemat

B K School of Business Management B K School of Business Management

MBA Batch (2013-15) MBA Batch (2013-15)

Date

Place Ahmedabad

3

TABLE OF CONTENTS Page no

CHAPTER 1

Company History 05

Company Profile 09 Company Flashback 12

CHAPTER 2

Objectives 13

Significance of study 14 Scope of study 15

Research Methodology 16

CHAPTER 3

Data Collection

o Products 18

o Key Policies 25

o Group Companies 26

o Segment wise results 28

o Sales 29

o Swot analysis 30

CHAPTER 4

Infrastructure of Bajaj 31

Management Profile 31

HR of Bajaj 32

Brand values 33

CHAPTER 5

Data Analysis 34

Statistical Analysis 46 Project Findings 50 Other findings 51

Suggestions 57

CHAPTER 6

Conclusion 58

CHAPTER 7

Annexure 59

CHAPTER 8

Bibliography 63

4

ACKNOWLEDGEMENT

If words are considered to be signs of gratitude then let these words convey the very

same My sincere gratitude to Bajaj Motors for providing us with an opportunity to work

with Bajaj Motors and giving necessary directions on doing this project to the best of our

abilities

We are highly indebted to MSalim Qureshi Area General Manger(Bajaj Motors) and

company project guide who has provided us with the necessary information and also for

the support extended out to us in the completion of this report and his valuable suggestion

and comments on bringing out this report in the best way possible

We are grateful to Dipak Hadiya a faculty member of BK School of Business

Administration for providing us sound guidance for the successful completion of the

report

Thanking You

5

COMPANY HISTORY

Company Perspectives

Our Philosophy We approach our responsibilities with ambition and resourcefulness We organize ourselves for a transparent and harmonious flow of work We respect sound theory and encourage creative experimentation And we make our workplace a source of

pride We believe in Transparency a commitment that the business is managed along transparent lines Fairness amp mdashoslash all stakeholders in the Company but especially to

minority shareholders Disclosure--of all relevant financial and non-financial information in an easily understood manner Supervision--of the Companys activities by a professionally competent and independent Board of Directors

Key Dates

1945 Bajaj Auto is founded 1960 Rahul Bajaj becomes the Indian licensee for Vespa scooters

1977 Technical collaboration with Piaggio ends 1984 Work begins on a second plant

1998 Bajaj plans to build its third plant to meet demand 2000 Thousands of workers are laid off to cut costs

Company History

Bajaj Auto Limited is Indias largest manufacturer of scooters and motorcycles The company generally has lagged behind its Japanese rivals in technology but has invested heavily to catch up Its strong suit is high-volume production it is the lowest-cost scooter

maker in the world Although publicly owned the company has been controlled by the Bajaj family since its founding

Origins

The Bajaj Group was formed in the first days of Indias independence from Britain Its

founder Jamnalal Bajaj had been a follower of Mahatma Gandhi who reportedly referred to him as a fifth son Whenever I spoke of wealthy men becoming the trustees of

their wealth for the common good I always had this merchant prince principally in mind said the Mahatma after Jamnalals death

Jamnalal Bajaj was succeeded by his eldest son 27-year-old Kamalnayan in 1942 Kamalnayan however was preoccupied with Indias struggle for independence After

6

this was achieved in 1947 Kamalnayan consolidated and diversified the group branching into cement ayurvedic medicines electrical equipment and appliances as

well as scooters

The precursor to Bajaj Auto had been formed on November 29 1945 as Ms Bachraj Trading Ltd It began selling imported two- and three-wheeled vehicles in 1948 and

obtained a manufacturing license from the government 11 years later The next year 1960 Bajaj Auto became a public limited company

Rahul Bajaj reportedly adored the famous Vespa scooters made by Piaggio of Italy In

1960 at the age of 22 he became the Indian licensee for the make Bajaj Auto began producing its first two-wheelers the next year

Rahul Bajaj became the groups chief executive officer in 1968 after first picking up an MBA at Harvard He lived next to the factory in Pune an industrial city three hours drive

from Bombay The company had an annual turnover of Rs 72 million at the time By 1970 the company had produced 100000 vehicles The oil crisis soon drove cars off the

roads in favor of two-wheelers much cheaper to buy and many times more fuel-efficient

A number of new models were introduced in the 1970s including the three-wheeler goods carrier and Bajaj Chetak early in the decade and the Bajaj Super and three-wheeled rear engine Autorickshaw in 1976 and 1977 Bajaj Auto produced 100000

vehicles in the 1976-77 fiscal year alone

The technical collaboration agreement with Piaggio of Italy expired in 1977 Afterward Piaggio maker of the Vespa brand of scooters filed patent infringement suits to block

Bajaj scooter sales in the United States United Kingdom West Germany and Hong Kong Bajajs scooter exports plummeted from Rs 1332 million in 1980-81 to Rs 52 million ($54 million) in 1981-82 although total revenues rose five percent to Rs 116

billion Pretax profits were cut in half to Rs 63 million

New Competition in the 1980s

Japanese and Italian scooter companies began entering the Indian market in the early 1980s Although some boasted superior technology and flashier brands Bajaj Auto had

built up several advantages in the previous decades Its customers liked the durability of the product and the ready availability of maintenance the companys distributors

permeated the country

The Bajaj M-50 debuted in 1981 The new fuel-efficient 50cc motorcycle was immediately successful and the company aimed to be able to make 60000 of them a year by 1985 Capacity was the most important constraint for the Indian motorcycle industry

Although the countrys total production rose from 262000 vehicles in 1976 to 600000 in 1982 companies like rival Lohia Machines had difficulty meeting demand Bajaj Autos

advance orders for one of its new mini-motorcycles amounted to $57 million Work on a new plant at Waluj Aurangabad commenced in January 1984

7

The 1986-87 fiscal year saw the introduction of the Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles The company was making 500000 vehicles a year at this point

Although Rahul Bajaj credited much of his companys success with its focus on one type

of product he did attempt to diversify into tractor-trailers In 1987 his attempt to buy control of Ahsok Leyland failed

The Bajaj Sunny was launched in 1990 the Kawasaki Bajaj 4S Champion followed a

year later About this time the Indian government was initiating a program of market liberalization doing away with the old license raj system which limited the amount of

investment any one company could make in a particular industry

A possible joint venture with Piaggio was discussed in 1993 but aborted Rahul Bajaj told the Financial Times that his company was too large to be considered a potential collaborator by Japanese firms It was hoping to increase its exports which then

amounted to just five percent of sales The company began by shipping a few thousand vehicles a year to neighboring Sri Lanka and Bangladesh but soon was reaching markets

in Europe Latin America Africa and West Asia Its domestic market share barely less than 50 percent was slowly slipping

By 1994 Bajaj also was contemplating high-volume low-cost car manufacture Several of Bajajs rivals were looking at this market as well which was being rapidly liberalized

by the Indian government

Bajaj Auto produced one million vehicles in the 1994-95 fiscal year The company was the worlds fourth largest manufacturer of two-wheelers behind Japans Honda Suzuki

and Kawasaki New models included the Bajaj Classic and the Bajaj Super Excel Bajaj also signed development agreements with two Japanese engineering firms Kubota and Tokyo R amp D Bajajs most popular models cost about Rs 20000 You just cant beat a

Bajaj stated the companys marketing slogan

The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw were introduced in 1997 The next year saw the debut of the Kawasaki Bajaj Caliber the Spirit and the Legend Indias

first four-stroke scooter The Caliber sold 100000 units in its first 12 months Bajaj was planning to build its third plant at a cost of Rs 4 billion ($1116 million) to produce two

new models one to be developed in collaboration with Cagiva of Italy

New Tools in the 1990s

Still intense competition was beginning to hurt sales at home and abroad during the calendar year 1997 Bajajs low-tech low-cost cycles were not faring as well as its rivals higher-end offerings particularly in high-powered motorcycles since poorer consumers

were withstanding the worst of the recession The company invested in its new Pune plant in order to introduce new models more quickly The company spent Rs 75 billion

($185 million) on advanced computer-controlled machine tools It would need new models to comply with the more stringent emissions standards slated for 2000 Bajaj

8

began installing Rs 800 catalytic converters to its two-stroke scooter models beginning in 1999

Although its domestic market share continued to slip falling to 405 percent Bajaj Autos

profits increased slightly at the end of the 1997-98 fiscal year In fact Rahul Bajaj was able to boast My competitors are doing well but my net profit is still more than the next

four biggest companies combined Hero Honda was perhaps Bajajs most serious local threat in fact in the fall of 1998 Honda Motor of Japan announced that it was withdrawing from this joint venture

Bajaj Auto had quadrupled its product design staff to 500 It also acquired technology from its foreign partners such as Kawasaki (motorcycles) Kubota (diesel engines) and Cagiva (scooters) Hondas annual spend on R amp D is more than my turnover noted

Rahul Bajaj His son Sanjeev Bajaj was working to improve the companys supply chain management A marketing executive was lured from TVS Suzuki to help push the new

cycles

Several new designs and a dozen upgrades of existing scooters came out in 1998 and 1999 These and a surge in consumer confidence propelled Bajaj to sales records and it began to regain market share in the fast-growing motorcycle segment Sales of three-

wheelers fell as some states citing traffic and pollution concerns limited the number of permits issued for them

In late 1999 Rahul Bajaj made a bid to acquire ten percent of Piaggio for $65 million

The Italian firm had exited a relationship with entrepreneur Deepak Singhania and was looking to reenter the Indian market possibly through acquisition Piaggio itself had been mostly bought out by a German investment bank Deutsche Morgan Grenfell (DMG)

which was looking to sell some shares after turning the company around Bajaj attached several conditions to his purchase of a minority share including a seat on the board and

an exclusive Piaggio distributorship in India

In late 2000 Maruti Udyog emerged as another possible acquisition target The Indian government was planning to sell its 50 percent stake in the automaker a joint venture with Suzuki of Japan Bajaj had been approached by several foreign car manufacturers in

the past including Chrysler (subsequently DaimlerChrysler) in the mid-1990s

Employment fell from about 23000 in 1995-96 (the year Bajaj suffered a two-month strike at its Waluj factory) to 17000 in 1999-2000 The company planned to lay off

another 2000 workers in the short term and another 3000 in the following three to four years

Principal Subsidiaries Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd Bajaj

Electricals Ltd Bajaj Hindustan Ltd Maharashtra Scooters Ltd Mukand Ltd

Principal Competitors Honda Motor Co Ltd Suzuki Motor Corporation Piaggio SpA

9

COMPANY PROFILE

Bajaj Auto Ltd is the largest exporter of two and three wheelers With Kawasaki Heavy Industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The

brand Pulsar is continually dominating the Indian motorcycle market in the premium segment Its Discover DTSi is also a successful bike on Indian roads

Quick Facts

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two amp Three Wheelers

Business Group The Bajaj Group

Listings amp its codes BSE - Code 500490 NSE - Code BAJAJAUTO

Presence Distribution network covers 50 countries Dominant presence in Sri Lanka Bangladesh

Columbia Guatemala Peru Egypt Iran and Indonesia

Joint Venture Kawasaki Heavy Industries of Japan

Registered amp Head Office Akurdi Pune - 411035 India

Tel +(91)-(20)-27472851 Fax +(91)-(20)-27473398

Works Akurdi Pune 411035

Bajaj Nagar Waluj Aurangabad 431136 Chakan Industrial Area Chakan Pune 411501

E-mail rahulbajajbajajautocoin

Website wwwbajajautocom

2

UNDERTAKING FROM STUDENTS

This is to confirm that the information contained in the Project Report titled lsquoSales and

marketing of Bajaj automobilesrsquo has been prepared by us on the basis of data collected by

us from various secondary as well as primary sources We would be solely responsible

for piracy or plagiarism of any information included in this report

Abdul Mahboob Shujaee Najeebullah Hemat

B K School of Business Management B K School of Business Management

MBA Batch (2013-15) MBA Batch (2013-15)

Date

Place Ahmedabad

3

TABLE OF CONTENTS Page no

CHAPTER 1

Company History 05

Company Profile 09 Company Flashback 12

CHAPTER 2

Objectives 13

Significance of study 14 Scope of study 15

Research Methodology 16

CHAPTER 3

Data Collection

o Products 18

o Key Policies 25

o Group Companies 26

o Segment wise results 28

o Sales 29

o Swot analysis 30

CHAPTER 4

Infrastructure of Bajaj 31

Management Profile 31

HR of Bajaj 32

Brand values 33

CHAPTER 5

Data Analysis 34

Statistical Analysis 46 Project Findings 50 Other findings 51

Suggestions 57

CHAPTER 6

Conclusion 58

CHAPTER 7

Annexure 59

CHAPTER 8

Bibliography 63

4

ACKNOWLEDGEMENT

If words are considered to be signs of gratitude then let these words convey the very

same My sincere gratitude to Bajaj Motors for providing us with an opportunity to work

with Bajaj Motors and giving necessary directions on doing this project to the best of our

abilities

We are highly indebted to MSalim Qureshi Area General Manger(Bajaj Motors) and

company project guide who has provided us with the necessary information and also for

the support extended out to us in the completion of this report and his valuable suggestion

and comments on bringing out this report in the best way possible

We are grateful to Dipak Hadiya a faculty member of BK School of Business

Administration for providing us sound guidance for the successful completion of the

report

Thanking You

5

COMPANY HISTORY

Company Perspectives

Our Philosophy We approach our responsibilities with ambition and resourcefulness We organize ourselves for a transparent and harmonious flow of work We respect sound theory and encourage creative experimentation And we make our workplace a source of

pride We believe in Transparency a commitment that the business is managed along transparent lines Fairness amp mdashoslash all stakeholders in the Company but especially to

minority shareholders Disclosure--of all relevant financial and non-financial information in an easily understood manner Supervision--of the Companys activities by a professionally competent and independent Board of Directors

Key Dates

1945 Bajaj Auto is founded 1960 Rahul Bajaj becomes the Indian licensee for Vespa scooters

1977 Technical collaboration with Piaggio ends 1984 Work begins on a second plant

1998 Bajaj plans to build its third plant to meet demand 2000 Thousands of workers are laid off to cut costs

Company History

Bajaj Auto Limited is Indias largest manufacturer of scooters and motorcycles The company generally has lagged behind its Japanese rivals in technology but has invested heavily to catch up Its strong suit is high-volume production it is the lowest-cost scooter

maker in the world Although publicly owned the company has been controlled by the Bajaj family since its founding

Origins

The Bajaj Group was formed in the first days of Indias independence from Britain Its

founder Jamnalal Bajaj had been a follower of Mahatma Gandhi who reportedly referred to him as a fifth son Whenever I spoke of wealthy men becoming the trustees of

their wealth for the common good I always had this merchant prince principally in mind said the Mahatma after Jamnalals death

Jamnalal Bajaj was succeeded by his eldest son 27-year-old Kamalnayan in 1942 Kamalnayan however was preoccupied with Indias struggle for independence After

6

this was achieved in 1947 Kamalnayan consolidated and diversified the group branching into cement ayurvedic medicines electrical equipment and appliances as

well as scooters

The precursor to Bajaj Auto had been formed on November 29 1945 as Ms Bachraj Trading Ltd It began selling imported two- and three-wheeled vehicles in 1948 and

obtained a manufacturing license from the government 11 years later The next year 1960 Bajaj Auto became a public limited company

Rahul Bajaj reportedly adored the famous Vespa scooters made by Piaggio of Italy In

1960 at the age of 22 he became the Indian licensee for the make Bajaj Auto began producing its first two-wheelers the next year

Rahul Bajaj became the groups chief executive officer in 1968 after first picking up an MBA at Harvard He lived next to the factory in Pune an industrial city three hours drive

from Bombay The company had an annual turnover of Rs 72 million at the time By 1970 the company had produced 100000 vehicles The oil crisis soon drove cars off the

roads in favor of two-wheelers much cheaper to buy and many times more fuel-efficient

A number of new models were introduced in the 1970s including the three-wheeler goods carrier and Bajaj Chetak early in the decade and the Bajaj Super and three-wheeled rear engine Autorickshaw in 1976 and 1977 Bajaj Auto produced 100000

vehicles in the 1976-77 fiscal year alone

The technical collaboration agreement with Piaggio of Italy expired in 1977 Afterward Piaggio maker of the Vespa brand of scooters filed patent infringement suits to block

Bajaj scooter sales in the United States United Kingdom West Germany and Hong Kong Bajajs scooter exports plummeted from Rs 1332 million in 1980-81 to Rs 52 million ($54 million) in 1981-82 although total revenues rose five percent to Rs 116

billion Pretax profits were cut in half to Rs 63 million

New Competition in the 1980s

Japanese and Italian scooter companies began entering the Indian market in the early 1980s Although some boasted superior technology and flashier brands Bajaj Auto had

built up several advantages in the previous decades Its customers liked the durability of the product and the ready availability of maintenance the companys distributors

permeated the country

The Bajaj M-50 debuted in 1981 The new fuel-efficient 50cc motorcycle was immediately successful and the company aimed to be able to make 60000 of them a year by 1985 Capacity was the most important constraint for the Indian motorcycle industry

Although the countrys total production rose from 262000 vehicles in 1976 to 600000 in 1982 companies like rival Lohia Machines had difficulty meeting demand Bajaj Autos

advance orders for one of its new mini-motorcycles amounted to $57 million Work on a new plant at Waluj Aurangabad commenced in January 1984

7

The 1986-87 fiscal year saw the introduction of the Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles The company was making 500000 vehicles a year at this point

Although Rahul Bajaj credited much of his companys success with its focus on one type

of product he did attempt to diversify into tractor-trailers In 1987 his attempt to buy control of Ahsok Leyland failed

The Bajaj Sunny was launched in 1990 the Kawasaki Bajaj 4S Champion followed a

year later About this time the Indian government was initiating a program of market liberalization doing away with the old license raj system which limited the amount of

investment any one company could make in a particular industry

A possible joint venture with Piaggio was discussed in 1993 but aborted Rahul Bajaj told the Financial Times that his company was too large to be considered a potential collaborator by Japanese firms It was hoping to increase its exports which then

amounted to just five percent of sales The company began by shipping a few thousand vehicles a year to neighboring Sri Lanka and Bangladesh but soon was reaching markets

in Europe Latin America Africa and West Asia Its domestic market share barely less than 50 percent was slowly slipping

By 1994 Bajaj also was contemplating high-volume low-cost car manufacture Several of Bajajs rivals were looking at this market as well which was being rapidly liberalized

by the Indian government

Bajaj Auto produced one million vehicles in the 1994-95 fiscal year The company was the worlds fourth largest manufacturer of two-wheelers behind Japans Honda Suzuki

and Kawasaki New models included the Bajaj Classic and the Bajaj Super Excel Bajaj also signed development agreements with two Japanese engineering firms Kubota and Tokyo R amp D Bajajs most popular models cost about Rs 20000 You just cant beat a

Bajaj stated the companys marketing slogan

The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw were introduced in 1997 The next year saw the debut of the Kawasaki Bajaj Caliber the Spirit and the Legend Indias

first four-stroke scooter The Caliber sold 100000 units in its first 12 months Bajaj was planning to build its third plant at a cost of Rs 4 billion ($1116 million) to produce two

new models one to be developed in collaboration with Cagiva of Italy

New Tools in the 1990s

Still intense competition was beginning to hurt sales at home and abroad during the calendar year 1997 Bajajs low-tech low-cost cycles were not faring as well as its rivals higher-end offerings particularly in high-powered motorcycles since poorer consumers

were withstanding the worst of the recession The company invested in its new Pune plant in order to introduce new models more quickly The company spent Rs 75 billion

($185 million) on advanced computer-controlled machine tools It would need new models to comply with the more stringent emissions standards slated for 2000 Bajaj

8

began installing Rs 800 catalytic converters to its two-stroke scooter models beginning in 1999

Although its domestic market share continued to slip falling to 405 percent Bajaj Autos

profits increased slightly at the end of the 1997-98 fiscal year In fact Rahul Bajaj was able to boast My competitors are doing well but my net profit is still more than the next

four biggest companies combined Hero Honda was perhaps Bajajs most serious local threat in fact in the fall of 1998 Honda Motor of Japan announced that it was withdrawing from this joint venture

Bajaj Auto had quadrupled its product design staff to 500 It also acquired technology from its foreign partners such as Kawasaki (motorcycles) Kubota (diesel engines) and Cagiva (scooters) Hondas annual spend on R amp D is more than my turnover noted

Rahul Bajaj His son Sanjeev Bajaj was working to improve the companys supply chain management A marketing executive was lured from TVS Suzuki to help push the new

cycles

Several new designs and a dozen upgrades of existing scooters came out in 1998 and 1999 These and a surge in consumer confidence propelled Bajaj to sales records and it began to regain market share in the fast-growing motorcycle segment Sales of three-

wheelers fell as some states citing traffic and pollution concerns limited the number of permits issued for them

In late 1999 Rahul Bajaj made a bid to acquire ten percent of Piaggio for $65 million

The Italian firm had exited a relationship with entrepreneur Deepak Singhania and was looking to reenter the Indian market possibly through acquisition Piaggio itself had been mostly bought out by a German investment bank Deutsche Morgan Grenfell (DMG)

which was looking to sell some shares after turning the company around Bajaj attached several conditions to his purchase of a minority share including a seat on the board and

an exclusive Piaggio distributorship in India

In late 2000 Maruti Udyog emerged as another possible acquisition target The Indian government was planning to sell its 50 percent stake in the automaker a joint venture with Suzuki of Japan Bajaj had been approached by several foreign car manufacturers in

the past including Chrysler (subsequently DaimlerChrysler) in the mid-1990s

Employment fell from about 23000 in 1995-96 (the year Bajaj suffered a two-month strike at its Waluj factory) to 17000 in 1999-2000 The company planned to lay off

another 2000 workers in the short term and another 3000 in the following three to four years

Principal Subsidiaries Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd Bajaj

Electricals Ltd Bajaj Hindustan Ltd Maharashtra Scooters Ltd Mukand Ltd

Principal Competitors Honda Motor Co Ltd Suzuki Motor Corporation Piaggio SpA

9

COMPANY PROFILE

Bajaj Auto Ltd is the largest exporter of two and three wheelers With Kawasaki Heavy Industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The

brand Pulsar is continually dominating the Indian motorcycle market in the premium segment Its Discover DTSi is also a successful bike on Indian roads

Quick Facts

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two amp Three Wheelers

Business Group The Bajaj Group

Listings amp its codes BSE - Code 500490 NSE - Code BAJAJAUTO

Presence Distribution network covers 50 countries Dominant presence in Sri Lanka Bangladesh

Columbia Guatemala Peru Egypt Iran and Indonesia

Joint Venture Kawasaki Heavy Industries of Japan

Registered amp Head Office Akurdi Pune - 411035 India

Tel +(91)-(20)-27472851 Fax +(91)-(20)-27473398

Works Akurdi Pune 411035

Bajaj Nagar Waluj Aurangabad 431136 Chakan Industrial Area Chakan Pune 411501

E-mail rahulbajajbajajautocoin

Website wwwbajajautocom

3

TABLE OF CONTENTS Page no

CHAPTER 1

Company History 05

Company Profile 09 Company Flashback 12

CHAPTER 2

Objectives 13

Significance of study 14 Scope of study 15

Research Methodology 16

CHAPTER 3

Data Collection

o Products 18

o Key Policies 25

o Group Companies 26

o Segment wise results 28

o Sales 29

o Swot analysis 30

CHAPTER 4

Infrastructure of Bajaj 31

Management Profile 31

HR of Bajaj 32

Brand values 33

CHAPTER 5

Data Analysis 34

Statistical Analysis 46 Project Findings 50 Other findings 51

Suggestions 57

CHAPTER 6

Conclusion 58

CHAPTER 7

Annexure 59

CHAPTER 8

Bibliography 63

4

ACKNOWLEDGEMENT

If words are considered to be signs of gratitude then let these words convey the very

same My sincere gratitude to Bajaj Motors for providing us with an opportunity to work

with Bajaj Motors and giving necessary directions on doing this project to the best of our

abilities

We are highly indebted to MSalim Qureshi Area General Manger(Bajaj Motors) and

company project guide who has provided us with the necessary information and also for

the support extended out to us in the completion of this report and his valuable suggestion

and comments on bringing out this report in the best way possible

We are grateful to Dipak Hadiya a faculty member of BK School of Business

Administration for providing us sound guidance for the successful completion of the

report

Thanking You

5

COMPANY HISTORY

Company Perspectives

Our Philosophy We approach our responsibilities with ambition and resourcefulness We organize ourselves for a transparent and harmonious flow of work We respect sound theory and encourage creative experimentation And we make our workplace a source of

pride We believe in Transparency a commitment that the business is managed along transparent lines Fairness amp mdashoslash all stakeholders in the Company but especially to

minority shareholders Disclosure--of all relevant financial and non-financial information in an easily understood manner Supervision--of the Companys activities by a professionally competent and independent Board of Directors

Key Dates

1945 Bajaj Auto is founded 1960 Rahul Bajaj becomes the Indian licensee for Vespa scooters

1977 Technical collaboration with Piaggio ends 1984 Work begins on a second plant

1998 Bajaj plans to build its third plant to meet demand 2000 Thousands of workers are laid off to cut costs

Company History

Bajaj Auto Limited is Indias largest manufacturer of scooters and motorcycles The company generally has lagged behind its Japanese rivals in technology but has invested heavily to catch up Its strong suit is high-volume production it is the lowest-cost scooter

maker in the world Although publicly owned the company has been controlled by the Bajaj family since its founding

Origins

The Bajaj Group was formed in the first days of Indias independence from Britain Its

founder Jamnalal Bajaj had been a follower of Mahatma Gandhi who reportedly referred to him as a fifth son Whenever I spoke of wealthy men becoming the trustees of

their wealth for the common good I always had this merchant prince principally in mind said the Mahatma after Jamnalals death

Jamnalal Bajaj was succeeded by his eldest son 27-year-old Kamalnayan in 1942 Kamalnayan however was preoccupied with Indias struggle for independence After

6

this was achieved in 1947 Kamalnayan consolidated and diversified the group branching into cement ayurvedic medicines electrical equipment and appliances as

well as scooters

The precursor to Bajaj Auto had been formed on November 29 1945 as Ms Bachraj Trading Ltd It began selling imported two- and three-wheeled vehicles in 1948 and

obtained a manufacturing license from the government 11 years later The next year 1960 Bajaj Auto became a public limited company

Rahul Bajaj reportedly adored the famous Vespa scooters made by Piaggio of Italy In

1960 at the age of 22 he became the Indian licensee for the make Bajaj Auto began producing its first two-wheelers the next year

Rahul Bajaj became the groups chief executive officer in 1968 after first picking up an MBA at Harvard He lived next to the factory in Pune an industrial city three hours drive

from Bombay The company had an annual turnover of Rs 72 million at the time By 1970 the company had produced 100000 vehicles The oil crisis soon drove cars off the

roads in favor of two-wheelers much cheaper to buy and many times more fuel-efficient

A number of new models were introduced in the 1970s including the three-wheeler goods carrier and Bajaj Chetak early in the decade and the Bajaj Super and three-wheeled rear engine Autorickshaw in 1976 and 1977 Bajaj Auto produced 100000

vehicles in the 1976-77 fiscal year alone

The technical collaboration agreement with Piaggio of Italy expired in 1977 Afterward Piaggio maker of the Vespa brand of scooters filed patent infringement suits to block

Bajaj scooter sales in the United States United Kingdom West Germany and Hong Kong Bajajs scooter exports plummeted from Rs 1332 million in 1980-81 to Rs 52 million ($54 million) in 1981-82 although total revenues rose five percent to Rs 116

billion Pretax profits were cut in half to Rs 63 million

New Competition in the 1980s

Japanese and Italian scooter companies began entering the Indian market in the early 1980s Although some boasted superior technology and flashier brands Bajaj Auto had

built up several advantages in the previous decades Its customers liked the durability of the product and the ready availability of maintenance the companys distributors

permeated the country

The Bajaj M-50 debuted in 1981 The new fuel-efficient 50cc motorcycle was immediately successful and the company aimed to be able to make 60000 of them a year by 1985 Capacity was the most important constraint for the Indian motorcycle industry

Although the countrys total production rose from 262000 vehicles in 1976 to 600000 in 1982 companies like rival Lohia Machines had difficulty meeting demand Bajaj Autos

advance orders for one of its new mini-motorcycles amounted to $57 million Work on a new plant at Waluj Aurangabad commenced in January 1984

7

The 1986-87 fiscal year saw the introduction of the Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles The company was making 500000 vehicles a year at this point

Although Rahul Bajaj credited much of his companys success with its focus on one type

of product he did attempt to diversify into tractor-trailers In 1987 his attempt to buy control of Ahsok Leyland failed

The Bajaj Sunny was launched in 1990 the Kawasaki Bajaj 4S Champion followed a

year later About this time the Indian government was initiating a program of market liberalization doing away with the old license raj system which limited the amount of

investment any one company could make in a particular industry

A possible joint venture with Piaggio was discussed in 1993 but aborted Rahul Bajaj told the Financial Times that his company was too large to be considered a potential collaborator by Japanese firms It was hoping to increase its exports which then

amounted to just five percent of sales The company began by shipping a few thousand vehicles a year to neighboring Sri Lanka and Bangladesh but soon was reaching markets

in Europe Latin America Africa and West Asia Its domestic market share barely less than 50 percent was slowly slipping

By 1994 Bajaj also was contemplating high-volume low-cost car manufacture Several of Bajajs rivals were looking at this market as well which was being rapidly liberalized

by the Indian government

Bajaj Auto produced one million vehicles in the 1994-95 fiscal year The company was the worlds fourth largest manufacturer of two-wheelers behind Japans Honda Suzuki

and Kawasaki New models included the Bajaj Classic and the Bajaj Super Excel Bajaj also signed development agreements with two Japanese engineering firms Kubota and Tokyo R amp D Bajajs most popular models cost about Rs 20000 You just cant beat a

Bajaj stated the companys marketing slogan

The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw were introduced in 1997 The next year saw the debut of the Kawasaki Bajaj Caliber the Spirit and the Legend Indias

first four-stroke scooter The Caliber sold 100000 units in its first 12 months Bajaj was planning to build its third plant at a cost of Rs 4 billion ($1116 million) to produce two

new models one to be developed in collaboration with Cagiva of Italy

New Tools in the 1990s

Still intense competition was beginning to hurt sales at home and abroad during the calendar year 1997 Bajajs low-tech low-cost cycles were not faring as well as its rivals higher-end offerings particularly in high-powered motorcycles since poorer consumers

were withstanding the worst of the recession The company invested in its new Pune plant in order to introduce new models more quickly The company spent Rs 75 billion

($185 million) on advanced computer-controlled machine tools It would need new models to comply with the more stringent emissions standards slated for 2000 Bajaj

8

began installing Rs 800 catalytic converters to its two-stroke scooter models beginning in 1999

Although its domestic market share continued to slip falling to 405 percent Bajaj Autos

profits increased slightly at the end of the 1997-98 fiscal year In fact Rahul Bajaj was able to boast My competitors are doing well but my net profit is still more than the next

four biggest companies combined Hero Honda was perhaps Bajajs most serious local threat in fact in the fall of 1998 Honda Motor of Japan announced that it was withdrawing from this joint venture

Bajaj Auto had quadrupled its product design staff to 500 It also acquired technology from its foreign partners such as Kawasaki (motorcycles) Kubota (diesel engines) and Cagiva (scooters) Hondas annual spend on R amp D is more than my turnover noted

Rahul Bajaj His son Sanjeev Bajaj was working to improve the companys supply chain management A marketing executive was lured from TVS Suzuki to help push the new

cycles

Several new designs and a dozen upgrades of existing scooters came out in 1998 and 1999 These and a surge in consumer confidence propelled Bajaj to sales records and it began to regain market share in the fast-growing motorcycle segment Sales of three-

wheelers fell as some states citing traffic and pollution concerns limited the number of permits issued for them

In late 1999 Rahul Bajaj made a bid to acquire ten percent of Piaggio for $65 million

The Italian firm had exited a relationship with entrepreneur Deepak Singhania and was looking to reenter the Indian market possibly through acquisition Piaggio itself had been mostly bought out by a German investment bank Deutsche Morgan Grenfell (DMG)

which was looking to sell some shares after turning the company around Bajaj attached several conditions to his purchase of a minority share including a seat on the board and

an exclusive Piaggio distributorship in India

In late 2000 Maruti Udyog emerged as another possible acquisition target The Indian government was planning to sell its 50 percent stake in the automaker a joint venture with Suzuki of Japan Bajaj had been approached by several foreign car manufacturers in

the past including Chrysler (subsequently DaimlerChrysler) in the mid-1990s

Employment fell from about 23000 in 1995-96 (the year Bajaj suffered a two-month strike at its Waluj factory) to 17000 in 1999-2000 The company planned to lay off

another 2000 workers in the short term and another 3000 in the following three to four years

Principal Subsidiaries Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd Bajaj

Electricals Ltd Bajaj Hindustan Ltd Maharashtra Scooters Ltd Mukand Ltd

Principal Competitors Honda Motor Co Ltd Suzuki Motor Corporation Piaggio SpA

9

COMPANY PROFILE

Bajaj Auto Ltd is the largest exporter of two and three wheelers With Kawasaki Heavy Industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The

brand Pulsar is continually dominating the Indian motorcycle market in the premium segment Its Discover DTSi is also a successful bike on Indian roads

Quick Facts

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two amp Three Wheelers

Business Group The Bajaj Group

Listings amp its codes BSE - Code 500490 NSE - Code BAJAJAUTO

Presence Distribution network covers 50 countries Dominant presence in Sri Lanka Bangladesh

Columbia Guatemala Peru Egypt Iran and Indonesia

Joint Venture Kawasaki Heavy Industries of Japan

Registered amp Head Office Akurdi Pune - 411035 India

Tel +(91)-(20)-27472851 Fax +(91)-(20)-27473398

Works Akurdi Pune 411035

Bajaj Nagar Waluj Aurangabad 431136 Chakan Industrial Area Chakan Pune 411501

E-mail rahulbajajbajajautocoin

Website wwwbajajautocom

4

ACKNOWLEDGEMENT

If words are considered to be signs of gratitude then let these words convey the very

same My sincere gratitude to Bajaj Motors for providing us with an opportunity to work

with Bajaj Motors and giving necessary directions on doing this project to the best of our

abilities

We are highly indebted to MSalim Qureshi Area General Manger(Bajaj Motors) and

company project guide who has provided us with the necessary information and also for

the support extended out to us in the completion of this report and his valuable suggestion

and comments on bringing out this report in the best way possible

We are grateful to Dipak Hadiya a faculty member of BK School of Business

Administration for providing us sound guidance for the successful completion of the

report

Thanking You

5

COMPANY HISTORY

Company Perspectives

Our Philosophy We approach our responsibilities with ambition and resourcefulness We organize ourselves for a transparent and harmonious flow of work We respect sound theory and encourage creative experimentation And we make our workplace a source of

pride We believe in Transparency a commitment that the business is managed along transparent lines Fairness amp mdashoslash all stakeholders in the Company but especially to

minority shareholders Disclosure--of all relevant financial and non-financial information in an easily understood manner Supervision--of the Companys activities by a professionally competent and independent Board of Directors

Key Dates

1945 Bajaj Auto is founded 1960 Rahul Bajaj becomes the Indian licensee for Vespa scooters

1977 Technical collaboration with Piaggio ends 1984 Work begins on a second plant

1998 Bajaj plans to build its third plant to meet demand 2000 Thousands of workers are laid off to cut costs

Company History

Bajaj Auto Limited is Indias largest manufacturer of scooters and motorcycles The company generally has lagged behind its Japanese rivals in technology but has invested heavily to catch up Its strong suit is high-volume production it is the lowest-cost scooter

maker in the world Although publicly owned the company has been controlled by the Bajaj family since its founding

Origins

The Bajaj Group was formed in the first days of Indias independence from Britain Its

founder Jamnalal Bajaj had been a follower of Mahatma Gandhi who reportedly referred to him as a fifth son Whenever I spoke of wealthy men becoming the trustees of

their wealth for the common good I always had this merchant prince principally in mind said the Mahatma after Jamnalals death

Jamnalal Bajaj was succeeded by his eldest son 27-year-old Kamalnayan in 1942 Kamalnayan however was preoccupied with Indias struggle for independence After

6

this was achieved in 1947 Kamalnayan consolidated and diversified the group branching into cement ayurvedic medicines electrical equipment and appliances as

well as scooters

The precursor to Bajaj Auto had been formed on November 29 1945 as Ms Bachraj Trading Ltd It began selling imported two- and three-wheeled vehicles in 1948 and

obtained a manufacturing license from the government 11 years later The next year 1960 Bajaj Auto became a public limited company

Rahul Bajaj reportedly adored the famous Vespa scooters made by Piaggio of Italy In

1960 at the age of 22 he became the Indian licensee for the make Bajaj Auto began producing its first two-wheelers the next year

Rahul Bajaj became the groups chief executive officer in 1968 after first picking up an MBA at Harvard He lived next to the factory in Pune an industrial city three hours drive

from Bombay The company had an annual turnover of Rs 72 million at the time By 1970 the company had produced 100000 vehicles The oil crisis soon drove cars off the

roads in favor of two-wheelers much cheaper to buy and many times more fuel-efficient

A number of new models were introduced in the 1970s including the three-wheeler goods carrier and Bajaj Chetak early in the decade and the Bajaj Super and three-wheeled rear engine Autorickshaw in 1976 and 1977 Bajaj Auto produced 100000

vehicles in the 1976-77 fiscal year alone

The technical collaboration agreement with Piaggio of Italy expired in 1977 Afterward Piaggio maker of the Vespa brand of scooters filed patent infringement suits to block

Bajaj scooter sales in the United States United Kingdom West Germany and Hong Kong Bajajs scooter exports plummeted from Rs 1332 million in 1980-81 to Rs 52 million ($54 million) in 1981-82 although total revenues rose five percent to Rs 116

billion Pretax profits were cut in half to Rs 63 million

New Competition in the 1980s

Japanese and Italian scooter companies began entering the Indian market in the early 1980s Although some boasted superior technology and flashier brands Bajaj Auto had

built up several advantages in the previous decades Its customers liked the durability of the product and the ready availability of maintenance the companys distributors

permeated the country

The Bajaj M-50 debuted in 1981 The new fuel-efficient 50cc motorcycle was immediately successful and the company aimed to be able to make 60000 of them a year by 1985 Capacity was the most important constraint for the Indian motorcycle industry

Although the countrys total production rose from 262000 vehicles in 1976 to 600000 in 1982 companies like rival Lohia Machines had difficulty meeting demand Bajaj Autos

advance orders for one of its new mini-motorcycles amounted to $57 million Work on a new plant at Waluj Aurangabad commenced in January 1984

7

The 1986-87 fiscal year saw the introduction of the Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles The company was making 500000 vehicles a year at this point

Although Rahul Bajaj credited much of his companys success with its focus on one type

of product he did attempt to diversify into tractor-trailers In 1987 his attempt to buy control of Ahsok Leyland failed

The Bajaj Sunny was launched in 1990 the Kawasaki Bajaj 4S Champion followed a

year later About this time the Indian government was initiating a program of market liberalization doing away with the old license raj system which limited the amount of

investment any one company could make in a particular industry

A possible joint venture with Piaggio was discussed in 1993 but aborted Rahul Bajaj told the Financial Times that his company was too large to be considered a potential collaborator by Japanese firms It was hoping to increase its exports which then

amounted to just five percent of sales The company began by shipping a few thousand vehicles a year to neighboring Sri Lanka and Bangladesh but soon was reaching markets

in Europe Latin America Africa and West Asia Its domestic market share barely less than 50 percent was slowly slipping

By 1994 Bajaj also was contemplating high-volume low-cost car manufacture Several of Bajajs rivals were looking at this market as well which was being rapidly liberalized

by the Indian government

Bajaj Auto produced one million vehicles in the 1994-95 fiscal year The company was the worlds fourth largest manufacturer of two-wheelers behind Japans Honda Suzuki

and Kawasaki New models included the Bajaj Classic and the Bajaj Super Excel Bajaj also signed development agreements with two Japanese engineering firms Kubota and Tokyo R amp D Bajajs most popular models cost about Rs 20000 You just cant beat a

Bajaj stated the companys marketing slogan

The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw were introduced in 1997 The next year saw the debut of the Kawasaki Bajaj Caliber the Spirit and the Legend Indias

first four-stroke scooter The Caliber sold 100000 units in its first 12 months Bajaj was planning to build its third plant at a cost of Rs 4 billion ($1116 million) to produce two

new models one to be developed in collaboration with Cagiva of Italy

New Tools in the 1990s

Still intense competition was beginning to hurt sales at home and abroad during the calendar year 1997 Bajajs low-tech low-cost cycles were not faring as well as its rivals higher-end offerings particularly in high-powered motorcycles since poorer consumers

were withstanding the worst of the recession The company invested in its new Pune plant in order to introduce new models more quickly The company spent Rs 75 billion

($185 million) on advanced computer-controlled machine tools It would need new models to comply with the more stringent emissions standards slated for 2000 Bajaj

8

began installing Rs 800 catalytic converters to its two-stroke scooter models beginning in 1999

Although its domestic market share continued to slip falling to 405 percent Bajaj Autos

profits increased slightly at the end of the 1997-98 fiscal year In fact Rahul Bajaj was able to boast My competitors are doing well but my net profit is still more than the next

four biggest companies combined Hero Honda was perhaps Bajajs most serious local threat in fact in the fall of 1998 Honda Motor of Japan announced that it was withdrawing from this joint venture

Bajaj Auto had quadrupled its product design staff to 500 It also acquired technology from its foreign partners such as Kawasaki (motorcycles) Kubota (diesel engines) and Cagiva (scooters) Hondas annual spend on R amp D is more than my turnover noted

Rahul Bajaj His son Sanjeev Bajaj was working to improve the companys supply chain management A marketing executive was lured from TVS Suzuki to help push the new

cycles

Several new designs and a dozen upgrades of existing scooters came out in 1998 and 1999 These and a surge in consumer confidence propelled Bajaj to sales records and it began to regain market share in the fast-growing motorcycle segment Sales of three-

wheelers fell as some states citing traffic and pollution concerns limited the number of permits issued for them

In late 1999 Rahul Bajaj made a bid to acquire ten percent of Piaggio for $65 million

The Italian firm had exited a relationship with entrepreneur Deepak Singhania and was looking to reenter the Indian market possibly through acquisition Piaggio itself had been mostly bought out by a German investment bank Deutsche Morgan Grenfell (DMG)

which was looking to sell some shares after turning the company around Bajaj attached several conditions to his purchase of a minority share including a seat on the board and

an exclusive Piaggio distributorship in India

In late 2000 Maruti Udyog emerged as another possible acquisition target The Indian government was planning to sell its 50 percent stake in the automaker a joint venture with Suzuki of Japan Bajaj had been approached by several foreign car manufacturers in

the past including Chrysler (subsequently DaimlerChrysler) in the mid-1990s

Employment fell from about 23000 in 1995-96 (the year Bajaj suffered a two-month strike at its Waluj factory) to 17000 in 1999-2000 The company planned to lay off

another 2000 workers in the short term and another 3000 in the following three to four years

Principal Subsidiaries Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd Bajaj

Electricals Ltd Bajaj Hindustan Ltd Maharashtra Scooters Ltd Mukand Ltd

Principal Competitors Honda Motor Co Ltd Suzuki Motor Corporation Piaggio SpA

9

COMPANY PROFILE

Bajaj Auto Ltd is the largest exporter of two and three wheelers With Kawasaki Heavy Industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The

brand Pulsar is continually dominating the Indian motorcycle market in the premium segment Its Discover DTSi is also a successful bike on Indian roads

Quick Facts

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two amp Three Wheelers

Business Group The Bajaj Group

Listings amp its codes BSE - Code 500490 NSE - Code BAJAJAUTO

Presence Distribution network covers 50 countries Dominant presence in Sri Lanka Bangladesh

Columbia Guatemala Peru Egypt Iran and Indonesia

Joint Venture Kawasaki Heavy Industries of Japan

Registered amp Head Office Akurdi Pune - 411035 India

Tel +(91)-(20)-27472851 Fax +(91)-(20)-27473398

Works Akurdi Pune 411035

Bajaj Nagar Waluj Aurangabad 431136 Chakan Industrial Area Chakan Pune 411501

E-mail rahulbajajbajajautocoin

Website wwwbajajautocom

5

COMPANY HISTORY

Company Perspectives

Our Philosophy We approach our responsibilities with ambition and resourcefulness We organize ourselves for a transparent and harmonious flow of work We respect sound theory and encourage creative experimentation And we make our workplace a source of

pride We believe in Transparency a commitment that the business is managed along transparent lines Fairness amp mdashoslash all stakeholders in the Company but especially to

minority shareholders Disclosure--of all relevant financial and non-financial information in an easily understood manner Supervision--of the Companys activities by a professionally competent and independent Board of Directors

Key Dates

1945 Bajaj Auto is founded 1960 Rahul Bajaj becomes the Indian licensee for Vespa scooters

1977 Technical collaboration with Piaggio ends 1984 Work begins on a second plant

1998 Bajaj plans to build its third plant to meet demand 2000 Thousands of workers are laid off to cut costs

Company History

Bajaj Auto Limited is Indias largest manufacturer of scooters and motorcycles The company generally has lagged behind its Japanese rivals in technology but has invested heavily to catch up Its strong suit is high-volume production it is the lowest-cost scooter

maker in the world Although publicly owned the company has been controlled by the Bajaj family since its founding

Origins

The Bajaj Group was formed in the first days of Indias independence from Britain Its

founder Jamnalal Bajaj had been a follower of Mahatma Gandhi who reportedly referred to him as a fifth son Whenever I spoke of wealthy men becoming the trustees of

their wealth for the common good I always had this merchant prince principally in mind said the Mahatma after Jamnalals death

Jamnalal Bajaj was succeeded by his eldest son 27-year-old Kamalnayan in 1942 Kamalnayan however was preoccupied with Indias struggle for independence After

6

this was achieved in 1947 Kamalnayan consolidated and diversified the group branching into cement ayurvedic medicines electrical equipment and appliances as

well as scooters

The precursor to Bajaj Auto had been formed on November 29 1945 as Ms Bachraj Trading Ltd It began selling imported two- and three-wheeled vehicles in 1948 and

obtained a manufacturing license from the government 11 years later The next year 1960 Bajaj Auto became a public limited company

Rahul Bajaj reportedly adored the famous Vespa scooters made by Piaggio of Italy In

1960 at the age of 22 he became the Indian licensee for the make Bajaj Auto began producing its first two-wheelers the next year

Rahul Bajaj became the groups chief executive officer in 1968 after first picking up an MBA at Harvard He lived next to the factory in Pune an industrial city three hours drive

from Bombay The company had an annual turnover of Rs 72 million at the time By 1970 the company had produced 100000 vehicles The oil crisis soon drove cars off the

roads in favor of two-wheelers much cheaper to buy and many times more fuel-efficient

A number of new models were introduced in the 1970s including the three-wheeler goods carrier and Bajaj Chetak early in the decade and the Bajaj Super and three-wheeled rear engine Autorickshaw in 1976 and 1977 Bajaj Auto produced 100000

vehicles in the 1976-77 fiscal year alone

The technical collaboration agreement with Piaggio of Italy expired in 1977 Afterward Piaggio maker of the Vespa brand of scooters filed patent infringement suits to block

Bajaj scooter sales in the United States United Kingdom West Germany and Hong Kong Bajajs scooter exports plummeted from Rs 1332 million in 1980-81 to Rs 52 million ($54 million) in 1981-82 although total revenues rose five percent to Rs 116

billion Pretax profits were cut in half to Rs 63 million

New Competition in the 1980s

Japanese and Italian scooter companies began entering the Indian market in the early 1980s Although some boasted superior technology and flashier brands Bajaj Auto had

built up several advantages in the previous decades Its customers liked the durability of the product and the ready availability of maintenance the companys distributors

permeated the country

The Bajaj M-50 debuted in 1981 The new fuel-efficient 50cc motorcycle was immediately successful and the company aimed to be able to make 60000 of them a year by 1985 Capacity was the most important constraint for the Indian motorcycle industry

Although the countrys total production rose from 262000 vehicles in 1976 to 600000 in 1982 companies like rival Lohia Machines had difficulty meeting demand Bajaj Autos

advance orders for one of its new mini-motorcycles amounted to $57 million Work on a new plant at Waluj Aurangabad commenced in January 1984

7

The 1986-87 fiscal year saw the introduction of the Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles The company was making 500000 vehicles a year at this point

Although Rahul Bajaj credited much of his companys success with its focus on one type

of product he did attempt to diversify into tractor-trailers In 1987 his attempt to buy control of Ahsok Leyland failed

The Bajaj Sunny was launched in 1990 the Kawasaki Bajaj 4S Champion followed a

year later About this time the Indian government was initiating a program of market liberalization doing away with the old license raj system which limited the amount of

investment any one company could make in a particular industry

A possible joint venture with Piaggio was discussed in 1993 but aborted Rahul Bajaj told the Financial Times that his company was too large to be considered a potential collaborator by Japanese firms It was hoping to increase its exports which then

amounted to just five percent of sales The company began by shipping a few thousand vehicles a year to neighboring Sri Lanka and Bangladesh but soon was reaching markets

in Europe Latin America Africa and West Asia Its domestic market share barely less than 50 percent was slowly slipping

By 1994 Bajaj also was contemplating high-volume low-cost car manufacture Several of Bajajs rivals were looking at this market as well which was being rapidly liberalized

by the Indian government

Bajaj Auto produced one million vehicles in the 1994-95 fiscal year The company was the worlds fourth largest manufacturer of two-wheelers behind Japans Honda Suzuki

and Kawasaki New models included the Bajaj Classic and the Bajaj Super Excel Bajaj also signed development agreements with two Japanese engineering firms Kubota and Tokyo R amp D Bajajs most popular models cost about Rs 20000 You just cant beat a

Bajaj stated the companys marketing slogan

The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw were introduced in 1997 The next year saw the debut of the Kawasaki Bajaj Caliber the Spirit and the Legend Indias

first four-stroke scooter The Caliber sold 100000 units in its first 12 months Bajaj was planning to build its third plant at a cost of Rs 4 billion ($1116 million) to produce two

new models one to be developed in collaboration with Cagiva of Italy

New Tools in the 1990s

Still intense competition was beginning to hurt sales at home and abroad during the calendar year 1997 Bajajs low-tech low-cost cycles were not faring as well as its rivals higher-end offerings particularly in high-powered motorcycles since poorer consumers

were withstanding the worst of the recession The company invested in its new Pune plant in order to introduce new models more quickly The company spent Rs 75 billion

($185 million) on advanced computer-controlled machine tools It would need new models to comply with the more stringent emissions standards slated for 2000 Bajaj

8

began installing Rs 800 catalytic converters to its two-stroke scooter models beginning in 1999

Although its domestic market share continued to slip falling to 405 percent Bajaj Autos

profits increased slightly at the end of the 1997-98 fiscal year In fact Rahul Bajaj was able to boast My competitors are doing well but my net profit is still more than the next

four biggest companies combined Hero Honda was perhaps Bajajs most serious local threat in fact in the fall of 1998 Honda Motor of Japan announced that it was withdrawing from this joint venture

Bajaj Auto had quadrupled its product design staff to 500 It also acquired technology from its foreign partners such as Kawasaki (motorcycles) Kubota (diesel engines) and Cagiva (scooters) Hondas annual spend on R amp D is more than my turnover noted

Rahul Bajaj His son Sanjeev Bajaj was working to improve the companys supply chain management A marketing executive was lured from TVS Suzuki to help push the new

cycles

Several new designs and a dozen upgrades of existing scooters came out in 1998 and 1999 These and a surge in consumer confidence propelled Bajaj to sales records and it began to regain market share in the fast-growing motorcycle segment Sales of three-

wheelers fell as some states citing traffic and pollution concerns limited the number of permits issued for them

In late 1999 Rahul Bajaj made a bid to acquire ten percent of Piaggio for $65 million

The Italian firm had exited a relationship with entrepreneur Deepak Singhania and was looking to reenter the Indian market possibly through acquisition Piaggio itself had been mostly bought out by a German investment bank Deutsche Morgan Grenfell (DMG)

which was looking to sell some shares after turning the company around Bajaj attached several conditions to his purchase of a minority share including a seat on the board and

an exclusive Piaggio distributorship in India

In late 2000 Maruti Udyog emerged as another possible acquisition target The Indian government was planning to sell its 50 percent stake in the automaker a joint venture with Suzuki of Japan Bajaj had been approached by several foreign car manufacturers in

the past including Chrysler (subsequently DaimlerChrysler) in the mid-1990s

Employment fell from about 23000 in 1995-96 (the year Bajaj suffered a two-month strike at its Waluj factory) to 17000 in 1999-2000 The company planned to lay off

another 2000 workers in the short term and another 3000 in the following three to four years

Principal Subsidiaries Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd Bajaj

Electricals Ltd Bajaj Hindustan Ltd Maharashtra Scooters Ltd Mukand Ltd

Principal Competitors Honda Motor Co Ltd Suzuki Motor Corporation Piaggio SpA

9

COMPANY PROFILE

Bajaj Auto Ltd is the largest exporter of two and three wheelers With Kawasaki Heavy Industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The

brand Pulsar is continually dominating the Indian motorcycle market in the premium segment Its Discover DTSi is also a successful bike on Indian roads

Quick Facts

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two amp Three Wheelers

Business Group The Bajaj Group

Listings amp its codes BSE - Code 500490 NSE - Code BAJAJAUTO

Presence Distribution network covers 50 countries Dominant presence in Sri Lanka Bangladesh

Columbia Guatemala Peru Egypt Iran and Indonesia

Joint Venture Kawasaki Heavy Industries of Japan

Registered amp Head Office Akurdi Pune - 411035 India

Tel +(91)-(20)-27472851 Fax +(91)-(20)-27473398

Works Akurdi Pune 411035

Bajaj Nagar Waluj Aurangabad 431136 Chakan Industrial Area Chakan Pune 411501

E-mail rahulbajajbajajautocoin

Website wwwbajajautocom

6

this was achieved in 1947 Kamalnayan consolidated and diversified the group branching into cement ayurvedic medicines electrical equipment and appliances as

well as scooters

The precursor to Bajaj Auto had been formed on November 29 1945 as Ms Bachraj Trading Ltd It began selling imported two- and three-wheeled vehicles in 1948 and

obtained a manufacturing license from the government 11 years later The next year 1960 Bajaj Auto became a public limited company

Rahul Bajaj reportedly adored the famous Vespa scooters made by Piaggio of Italy In

1960 at the age of 22 he became the Indian licensee for the make Bajaj Auto began producing its first two-wheelers the next year

Rahul Bajaj became the groups chief executive officer in 1968 after first picking up an MBA at Harvard He lived next to the factory in Pune an industrial city three hours drive

from Bombay The company had an annual turnover of Rs 72 million at the time By 1970 the company had produced 100000 vehicles The oil crisis soon drove cars off the

roads in favor of two-wheelers much cheaper to buy and many times more fuel-efficient

A number of new models were introduced in the 1970s including the three-wheeler goods carrier and Bajaj Chetak early in the decade and the Bajaj Super and three-wheeled rear engine Autorickshaw in 1976 and 1977 Bajaj Auto produced 100000

vehicles in the 1976-77 fiscal year alone

The technical collaboration agreement with Piaggio of Italy expired in 1977 Afterward Piaggio maker of the Vespa brand of scooters filed patent infringement suits to block

Bajaj scooter sales in the United States United Kingdom West Germany and Hong Kong Bajajs scooter exports plummeted from Rs 1332 million in 1980-81 to Rs 52 million ($54 million) in 1981-82 although total revenues rose five percent to Rs 116

billion Pretax profits were cut in half to Rs 63 million

New Competition in the 1980s

Japanese and Italian scooter companies began entering the Indian market in the early 1980s Although some boasted superior technology and flashier brands Bajaj Auto had

built up several advantages in the previous decades Its customers liked the durability of the product and the ready availability of maintenance the companys distributors

permeated the country

The Bajaj M-50 debuted in 1981 The new fuel-efficient 50cc motorcycle was immediately successful and the company aimed to be able to make 60000 of them a year by 1985 Capacity was the most important constraint for the Indian motorcycle industry

Although the countrys total production rose from 262000 vehicles in 1976 to 600000 in 1982 companies like rival Lohia Machines had difficulty meeting demand Bajaj Autos

advance orders for one of its new mini-motorcycles amounted to $57 million Work on a new plant at Waluj Aurangabad commenced in January 1984

7

The 1986-87 fiscal year saw the introduction of the Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles The company was making 500000 vehicles a year at this point

Although Rahul Bajaj credited much of his companys success with its focus on one type

of product he did attempt to diversify into tractor-trailers In 1987 his attempt to buy control of Ahsok Leyland failed

The Bajaj Sunny was launched in 1990 the Kawasaki Bajaj 4S Champion followed a

year later About this time the Indian government was initiating a program of market liberalization doing away with the old license raj system which limited the amount of

investment any one company could make in a particular industry

A possible joint venture with Piaggio was discussed in 1993 but aborted Rahul Bajaj told the Financial Times that his company was too large to be considered a potential collaborator by Japanese firms It was hoping to increase its exports which then

amounted to just five percent of sales The company began by shipping a few thousand vehicles a year to neighboring Sri Lanka and Bangladesh but soon was reaching markets

in Europe Latin America Africa and West Asia Its domestic market share barely less than 50 percent was slowly slipping

By 1994 Bajaj also was contemplating high-volume low-cost car manufacture Several of Bajajs rivals were looking at this market as well which was being rapidly liberalized

by the Indian government

Bajaj Auto produced one million vehicles in the 1994-95 fiscal year The company was the worlds fourth largest manufacturer of two-wheelers behind Japans Honda Suzuki

and Kawasaki New models included the Bajaj Classic and the Bajaj Super Excel Bajaj also signed development agreements with two Japanese engineering firms Kubota and Tokyo R amp D Bajajs most popular models cost about Rs 20000 You just cant beat a

Bajaj stated the companys marketing slogan

The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw were introduced in 1997 The next year saw the debut of the Kawasaki Bajaj Caliber the Spirit and the Legend Indias

first four-stroke scooter The Caliber sold 100000 units in its first 12 months Bajaj was planning to build its third plant at a cost of Rs 4 billion ($1116 million) to produce two

new models one to be developed in collaboration with Cagiva of Italy

New Tools in the 1990s

Still intense competition was beginning to hurt sales at home and abroad during the calendar year 1997 Bajajs low-tech low-cost cycles were not faring as well as its rivals higher-end offerings particularly in high-powered motorcycles since poorer consumers

were withstanding the worst of the recession The company invested in its new Pune plant in order to introduce new models more quickly The company spent Rs 75 billion

($185 million) on advanced computer-controlled machine tools It would need new models to comply with the more stringent emissions standards slated for 2000 Bajaj

8

began installing Rs 800 catalytic converters to its two-stroke scooter models beginning in 1999

Although its domestic market share continued to slip falling to 405 percent Bajaj Autos

profits increased slightly at the end of the 1997-98 fiscal year In fact Rahul Bajaj was able to boast My competitors are doing well but my net profit is still more than the next

four biggest companies combined Hero Honda was perhaps Bajajs most serious local threat in fact in the fall of 1998 Honda Motor of Japan announced that it was withdrawing from this joint venture

Bajaj Auto had quadrupled its product design staff to 500 It also acquired technology from its foreign partners such as Kawasaki (motorcycles) Kubota (diesel engines) and Cagiva (scooters) Hondas annual spend on R amp D is more than my turnover noted

Rahul Bajaj His son Sanjeev Bajaj was working to improve the companys supply chain management A marketing executive was lured from TVS Suzuki to help push the new

cycles

Several new designs and a dozen upgrades of existing scooters came out in 1998 and 1999 These and a surge in consumer confidence propelled Bajaj to sales records and it began to regain market share in the fast-growing motorcycle segment Sales of three-

wheelers fell as some states citing traffic and pollution concerns limited the number of permits issued for them

In late 1999 Rahul Bajaj made a bid to acquire ten percent of Piaggio for $65 million

The Italian firm had exited a relationship with entrepreneur Deepak Singhania and was looking to reenter the Indian market possibly through acquisition Piaggio itself had been mostly bought out by a German investment bank Deutsche Morgan Grenfell (DMG)

which was looking to sell some shares after turning the company around Bajaj attached several conditions to his purchase of a minority share including a seat on the board and

an exclusive Piaggio distributorship in India

In late 2000 Maruti Udyog emerged as another possible acquisition target The Indian government was planning to sell its 50 percent stake in the automaker a joint venture with Suzuki of Japan Bajaj had been approached by several foreign car manufacturers in

the past including Chrysler (subsequently DaimlerChrysler) in the mid-1990s

Employment fell from about 23000 in 1995-96 (the year Bajaj suffered a two-month strike at its Waluj factory) to 17000 in 1999-2000 The company planned to lay off

another 2000 workers in the short term and another 3000 in the following three to four years

Principal Subsidiaries Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd Bajaj

Electricals Ltd Bajaj Hindustan Ltd Maharashtra Scooters Ltd Mukand Ltd

Principal Competitors Honda Motor Co Ltd Suzuki Motor Corporation Piaggio SpA

9

COMPANY PROFILE

Bajaj Auto Ltd is the largest exporter of two and three wheelers With Kawasaki Heavy Industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The

brand Pulsar is continually dominating the Indian motorcycle market in the premium segment Its Discover DTSi is also a successful bike on Indian roads

Quick Facts

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two amp Three Wheelers

Business Group The Bajaj Group

Listings amp its codes BSE - Code 500490 NSE - Code BAJAJAUTO

Presence Distribution network covers 50 countries Dominant presence in Sri Lanka Bangladesh

Columbia Guatemala Peru Egypt Iran and Indonesia

Joint Venture Kawasaki Heavy Industries of Japan

Registered amp Head Office Akurdi Pune - 411035 India

Tel +(91)-(20)-27472851 Fax +(91)-(20)-27473398

Works Akurdi Pune 411035

Bajaj Nagar Waluj Aurangabad 431136 Chakan Industrial Area Chakan Pune 411501

E-mail rahulbajajbajajautocoin

Website wwwbajajautocom

7

The 1986-87 fiscal year saw the introduction of the Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles The company was making 500000 vehicles a year at this point

Although Rahul Bajaj credited much of his companys success with its focus on one type

of product he did attempt to diversify into tractor-trailers In 1987 his attempt to buy control of Ahsok Leyland failed

The Bajaj Sunny was launched in 1990 the Kawasaki Bajaj 4S Champion followed a

year later About this time the Indian government was initiating a program of market liberalization doing away with the old license raj system which limited the amount of

investment any one company could make in a particular industry

A possible joint venture with Piaggio was discussed in 1993 but aborted Rahul Bajaj told the Financial Times that his company was too large to be considered a potential collaborator by Japanese firms It was hoping to increase its exports which then

amounted to just five percent of sales The company began by shipping a few thousand vehicles a year to neighboring Sri Lanka and Bangladesh but soon was reaching markets

in Europe Latin America Africa and West Asia Its domestic market share barely less than 50 percent was slowly slipping

By 1994 Bajaj also was contemplating high-volume low-cost car manufacture Several of Bajajs rivals were looking at this market as well which was being rapidly liberalized

by the Indian government

Bajaj Auto produced one million vehicles in the 1994-95 fiscal year The company was the worlds fourth largest manufacturer of two-wheelers behind Japans Honda Suzuki

and Kawasaki New models included the Bajaj Classic and the Bajaj Super Excel Bajaj also signed development agreements with two Japanese engineering firms Kubota and Tokyo R amp D Bajajs most popular models cost about Rs 20000 You just cant beat a

Bajaj stated the companys marketing slogan

The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw were introduced in 1997 The next year saw the debut of the Kawasaki Bajaj Caliber the Spirit and the Legend Indias

first four-stroke scooter The Caliber sold 100000 units in its first 12 months Bajaj was planning to build its third plant at a cost of Rs 4 billion ($1116 million) to produce two

new models one to be developed in collaboration with Cagiva of Italy

New Tools in the 1990s

Still intense competition was beginning to hurt sales at home and abroad during the calendar year 1997 Bajajs low-tech low-cost cycles were not faring as well as its rivals higher-end offerings particularly in high-powered motorcycles since poorer consumers

were withstanding the worst of the recession The company invested in its new Pune plant in order to introduce new models more quickly The company spent Rs 75 billion

($185 million) on advanced computer-controlled machine tools It would need new models to comply with the more stringent emissions standards slated for 2000 Bajaj

8

began installing Rs 800 catalytic converters to its two-stroke scooter models beginning in 1999

Although its domestic market share continued to slip falling to 405 percent Bajaj Autos

profits increased slightly at the end of the 1997-98 fiscal year In fact Rahul Bajaj was able to boast My competitors are doing well but my net profit is still more than the next

four biggest companies combined Hero Honda was perhaps Bajajs most serious local threat in fact in the fall of 1998 Honda Motor of Japan announced that it was withdrawing from this joint venture

Bajaj Auto had quadrupled its product design staff to 500 It also acquired technology from its foreign partners such as Kawasaki (motorcycles) Kubota (diesel engines) and Cagiva (scooters) Hondas annual spend on R amp D is more than my turnover noted

Rahul Bajaj His son Sanjeev Bajaj was working to improve the companys supply chain management A marketing executive was lured from TVS Suzuki to help push the new

cycles

Several new designs and a dozen upgrades of existing scooters came out in 1998 and 1999 These and a surge in consumer confidence propelled Bajaj to sales records and it began to regain market share in the fast-growing motorcycle segment Sales of three-

wheelers fell as some states citing traffic and pollution concerns limited the number of permits issued for them

In late 1999 Rahul Bajaj made a bid to acquire ten percent of Piaggio for $65 million

The Italian firm had exited a relationship with entrepreneur Deepak Singhania and was looking to reenter the Indian market possibly through acquisition Piaggio itself had been mostly bought out by a German investment bank Deutsche Morgan Grenfell (DMG)

which was looking to sell some shares after turning the company around Bajaj attached several conditions to his purchase of a minority share including a seat on the board and

an exclusive Piaggio distributorship in India

In late 2000 Maruti Udyog emerged as another possible acquisition target The Indian government was planning to sell its 50 percent stake in the automaker a joint venture with Suzuki of Japan Bajaj had been approached by several foreign car manufacturers in

the past including Chrysler (subsequently DaimlerChrysler) in the mid-1990s

Employment fell from about 23000 in 1995-96 (the year Bajaj suffered a two-month strike at its Waluj factory) to 17000 in 1999-2000 The company planned to lay off

another 2000 workers in the short term and another 3000 in the following three to four years

Principal Subsidiaries Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd Bajaj

Electricals Ltd Bajaj Hindustan Ltd Maharashtra Scooters Ltd Mukand Ltd

Principal Competitors Honda Motor Co Ltd Suzuki Motor Corporation Piaggio SpA

9

COMPANY PROFILE

Bajaj Auto Ltd is the largest exporter of two and three wheelers With Kawasaki Heavy Industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The

brand Pulsar is continually dominating the Indian motorcycle market in the premium segment Its Discover DTSi is also a successful bike on Indian roads

Quick Facts

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two amp Three Wheelers

Business Group The Bajaj Group

Listings amp its codes BSE - Code 500490 NSE - Code BAJAJAUTO

Presence Distribution network covers 50 countries Dominant presence in Sri Lanka Bangladesh

Columbia Guatemala Peru Egypt Iran and Indonesia

Joint Venture Kawasaki Heavy Industries of Japan

Registered amp Head Office Akurdi Pune - 411035 India

Tel +(91)-(20)-27472851 Fax +(91)-(20)-27473398

Works Akurdi Pune 411035

Bajaj Nagar Waluj Aurangabad 431136 Chakan Industrial Area Chakan Pune 411501

E-mail rahulbajajbajajautocoin

Website wwwbajajautocom

8

began installing Rs 800 catalytic converters to its two-stroke scooter models beginning in 1999

Although its domestic market share continued to slip falling to 405 percent Bajaj Autos

profits increased slightly at the end of the 1997-98 fiscal year In fact Rahul Bajaj was able to boast My competitors are doing well but my net profit is still more than the next

four biggest companies combined Hero Honda was perhaps Bajajs most serious local threat in fact in the fall of 1998 Honda Motor of Japan announced that it was withdrawing from this joint venture

Bajaj Auto had quadrupled its product design staff to 500 It also acquired technology from its foreign partners such as Kawasaki (motorcycles) Kubota (diesel engines) and Cagiva (scooters) Hondas annual spend on R amp D is more than my turnover noted

Rahul Bajaj His son Sanjeev Bajaj was working to improve the companys supply chain management A marketing executive was lured from TVS Suzuki to help push the new

cycles

Several new designs and a dozen upgrades of existing scooters came out in 1998 and 1999 These and a surge in consumer confidence propelled Bajaj to sales records and it began to regain market share in the fast-growing motorcycle segment Sales of three-

wheelers fell as some states citing traffic and pollution concerns limited the number of permits issued for them

In late 1999 Rahul Bajaj made a bid to acquire ten percent of Piaggio for $65 million

The Italian firm had exited a relationship with entrepreneur Deepak Singhania and was looking to reenter the Indian market possibly through acquisition Piaggio itself had been mostly bought out by a German investment bank Deutsche Morgan Grenfell (DMG)

which was looking to sell some shares after turning the company around Bajaj attached several conditions to his purchase of a minority share including a seat on the board and

an exclusive Piaggio distributorship in India

In late 2000 Maruti Udyog emerged as another possible acquisition target The Indian government was planning to sell its 50 percent stake in the automaker a joint venture with Suzuki of Japan Bajaj had been approached by several foreign car manufacturers in

the past including Chrysler (subsequently DaimlerChrysler) in the mid-1990s

Employment fell from about 23000 in 1995-96 (the year Bajaj suffered a two-month strike at its Waluj factory) to 17000 in 1999-2000 The company planned to lay off

another 2000 workers in the short term and another 3000 in the following three to four years

Principal Subsidiaries Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd Bajaj

Electricals Ltd Bajaj Hindustan Ltd Maharashtra Scooters Ltd Mukand Ltd

Principal Competitors Honda Motor Co Ltd Suzuki Motor Corporation Piaggio SpA

9

COMPANY PROFILE

Bajaj Auto Ltd is the largest exporter of two and three wheelers With Kawasaki Heavy Industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The

brand Pulsar is continually dominating the Indian motorcycle market in the premium segment Its Discover DTSi is also a successful bike on Indian roads

Quick Facts

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two amp Three Wheelers

Business Group The Bajaj Group

Listings amp its codes BSE - Code 500490 NSE - Code BAJAJAUTO

Presence Distribution network covers 50 countries Dominant presence in Sri Lanka Bangladesh

Columbia Guatemala Peru Egypt Iran and Indonesia

Joint Venture Kawasaki Heavy Industries of Japan

Registered amp Head Office Akurdi Pune - 411035 India

Tel +(91)-(20)-27472851 Fax +(91)-(20)-27473398

Works Akurdi Pune 411035

Bajaj Nagar Waluj Aurangabad 431136 Chakan Industrial Area Chakan Pune 411501

E-mail rahulbajajbajajautocoin

Website wwwbajajautocom

9

COMPANY PROFILE

Bajaj Auto Ltd is the largest exporter of two and three wheelers With Kawasaki Heavy Industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The

brand Pulsar is continually dominating the Indian motorcycle market in the premium segment Its Discover DTSi is also a successful bike on Indian roads

Quick Facts

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two amp Three Wheelers

Business Group The Bajaj Group

Listings amp its codes BSE - Code 500490 NSE - Code BAJAJAUTO

Presence Distribution network covers 50 countries Dominant presence in Sri Lanka Bangladesh

Columbia Guatemala Peru Egypt Iran and Indonesia

Joint Venture Kawasaki Heavy Industries of Japan

Registered amp Head Office Akurdi Pune - 411035 India

Tel +(91)-(20)-27472851 Fax +(91)-(20)-27473398

Works Akurdi Pune 411035

Bajaj Nagar Waluj Aurangabad 431136 Chakan Industrial Area Chakan Pune 411501

E-mail rahulbajajbajajautocoin

Website wwwbajajautocom

10

Segment and Brands

Products Brands

Motorcycles 4S 4S Champion Bajaj Avenger

Bajaj CT 100 Bajaj Discover Bajaj Platina

Bajaj Pulsar Bajaj Pulsar DTSi Bajaj Sonic

Bajaj Wind 125 Bajaj XCD 125 Boxer

Caliber Caliber115 Kawasaki Bajaj Eliminator

KB RTZ KB100 KB125

Scooters Bajaj Chetak Bajaj Kristal Dtsi Bajaj Wave

Since 1986 there is a technical tie-up of Bajaj Auto Ltd with Kawasaki Heavy Industries of Japan to manufacture state-of-art range of latest two-wheelers in India The JV has already given the Indian market the KB series 4S and 4S Champion Boxer the Caliber

series and Wind125

Kawasaki Heavy Industries is a Fortune 500 company with a turnover of USD 10 billion (Rs 45840 crore) It has crafted new technologies for more than hundred years The technologies of KHI have redefined space systems aircrafts jet engines ships

locomotive energy plants automation system construction machinery and of course high reliability two-wheelers

KHI has given the world its legendary series of 600-1200cc Ninja and 1600 Vulcan bikes Straight from its design boards the Kawasaki Bajaj Eliminator Indias first real

cruiser bike redefines the pleasure of biking in looks as well as performance

The grouprsquos flagship company Bajaj Auto is ranked as the worldrsquos fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known in over a dozen countries in Europe Latin America the US and Asia

Founded in 1926 at the height of Indias movement for independence from the British

the group has an illustrious history The integrity dedication resourcefulness and determination to succeed which are characteristic of the group today are often traced back to its birth during those days of relentless devotion to a common cause Jamnalal

Bajaj founder of the group was a close confidant and disciple of Mahatma Gandhi In fact Gandhiji had adopted him as his son This close relationship and his deep

involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture

His son Kamalnayan Bajaj then 27 took over the reins of business in 1942 He too was close to Gandhiji and it was only after Independence in 1947 that he was able to give his

full attention to the business Kamalnayan Bajaj not only consolidated the group but also

11

diversified into various manufacturing activities

The present Chairman of the group Rahul Bajaj took charge of the business in 1965 Under his leadership the turnover of the Bajaj Auto the flagship company has gone

up from Rs72 million to Rs10076 billion (USD 23 billion) its product portfolio has expanded from one to and the brand has found a global market He is one of Indiarsquos most distinguished business leaders and internationally respected for his

business acumen and entrepreneurial spirit

12

COMPANY FLASHBACK Inspiring Confidence the tagline has build up confidence through excitement engineering not only to domestic consumers but also internationally Established just eight decades back in 1926 by Jamnalal Bajaj the company has been vested with

Indias largest exporter of two and three wheelers 196710 units in 2004-05 a great 26 per cent jump over the previous year

Bajaj Auto Ltd sales have increased by approximately 21 per cent in the year 2004-

05 which exceeds Rs 654 billion a record in the history of the company The gross

operating profit stands at Rs 93 billion again a record The profits after tax of the BAL are close to Rs 77 billion and the pre-tax return on operating capital is at an impressive

80 per cent The strength of the company is its quality products excellence in engineering and design

and its ability to delight the customers The Pulsar introduced in November 2004 is continually dominating the premium segment of the motorcycle market helping to

maintain the market superiority Discover DTSi one more successful bike on Indian roads is in the value segment of the motorcycle market It incorporates a high degree of power with fuel efficiency of a 100 cc motorcycle

BAL is committed to prevention of pollution continual improvement of environment

performance and compliance with all environmental legislation and regulations They always believe in providing the customer value for money and keeps an special eye upon

quality safety productivity cost and delivery

Bajaj Auto is a major Indian automobile manufacturer It is Indias largest and the

worlds 4th largest two- and three-wheeler maker It is based in Pune Maharashtra with plants in Akurdi and Chakan (near Pune)Waluj (near Aurangabad) and Pantnagar in Uttaranchal Bajaj Auto makes and exports motor scooters motorcycles and the auto

rickshaw

The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946

Over the last decade the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer Its product range encompasses Scooterettes

Scooters and Motorcycles Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment

The company is headed by Rahul Bajaj who is worth more than US$15 billion

12

COMPANY FLASHBACK Inspiring Confidence the tagline has build up confidence through excitement engineering not only to domestic consumers but also internationally Established just eight decades back in 1926 by Jamnalal Bajaj the company has been vested with

Indias largest exporter of two and three wheelers 196710 units in 2004-05 a great 26 per cent jump over the previous year

Bajaj Auto Ltd sales have increased by approximately 21 per cent in the year 2004-

05 which exceeds Rs 654 billion a record in the history of the company The gross

operating profit stands at Rs 93 billion again a record The profits after tax of the BAL are close to Rs 77 billion and the pre-tax return on operating capital is at an impressive

80 per cent The strength of the company is its quality products excellence in engineering and design

and its ability to delight the customers The Pulsar introduced in November 2004 is continually dominating the premium segment of the motorcycle market helping to

maintain the market superiority Discover DTSi one more successful bike on Indian roads is in the value segment of the motorcycle market It incorporates a high degree of power with fuel efficiency of a 100 cc motorcycle

BAL is committed to prevention of pollution continual improvement of environment

performance and compliance with all environmental legislation and regulations They always believe in providing the customer value for money and keeps an special eye upon

quality safety productivity cost and delivery

Bajaj Auto is a major Indian automobile manufacturer It is Indias largest and the

worlds 4th largest two- and three-wheeler maker It is based in Pune Maharashtra with plants in Akurdi and Chakan (near Pune)Waluj (near Aurangabad) and Pantnagar in Uttaranchal Bajaj Auto makes and exports motor scooters motorcycles and the auto

rickshaw

The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946

Over the last decade the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer Its product range encompasses Scooterettes

Scooters and Motorcycles Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment

The company is headed by Rahul Bajaj who is worth more than US$15 billion

13

OBJECTIVES

THE MAIN OBJECTIVE TO STUDY THIS PROJECT IS TO KNOW ABOUT

THE DIFFERENT STRATEGIES OF BAJAJ LTD THE MAIN OBJECTIVES IN THE MIND

o TO STUDY THE PRODUCTS OFFERED

o TO STUDY THE PRICE RANGE OF DIFFERENT

PRODUCTS OF DIFFERENT COMPANIES

o TO STUDY THE MARKETING IMPACT ON CUSTOMERS AND SALES

o TO STUDY CUSTOMER PREFERRENCES TOWARDS DIFFERENT PRODUCTS OFFERED BY BAJAJ AUTOMOBILES

o TO STUDY CUSTOMER SATISFACTION TOWARDS PRICE QUALITY MILAGE AND BRAND

o THE MAIN OBJECTIVE IS TO FIND OUT MARKETING STRATEGY

OF ldquoBAJAJ AUTOMOBILESrdquo WHERE WE FOUND DIFFERENT

ATTRIBUTE OF MARKETING STRATEGIES SUCH AS ROAD

DEMONSTRATION BRAND LOYALTY MARKET

SEGMENTATION BRAND UPGARDATION OF DIFFERENT

PRODUCTS OF COMPANY WHICH INCREASE THE MARKET

SHARE OF THE COMPANY IN PARTICULAR FIELD

14

SIGNIFICANCE OF THE STUDY

For any business venture marketing and sales go hand in hand

Opportunities come and go but business comes from the ones which are

handled properly in terms of leads

Leads for any new opportunity are very important for it to turn out a

profitable venture

Marketing and sales work hand in hand for leads

Promotion plays a very important role in both the departments Promotion

helps us to market a product properly and also helps in increasing the sale

of the product as compared to competitors

MANAGERIAL USEFULNESS OF THE STUDY

Helps to have sale experience

Helps to deal with different customers

Helps to overcome the objections of the customers

Helps to understand the problems of agents in a broader prospect

It provides a platform where managerial role can be played effectively and

efficiently

15

SCOPE OF THE STUDY

Deep insights would give me the clear knowledge of strategies adopted

and which would make me a better marketing professional

Important from a consultant prospective finding loopholes in marketing

strategy of the company if any

The basic thing which is needed for project of Bajaj automobile is to increase

market share increase brand loyalty by providing

1 Value for money vehicles

2 To implement best technology

3 To provide better customer service

4 To make quality products

16

RESEARCH METHODOLOGY

The study conducted to achieve the aforesaid objectives will be both exploratory and

conclusive research in nature It also involves online personal interviews based on the

questionnaire format

DATA COLLECTION METHODS-

Primary source

Secondary source

Primary sources-

The data required for the study is based on

1 Personal interviews based on pre-decided format of structured undisguised

questionnaire

Secondary sources-

The secondary data consists of information collected from

Websites

Published data on books and magazines

DATA ANALYSIS TOOLS-

Use of charts and graphs for analysis

Statistical analysis

Questionnaire design formulation-

We asked questions to different Bajaj customers and potential buyers as well We

just wanted to gather information about what they feel to be a Bajaj vehicle (two

wheelers amp three wheelers) owner and how much satisfied are they with their

vehicle performance and after sales services

17

We asked both open and close ended questions to the customers Our sampling

size was 155 people which include present owners of Bajaj vehicle and potential

buyer

Survey Area -We collected all information from various Bajaj showrooms and service

centers (Ahmedabad ONLY)

Time frame - 6 weeks

Research design-

We have used following research design in making our project-

EXPLORATORY RESEARCH DESIGN

It seeks to discover new relationships between several factsIt discover ideas and insight

The major purpose of the exploratory research design is to do the clear identification of

the problems Bigger problems are broken in smaller segments Exploratory study is the

initial stage of marketing research as it is in a developing stage Exploratory research

helps in understanding explanations of various problems of marketing mix The

exploratory study may be used to clarify concepts and causes of problems It is also useful

to test the applicability of new policies It is dynamic and changes with new ideas and

concepts

CONCLUSIVE RESEARCH DESIGN

It is of two types-

Descriptive research

Experimental design

It helps the marketing executive to arrive at a suitable decision from the various

alternative decisions The various alternative conclusions and selecting the most suitable

conclusion may be done by itrsquos one of the forms Descriptive research design In this

research design only a partial situation is clarified but in case of experimental research

design a alternative is selected Therefore the experimental research design is considered

an important conclusive research design

18

DATA COLLECTION

Products

Bikes

Three-wheelers (both passenger and goods carriers)

175 cc Petrol CNG LPG Four Stroke

150 cc Petrol CNG LPG Two Stroke

416 cc Diesel

19

20

21

Scooters

Three wheelers

1 Goods carriers

22

2 Passenger Carriers

23

24

25

Policies

26

Group companies

Bajaj Auto is the flagship of the Bajaj group of companies The group comprises of 35 companies and was founded in the year 1926 The companies in the group are

Bajaj Auto Ltd Mukand International Ltd

Mukand Ltd Mukand Engineers Ltd

Bajaj Electricals Ltd Mukand Global Finance Ltd

Bajaj Hindustan Ltd Bachhraj Factories Pvt Ltd

Maharashtra Scooters Ltd Bajaj Consumer Care Ltd

Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd

Hercules Hoists Ltd Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd Bachhraj amp Company Pvt Ltd

Hind Lamps Ltd Jeevan Ltd

Bajaj Ventures Ltd The Hindustan Housing Co Ltd

Bajaj International Pvt Ltd Baroda Industries Pvt Ltd

Hind Musafir Agency Pvt Ltd Stainless India Ltd

Bajaj Allianz General Insurance Company Ltd

Bombay Forgings Ltd

Bajaj Allianz Life Insurance Company Ltd

Bajaj Holdings amp Investment Limited

Bajaj Finserv Limited Bajaj Financial Solutions Limited

Bajaj Financial Solutions Ltd Bajaj Allianz Financial Distributors Ltd

Sanraj Nayan Investments Pvt

Ltd

P T Bajaj Auto Indonesia

(PTBAI)

Bajaj Auto International Holdings

BV Netherlands (BAIBHV) -

14

SIGNIFICANCE OF THE STUDY

For any business venture marketing and sales go hand in hand

Opportunities come and go but business comes from the ones which are

handled properly in terms of leads

Leads for any new opportunity are very important for it to turn out a

profitable venture

Marketing and sales work hand in hand for leads

Promotion plays a very important role in both the departments Promotion

helps us to market a product properly and also helps in increasing the sale

of the product as compared to competitors

MANAGERIAL USEFULNESS OF THE STUDY

Helps to have sale experience

Helps to deal with different customers

Helps to overcome the objections of the customers

Helps to understand the problems of agents in a broader prospect

It provides a platform where managerial role can be played effectively and

efficiently

15

SCOPE OF THE STUDY

Deep insights would give me the clear knowledge of strategies adopted

and which would make me a better marketing professional

Important from a consultant prospective finding loopholes in marketing

strategy of the company if any

The basic thing which is needed for project of Bajaj automobile is to increase

market share increase brand loyalty by providing

1 Value for money vehicles

2 To implement best technology

3 To provide better customer service

4 To make quality products

16

RESEARCH METHODOLOGY

The study conducted to achieve the aforesaid objectives will be both exploratory and

conclusive research in nature It also involves online personal interviews based on the

questionnaire format

DATA COLLECTION METHODS-

Primary source

Secondary source

Primary sources-

The data required for the study is based on

1 Personal interviews based on pre-decided format of structured undisguised

questionnaire

Secondary sources-

The secondary data consists of information collected from

Websites

Published data on books and magazines

DATA ANALYSIS TOOLS-

Use of charts and graphs for analysis

Statistical analysis

Questionnaire design formulation-

We asked questions to different Bajaj customers and potential buyers as well We

just wanted to gather information about what they feel to be a Bajaj vehicle (two

wheelers amp three wheelers) owner and how much satisfied are they with their

vehicle performance and after sales services

17

We asked both open and close ended questions to the customers Our sampling

size was 155 people which include present owners of Bajaj vehicle and potential

buyer

Survey Area -We collected all information from various Bajaj showrooms and service

centers (Ahmedabad ONLY)

Time frame - 6 weeks

Research design-

We have used following research design in making our project-

EXPLORATORY RESEARCH DESIGN

It seeks to discover new relationships between several factsIt discover ideas and insight

The major purpose of the exploratory research design is to do the clear identification of

the problems Bigger problems are broken in smaller segments Exploratory study is the

initial stage of marketing research as it is in a developing stage Exploratory research

helps in understanding explanations of various problems of marketing mix The

exploratory study may be used to clarify concepts and causes of problems It is also useful

to test the applicability of new policies It is dynamic and changes with new ideas and

concepts

CONCLUSIVE RESEARCH DESIGN

It is of two types-

Descriptive research

Experimental design

It helps the marketing executive to arrive at a suitable decision from the various

alternative decisions The various alternative conclusions and selecting the most suitable

conclusion may be done by itrsquos one of the forms Descriptive research design In this

research design only a partial situation is clarified but in case of experimental research

design a alternative is selected Therefore the experimental research design is considered

an important conclusive research design

18

DATA COLLECTION

Products

Bikes

Three-wheelers (both passenger and goods carriers)

175 cc Petrol CNG LPG Four Stroke

150 cc Petrol CNG LPG Two Stroke

416 cc Diesel

19

20

21

Scooters

Three wheelers

1 Goods carriers

22

2 Passenger Carriers

23

24

25

Policies

26

Group companies

Bajaj Auto is the flagship of the Bajaj group of companies The group comprises of 35 companies and was founded in the year 1926 The companies in the group are

Bajaj Auto Ltd Mukand International Ltd

Mukand Ltd Mukand Engineers Ltd

Bajaj Electricals Ltd Mukand Global Finance Ltd

Bajaj Hindustan Ltd Bachhraj Factories Pvt Ltd

Maharashtra Scooters Ltd Bajaj Consumer Care Ltd

Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd

Hercules Hoists Ltd Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd Bachhraj amp Company Pvt Ltd

Hind Lamps Ltd Jeevan Ltd

Bajaj Ventures Ltd The Hindustan Housing Co Ltd

Bajaj International Pvt Ltd Baroda Industries Pvt Ltd

Hind Musafir Agency Pvt Ltd Stainless India Ltd

Bajaj Allianz General Insurance Company Ltd

Bombay Forgings Ltd

Bajaj Allianz Life Insurance Company Ltd

Bajaj Holdings amp Investment Limited

Bajaj Finserv Limited Bajaj Financial Solutions Limited

Bajaj Financial Solutions Ltd Bajaj Allianz Financial Distributors Ltd

Sanraj Nayan Investments Pvt

Ltd

P T Bajaj Auto Indonesia

(PTBAI)

Bajaj Auto International Holdings

BV Netherlands (BAIBHV) -

15

SCOPE OF THE STUDY

Deep insights would give me the clear knowledge of strategies adopted

and which would make me a better marketing professional

Important from a consultant prospective finding loopholes in marketing

strategy of the company if any

The basic thing which is needed for project of Bajaj automobile is to increase

market share increase brand loyalty by providing

1 Value for money vehicles

2 To implement best technology

3 To provide better customer service

4 To make quality products

16

RESEARCH METHODOLOGY

The study conducted to achieve the aforesaid objectives will be both exploratory and

conclusive research in nature It also involves online personal interviews based on the

questionnaire format

DATA COLLECTION METHODS-

Primary source

Secondary source

Primary sources-

The data required for the study is based on

1 Personal interviews based on pre-decided format of structured undisguised

questionnaire

Secondary sources-

The secondary data consists of information collected from

Websites

Published data on books and magazines

DATA ANALYSIS TOOLS-

Use of charts and graphs for analysis

Statistical analysis

Questionnaire design formulation-

We asked questions to different Bajaj customers and potential buyers as well We

just wanted to gather information about what they feel to be a Bajaj vehicle (two

wheelers amp three wheelers) owner and how much satisfied are they with their

vehicle performance and after sales services

17

We asked both open and close ended questions to the customers Our sampling

size was 155 people which include present owners of Bajaj vehicle and potential

buyer

Survey Area -We collected all information from various Bajaj showrooms and service

centers (Ahmedabad ONLY)

Time frame - 6 weeks

Research design-

We have used following research design in making our project-

EXPLORATORY RESEARCH DESIGN

It seeks to discover new relationships between several factsIt discover ideas and insight

The major purpose of the exploratory research design is to do the clear identification of

the problems Bigger problems are broken in smaller segments Exploratory study is the

initial stage of marketing research as it is in a developing stage Exploratory research

helps in understanding explanations of various problems of marketing mix The

exploratory study may be used to clarify concepts and causes of problems It is also useful

to test the applicability of new policies It is dynamic and changes with new ideas and

concepts

CONCLUSIVE RESEARCH DESIGN

It is of two types-

Descriptive research

Experimental design

It helps the marketing executive to arrive at a suitable decision from the various

alternative decisions The various alternative conclusions and selecting the most suitable

conclusion may be done by itrsquos one of the forms Descriptive research design In this

research design only a partial situation is clarified but in case of experimental research

design a alternative is selected Therefore the experimental research design is considered

an important conclusive research design

18

DATA COLLECTION

Products

Bikes

Three-wheelers (both passenger and goods carriers)

175 cc Petrol CNG LPG Four Stroke

150 cc Petrol CNG LPG Two Stroke

416 cc Diesel

19

20

21

Scooters

Three wheelers

1 Goods carriers

22

2 Passenger Carriers

23

24

25

Policies

26

Group companies

Bajaj Auto is the flagship of the Bajaj group of companies The group comprises of 35 companies and was founded in the year 1926 The companies in the group are

Bajaj Auto Ltd Mukand International Ltd

Mukand Ltd Mukand Engineers Ltd

Bajaj Electricals Ltd Mukand Global Finance Ltd

Bajaj Hindustan Ltd Bachhraj Factories Pvt Ltd

Maharashtra Scooters Ltd Bajaj Consumer Care Ltd

Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd

Hercules Hoists Ltd Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd Bachhraj amp Company Pvt Ltd

Hind Lamps Ltd Jeevan Ltd

Bajaj Ventures Ltd The Hindustan Housing Co Ltd

Bajaj International Pvt Ltd Baroda Industries Pvt Ltd

Hind Musafir Agency Pvt Ltd Stainless India Ltd

Bajaj Allianz General Insurance Company Ltd

Bombay Forgings Ltd

Bajaj Allianz Life Insurance Company Ltd

Bajaj Holdings amp Investment Limited

Bajaj Finserv Limited Bajaj Financial Solutions Limited

Bajaj Financial Solutions Ltd Bajaj Allianz Financial Distributors Ltd

Sanraj Nayan Investments Pvt

Ltd

P T Bajaj Auto Indonesia

(PTBAI)

Bajaj Auto International Holdings

BV Netherlands (BAIBHV) -

16

RESEARCH METHODOLOGY

The study conducted to achieve the aforesaid objectives will be both exploratory and

conclusive research in nature It also involves online personal interviews based on the

questionnaire format

DATA COLLECTION METHODS-

Primary source

Secondary source

Primary sources-

The data required for the study is based on

1 Personal interviews based on pre-decided format of structured undisguised

questionnaire

Secondary sources-

The secondary data consists of information collected from

Websites

Published data on books and magazines

DATA ANALYSIS TOOLS-

Use of charts and graphs for analysis

Statistical analysis

Questionnaire design formulation-

We asked questions to different Bajaj customers and potential buyers as well We

just wanted to gather information about what they feel to be a Bajaj vehicle (two

wheelers amp three wheelers) owner and how much satisfied are they with their

vehicle performance and after sales services

17

We asked both open and close ended questions to the customers Our sampling

size was 155 people which include present owners of Bajaj vehicle and potential

buyer

Survey Area -We collected all information from various Bajaj showrooms and service

centers (Ahmedabad ONLY)

Time frame - 6 weeks

Research design-

We have used following research design in making our project-

EXPLORATORY RESEARCH DESIGN

It seeks to discover new relationships between several factsIt discover ideas and insight

The major purpose of the exploratory research design is to do the clear identification of

the problems Bigger problems are broken in smaller segments Exploratory study is the

initial stage of marketing research as it is in a developing stage Exploratory research

helps in understanding explanations of various problems of marketing mix The

exploratory study may be used to clarify concepts and causes of problems It is also useful

to test the applicability of new policies It is dynamic and changes with new ideas and

concepts

CONCLUSIVE RESEARCH DESIGN

It is of two types-

Descriptive research

Experimental design

It helps the marketing executive to arrive at a suitable decision from the various

alternative decisions The various alternative conclusions and selecting the most suitable

conclusion may be done by itrsquos one of the forms Descriptive research design In this

research design only a partial situation is clarified but in case of experimental research

design a alternative is selected Therefore the experimental research design is considered

an important conclusive research design

18

DATA COLLECTION

Products

Bikes

Three-wheelers (both passenger and goods carriers)

175 cc Petrol CNG LPG Four Stroke

150 cc Petrol CNG LPG Two Stroke

416 cc Diesel

19

20

21

Scooters

Three wheelers

1 Goods carriers

22

2 Passenger Carriers

23

24

25

Policies

26

Group companies

Bajaj Auto is the flagship of the Bajaj group of companies The group comprises of 35 companies and was founded in the year 1926 The companies in the group are

Bajaj Auto Ltd Mukand International Ltd

Mukand Ltd Mukand Engineers Ltd

Bajaj Electricals Ltd Mukand Global Finance Ltd

Bajaj Hindustan Ltd Bachhraj Factories Pvt Ltd

Maharashtra Scooters Ltd Bajaj Consumer Care Ltd

Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd

Hercules Hoists Ltd Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd Bachhraj amp Company Pvt Ltd

Hind Lamps Ltd Jeevan Ltd

Bajaj Ventures Ltd The Hindustan Housing Co Ltd

Bajaj International Pvt Ltd Baroda Industries Pvt Ltd

Hind Musafir Agency Pvt Ltd Stainless India Ltd

Bajaj Allianz General Insurance Company Ltd

Bombay Forgings Ltd

Bajaj Allianz Life Insurance Company Ltd

Bajaj Holdings amp Investment Limited

Bajaj Finserv Limited Bajaj Financial Solutions Limited

Bajaj Financial Solutions Ltd Bajaj Allianz Financial Distributors Ltd

Sanraj Nayan Investments Pvt

Ltd

P T Bajaj Auto Indonesia

(PTBAI)

Bajaj Auto International Holdings

BV Netherlands (BAIBHV) -

17

We asked both open and close ended questions to the customers Our sampling

size was 155 people which include present owners of Bajaj vehicle and potential

buyer

Survey Area -We collected all information from various Bajaj showrooms and service

centers (Ahmedabad ONLY)

Time frame - 6 weeks

Research design-

We have used following research design in making our project-

EXPLORATORY RESEARCH DESIGN

It seeks to discover new relationships between several factsIt discover ideas and insight

The major purpose of the exploratory research design is to do the clear identification of

the problems Bigger problems are broken in smaller segments Exploratory study is the

initial stage of marketing research as it is in a developing stage Exploratory research

helps in understanding explanations of various problems of marketing mix The

exploratory study may be used to clarify concepts and causes of problems It is also useful

to test the applicability of new policies It is dynamic and changes with new ideas and

concepts

CONCLUSIVE RESEARCH DESIGN

It is of two types-

Descriptive research

Experimental design

It helps the marketing executive to arrive at a suitable decision from the various

alternative decisions The various alternative conclusions and selecting the most suitable

conclusion may be done by itrsquos one of the forms Descriptive research design In this

research design only a partial situation is clarified but in case of experimental research

design a alternative is selected Therefore the experimental research design is considered

an important conclusive research design

18

DATA COLLECTION

Products

Bikes

Three-wheelers (both passenger and goods carriers)

175 cc Petrol CNG LPG Four Stroke

150 cc Petrol CNG LPG Two Stroke

416 cc Diesel

19

20

21

Scooters

Three wheelers

1 Goods carriers

22

2 Passenger Carriers

23

24

25

Policies

26

Group companies

Bajaj Auto is the flagship of the Bajaj group of companies The group comprises of 35 companies and was founded in the year 1926 The companies in the group are

Bajaj Auto Ltd Mukand International Ltd

Mukand Ltd Mukand Engineers Ltd

Bajaj Electricals Ltd Mukand Global Finance Ltd

Bajaj Hindustan Ltd Bachhraj Factories Pvt Ltd

Maharashtra Scooters Ltd Bajaj Consumer Care Ltd

Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd

Hercules Hoists Ltd Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd Bachhraj amp Company Pvt Ltd

Hind Lamps Ltd Jeevan Ltd

Bajaj Ventures Ltd The Hindustan Housing Co Ltd

Bajaj International Pvt Ltd Baroda Industries Pvt Ltd

Hind Musafir Agency Pvt Ltd Stainless India Ltd

Bajaj Allianz General Insurance Company Ltd

Bombay Forgings Ltd

Bajaj Allianz Life Insurance Company Ltd

Bajaj Holdings amp Investment Limited

Bajaj Finserv Limited Bajaj Financial Solutions Limited

Bajaj Financial Solutions Ltd Bajaj Allianz Financial Distributors Ltd

Sanraj Nayan Investments Pvt

Ltd

P T Bajaj Auto Indonesia

(PTBAI)

Bajaj Auto International Holdings

BV Netherlands (BAIBHV) -

18

DATA COLLECTION

Products

Bikes

Three-wheelers (both passenger and goods carriers)

175 cc Petrol CNG LPG Four Stroke

150 cc Petrol CNG LPG Two Stroke

416 cc Diesel

19

20

21

Scooters

Three wheelers

1 Goods carriers

22

2 Passenger Carriers

23

24

25

Policies

26

Group companies

Bajaj Auto is the flagship of the Bajaj group of companies The group comprises of 35 companies and was founded in the year 1926 The companies in the group are

Bajaj Auto Ltd Mukand International Ltd

Mukand Ltd Mukand Engineers Ltd

Bajaj Electricals Ltd Mukand Global Finance Ltd

Bajaj Hindustan Ltd Bachhraj Factories Pvt Ltd

Maharashtra Scooters Ltd Bajaj Consumer Care Ltd

Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd

Hercules Hoists Ltd Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd Bachhraj amp Company Pvt Ltd

Hind Lamps Ltd Jeevan Ltd

Bajaj Ventures Ltd The Hindustan Housing Co Ltd

Bajaj International Pvt Ltd Baroda Industries Pvt Ltd

Hind Musafir Agency Pvt Ltd Stainless India Ltd

Bajaj Allianz General Insurance Company Ltd

Bombay Forgings Ltd

Bajaj Allianz Life Insurance Company Ltd

Bajaj Holdings amp Investment Limited

Bajaj Finserv Limited Bajaj Financial Solutions Limited

Bajaj Financial Solutions Ltd Bajaj Allianz Financial Distributors Ltd

Sanraj Nayan Investments Pvt

Ltd

P T Bajaj Auto Indonesia

(PTBAI)

Bajaj Auto International Holdings

BV Netherlands (BAIBHV) -

19

20

21

Scooters

Three wheelers

1 Goods carriers

22

2 Passenger Carriers

23

24

25

Policies

26

Group companies

Bajaj Auto is the flagship of the Bajaj group of companies The group comprises of 35 companies and was founded in the year 1926 The companies in the group are

Bajaj Auto Ltd Mukand International Ltd

Mukand Ltd Mukand Engineers Ltd

Bajaj Electricals Ltd Mukand Global Finance Ltd

Bajaj Hindustan Ltd Bachhraj Factories Pvt Ltd

Maharashtra Scooters Ltd Bajaj Consumer Care Ltd

Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd

Hercules Hoists Ltd Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd Bachhraj amp Company Pvt Ltd

Hind Lamps Ltd Jeevan Ltd

Bajaj Ventures Ltd The Hindustan Housing Co Ltd

Bajaj International Pvt Ltd Baroda Industries Pvt Ltd

Hind Musafir Agency Pvt Ltd Stainless India Ltd

Bajaj Allianz General Insurance Company Ltd

Bombay Forgings Ltd

Bajaj Allianz Life Insurance Company Ltd

Bajaj Holdings amp Investment Limited

Bajaj Finserv Limited Bajaj Financial Solutions Limited

Bajaj Financial Solutions Ltd Bajaj Allianz Financial Distributors Ltd

Sanraj Nayan Investments Pvt

Ltd

P T Bajaj Auto Indonesia

(PTBAI)

Bajaj Auto International Holdings

BV Netherlands (BAIBHV) -

20

21

Scooters

Three wheelers

1 Goods carriers

22

2 Passenger Carriers

23

24

25

Policies

26

Group companies

Bajaj Auto is the flagship of the Bajaj group of companies The group comprises of 35 companies and was founded in the year 1926 The companies in the group are

Bajaj Auto Ltd Mukand International Ltd

Mukand Ltd Mukand Engineers Ltd

Bajaj Electricals Ltd Mukand Global Finance Ltd

Bajaj Hindustan Ltd Bachhraj Factories Pvt Ltd

Maharashtra Scooters Ltd Bajaj Consumer Care Ltd

Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd

Hercules Hoists Ltd Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd Bachhraj amp Company Pvt Ltd

Hind Lamps Ltd Jeevan Ltd

Bajaj Ventures Ltd The Hindustan Housing Co Ltd

Bajaj International Pvt Ltd Baroda Industries Pvt Ltd

Hind Musafir Agency Pvt Ltd Stainless India Ltd

Bajaj Allianz General Insurance Company Ltd

Bombay Forgings Ltd

Bajaj Allianz Life Insurance Company Ltd

Bajaj Holdings amp Investment Limited

Bajaj Finserv Limited Bajaj Financial Solutions Limited

Bajaj Financial Solutions Ltd Bajaj Allianz Financial Distributors Ltd

Sanraj Nayan Investments Pvt

Ltd

P T Bajaj Auto Indonesia

(PTBAI)

Bajaj Auto International Holdings

BV Netherlands (BAIBHV) -

21

Scooters

Three wheelers

1 Goods carriers

22

2 Passenger Carriers

23

24

25

Policies

26

Group companies

Bajaj Auto is the flagship of the Bajaj group of companies The group comprises of 35 companies and was founded in the year 1926 The companies in the group are

Bajaj Auto Ltd Mukand International Ltd

Mukand Ltd Mukand Engineers Ltd

Bajaj Electricals Ltd Mukand Global Finance Ltd

Bajaj Hindustan Ltd Bachhraj Factories Pvt Ltd

Maharashtra Scooters Ltd Bajaj Consumer Care Ltd

Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd

Hercules Hoists Ltd Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd Bachhraj amp Company Pvt Ltd

Hind Lamps Ltd Jeevan Ltd

Bajaj Ventures Ltd The Hindustan Housing Co Ltd

Bajaj International Pvt Ltd Baroda Industries Pvt Ltd

Hind Musafir Agency Pvt Ltd Stainless India Ltd

Bajaj Allianz General Insurance Company Ltd

Bombay Forgings Ltd

Bajaj Allianz Life Insurance Company Ltd

Bajaj Holdings amp Investment Limited

Bajaj Finserv Limited Bajaj Financial Solutions Limited

Bajaj Financial Solutions Ltd Bajaj Allianz Financial Distributors Ltd

Sanraj Nayan Investments Pvt

Ltd

P T Bajaj Auto Indonesia

(PTBAI)

Bajaj Auto International Holdings

BV Netherlands (BAIBHV) -

22

2 Passenger Carriers

23

24

25

Policies

26

Group companies

Bajaj Auto is the flagship of the Bajaj group of companies The group comprises of 35 companies and was founded in the year 1926 The companies in the group are

Bajaj Auto Ltd Mukand International Ltd

Mukand Ltd Mukand Engineers Ltd

Bajaj Electricals Ltd Mukand Global Finance Ltd

Bajaj Hindustan Ltd Bachhraj Factories Pvt Ltd

Maharashtra Scooters Ltd Bajaj Consumer Care Ltd

Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd

Hercules Hoists Ltd Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd Bachhraj amp Company Pvt Ltd

Hind Lamps Ltd Jeevan Ltd

Bajaj Ventures Ltd The Hindustan Housing Co Ltd

Bajaj International Pvt Ltd Baroda Industries Pvt Ltd

Hind Musafir Agency Pvt Ltd Stainless India Ltd

Bajaj Allianz General Insurance Company Ltd

Bombay Forgings Ltd

Bajaj Allianz Life Insurance Company Ltd

Bajaj Holdings amp Investment Limited

Bajaj Finserv Limited Bajaj Financial Solutions Limited

Bajaj Financial Solutions Ltd Bajaj Allianz Financial Distributors Ltd

Sanraj Nayan Investments Pvt

Ltd

P T Bajaj Auto Indonesia

(PTBAI)

Bajaj Auto International Holdings

BV Netherlands (BAIBHV) -

23

24

25

Policies

26

Group companies

Bajaj Auto is the flagship of the Bajaj group of companies The group comprises of 35 companies and was founded in the year 1926 The companies in the group are

Bajaj Auto Ltd Mukand International Ltd

Mukand Ltd Mukand Engineers Ltd

Bajaj Electricals Ltd Mukand Global Finance Ltd

Bajaj Hindustan Ltd Bachhraj Factories Pvt Ltd

Maharashtra Scooters Ltd Bajaj Consumer Care Ltd

Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd

Hercules Hoists Ltd Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd Bachhraj amp Company Pvt Ltd

Hind Lamps Ltd Jeevan Ltd

Bajaj Ventures Ltd The Hindustan Housing Co Ltd

Bajaj International Pvt Ltd Baroda Industries Pvt Ltd

Hind Musafir Agency Pvt Ltd Stainless India Ltd

Bajaj Allianz General Insurance Company Ltd

Bombay Forgings Ltd

Bajaj Allianz Life Insurance Company Ltd

Bajaj Holdings amp Investment Limited

Bajaj Finserv Limited Bajaj Financial Solutions Limited

Bajaj Financial Solutions Ltd Bajaj Allianz Financial Distributors Ltd

Sanraj Nayan Investments Pvt

Ltd

P T Bajaj Auto Indonesia

(PTBAI)

Bajaj Auto International Holdings

BV Netherlands (BAIBHV) -

24

25

Policies

26

Group companies

Bajaj Auto is the flagship of the Bajaj group of companies The group comprises of 35 companies and was founded in the year 1926 The companies in the group are

Bajaj Auto Ltd Mukand International Ltd

Mukand Ltd Mukand Engineers Ltd

Bajaj Electricals Ltd Mukand Global Finance Ltd

Bajaj Hindustan Ltd Bachhraj Factories Pvt Ltd

Maharashtra Scooters Ltd Bajaj Consumer Care Ltd

Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd

Hercules Hoists Ltd Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd Bachhraj amp Company Pvt Ltd

Hind Lamps Ltd Jeevan Ltd

Bajaj Ventures Ltd The Hindustan Housing Co Ltd

Bajaj International Pvt Ltd Baroda Industries Pvt Ltd

Hind Musafir Agency Pvt Ltd Stainless India Ltd

Bajaj Allianz General Insurance Company Ltd

Bombay Forgings Ltd

Bajaj Allianz Life Insurance Company Ltd

Bajaj Holdings amp Investment Limited

Bajaj Finserv Limited Bajaj Financial Solutions Limited

Bajaj Financial Solutions Ltd Bajaj Allianz Financial Distributors Ltd

Sanraj Nayan Investments Pvt

Ltd

P T Bajaj Auto Indonesia

(PTBAI)

Bajaj Auto International Holdings

BV Netherlands (BAIBHV) -

25

Policies

26

Group companies

Bajaj Auto is the flagship of the Bajaj group of companies The group comprises of 35 companies and was founded in the year 1926 The companies in the group are

Bajaj Auto Ltd Mukand International Ltd

Mukand Ltd Mukand Engineers Ltd

Bajaj Electricals Ltd Mukand Global Finance Ltd

Bajaj Hindustan Ltd Bachhraj Factories Pvt Ltd

Maharashtra Scooters Ltd Bajaj Consumer Care Ltd

Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd

Hercules Hoists Ltd Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd Bachhraj amp Company Pvt Ltd

Hind Lamps Ltd Jeevan Ltd

Bajaj Ventures Ltd The Hindustan Housing Co Ltd

Bajaj International Pvt Ltd Baroda Industries Pvt Ltd

Hind Musafir Agency Pvt Ltd Stainless India Ltd

Bajaj Allianz General Insurance Company Ltd

Bombay Forgings Ltd

Bajaj Allianz Life Insurance Company Ltd

Bajaj Holdings amp Investment Limited

Bajaj Finserv Limited Bajaj Financial Solutions Limited

Bajaj Financial Solutions Ltd Bajaj Allianz Financial Distributors Ltd

Sanraj Nayan Investments Pvt

Ltd

P T Bajaj Auto Indonesia

(PTBAI)

Bajaj Auto International Holdings

BV Netherlands (BAIBHV) -

26

Group companies

Bajaj Auto is the flagship of the Bajaj group of companies The group comprises of 35 companies and was founded in the year 1926 The companies in the group are

Bajaj Auto Ltd Mukand International Ltd

Mukand Ltd Mukand Engineers Ltd

Bajaj Electricals Ltd Mukand Global Finance Ltd

Bajaj Hindustan Ltd Bachhraj Factories Pvt Ltd

Maharashtra Scooters Ltd Bajaj Consumer Care Ltd

Bajaj Auto Finance Ltd Bajaj Auto Holdings Ltd

Hercules Hoists Ltd Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd Bachhraj amp Company Pvt Ltd

Hind Lamps Ltd Jeevan Ltd

Bajaj Ventures Ltd The Hindustan Housing Co Ltd

Bajaj International Pvt Ltd Baroda Industries Pvt Ltd

Hind Musafir Agency Pvt Ltd Stainless India Ltd

Bajaj Allianz General Insurance Company Ltd

Bombay Forgings Ltd

Bajaj Allianz Life Insurance Company Ltd

Bajaj Holdings amp Investment Limited

Bajaj Finserv Limited Bajaj Financial Solutions Limited

Bajaj Financial Solutions Ltd Bajaj Allianz Financial Distributors Ltd

Sanraj Nayan Investments Pvt

Ltd

P T Bajaj Auto Indonesia

(PTBAI)

Bajaj Auto International Holdings

BV Netherlands (BAIBHV) -

27

Motorcycles 217365 1120108 204152 1025558

Other 2 Wheelers 1129 6965 2056 13909

Total 2 Wheelers 218494 1127073 206208 1039467

Three Wheelers 26887 133062 26288 146217

Grand Total 245381 1260135 232496 1185684

28

Product 2006-07 2007-08 Growth

SEGMENT-WISE REVENUE RESULTS AND CAPITAL EMPLOYED

(Rs In Lakhs)

QUARTER

ENDED

30092013

(Unaudited)

QUARTER

ENDED

30092012

(Unaudited)

HALF YEAR

ENDED

30092013

(Unaudited)

HALF YEAR

ENDED

30092012

(Unaudited)

YEAR

ENDED

31032013

(Audited)

Segment

Revenue

Automotive 254843 236182 485919 447047 904617

Investment 2210 2595 5088 5928 12267

Total 257073 238777 491007 452975 916884

Segment

Profit(Loss)

before Tax and

Interest

Automotive 24968 33351 48293 57425 101722

Investment 2210 2595 5088 5928 12267

Total 27178 35946 53381 63353 113989

Less Interest 587 136 679 142 516

Total Profit

Before Tax 26591 35810 52702 63211 113473

Capital

Employed

Automotive 140014 148759 140014 148759 136867

Investment 171039 164960 171039 164960 190020

Unallocable (2842) (4965) (2842) (4965) (33596)

Total 308211 308754 308211 308754 293291

29

Sales in numbers for the month of October 2013

1st November 2013

Motorcycles 163850 1283958 248307 1273865

Other 2 Wheelers 1627 8592 1868 15777

Total 2 Wheelers 165477 1292550 250175 1289642

Three Wheelers 26363 159425 28001 174218

Grand Total 191840 1451975 278176 1463860

30

SWOT ANALYSIS OF BAJAJ SWOT Analysis is a tool used for understanding an organizations strengths weaknesses opportunities and threats

The SWOT Analysis tool can be used in identifying an organizations strengths (S) and

weaknesses (W) and examining the opportunities (O) and threats (T) it is facing The outcome from a SWOT Analysis enables organizations to focus on strengths minimize weaknesses address threats and take the greatest possible advantage of opportunities

available

Strengths

Our members value the professional designation We have a lower course fee structure than similar programs

We provide good customer service Our instructors are highly-regarded in the profession We have a small staff and low overhead

Weaknesses

We are slow to make decisions and adapt to changes that affect the profession The professional designation is rarely included as a condition of employment We are overly dependent on key volunteers who developed and teach our certification

courses We do not have the resources to research the market and promote the designation

Opportunities

Our business sector is expanding with many future opportunities for success

Our local council wants to encourage local businesses with work where possible

Our competitors may be slow to adopt new technologie

Threats

Will developments in technology change this market beyond our ability to adapt

A small change in focus of a large competitor might wipe out any market position we achieve

31

INFRASTRUCTURE OF BAJAJ

Plants

Bajaj Autos three plants at Akurdi Waluj and Chakan in Maharashtra and one plant at pant

Nagar in Uttranchal western India produced 1814799 vehicles in 2004-05

Akurdi Geared scooters ungeared scooters CT100 and Discover

Waluj Bajaj - Kawasaki range of motorcycles and three-wheelers

Chakan Bajaj motorcycles - Pulsar and Discover

Pant Nagar Bajaj motorcycles ndash Platina

Plant Locations

Bajaj Auto plants are located at

Mumbai - Pune Road Akurdi Pune 411 035

Bajaj Nagar Waluj Aurangabad 431 136

MIDC Plot No A1 Mahalunge Village Chakan 410 501 Dist Pune

Plot No 2 Sectoe 10 Phase -II - E Pant Nagar Sidcul Rudrapur Dist Udhamsingh Nagar

Uttranchal

MANAGEMENT PROFILE

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

28

Product 2006-07 2007-08 Growth

SEGMENT-WISE REVENUE RESULTS AND CAPITAL EMPLOYED

(Rs In Lakhs)

QUARTER

ENDED

30092013

(Unaudited)

QUARTER

ENDED

30092012

(Unaudited)

HALF YEAR

ENDED

30092013

(Unaudited)

HALF YEAR

ENDED

30092012

(Unaudited)

YEAR

ENDED

31032013

(Audited)

Segment

Revenue

Automotive 254843 236182 485919 447047 904617

Investment 2210 2595 5088 5928 12267

Total 257073 238777 491007 452975 916884

Segment

Profit(Loss)

before Tax and

Interest

Automotive 24968 33351 48293 57425 101722

Investment 2210 2595 5088 5928 12267

Total 27178 35946 53381 63353 113989

Less Interest 587 136 679 142 516

Total Profit

Before Tax 26591 35810 52702 63211 113473

Capital

Employed

Automotive 140014 148759 140014 148759 136867

Investment 171039 164960 171039 164960 190020

Unallocable (2842) (4965) (2842) (4965) (33596)

Total 308211 308754 308211 308754 293291

29

Sales in numbers for the month of October 2013

1st November 2013

Motorcycles 163850 1283958 248307 1273865

Other 2 Wheelers 1627 8592 1868 15777

Total 2 Wheelers 165477 1292550 250175 1289642

Three Wheelers 26363 159425 28001 174218

Grand Total 191840 1451975 278176 1463860

30

SWOT ANALYSIS OF BAJAJ SWOT Analysis is a tool used for understanding an organizations strengths weaknesses opportunities and threats

The SWOT Analysis tool can be used in identifying an organizations strengths (S) and

weaknesses (W) and examining the opportunities (O) and threats (T) it is facing The outcome from a SWOT Analysis enables organizations to focus on strengths minimize weaknesses address threats and take the greatest possible advantage of opportunities

available

Strengths

Our members value the professional designation We have a lower course fee structure than similar programs

We provide good customer service Our instructors are highly-regarded in the profession We have a small staff and low overhead

Weaknesses

We are slow to make decisions and adapt to changes that affect the profession The professional designation is rarely included as a condition of employment We are overly dependent on key volunteers who developed and teach our certification

courses We do not have the resources to research the market and promote the designation

Opportunities

Our business sector is expanding with many future opportunities for success

Our local council wants to encourage local businesses with work where possible

Our competitors may be slow to adopt new technologie

Threats

Will developments in technology change this market beyond our ability to adapt

A small change in focus of a large competitor might wipe out any market position we achieve

31

INFRASTRUCTURE OF BAJAJ

Plants

Bajaj Autos three plants at Akurdi Waluj and Chakan in Maharashtra and one plant at pant

Nagar in Uttranchal western India produced 1814799 vehicles in 2004-05

Akurdi Geared scooters ungeared scooters CT100 and Discover

Waluj Bajaj - Kawasaki range of motorcycles and three-wheelers

Chakan Bajaj motorcycles - Pulsar and Discover

Pant Nagar Bajaj motorcycles ndash Platina

Plant Locations

Bajaj Auto plants are located at

Mumbai - Pune Road Akurdi Pune 411 035

Bajaj Nagar Waluj Aurangabad 431 136

MIDC Plot No A1 Mahalunge Village Chakan 410 501 Dist Pune

Plot No 2 Sectoe 10 Phase -II - E Pant Nagar Sidcul Rudrapur Dist Udhamsingh Nagar

Uttranchal

MANAGEMENT PROFILE

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

29

Sales in numbers for the month of October 2013

1st November 2013

Motorcycles 163850 1283958 248307 1273865

Other 2 Wheelers 1627 8592 1868 15777

Total 2 Wheelers 165477 1292550 250175 1289642

Three Wheelers 26363 159425 28001 174218

Grand Total 191840 1451975 278176 1463860

30

SWOT ANALYSIS OF BAJAJ SWOT Analysis is a tool used for understanding an organizations strengths weaknesses opportunities and threats

The SWOT Analysis tool can be used in identifying an organizations strengths (S) and

weaknesses (W) and examining the opportunities (O) and threats (T) it is facing The outcome from a SWOT Analysis enables organizations to focus on strengths minimize weaknesses address threats and take the greatest possible advantage of opportunities

available

Strengths

Our members value the professional designation We have a lower course fee structure than similar programs

We provide good customer service Our instructors are highly-regarded in the profession We have a small staff and low overhead

Weaknesses

We are slow to make decisions and adapt to changes that affect the profession The professional designation is rarely included as a condition of employment We are overly dependent on key volunteers who developed and teach our certification

courses We do not have the resources to research the market and promote the designation

Opportunities

Our business sector is expanding with many future opportunities for success

Our local council wants to encourage local businesses with work where possible

Our competitors may be slow to adopt new technologie

Threats

Will developments in technology change this market beyond our ability to adapt

A small change in focus of a large competitor might wipe out any market position we achieve

31

INFRASTRUCTURE OF BAJAJ

Plants

Bajaj Autos three plants at Akurdi Waluj and Chakan in Maharashtra and one plant at pant

Nagar in Uttranchal western India produced 1814799 vehicles in 2004-05

Akurdi Geared scooters ungeared scooters CT100 and Discover

Waluj Bajaj - Kawasaki range of motorcycles and three-wheelers

Chakan Bajaj motorcycles - Pulsar and Discover

Pant Nagar Bajaj motorcycles ndash Platina

Plant Locations

Bajaj Auto plants are located at

Mumbai - Pune Road Akurdi Pune 411 035

Bajaj Nagar Waluj Aurangabad 431 136

MIDC Plot No A1 Mahalunge Village Chakan 410 501 Dist Pune

Plot No 2 Sectoe 10 Phase -II - E Pant Nagar Sidcul Rudrapur Dist Udhamsingh Nagar

Uttranchal

MANAGEMENT PROFILE

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

30

SWOT ANALYSIS OF BAJAJ SWOT Analysis is a tool used for understanding an organizations strengths weaknesses opportunities and threats

The SWOT Analysis tool can be used in identifying an organizations strengths (S) and

weaknesses (W) and examining the opportunities (O) and threats (T) it is facing The outcome from a SWOT Analysis enables organizations to focus on strengths minimize weaknesses address threats and take the greatest possible advantage of opportunities

available

Strengths

Our members value the professional designation We have a lower course fee structure than similar programs

We provide good customer service Our instructors are highly-regarded in the profession We have a small staff and low overhead

Weaknesses

We are slow to make decisions and adapt to changes that affect the profession The professional designation is rarely included as a condition of employment We are overly dependent on key volunteers who developed and teach our certification

courses We do not have the resources to research the market and promote the designation

Opportunities

Our business sector is expanding with many future opportunities for success

Our local council wants to encourage local businesses with work where possible

Our competitors may be slow to adopt new technologie

Threats

Will developments in technology change this market beyond our ability to adapt

A small change in focus of a large competitor might wipe out any market position we achieve

31

INFRASTRUCTURE OF BAJAJ

Plants

Bajaj Autos three plants at Akurdi Waluj and Chakan in Maharashtra and one plant at pant

Nagar in Uttranchal western India produced 1814799 vehicles in 2004-05

Akurdi Geared scooters ungeared scooters CT100 and Discover

Waluj Bajaj - Kawasaki range of motorcycles and three-wheelers

Chakan Bajaj motorcycles - Pulsar and Discover

Pant Nagar Bajaj motorcycles ndash Platina

Plant Locations

Bajaj Auto plants are located at

Mumbai - Pune Road Akurdi Pune 411 035

Bajaj Nagar Waluj Aurangabad 431 136

MIDC Plot No A1 Mahalunge Village Chakan 410 501 Dist Pune

Plot No 2 Sectoe 10 Phase -II - E Pant Nagar Sidcul Rudrapur Dist Udhamsingh Nagar

Uttranchal

MANAGEMENT PROFILE

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

31

INFRASTRUCTURE OF BAJAJ

Plants

Bajaj Autos three plants at Akurdi Waluj and Chakan in Maharashtra and one plant at pant

Nagar in Uttranchal western India produced 1814799 vehicles in 2004-05

Akurdi Geared scooters ungeared scooters CT100 and Discover

Waluj Bajaj - Kawasaki range of motorcycles and three-wheelers

Chakan Bajaj motorcycles - Pulsar and Discover

Pant Nagar Bajaj motorcycles ndash Platina

Plant Locations

Bajaj Auto plants are located at

Mumbai - Pune Road Akurdi Pune 411 035

Bajaj Nagar Waluj Aurangabad 431 136

MIDC Plot No A1 Mahalunge Village Chakan 410 501 Dist Pune

Plot No 2 Sectoe 10 Phase -II - E Pant Nagar Sidcul Rudrapur Dist Udhamsingh Nagar

Uttranchal

MANAGEMENT PROFILE

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

32

HR BAJAJ

Recruitment Policy

Bajaj Auto is an equal opportunity employer Selection is based strictly on individual merit

A large number of our recruits are fresh engineers and MBAs Natural attrition is usually taken care of by promotions and horizontal movements within the organisation to provide

career opportunities for our employees Occasionally specific skill-sets may warrant lateral recruitment

Entry level Recruitment

Engineers We recruit Engineering Graduates from reputed institutes from all over India Bajaj Auto enjoys an excellent reputation with all National Institutes of Technology

(NITs) and is among the preferred employers for on-campus recruitment The selection process comprises a written test in technical analytical and logical reasoning group discussion and personal interview

Management Graduates We recruit management graduates from reputed management

institutes all over India The selection procedure comprises a written test in analytical and logical reasoning group discussion and personal interview

All entry- level selections are made through on-campus recruitment only

After recruitment new entrants undergo a thorough induction-training programme before

their placement in the company Departments are allocated on the basis of the individual recruitrsquos aptitude and our requirements Usually after comple ting two years of service

they are provided opportunities for job-rotation

Abraham Joseph Vice President (Research amp Development)

Pradeep Shrivastava President (Engineering)

S Sridhar CEO (2WH)

R C Maheshwari CEO (Commercial Vehicles)

Rakesh Sharma CEO (International Business)

C P Tripathi Vice President (Corporate)

N H Hingorani Vice President (Commercial)

Kevin P Dsa Vice President (Finance)

S Ravikumar Vice President (Business Development)

K Srinivas Vice President (Human Resources)

J Sridhar Company Secretary

33

Work Culture Our work culture supports and enhances our brand The Bajaj brand signifies excitement Bajaj strives to inspire confidence through excitement engineering The culture is built on

core values of learning innovation perfection speed and transparency Facilitative leadership style helps in developing leaders at all levels and establishes accountability

BRAND VALUES

We live our brand by its values of Innovation Perfection and Speed Bajaj will be distinctly ahead through excitement engineering

Innovation is how we create the future It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds the ordinary

Perfection

It is how we set new standards It is a value that exhibits our determination to excel by

endeavouring to establish new benchmarks all the time

Speed

Speed is how we convey clear conviction It is a value that keeps us sharply responsive mirroring our commitment towards our goals and processes

Competency Building

Bajaj Auto has a very flat organization structure with three management levels Each level represents a specific role and hence needs relevant competencies Competency building at Bajaj Auto is a combination of development for current and future roles

We cater to these needs by using interventions like development centers need-based

training and job-rotation plans We use different methods of imparting training like lectures group-discussions role-plays seminars outbound training assignments and on-

the-job tasks

Compensation Philosophy

We strive to be amongst the top quartile in our compensation structure Competence and

performance are the key drivers of our compensation policy A significant part of the compensation is in the form of variable pay linked to the individualrsquos and the organizationrsquos performance

34

DATA ANALYSIS

1 Vehicle preferences of the customer-

Two wheelers

136

883

Three wheelers 34 221

Analysis-

The above chart shows that more than 85 of the customers are willing

to have Bajajrsquos two wheeler as their first vehicle in the family This proves that their brand preferences are more tended toward Bajajrsquos two wheeler products compare to three wheelers

35

2 Quality assurance-

Excellent 33 214

Very good 75 487

Good 35 227

Average 7 45

Poor 4 26

Analysis-

Customerrsquos analysis report tells that about 90 of the people says that Bajaj driving is good because of machinery used in the vehicle components But reaming

people says that they donrsquot find comfortable with Bajaj while driving

36

3 Price range satisfaction-

Yes 116 753

No 38 247

Analysis-

Majority of the people are satisfied with price range of Bajaj where they canrsquot afford the vehicle but they can finance the vehicle

37

4 Bajaj as personality vehicles-

Yes 98 636

No 56 364

Analysis-

While buying Bajaj vehicle more than 95 of people think that it suits to their personality which upgrade their social symbol in the society especially in women

38

5 Bajajrsquos two wheeler choice-

Pulsar 75 487

Avenger 76 494

Discover 36 234

Platina 20 13

Other 0 0

Analysis-

Well according to the records of the company Pulsar is the most demanded two wheeler

but the above chart from our survey shows that the Avenger bike is more preferable among the other two wheeler products of Bajaj

39

6 Bajajrsquos three wheeler choice-

Auto rickshaw 45 292

Daihatsu midget 43 279

None 75 487

Other 0 0

Analysis- It seems that more of the customers donrsquot want three wheelers as the first vehicle of their family But more than 50 who are willing to use them for the

business purpose are preferring Auto rickshaw and Daihatsu midget

40

7 Color choice-

White 40 26

Blue 48 312

Yellow 38 247

Black 66 429

Red 37 24

Other 0 0

Analysis-

Mainly people make choice for colors which suits their personality But black owns the

Market

41

8 Customerrsquos liking features of Bajaj vehicles-

Because their prices are low 87 565

Because they are having the best quality 63 409

Other 4 26

87

565

63 409

4 26

Analysis-

While purchasing most of the people thinks that the vehicles are having low price

advantage while others are more concerned with the vehiclersquos better quality

42

9 Costliness-

Analysis- It is said by the by most of the customers that Bajaj vehicles are less costlier than its rivalrsquos vehicles And the above chart also shows that more than 10

of the customers are not even aware of the Bajaj vehiclersquos costs

Yes 57 37

No 75 487

I dont know 22 143

43

10 Bajajrsquos service-

Yes 121 786

No 33 214

Analysis- It is said that more than 75 of Bajaj dealers are providing better services to their customers while remaining of them have mixed thoughts about the

service provision of Bajaj dealers

44

11 Bajaj vehicle average satisfaction-

Yes 102 662

No 52 338

Analysis-

This analysis shows that the Bajaj vehicles average is much better than the other rivalrsquos vehicles This is because they run very much fuel savings not in highways only but

in cities as well This implies that Bajaj is providing better machines for its vehicles

45

12 Marketing strategy of Bajaj-

Analysis-

Marketing strategy of Bajaj upgrades the brand loyalty of Bajajrsquos vehicles where the process of strategy consist of market share brand promotion

among the people through road demonstration bike-expos and show rooms

Excelent 29 188

Very good 63 409

Good 45 292

Average 11 71

Poor 6 39

46

STATISTICAL ANALYSIS

Regression analysis

SUMMARY OUTPUT

Regression Statistics

Multiple R 0423998

R Square 0179774

Adjusted R Square

0174378

Standard Error 0904579

Observations 154

ANOVA

df SS MS F Significance F

Regression 1 2726029 2726029 3331479921 143E-01

Residual 152 1243761 0818264

Total 153 1516364

Coefficients Standard Error

t Stat P-value Lower 95 Upper 95

Intercept 1352436 0189753 7127339 143E-01 0977541269 172733

Satisfied with the quality assurance

0463467 0080297 5771897 02426427 0304824409 062211

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

34

DATA ANALYSIS

1 Vehicle preferences of the customer-

Two wheelers

136

883

Three wheelers 34 221

Analysis-

The above chart shows that more than 85 of the customers are willing

to have Bajajrsquos two wheeler as their first vehicle in the family This proves that their brand preferences are more tended toward Bajajrsquos two wheeler products compare to three wheelers

35

2 Quality assurance-

Excellent 33 214

Very good 75 487

Good 35 227

Average 7 45

Poor 4 26

Analysis-

Customerrsquos analysis report tells that about 90 of the people says that Bajaj driving is good because of machinery used in the vehicle components But reaming

people says that they donrsquot find comfortable with Bajaj while driving

36

3 Price range satisfaction-

Yes 116 753

No 38 247

Analysis-

Majority of the people are satisfied with price range of Bajaj where they canrsquot afford the vehicle but they can finance the vehicle

37

4 Bajaj as personality vehicles-

Yes 98 636

No 56 364

Analysis-

While buying Bajaj vehicle more than 95 of people think that it suits to their personality which upgrade their social symbol in the society especially in women

38

5 Bajajrsquos two wheeler choice-

Pulsar 75 487

Avenger 76 494

Discover 36 234

Platina 20 13

Other 0 0

Analysis-

Well according to the records of the company Pulsar is the most demanded two wheeler

but the above chart from our survey shows that the Avenger bike is more preferable among the other two wheeler products of Bajaj

39

6 Bajajrsquos three wheeler choice-

Auto rickshaw 45 292

Daihatsu midget 43 279

None 75 487

Other 0 0

Analysis- It seems that more of the customers donrsquot want three wheelers as the first vehicle of their family But more than 50 who are willing to use them for the

business purpose are preferring Auto rickshaw and Daihatsu midget

40

7 Color choice-

White 40 26

Blue 48 312

Yellow 38 247

Black 66 429

Red 37 24

Other 0 0

Analysis-

Mainly people make choice for colors which suits their personality But black owns the

Market

41

8 Customerrsquos liking features of Bajaj vehicles-

Because their prices are low 87 565

Because they are having the best quality 63 409

Other 4 26

87

565

63 409

4 26

Analysis-

While purchasing most of the people thinks that the vehicles are having low price

advantage while others are more concerned with the vehiclersquos better quality

42

9 Costliness-

Analysis- It is said by the by most of the customers that Bajaj vehicles are less costlier than its rivalrsquos vehicles And the above chart also shows that more than 10

of the customers are not even aware of the Bajaj vehiclersquos costs

Yes 57 37

No 75 487

I dont know 22 143

43

10 Bajajrsquos service-

Yes 121 786

No 33 214

Analysis- It is said that more than 75 of Bajaj dealers are providing better services to their customers while remaining of them have mixed thoughts about the

service provision of Bajaj dealers

44

11 Bajaj vehicle average satisfaction-

Yes 102 662

No 52 338

Analysis-

This analysis shows that the Bajaj vehicles average is much better than the other rivalrsquos vehicles This is because they run very much fuel savings not in highways only but

in cities as well This implies that Bajaj is providing better machines for its vehicles

45

12 Marketing strategy of Bajaj-

Analysis-

Marketing strategy of Bajaj upgrades the brand loyalty of Bajajrsquos vehicles where the process of strategy consist of market share brand promotion

among the people through road demonstration bike-expos and show rooms

Excelent 29 188

Very good 63 409

Good 45 292

Average 11 71

Poor 6 39

46

STATISTICAL ANALYSIS

Regression analysis

SUMMARY OUTPUT

Regression Statistics

Multiple R 0423998

R Square 0179774

Adjusted R Square

0174378

Standard Error 0904579

Observations 154

ANOVA

df SS MS F Significance F

Regression 1 2726029 2726029 3331479921 143E-01

Residual 152 1243761 0818264

Total 153 1516364

Coefficients Standard Error

t Stat P-value Lower 95 Upper 95

Intercept 1352436 0189753 7127339 143E-01 0977541269 172733

Satisfied with the quality assurance

0463467 0080297 5771897 02426427 0304824409 062211

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

35

2 Quality assurance-

Excellent 33 214

Very good 75 487

Good 35 227

Average 7 45

Poor 4 26

Analysis-

Customerrsquos analysis report tells that about 90 of the people says that Bajaj driving is good because of machinery used in the vehicle components But reaming

people says that they donrsquot find comfortable with Bajaj while driving

36

3 Price range satisfaction-

Yes 116 753

No 38 247

Analysis-

Majority of the people are satisfied with price range of Bajaj where they canrsquot afford the vehicle but they can finance the vehicle

37

4 Bajaj as personality vehicles-

Yes 98 636

No 56 364

Analysis-

While buying Bajaj vehicle more than 95 of people think that it suits to their personality which upgrade their social symbol in the society especially in women

38

5 Bajajrsquos two wheeler choice-

Pulsar 75 487

Avenger 76 494

Discover 36 234

Platina 20 13

Other 0 0

Analysis-

Well according to the records of the company Pulsar is the most demanded two wheeler

but the above chart from our survey shows that the Avenger bike is more preferable among the other two wheeler products of Bajaj

39

6 Bajajrsquos three wheeler choice-

Auto rickshaw 45 292

Daihatsu midget 43 279

None 75 487

Other 0 0

Analysis- It seems that more of the customers donrsquot want three wheelers as the first vehicle of their family But more than 50 who are willing to use them for the

business purpose are preferring Auto rickshaw and Daihatsu midget

40

7 Color choice-

White 40 26

Blue 48 312

Yellow 38 247

Black 66 429

Red 37 24

Other 0 0

Analysis-

Mainly people make choice for colors which suits their personality But black owns the

Market

41

8 Customerrsquos liking features of Bajaj vehicles-

Because their prices are low 87 565

Because they are having the best quality 63 409

Other 4 26

87

565

63 409

4 26

Analysis-

While purchasing most of the people thinks that the vehicles are having low price

advantage while others are more concerned with the vehiclersquos better quality

42

9 Costliness-

Analysis- It is said by the by most of the customers that Bajaj vehicles are less costlier than its rivalrsquos vehicles And the above chart also shows that more than 10

of the customers are not even aware of the Bajaj vehiclersquos costs

Yes 57 37

No 75 487

I dont know 22 143

43

10 Bajajrsquos service-

Yes 121 786

No 33 214

Analysis- It is said that more than 75 of Bajaj dealers are providing better services to their customers while remaining of them have mixed thoughts about the

service provision of Bajaj dealers

44

11 Bajaj vehicle average satisfaction-

Yes 102 662

No 52 338

Analysis-

This analysis shows that the Bajaj vehicles average is much better than the other rivalrsquos vehicles This is because they run very much fuel savings not in highways only but

in cities as well This implies that Bajaj is providing better machines for its vehicles

45

12 Marketing strategy of Bajaj-

Analysis-

Marketing strategy of Bajaj upgrades the brand loyalty of Bajajrsquos vehicles where the process of strategy consist of market share brand promotion

among the people through road demonstration bike-expos and show rooms

Excelent 29 188

Very good 63 409

Good 45 292

Average 11 71

Poor 6 39

46

STATISTICAL ANALYSIS

Regression analysis

SUMMARY OUTPUT

Regression Statistics

Multiple R 0423998

R Square 0179774

Adjusted R Square

0174378

Standard Error 0904579

Observations 154

ANOVA

df SS MS F Significance F

Regression 1 2726029 2726029 3331479921 143E-01

Residual 152 1243761 0818264

Total 153 1516364

Coefficients Standard Error

t Stat P-value Lower 95 Upper 95

Intercept 1352436 0189753 7127339 143E-01 0977541269 172733

Satisfied with the quality assurance

0463467 0080297 5771897 02426427 0304824409 062211

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

36

3 Price range satisfaction-

Yes 116 753

No 38 247

Analysis-

Majority of the people are satisfied with price range of Bajaj where they canrsquot afford the vehicle but they can finance the vehicle

37

4 Bajaj as personality vehicles-

Yes 98 636

No 56 364

Analysis-

While buying Bajaj vehicle more than 95 of people think that it suits to their personality which upgrade their social symbol in the society especially in women

38

5 Bajajrsquos two wheeler choice-

Pulsar 75 487

Avenger 76 494

Discover 36 234

Platina 20 13

Other 0 0

Analysis-

Well according to the records of the company Pulsar is the most demanded two wheeler

but the above chart from our survey shows that the Avenger bike is more preferable among the other two wheeler products of Bajaj

39

6 Bajajrsquos three wheeler choice-

Auto rickshaw 45 292

Daihatsu midget 43 279

None 75 487

Other 0 0

Analysis- It seems that more of the customers donrsquot want three wheelers as the first vehicle of their family But more than 50 who are willing to use them for the

business purpose are preferring Auto rickshaw and Daihatsu midget

40

7 Color choice-

White 40 26

Blue 48 312

Yellow 38 247

Black 66 429

Red 37 24

Other 0 0

Analysis-

Mainly people make choice for colors which suits their personality But black owns the

Market

41

8 Customerrsquos liking features of Bajaj vehicles-

Because their prices are low 87 565

Because they are having the best quality 63 409

Other 4 26

87

565

63 409

4 26

Analysis-

While purchasing most of the people thinks that the vehicles are having low price

advantage while others are more concerned with the vehiclersquos better quality

42

9 Costliness-

Analysis- It is said by the by most of the customers that Bajaj vehicles are less costlier than its rivalrsquos vehicles And the above chart also shows that more than 10

of the customers are not even aware of the Bajaj vehiclersquos costs

Yes 57 37

No 75 487

I dont know 22 143

43

10 Bajajrsquos service-

Yes 121 786

No 33 214

Analysis- It is said that more than 75 of Bajaj dealers are providing better services to their customers while remaining of them have mixed thoughts about the

service provision of Bajaj dealers

44

11 Bajaj vehicle average satisfaction-

Yes 102 662

No 52 338

Analysis-

This analysis shows that the Bajaj vehicles average is much better than the other rivalrsquos vehicles This is because they run very much fuel savings not in highways only but

in cities as well This implies that Bajaj is providing better machines for its vehicles

45

12 Marketing strategy of Bajaj-

Analysis-

Marketing strategy of Bajaj upgrades the brand loyalty of Bajajrsquos vehicles where the process of strategy consist of market share brand promotion

among the people through road demonstration bike-expos and show rooms

Excelent 29 188

Very good 63 409

Good 45 292

Average 11 71

Poor 6 39

46

STATISTICAL ANALYSIS

Regression analysis

SUMMARY OUTPUT

Regression Statistics

Multiple R 0423998

R Square 0179774

Adjusted R Square

0174378

Standard Error 0904579

Observations 154

ANOVA

df SS MS F Significance F

Regression 1 2726029 2726029 3331479921 143E-01

Residual 152 1243761 0818264

Total 153 1516364

Coefficients Standard Error

t Stat P-value Lower 95 Upper 95

Intercept 1352436 0189753 7127339 143E-01 0977541269 172733

Satisfied with the quality assurance

0463467 0080297 5771897 02426427 0304824409 062211

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

37

4 Bajaj as personality vehicles-

Yes 98 636

No 56 364

Analysis-

While buying Bajaj vehicle more than 95 of people think that it suits to their personality which upgrade their social symbol in the society especially in women

38

5 Bajajrsquos two wheeler choice-

Pulsar 75 487

Avenger 76 494

Discover 36 234

Platina 20 13

Other 0 0

Analysis-

Well according to the records of the company Pulsar is the most demanded two wheeler

but the above chart from our survey shows that the Avenger bike is more preferable among the other two wheeler products of Bajaj

39

6 Bajajrsquos three wheeler choice-

Auto rickshaw 45 292

Daihatsu midget 43 279

None 75 487

Other 0 0

Analysis- It seems that more of the customers donrsquot want three wheelers as the first vehicle of their family But more than 50 who are willing to use them for the

business purpose are preferring Auto rickshaw and Daihatsu midget

40

7 Color choice-

White 40 26

Blue 48 312

Yellow 38 247

Black 66 429

Red 37 24

Other 0 0

Analysis-

Mainly people make choice for colors which suits their personality But black owns the

Market

41

8 Customerrsquos liking features of Bajaj vehicles-

Because their prices are low 87 565

Because they are having the best quality 63 409

Other 4 26

87

565

63 409

4 26

Analysis-

While purchasing most of the people thinks that the vehicles are having low price

advantage while others are more concerned with the vehiclersquos better quality

42

9 Costliness-

Analysis- It is said by the by most of the customers that Bajaj vehicles are less costlier than its rivalrsquos vehicles And the above chart also shows that more than 10

of the customers are not even aware of the Bajaj vehiclersquos costs

Yes 57 37

No 75 487

I dont know 22 143

43

10 Bajajrsquos service-

Yes 121 786

No 33 214

Analysis- It is said that more than 75 of Bajaj dealers are providing better services to their customers while remaining of them have mixed thoughts about the

service provision of Bajaj dealers

44

11 Bajaj vehicle average satisfaction-

Yes 102 662

No 52 338

Analysis-

This analysis shows that the Bajaj vehicles average is much better than the other rivalrsquos vehicles This is because they run very much fuel savings not in highways only but

in cities as well This implies that Bajaj is providing better machines for its vehicles

45

12 Marketing strategy of Bajaj-

Analysis-

Marketing strategy of Bajaj upgrades the brand loyalty of Bajajrsquos vehicles where the process of strategy consist of market share brand promotion

among the people through road demonstration bike-expos and show rooms

Excelent 29 188

Very good 63 409

Good 45 292

Average 11 71

Poor 6 39

46

STATISTICAL ANALYSIS

Regression analysis

SUMMARY OUTPUT

Regression Statistics

Multiple R 0423998

R Square 0179774

Adjusted R Square

0174378

Standard Error 0904579

Observations 154

ANOVA

df SS MS F Significance F

Regression 1 2726029 2726029 3331479921 143E-01

Residual 152 1243761 0818264

Total 153 1516364

Coefficients Standard Error

t Stat P-value Lower 95 Upper 95

Intercept 1352436 0189753 7127339 143E-01 0977541269 172733

Satisfied with the quality assurance

0463467 0080297 5771897 02426427 0304824409 062211

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

38

5 Bajajrsquos two wheeler choice-

Pulsar 75 487

Avenger 76 494

Discover 36 234

Platina 20 13

Other 0 0

Analysis-

Well according to the records of the company Pulsar is the most demanded two wheeler

but the above chart from our survey shows that the Avenger bike is more preferable among the other two wheeler products of Bajaj

39

6 Bajajrsquos three wheeler choice-

Auto rickshaw 45 292

Daihatsu midget 43 279

None 75 487

Other 0 0

Analysis- It seems that more of the customers donrsquot want three wheelers as the first vehicle of their family But more than 50 who are willing to use them for the

business purpose are preferring Auto rickshaw and Daihatsu midget

40

7 Color choice-

White 40 26

Blue 48 312

Yellow 38 247

Black 66 429

Red 37 24

Other 0 0

Analysis-

Mainly people make choice for colors which suits their personality But black owns the

Market

41

8 Customerrsquos liking features of Bajaj vehicles-

Because their prices are low 87 565

Because they are having the best quality 63 409

Other 4 26

87

565

63 409

4 26

Analysis-

While purchasing most of the people thinks that the vehicles are having low price

advantage while others are more concerned with the vehiclersquos better quality

42

9 Costliness-

Analysis- It is said by the by most of the customers that Bajaj vehicles are less costlier than its rivalrsquos vehicles And the above chart also shows that more than 10

of the customers are not even aware of the Bajaj vehiclersquos costs

Yes 57 37

No 75 487

I dont know 22 143

43

10 Bajajrsquos service-

Yes 121 786

No 33 214

Analysis- It is said that more than 75 of Bajaj dealers are providing better services to their customers while remaining of them have mixed thoughts about the

service provision of Bajaj dealers

44

11 Bajaj vehicle average satisfaction-

Yes 102 662

No 52 338

Analysis-

This analysis shows that the Bajaj vehicles average is much better than the other rivalrsquos vehicles This is because they run very much fuel savings not in highways only but

in cities as well This implies that Bajaj is providing better machines for its vehicles

45

12 Marketing strategy of Bajaj-

Analysis-

Marketing strategy of Bajaj upgrades the brand loyalty of Bajajrsquos vehicles where the process of strategy consist of market share brand promotion

among the people through road demonstration bike-expos and show rooms

Excelent 29 188

Very good 63 409

Good 45 292

Average 11 71

Poor 6 39

46

STATISTICAL ANALYSIS

Regression analysis

SUMMARY OUTPUT

Regression Statistics

Multiple R 0423998

R Square 0179774

Adjusted R Square

0174378

Standard Error 0904579

Observations 154

ANOVA

df SS MS F Significance F

Regression 1 2726029 2726029 3331479921 143E-01

Residual 152 1243761 0818264

Total 153 1516364

Coefficients Standard Error

t Stat P-value Lower 95 Upper 95

Intercept 1352436 0189753 7127339 143E-01 0977541269 172733

Satisfied with the quality assurance

0463467 0080297 5771897 02426427 0304824409 062211

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

39

6 Bajajrsquos three wheeler choice-

Auto rickshaw 45 292

Daihatsu midget 43 279

None 75 487

Other 0 0

Analysis- It seems that more of the customers donrsquot want three wheelers as the first vehicle of their family But more than 50 who are willing to use them for the

business purpose are preferring Auto rickshaw and Daihatsu midget

40

7 Color choice-

White 40 26

Blue 48 312

Yellow 38 247

Black 66 429

Red 37 24

Other 0 0

Analysis-

Mainly people make choice for colors which suits their personality But black owns the

Market

41

8 Customerrsquos liking features of Bajaj vehicles-

Because their prices are low 87 565

Because they are having the best quality 63 409

Other 4 26

87

565

63 409

4 26

Analysis-

While purchasing most of the people thinks that the vehicles are having low price

advantage while others are more concerned with the vehiclersquos better quality

42

9 Costliness-

Analysis- It is said by the by most of the customers that Bajaj vehicles are less costlier than its rivalrsquos vehicles And the above chart also shows that more than 10

of the customers are not even aware of the Bajaj vehiclersquos costs

Yes 57 37

No 75 487

I dont know 22 143

43

10 Bajajrsquos service-

Yes 121 786

No 33 214

Analysis- It is said that more than 75 of Bajaj dealers are providing better services to their customers while remaining of them have mixed thoughts about the

service provision of Bajaj dealers

44

11 Bajaj vehicle average satisfaction-

Yes 102 662

No 52 338

Analysis-

This analysis shows that the Bajaj vehicles average is much better than the other rivalrsquos vehicles This is because they run very much fuel savings not in highways only but

in cities as well This implies that Bajaj is providing better machines for its vehicles

45

12 Marketing strategy of Bajaj-

Analysis-

Marketing strategy of Bajaj upgrades the brand loyalty of Bajajrsquos vehicles where the process of strategy consist of market share brand promotion

among the people through road demonstration bike-expos and show rooms

Excelent 29 188

Very good 63 409

Good 45 292

Average 11 71

Poor 6 39

46

STATISTICAL ANALYSIS

Regression analysis

SUMMARY OUTPUT

Regression Statistics

Multiple R 0423998

R Square 0179774

Adjusted R Square

0174378

Standard Error 0904579

Observations 154

ANOVA

df SS MS F Significance F

Regression 1 2726029 2726029 3331479921 143E-01

Residual 152 1243761 0818264

Total 153 1516364

Coefficients Standard Error

t Stat P-value Lower 95 Upper 95

Intercept 1352436 0189753 7127339 143E-01 0977541269 172733

Satisfied with the quality assurance

0463467 0080297 5771897 02426427 0304824409 062211

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

40

7 Color choice-

White 40 26

Blue 48 312

Yellow 38 247

Black 66 429

Red 37 24

Other 0 0

Analysis-

Mainly people make choice for colors which suits their personality But black owns the

Market

41

8 Customerrsquos liking features of Bajaj vehicles-

Because their prices are low 87 565

Because they are having the best quality 63 409

Other 4 26

87

565

63 409

4 26

Analysis-

While purchasing most of the people thinks that the vehicles are having low price

advantage while others are more concerned with the vehiclersquos better quality

42

9 Costliness-

Analysis- It is said by the by most of the customers that Bajaj vehicles are less costlier than its rivalrsquos vehicles And the above chart also shows that more than 10

of the customers are not even aware of the Bajaj vehiclersquos costs

Yes 57 37

No 75 487

I dont know 22 143

43

10 Bajajrsquos service-

Yes 121 786

No 33 214

Analysis- It is said that more than 75 of Bajaj dealers are providing better services to their customers while remaining of them have mixed thoughts about the

service provision of Bajaj dealers

44

11 Bajaj vehicle average satisfaction-

Yes 102 662

No 52 338

Analysis-

This analysis shows that the Bajaj vehicles average is much better than the other rivalrsquos vehicles This is because they run very much fuel savings not in highways only but

in cities as well This implies that Bajaj is providing better machines for its vehicles

45

12 Marketing strategy of Bajaj-

Analysis-

Marketing strategy of Bajaj upgrades the brand loyalty of Bajajrsquos vehicles where the process of strategy consist of market share brand promotion

among the people through road demonstration bike-expos and show rooms

Excelent 29 188

Very good 63 409

Good 45 292

Average 11 71

Poor 6 39

46

STATISTICAL ANALYSIS

Regression analysis

SUMMARY OUTPUT

Regression Statistics

Multiple R 0423998

R Square 0179774

Adjusted R Square

0174378

Standard Error 0904579

Observations 154

ANOVA

df SS MS F Significance F

Regression 1 2726029 2726029 3331479921 143E-01

Residual 152 1243761 0818264

Total 153 1516364

Coefficients Standard Error

t Stat P-value Lower 95 Upper 95

Intercept 1352436 0189753 7127339 143E-01 0977541269 172733

Satisfied with the quality assurance

0463467 0080297 5771897 02426427 0304824409 062211

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

41

8 Customerrsquos liking features of Bajaj vehicles-

Because their prices are low 87 565

Because they are having the best quality 63 409

Other 4 26

87

565

63 409

4 26

Analysis-

While purchasing most of the people thinks that the vehicles are having low price

advantage while others are more concerned with the vehiclersquos better quality

42

9 Costliness-

Analysis- It is said by the by most of the customers that Bajaj vehicles are less costlier than its rivalrsquos vehicles And the above chart also shows that more than 10

of the customers are not even aware of the Bajaj vehiclersquos costs

Yes 57 37

No 75 487

I dont know 22 143

43

10 Bajajrsquos service-

Yes 121 786

No 33 214

Analysis- It is said that more than 75 of Bajaj dealers are providing better services to their customers while remaining of them have mixed thoughts about the

service provision of Bajaj dealers

44

11 Bajaj vehicle average satisfaction-

Yes 102 662

No 52 338

Analysis-

This analysis shows that the Bajaj vehicles average is much better than the other rivalrsquos vehicles This is because they run very much fuel savings not in highways only but

in cities as well This implies that Bajaj is providing better machines for its vehicles

45

12 Marketing strategy of Bajaj-

Analysis-

Marketing strategy of Bajaj upgrades the brand loyalty of Bajajrsquos vehicles where the process of strategy consist of market share brand promotion

among the people through road demonstration bike-expos and show rooms

Excelent 29 188

Very good 63 409

Good 45 292

Average 11 71

Poor 6 39

46

STATISTICAL ANALYSIS

Regression analysis

SUMMARY OUTPUT

Regression Statistics

Multiple R 0423998

R Square 0179774

Adjusted R Square

0174378

Standard Error 0904579

Observations 154

ANOVA

df SS MS F Significance F

Regression 1 2726029 2726029 3331479921 143E-01

Residual 152 1243761 0818264

Total 153 1516364

Coefficients Standard Error

t Stat P-value Lower 95 Upper 95

Intercept 1352436 0189753 7127339 143E-01 0977541269 172733

Satisfied with the quality assurance

0463467 0080297 5771897 02426427 0304824409 062211

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

42

9 Costliness-

Analysis- It is said by the by most of the customers that Bajaj vehicles are less costlier than its rivalrsquos vehicles And the above chart also shows that more than 10

of the customers are not even aware of the Bajaj vehiclersquos costs

Yes 57 37

No 75 487

I dont know 22 143

43

10 Bajajrsquos service-

Yes 121 786

No 33 214

Analysis- It is said that more than 75 of Bajaj dealers are providing better services to their customers while remaining of them have mixed thoughts about the

service provision of Bajaj dealers

44

11 Bajaj vehicle average satisfaction-

Yes 102 662

No 52 338

Analysis-

This analysis shows that the Bajaj vehicles average is much better than the other rivalrsquos vehicles This is because they run very much fuel savings not in highways only but

in cities as well This implies that Bajaj is providing better machines for its vehicles

45

12 Marketing strategy of Bajaj-

Analysis-

Marketing strategy of Bajaj upgrades the brand loyalty of Bajajrsquos vehicles where the process of strategy consist of market share brand promotion

among the people through road demonstration bike-expos and show rooms

Excelent 29 188

Very good 63 409

Good 45 292

Average 11 71

Poor 6 39

46

STATISTICAL ANALYSIS

Regression analysis

SUMMARY OUTPUT

Regression Statistics

Multiple R 0423998

R Square 0179774

Adjusted R Square

0174378

Standard Error 0904579

Observations 154

ANOVA

df SS MS F Significance F

Regression 1 2726029 2726029 3331479921 143E-01

Residual 152 1243761 0818264

Total 153 1516364

Coefficients Standard Error

t Stat P-value Lower 95 Upper 95

Intercept 1352436 0189753 7127339 143E-01 0977541269 172733

Satisfied with the quality assurance

0463467 0080297 5771897 02426427 0304824409 062211

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

43

10 Bajajrsquos service-

Yes 121 786

No 33 214

Analysis- It is said that more than 75 of Bajaj dealers are providing better services to their customers while remaining of them have mixed thoughts about the

service provision of Bajaj dealers

44

11 Bajaj vehicle average satisfaction-

Yes 102 662

No 52 338

Analysis-

This analysis shows that the Bajaj vehicles average is much better than the other rivalrsquos vehicles This is because they run very much fuel savings not in highways only but

in cities as well This implies that Bajaj is providing better machines for its vehicles

45

12 Marketing strategy of Bajaj-

Analysis-

Marketing strategy of Bajaj upgrades the brand loyalty of Bajajrsquos vehicles where the process of strategy consist of market share brand promotion

among the people through road demonstration bike-expos and show rooms

Excelent 29 188

Very good 63 409

Good 45 292

Average 11 71

Poor 6 39

46

STATISTICAL ANALYSIS

Regression analysis

SUMMARY OUTPUT

Regression Statistics

Multiple R 0423998

R Square 0179774

Adjusted R Square

0174378

Standard Error 0904579

Observations 154

ANOVA

df SS MS F Significance F

Regression 1 2726029 2726029 3331479921 143E-01

Residual 152 1243761 0818264

Total 153 1516364

Coefficients Standard Error

t Stat P-value Lower 95 Upper 95

Intercept 1352436 0189753 7127339 143E-01 0977541269 172733

Satisfied with the quality assurance

0463467 0080297 5771897 02426427 0304824409 062211

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

44

11 Bajaj vehicle average satisfaction-

Yes 102 662

No 52 338

Analysis-

This analysis shows that the Bajaj vehicles average is much better than the other rivalrsquos vehicles This is because they run very much fuel savings not in highways only but

in cities as well This implies that Bajaj is providing better machines for its vehicles

45

12 Marketing strategy of Bajaj-

Analysis-

Marketing strategy of Bajaj upgrades the brand loyalty of Bajajrsquos vehicles where the process of strategy consist of market share brand promotion

among the people through road demonstration bike-expos and show rooms

Excelent 29 188

Very good 63 409

Good 45 292

Average 11 71

Poor 6 39

46

STATISTICAL ANALYSIS

Regression analysis

SUMMARY OUTPUT

Regression Statistics

Multiple R 0423998

R Square 0179774

Adjusted R Square

0174378

Standard Error 0904579

Observations 154

ANOVA

df SS MS F Significance F

Regression 1 2726029 2726029 3331479921 143E-01

Residual 152 1243761 0818264

Total 153 1516364

Coefficients Standard Error

t Stat P-value Lower 95 Upper 95

Intercept 1352436 0189753 7127339 143E-01 0977541269 172733

Satisfied with the quality assurance

0463467 0080297 5771897 02426427 0304824409 062211

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

45

12 Marketing strategy of Bajaj-

Analysis-

Marketing strategy of Bajaj upgrades the brand loyalty of Bajajrsquos vehicles where the process of strategy consist of market share brand promotion

among the people through road demonstration bike-expos and show rooms

Excelent 29 188

Very good 63 409

Good 45 292

Average 11 71

Poor 6 39

46

STATISTICAL ANALYSIS

Regression analysis

SUMMARY OUTPUT

Regression Statistics

Multiple R 0423998

R Square 0179774

Adjusted R Square

0174378

Standard Error 0904579

Observations 154

ANOVA

df SS MS F Significance F

Regression 1 2726029 2726029 3331479921 143E-01

Residual 152 1243761 0818264

Total 153 1516364

Coefficients Standard Error

t Stat P-value Lower 95 Upper 95

Intercept 1352436 0189753 7127339 143E-01 0977541269 172733

Satisfied with the quality assurance

0463467 0080297 5771897 02426427 0304824409 062211

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

46

STATISTICAL ANALYSIS

Regression analysis

SUMMARY OUTPUT

Regression Statistics

Multiple R 0423998

R Square 0179774

Adjusted R Square

0174378

Standard Error 0904579

Observations 154

ANOVA

df SS MS F Significance F

Regression 1 2726029 2726029 3331479921 143E-01

Residual 152 1243761 0818264

Total 153 1516364

Coefficients Standard Error

t Stat P-value Lower 95 Upper 95

Intercept 1352436 0189753 7127339 143E-01 0977541269 172733

Satisfied with the quality assurance

0463467 0080297 5771897 02426427 0304824409 062211

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

47

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

48

Residual and probability value

Interpretation Here the value of R square is 0179774 which not very significant which means

that the relationship between dependent and independent is not correlated which means that the relationship between independent variable and dependent variable

having negative correlation And out of 154 number of observation standard error is 0904579 which is very

low thus variance between the mean and observation is very less

Significance F here is only 0143 which is not significant and there is 1431

chances are there that the value will be because of chance thus regress value wonrsquot be predictive in nature which is helpful in bringing more certainty to the research

The residual value here shows the error (or disturbance) of an observed value and

the deviation of the observed value from the (unobservable) true function value

Observation Predicted

Bajajs marketing

strategy while

purchasing ldquoVEHICLErdquo

Residuals Standard

Residuals

Percentile Bajajs

marketing strategy while

purchasing

ldquoVEHICLErdquo

1 227937 072063 0799263 0324675325 1

2 1815903 1184097 1313302 0974025974 1

3 2742837 -074284 -082389 1623376623 1

4 2742837 0257163 0285224 2272727273 1

5 2742837 1257163 1394341 2922077922 1

6 227937 -027937 -030985 3571428571 1

7 227937 072063 0799263 4220779221 1

8 227937 -027937 -030985 487012987 1

9 227937 -027937 -030985 5519480519 1

10 3669771 1330229 147538 6168831169 1

11 227937 -027937 -030985 6818181818 1

12 1815903 -08159 -090493 7467532468 1

13 2742837 -074284 -082389 8116883117 1

14 227937 -027937 -030985 8766233766 1

15 2742837 -074284 -082389 9415584416 1

16 227937 072063 0799263 1006493506 1

17 227937 072063 0799263 1071428571 1

18 2742837 0257163 0285224 1136363636 1

19 227937 072063 0799263 1201298701 1

20 1815903 -08159 -090493 1266233766 1

21 227937 072063 0799263 1331168831 1

22 2742837 -074284 -082389 1396103896 1

23 1815903 -08159 -090493 1461038961 1

24 2742837 0257163 0285224 1525974026 1

25 1815903 -08159 -090493 1590909091 1

26 227937 -027937 -030985 1655844156 1

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

49

while the residual of an observed value is the difference between the observed

value and the estimated function value

And probability here the observed variable for each observation takes values

which are either 0 or 5The probability of observing a 0 or 1 in any one case is

treated as depending on one or more explanatory variables The respondents value

which is close to 5 having probability close to 1 while those who shows less

readiness their probability is very low

Descriptive Statistics

Satisfied with the quality assurance

Bajajs marketing strategy while purchasing ldquoVEHICLErdquo

Mean 2181818182 Mean 2363636364

Standard Error 0073390575 Standard Error 0080222392

Median 2 Median 2

Mode 2 Mode 2

Standard Deviation 0910753085 Standard Deviation 0995533698

Sample Variance 0829471182 Sample Variance 0991087344

Kurtosis 0980511647 Kurtosis 0244477542

Skewness 0840197689 Skewness 0625331731

Range 4 Range 4

Minimum 1 Minimum 1

Maximum 5 Maximum 5

Sum 336 Sum 364

Count 154 Count 154

Largest(1) 5 Largest(1) 5

Smallest(1) 1 Smallest(1) 1

Confidence Level(950) 0144989709 Confidence Level(950) 015848658

Interpretation Descriptive statistics provides simple summaries about the sample and about the

observations that have been made

Here mean value of both mean is 2181818182 2363636364

Where standard error for knowledge about algo-trading is very low which is only

00733 and 008022 that means the observation value is less varied with respect

to mean value between the population and the sample

Skewness and kurtosis shows the distribution of the response among the normal

probability distribution curve which distributed randomly in case of knowledge

about algo-trading while in case of readiness it is positively scattered in normal

way

Here mode 2 amp 4 shows highest number of frequency repetition while median 2

amp 2 is middle value of the responses

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

50

PROJECT FINDINGS

India has been the scene of some of the most frenetic deal- making big

expansion announcements and new vehicle launches in the global auto

industry

Indias entire industry -- local producers and transplants -- collectively

manufacture about 14 million vehicles a year

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and

the worlds 4th largest two- and three-wheeler maker Exports increased by 208 to Rs2048 billion

the objective of the project of increasing the market share and studying

various criteria important to customers has been fulfilled from the primary and

secondary data collected from various sources Bajaj Automobile can improve

market share by increasing brand loyalty giving more ads and promotions

increasing RampD etc

51

OTHER FINDINGS Highlights for 2007-08 Bajaj Auto stand-alone

bull Net sales (net of excise duty) decreased by 68 to Rs8663 billion

bull Exports increased by 208 to Rs2048 billion bull Motorcycle sales by volume was 214 million in 2012-13mdasha fall of 10 over the

previous year versus overall market decline

Motorcycles Domestic

The two-wheeler market is dominated by motorcycles accounting for over 81 of overall sales Bajaj Auto too focuses on motorcycles

in the two-wheeler segment As shown in Chart A in 2012-13 the industryrsquos overall sales of Twowheelers declined by 48 to 807 million

units Motorcycles sales fell by 78 from 71 million units to 654 million units

With industry as a whole witnessing a fall in motorcycle sales so too did Bajaj Auto Table 1 gives the data The table also shows that while

overall motorcycle sales fell by 78 in 2012-13 over the previous year Bajaj Autorsquos sales declined further In 2012-13 the Company sold 214 million motorcycles mdash which was 101 less than what

it sold in 2011-12 Consequently Bajaj Autorsquos share in the market fell by 08 percentage

points from 335 in 2012-13 to 327 in 2007-08 The somewhat greater fall of the Companyrsquos motorcycle sales vis-agrave-vis the industry

needs explaining

Evaluation of two wheeler industry in India Two-wheeler segment is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment The two-

wheeler industry has been in existence in the country since 1955 It consists of three segments viz scooters motorcycles and mopeds According to the figures published by

SIAM the share of two-wheelers in automobile sector in terms of units sold was about 80 per cent during 2003-not04 This high figure itself is suggestive of the importance of the sector In the initial years entry of firms capacity expansion choice of products

including capacity mix and technology all critical areas of functioning of an industry were effectively controlled by the State machinery The lapses in the system had invited

52

fresh policy options that came into being in late sixties Amongst these policies Monopolies and Restrictive Trade Practices (MRTP) and Foreign Exchange Regulation

Act (FERA) were aimed at regulating monopoly and foreign investment respectively This controlling mechanism over the industry resulted in (a) several firms operating

below minimum scale of efficiency (b) under-utilisation of capacity and (c) usage of outdated technology Recognition of the damaging effects of licensing and fettering policies led to initiation of reforms which ultimately took a more prominent shape with

the introduction of the New Economic Policy (NEP) in 1985

However the major set of reforms was launched in the year 1991 in response to the major macroeconomic crisis faced by the economy The industrial policies shifted from a

regime of regulation and tight control to a more liberalised and competitive era Two major results of policy changes during these years in two-wheeler industry were that the

weaker players died out giving way to the new entrants and superior products and a sizeable increase in number of brands entered the market that compelled the firms to compete on the basis of product attributes Finally the two-notwheeler industry in the

country has been able to witness a proliferation of brands with introduction of new technology as well as increase in number of players However with various policy

measures undertaken in order to increase the competition though the degree of concentration has been lessened over time deregulation of the industry has not really resulted in higher level of competition

Two wheelers in India

The Two-wheeler industry is known for its inherent cyclical feature with 18 monthsof growth followed by 18 months of degrowth The industry had outperformed thebroader market in the latter half of FY06 FY07 was a period of consolidation withthe big players

capturing a larger market share among their niche segmentsThereon it continued to under perform the broader market with the exception of Q3FY09 BSE Auto Index has

seen a fall of gt30 in the last quarter and has hit an all time low of 2444 points which has not been seen in the past 4 years We believe the industry is ready to pick up from a lower base which keeps its downside capped Sale volumes of the industry would

continue to replicate a seasonal trend Thoughthe sale volumes have witnessed a decline for more than a year its revival would be a slow and steady process which would be

delayed on account of the unfavorable macro economic conditions and depressed consumer sentiments On one hand the slackening growth in the GDP and IIP would put pressure on the demand factor whereas the fall in inflation input costs and crude prices

would ease the cost constraints We can expect the scenario of FY07 to be repeated wherein the sales and margin would be inversely co-related Sector incentives and

government policies would determine the sector movement going forward We are positive on the sector as it is a cash flow positive industry with the top 3 major

players having a strong foothold Both HHML and BAL have sufficient amount of cash on their books and are already near completion in regards to

53

their capex cycle On account of the fragmentation of the industry competition would prevail but new entrants are unlikely to survive this cycle We expect a

slow cyclical reversal to begin from FY10 We recommend a Buy on dips on Hero Honda Hold on Bajaj Auto and Reduce on TVS Motors

Demand drivers for the two wheeler industry On one hand growing economic well-being reflected in rising per capital GDP is likely

to make 2Ws more affordable on the other various fundamental drivers such as low 2W penetration (in relation to several other emerging markets) favourable demographics

21 growing urbanization and swelling replacement demand are expected to enable the

growth momentum to sustain over the medium term Rise in GDP per Capita has increased affordability of 2W

Indiarsquos per capita real GDP growth of 7 (CAGR) over the last six years (refer contributed substantially towards raising the standard of living of households which in

turn has been one of the key drivers of growth for the countryrsquos automobile industry However

income growth is likely to have been uneven across the different income deciles Income at the lower end of the distribution scale which comprises the 2W target segment11 is

likely to

have grown at a rate below the overall per capita income growth rate Yet

economic wellbeing has led to a significant increase in the number of households coming within

the 2W target segment over the past few years As per NCAERrsquos estimates the

number of households having annual income between Rs 200000- 500000 is

estimated to have increased to 22 million in 2009-10 a scale-up by a factor of 25x over 2001-02 (refer

54

The following figure indicated the Trend in GDP capita and 2W price

Industry structure India is the 2nd largest two-wheeler market in the world with a size of over Rs 100000

mn The total sale of two wheelers in India has touched a figure of ~79 mn units b y March 2007 up 114 from the previous fiscal figure of ~71 mn units Production

during the period reached 108 mn units entailing a demand ratio of ~72 In terms of sales and market share the major players of the industry are Hero Honda Bajaj Auto and TVS Motors Other players include Kinetic Motors Yamaha Motor and Honda

Motorcycle and Scooter India (HMSI) The composition of the industry consists of motorcycles scooters and mopeds Over the past decade there has been a consumer

preferential shift from mopeds to scooters and now motorcycles On account of the shift the motorcycle segment dominates the twowheeler industry with a market share of close to 80 The motorcycle segment is further sub divided into 3 classes starting from the

entryeconomy class (Rs 30000 ndash Rs 40000) executive class (Rs 40000 ndashRs 50000) and the premium class (gtRs 50000) The motorcycle segment is primarily led by Hero

Honda with a market share of ~59 followed by Bajaj Auto (~18) HMSI (~9) TVS Motors (~7) and Yamaha (~5) On the other hand the scooter segment is led by HMSI which has a dominant

55

share of ~63 followed by TVS Motors (16) and Hero Honda (~14) When it comes to the moped segment it is primarily dominated by TVS Motors with a market share of

~100

Market Segmental Classification and Characteristics The three main product segments in the two-wheeler category are scooters motorcycles and mopeds However in response to evolving demographics and various other factors

other subsegments emerged viz scooterettes gearless scooters and 4-stroke scooters While the first two emerged as a response to demographic changes the introduction of 4-

stroke scooters has followed the imposition of stringent pollution control norms in the early 2000 Besides these prominent sub-segments product groups within these sub-segments have gained importance in the recent years Examples include 125cc

motorcycles 100-125 cc gearless scooters etc

Segmental Market Share

The Indian two-wheeler industry has undergone a significant change over the past 10 years with the preference changing from scooters and mopeds to motorcycles The scooters segment was the largest till FY1998 accounting for around 42 of the two-

wheeler sales (motorcycles and mopeds accounted for 37 and 21 of the market respectively that year) However the motorcycles segment that had witnessed high

growth (since FY1994) became larger than the scooter segment in terms of market share for the first time in FY1999 Between FY1996 and 9MFY2005 the motorcycles segment more than doubled its share of the two-wheeler industry to 79 even as the market shares

of scooters and mopeds stood lower at 16 and 5 respectively

Sales

Two- wheeler sales in the country have sky rocketed in the recent years and the annual

sales of motorcycles in India expected to cross the 10 million mark by 2010 The low penetration of two-wheelers in the country 31 two-wheelers per 1000 citizens (2004) leaves immense scope for the growth of the market Overall the industry sales of two-

wheelers have grown by 15 from 657 million in 20042005 to 757 million in 20052006 The buoyant Indian economy with a growth rate of around 8 per annum is

further expected to fuel the growth of two wheelers in the country The share of motorcycles have increased over the years while that of other two-wheelers like geared scooters scooterettes and mopeds have shown a negative growth or remained

stagnant The two-wheelers have penetrated 7 of rural house hold and 24 of urban markets thus it leaves an immense scope for the market to grow

56

Bajaj Auto one of the leading producers of automobiles in the country has been able to sell close to 23 million vehicles in 20052006 the sales of the company grew by almost

31 The company registered a 32 growth in the sales of motorcycles much above the industry average of 19 Bajaj Auto has emerged as a market leader in the entry level or

price segment motorcycle with the Bajaj CT 100 accounting for nearly 40 of the market share It also commands a 62 market share in the premium segment of motorcycles with products like the Bajaj Pulsar DTSI TVS Motors which has lots of firsts to its credit

in the two-wheeler sector in the country was able to sell 134 million units during the same period thus registering an overall growth of 15 from the previous year In the

motorcycle segment the companys growth in sales was in sync with the industry average

57

SUGGESTIONS The company should concentrate more on sales and marketing department so that

more and more products can be sold out

Advertisements should be the best method to advertise the products and popular among the public

Cheaper products (Motorcycles) should be introduced by the company so that it

can reach the middle class public

Transparency should be made in between the product details and the original

product sold to the customers

Company ndashcustomer ratio should be maintained

Company should add more features in their products

Company should launch bikes with less cost amp best average

Company should do modifications in their products Basically in two wheelers

Company should increase its production

Company should sell its products comparatively at a low price Company should improve its after sales services

Company should offer more products to the customer in

Comparatively less time

58

CONCLUSION

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and the worlds 4th largest two- and three-wheeler maker With Kawasaki heavy

industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The brand pulsar is continually dominating the Indian motorcycle market in the

premium segment Its discover dtsi is also a successful bike on Indian roads

BAL is committed to prevention of pollution continual improvement of environment performance and compliance with all environmental legislation and regulations They always believe in providing the customer value for money and

keep a special eye upon quality safety productivity cost and delivery It incorporates a high degree of power with fuel efficiency of a 100 cc motorcycle

In this project primary data is being used The questionnaire is being filled up by

more than 150 persons amp according to them Bajaj is a good automobile industry amp should add more features in their products amp increase their production so that the company can satisfy their needs successfully

So it is concluded that bajaj auto is a good automobile industry but should do

more to satisfy the wants of customers

The Bajaj Group is amongst the top 10 business house in India Its footprint

stretches over a wide range of industries spanning automobiles (two-wheelers and three-wheelers) home appliances lighting iron and steel insurance travel

and finance

52

fresh policy options that came into being in late sixties Amongst these policies Monopolies and Restrictive Trade Practices (MRTP) and Foreign Exchange Regulation

Act (FERA) were aimed at regulating monopoly and foreign investment respectively This controlling mechanism over the industry resulted in (a) several firms operating

below minimum scale of efficiency (b) under-utilisation of capacity and (c) usage of outdated technology Recognition of the damaging effects of licensing and fettering policies led to initiation of reforms which ultimately took a more prominent shape with

the introduction of the New Economic Policy (NEP) in 1985

However the major set of reforms was launched in the year 1991 in response to the major macroeconomic crisis faced by the economy The industrial policies shifted from a

regime of regulation and tight control to a more liberalised and competitive era Two major results of policy changes during these years in two-wheeler industry were that the

weaker players died out giving way to the new entrants and superior products and a sizeable increase in number of brands entered the market that compelled the firms to compete on the basis of product attributes Finally the two-notwheeler industry in the

country has been able to witness a proliferation of brands with introduction of new technology as well as increase in number of players However with various policy

measures undertaken in order to increase the competition though the degree of concentration has been lessened over time deregulation of the industry has not really resulted in higher level of competition

Two wheelers in India

The Two-wheeler industry is known for its inherent cyclical feature with 18 monthsof growth followed by 18 months of degrowth The industry had outperformed thebroader market in the latter half of FY06 FY07 was a period of consolidation withthe big players

capturing a larger market share among their niche segmentsThereon it continued to under perform the broader market with the exception of Q3FY09 BSE Auto Index has

seen a fall of gt30 in the last quarter and has hit an all time low of 2444 points which has not been seen in the past 4 years We believe the industry is ready to pick up from a lower base which keeps its downside capped Sale volumes of the industry would

continue to replicate a seasonal trend Thoughthe sale volumes have witnessed a decline for more than a year its revival would be a slow and steady process which would be

delayed on account of the unfavorable macro economic conditions and depressed consumer sentiments On one hand the slackening growth in the GDP and IIP would put pressure on the demand factor whereas the fall in inflation input costs and crude prices

would ease the cost constraints We can expect the scenario of FY07 to be repeated wherein the sales and margin would be inversely co-related Sector incentives and

government policies would determine the sector movement going forward We are positive on the sector as it is a cash flow positive industry with the top 3 major

players having a strong foothold Both HHML and BAL have sufficient amount of cash on their books and are already near completion in regards to

53

their capex cycle On account of the fragmentation of the industry competition would prevail but new entrants are unlikely to survive this cycle We expect a

slow cyclical reversal to begin from FY10 We recommend a Buy on dips on Hero Honda Hold on Bajaj Auto and Reduce on TVS Motors

Demand drivers for the two wheeler industry On one hand growing economic well-being reflected in rising per capital GDP is likely

to make 2Ws more affordable on the other various fundamental drivers such as low 2W penetration (in relation to several other emerging markets) favourable demographics

21 growing urbanization and swelling replacement demand are expected to enable the

growth momentum to sustain over the medium term Rise in GDP per Capita has increased affordability of 2W

Indiarsquos per capita real GDP growth of 7 (CAGR) over the last six years (refer contributed substantially towards raising the standard of living of households which in

turn has been one of the key drivers of growth for the countryrsquos automobile industry However

income growth is likely to have been uneven across the different income deciles Income at the lower end of the distribution scale which comprises the 2W target segment11 is

likely to

have grown at a rate below the overall per capita income growth rate Yet

economic wellbeing has led to a significant increase in the number of households coming within

the 2W target segment over the past few years As per NCAERrsquos estimates the

number of households having annual income between Rs 200000- 500000 is

estimated to have increased to 22 million in 2009-10 a scale-up by a factor of 25x over 2001-02 (refer

54

The following figure indicated the Trend in GDP capita and 2W price

Industry structure India is the 2nd largest two-wheeler market in the world with a size of over Rs 100000

mn The total sale of two wheelers in India has touched a figure of ~79 mn units b y March 2007 up 114 from the previous fiscal figure of ~71 mn units Production

during the period reached 108 mn units entailing a demand ratio of ~72 In terms of sales and market share the major players of the industry are Hero Honda Bajaj Auto and TVS Motors Other players include Kinetic Motors Yamaha Motor and Honda

Motorcycle and Scooter India (HMSI) The composition of the industry consists of motorcycles scooters and mopeds Over the past decade there has been a consumer

preferential shift from mopeds to scooters and now motorcycles On account of the shift the motorcycle segment dominates the twowheeler industry with a market share of close to 80 The motorcycle segment is further sub divided into 3 classes starting from the

entryeconomy class (Rs 30000 ndash Rs 40000) executive class (Rs 40000 ndashRs 50000) and the premium class (gtRs 50000) The motorcycle segment is primarily led by Hero

Honda with a market share of ~59 followed by Bajaj Auto (~18) HMSI (~9) TVS Motors (~7) and Yamaha (~5) On the other hand the scooter segment is led by HMSI which has a dominant

55

share of ~63 followed by TVS Motors (16) and Hero Honda (~14) When it comes to the moped segment it is primarily dominated by TVS Motors with a market share of

~100

Market Segmental Classification and Characteristics The three main product segments in the two-wheeler category are scooters motorcycles and mopeds However in response to evolving demographics and various other factors

other subsegments emerged viz scooterettes gearless scooters and 4-stroke scooters While the first two emerged as a response to demographic changes the introduction of 4-

stroke scooters has followed the imposition of stringent pollution control norms in the early 2000 Besides these prominent sub-segments product groups within these sub-segments have gained importance in the recent years Examples include 125cc

motorcycles 100-125 cc gearless scooters etc

Segmental Market Share

The Indian two-wheeler industry has undergone a significant change over the past 10 years with the preference changing from scooters and mopeds to motorcycles The scooters segment was the largest till FY1998 accounting for around 42 of the two-

wheeler sales (motorcycles and mopeds accounted for 37 and 21 of the market respectively that year) However the motorcycles segment that had witnessed high

growth (since FY1994) became larger than the scooter segment in terms of market share for the first time in FY1999 Between FY1996 and 9MFY2005 the motorcycles segment more than doubled its share of the two-wheeler industry to 79 even as the market shares

of scooters and mopeds stood lower at 16 and 5 respectively

Sales

Two- wheeler sales in the country have sky rocketed in the recent years and the annual

sales of motorcycles in India expected to cross the 10 million mark by 2010 The low penetration of two-wheelers in the country 31 two-wheelers per 1000 citizens (2004) leaves immense scope for the growth of the market Overall the industry sales of two-

wheelers have grown by 15 from 657 million in 20042005 to 757 million in 20052006 The buoyant Indian economy with a growth rate of around 8 per annum is

further expected to fuel the growth of two wheelers in the country The share of motorcycles have increased over the years while that of other two-wheelers like geared scooters scooterettes and mopeds have shown a negative growth or remained

stagnant The two-wheelers have penetrated 7 of rural house hold and 24 of urban markets thus it leaves an immense scope for the market to grow

56

Bajaj Auto one of the leading producers of automobiles in the country has been able to sell close to 23 million vehicles in 20052006 the sales of the company grew by almost

31 The company registered a 32 growth in the sales of motorcycles much above the industry average of 19 Bajaj Auto has emerged as a market leader in the entry level or

price segment motorcycle with the Bajaj CT 100 accounting for nearly 40 of the market share It also commands a 62 market share in the premium segment of motorcycles with products like the Bajaj Pulsar DTSI TVS Motors which has lots of firsts to its credit

in the two-wheeler sector in the country was able to sell 134 million units during the same period thus registering an overall growth of 15 from the previous year In the

motorcycle segment the companys growth in sales was in sync with the industry average

57

SUGGESTIONS The company should concentrate more on sales and marketing department so that

more and more products can be sold out

Advertisements should be the best method to advertise the products and popular among the public

Cheaper products (Motorcycles) should be introduced by the company so that it

can reach the middle class public

Transparency should be made in between the product details and the original

product sold to the customers

Company ndashcustomer ratio should be maintained

Company should add more features in their products

Company should launch bikes with less cost amp best average

Company should do modifications in their products Basically in two wheelers

Company should increase its production

Company should sell its products comparatively at a low price Company should improve its after sales services

Company should offer more products to the customer in

Comparatively less time

58

CONCLUSION

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and the worlds 4th largest two- and three-wheeler maker With Kawasaki heavy

industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The brand pulsar is continually dominating the Indian motorcycle market in the

premium segment Its discover dtsi is also a successful bike on Indian roads

BAL is committed to prevention of pollution continual improvement of environment performance and compliance with all environmental legislation and regulations They always believe in providing the customer value for money and

keep a special eye upon quality safety productivity cost and delivery It incorporates a high degree of power with fuel efficiency of a 100 cc motorcycle

In this project primary data is being used The questionnaire is being filled up by

more than 150 persons amp according to them Bajaj is a good automobile industry amp should add more features in their products amp increase their production so that the company can satisfy their needs successfully

So it is concluded that bajaj auto is a good automobile industry but should do

more to satisfy the wants of customers

The Bajaj Group is amongst the top 10 business house in India Its footprint

stretches over a wide range of industries spanning automobiles (two-wheelers and three-wheelers) home appliances lighting iron and steel insurance travel

and finance

53

their capex cycle On account of the fragmentation of the industry competition would prevail but new entrants are unlikely to survive this cycle We expect a

slow cyclical reversal to begin from FY10 We recommend a Buy on dips on Hero Honda Hold on Bajaj Auto and Reduce on TVS Motors

Demand drivers for the two wheeler industry On one hand growing economic well-being reflected in rising per capital GDP is likely

to make 2Ws more affordable on the other various fundamental drivers such as low 2W penetration (in relation to several other emerging markets) favourable demographics

21 growing urbanization and swelling replacement demand are expected to enable the

growth momentum to sustain over the medium term Rise in GDP per Capita has increased affordability of 2W

Indiarsquos per capita real GDP growth of 7 (CAGR) over the last six years (refer contributed substantially towards raising the standard of living of households which in

turn has been one of the key drivers of growth for the countryrsquos automobile industry However

income growth is likely to have been uneven across the different income deciles Income at the lower end of the distribution scale which comprises the 2W target segment11 is

likely to

have grown at a rate below the overall per capita income growth rate Yet

economic wellbeing has led to a significant increase in the number of households coming within

the 2W target segment over the past few years As per NCAERrsquos estimates the

number of households having annual income between Rs 200000- 500000 is

estimated to have increased to 22 million in 2009-10 a scale-up by a factor of 25x over 2001-02 (refer

54

The following figure indicated the Trend in GDP capita and 2W price

Industry structure India is the 2nd largest two-wheeler market in the world with a size of over Rs 100000

mn The total sale of two wheelers in India has touched a figure of ~79 mn units b y March 2007 up 114 from the previous fiscal figure of ~71 mn units Production

during the period reached 108 mn units entailing a demand ratio of ~72 In terms of sales and market share the major players of the industry are Hero Honda Bajaj Auto and TVS Motors Other players include Kinetic Motors Yamaha Motor and Honda

Motorcycle and Scooter India (HMSI) The composition of the industry consists of motorcycles scooters and mopeds Over the past decade there has been a consumer

preferential shift from mopeds to scooters and now motorcycles On account of the shift the motorcycle segment dominates the twowheeler industry with a market share of close to 80 The motorcycle segment is further sub divided into 3 classes starting from the

entryeconomy class (Rs 30000 ndash Rs 40000) executive class (Rs 40000 ndashRs 50000) and the premium class (gtRs 50000) The motorcycle segment is primarily led by Hero

Honda with a market share of ~59 followed by Bajaj Auto (~18) HMSI (~9) TVS Motors (~7) and Yamaha (~5) On the other hand the scooter segment is led by HMSI which has a dominant

55

share of ~63 followed by TVS Motors (16) and Hero Honda (~14) When it comes to the moped segment it is primarily dominated by TVS Motors with a market share of

~100

Market Segmental Classification and Characteristics The three main product segments in the two-wheeler category are scooters motorcycles and mopeds However in response to evolving demographics and various other factors

other subsegments emerged viz scooterettes gearless scooters and 4-stroke scooters While the first two emerged as a response to demographic changes the introduction of 4-

stroke scooters has followed the imposition of stringent pollution control norms in the early 2000 Besides these prominent sub-segments product groups within these sub-segments have gained importance in the recent years Examples include 125cc

motorcycles 100-125 cc gearless scooters etc

Segmental Market Share

The Indian two-wheeler industry has undergone a significant change over the past 10 years with the preference changing from scooters and mopeds to motorcycles The scooters segment was the largest till FY1998 accounting for around 42 of the two-

wheeler sales (motorcycles and mopeds accounted for 37 and 21 of the market respectively that year) However the motorcycles segment that had witnessed high

growth (since FY1994) became larger than the scooter segment in terms of market share for the first time in FY1999 Between FY1996 and 9MFY2005 the motorcycles segment more than doubled its share of the two-wheeler industry to 79 even as the market shares

of scooters and mopeds stood lower at 16 and 5 respectively

Sales

Two- wheeler sales in the country have sky rocketed in the recent years and the annual

sales of motorcycles in India expected to cross the 10 million mark by 2010 The low penetration of two-wheelers in the country 31 two-wheelers per 1000 citizens (2004) leaves immense scope for the growth of the market Overall the industry sales of two-

wheelers have grown by 15 from 657 million in 20042005 to 757 million in 20052006 The buoyant Indian economy with a growth rate of around 8 per annum is

further expected to fuel the growth of two wheelers in the country The share of motorcycles have increased over the years while that of other two-wheelers like geared scooters scooterettes and mopeds have shown a negative growth or remained

stagnant The two-wheelers have penetrated 7 of rural house hold and 24 of urban markets thus it leaves an immense scope for the market to grow

56

Bajaj Auto one of the leading producers of automobiles in the country has been able to sell close to 23 million vehicles in 20052006 the sales of the company grew by almost

31 The company registered a 32 growth in the sales of motorcycles much above the industry average of 19 Bajaj Auto has emerged as a market leader in the entry level or

price segment motorcycle with the Bajaj CT 100 accounting for nearly 40 of the market share It also commands a 62 market share in the premium segment of motorcycles with products like the Bajaj Pulsar DTSI TVS Motors which has lots of firsts to its credit

in the two-wheeler sector in the country was able to sell 134 million units during the same period thus registering an overall growth of 15 from the previous year In the

motorcycle segment the companys growth in sales was in sync with the industry average

57

SUGGESTIONS The company should concentrate more on sales and marketing department so that

more and more products can be sold out

Advertisements should be the best method to advertise the products and popular among the public

Cheaper products (Motorcycles) should be introduced by the company so that it

can reach the middle class public

Transparency should be made in between the product details and the original

product sold to the customers

Company ndashcustomer ratio should be maintained

Company should add more features in their products

Company should launch bikes with less cost amp best average

Company should do modifications in their products Basically in two wheelers

Company should increase its production

Company should sell its products comparatively at a low price Company should improve its after sales services

Company should offer more products to the customer in

Comparatively less time

58

CONCLUSION

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and the worlds 4th largest two- and three-wheeler maker With Kawasaki heavy

industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The brand pulsar is continually dominating the Indian motorcycle market in the

premium segment Its discover dtsi is also a successful bike on Indian roads

BAL is committed to prevention of pollution continual improvement of environment performance and compliance with all environmental legislation and regulations They always believe in providing the customer value for money and

keep a special eye upon quality safety productivity cost and delivery It incorporates a high degree of power with fuel efficiency of a 100 cc motorcycle

In this project primary data is being used The questionnaire is being filled up by

more than 150 persons amp according to them Bajaj is a good automobile industry amp should add more features in their products amp increase their production so that the company can satisfy their needs successfully

So it is concluded that bajaj auto is a good automobile industry but should do

more to satisfy the wants of customers

The Bajaj Group is amongst the top 10 business house in India Its footprint

stretches over a wide range of industries spanning automobiles (two-wheelers and three-wheelers) home appliances lighting iron and steel insurance travel

and finance

54

The following figure indicated the Trend in GDP capita and 2W price

Industry structure India is the 2nd largest two-wheeler market in the world with a size of over Rs 100000

mn The total sale of two wheelers in India has touched a figure of ~79 mn units b y March 2007 up 114 from the previous fiscal figure of ~71 mn units Production

during the period reached 108 mn units entailing a demand ratio of ~72 In terms of sales and market share the major players of the industry are Hero Honda Bajaj Auto and TVS Motors Other players include Kinetic Motors Yamaha Motor and Honda

Motorcycle and Scooter India (HMSI) The composition of the industry consists of motorcycles scooters and mopeds Over the past decade there has been a consumer

preferential shift from mopeds to scooters and now motorcycles On account of the shift the motorcycle segment dominates the twowheeler industry with a market share of close to 80 The motorcycle segment is further sub divided into 3 classes starting from the

entryeconomy class (Rs 30000 ndash Rs 40000) executive class (Rs 40000 ndashRs 50000) and the premium class (gtRs 50000) The motorcycle segment is primarily led by Hero

Honda with a market share of ~59 followed by Bajaj Auto (~18) HMSI (~9) TVS Motors (~7) and Yamaha (~5) On the other hand the scooter segment is led by HMSI which has a dominant

55

share of ~63 followed by TVS Motors (16) and Hero Honda (~14) When it comes to the moped segment it is primarily dominated by TVS Motors with a market share of

~100

Market Segmental Classification and Characteristics The three main product segments in the two-wheeler category are scooters motorcycles and mopeds However in response to evolving demographics and various other factors

other subsegments emerged viz scooterettes gearless scooters and 4-stroke scooters While the first two emerged as a response to demographic changes the introduction of 4-

stroke scooters has followed the imposition of stringent pollution control norms in the early 2000 Besides these prominent sub-segments product groups within these sub-segments have gained importance in the recent years Examples include 125cc

motorcycles 100-125 cc gearless scooters etc

Segmental Market Share

The Indian two-wheeler industry has undergone a significant change over the past 10 years with the preference changing from scooters and mopeds to motorcycles The scooters segment was the largest till FY1998 accounting for around 42 of the two-

wheeler sales (motorcycles and mopeds accounted for 37 and 21 of the market respectively that year) However the motorcycles segment that had witnessed high

growth (since FY1994) became larger than the scooter segment in terms of market share for the first time in FY1999 Between FY1996 and 9MFY2005 the motorcycles segment more than doubled its share of the two-wheeler industry to 79 even as the market shares

of scooters and mopeds stood lower at 16 and 5 respectively

Sales

Two- wheeler sales in the country have sky rocketed in the recent years and the annual

sales of motorcycles in India expected to cross the 10 million mark by 2010 The low penetration of two-wheelers in the country 31 two-wheelers per 1000 citizens (2004) leaves immense scope for the growth of the market Overall the industry sales of two-

wheelers have grown by 15 from 657 million in 20042005 to 757 million in 20052006 The buoyant Indian economy with a growth rate of around 8 per annum is

further expected to fuel the growth of two wheelers in the country The share of motorcycles have increased over the years while that of other two-wheelers like geared scooters scooterettes and mopeds have shown a negative growth or remained

stagnant The two-wheelers have penetrated 7 of rural house hold and 24 of urban markets thus it leaves an immense scope for the market to grow

56

Bajaj Auto one of the leading producers of automobiles in the country has been able to sell close to 23 million vehicles in 20052006 the sales of the company grew by almost

31 The company registered a 32 growth in the sales of motorcycles much above the industry average of 19 Bajaj Auto has emerged as a market leader in the entry level or

price segment motorcycle with the Bajaj CT 100 accounting for nearly 40 of the market share It also commands a 62 market share in the premium segment of motorcycles with products like the Bajaj Pulsar DTSI TVS Motors which has lots of firsts to its credit

in the two-wheeler sector in the country was able to sell 134 million units during the same period thus registering an overall growth of 15 from the previous year In the

motorcycle segment the companys growth in sales was in sync with the industry average

57

SUGGESTIONS The company should concentrate more on sales and marketing department so that

more and more products can be sold out

Advertisements should be the best method to advertise the products and popular among the public

Cheaper products (Motorcycles) should be introduced by the company so that it

can reach the middle class public

Transparency should be made in between the product details and the original

product sold to the customers

Company ndashcustomer ratio should be maintained

Company should add more features in their products

Company should launch bikes with less cost amp best average

Company should do modifications in their products Basically in two wheelers

Company should increase its production

Company should sell its products comparatively at a low price Company should improve its after sales services

Company should offer more products to the customer in

Comparatively less time

58

CONCLUSION

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and the worlds 4th largest two- and three-wheeler maker With Kawasaki heavy

industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The brand pulsar is continually dominating the Indian motorcycle market in the

premium segment Its discover dtsi is also a successful bike on Indian roads

BAL is committed to prevention of pollution continual improvement of environment performance and compliance with all environmental legislation and regulations They always believe in providing the customer value for money and

keep a special eye upon quality safety productivity cost and delivery It incorporates a high degree of power with fuel efficiency of a 100 cc motorcycle

In this project primary data is being used The questionnaire is being filled up by

more than 150 persons amp according to them Bajaj is a good automobile industry amp should add more features in their products amp increase their production so that the company can satisfy their needs successfully

So it is concluded that bajaj auto is a good automobile industry but should do

more to satisfy the wants of customers

The Bajaj Group is amongst the top 10 business house in India Its footprint

stretches over a wide range of industries spanning automobiles (two-wheelers and three-wheelers) home appliances lighting iron and steel insurance travel

and finance

55

share of ~63 followed by TVS Motors (16) and Hero Honda (~14) When it comes to the moped segment it is primarily dominated by TVS Motors with a market share of

~100

Market Segmental Classification and Characteristics The three main product segments in the two-wheeler category are scooters motorcycles and mopeds However in response to evolving demographics and various other factors

other subsegments emerged viz scooterettes gearless scooters and 4-stroke scooters While the first two emerged as a response to demographic changes the introduction of 4-

stroke scooters has followed the imposition of stringent pollution control norms in the early 2000 Besides these prominent sub-segments product groups within these sub-segments have gained importance in the recent years Examples include 125cc

motorcycles 100-125 cc gearless scooters etc

Segmental Market Share

The Indian two-wheeler industry has undergone a significant change over the past 10 years with the preference changing from scooters and mopeds to motorcycles The scooters segment was the largest till FY1998 accounting for around 42 of the two-

wheeler sales (motorcycles and mopeds accounted for 37 and 21 of the market respectively that year) However the motorcycles segment that had witnessed high

growth (since FY1994) became larger than the scooter segment in terms of market share for the first time in FY1999 Between FY1996 and 9MFY2005 the motorcycles segment more than doubled its share of the two-wheeler industry to 79 even as the market shares

of scooters and mopeds stood lower at 16 and 5 respectively

Sales

Two- wheeler sales in the country have sky rocketed in the recent years and the annual

sales of motorcycles in India expected to cross the 10 million mark by 2010 The low penetration of two-wheelers in the country 31 two-wheelers per 1000 citizens (2004) leaves immense scope for the growth of the market Overall the industry sales of two-

wheelers have grown by 15 from 657 million in 20042005 to 757 million in 20052006 The buoyant Indian economy with a growth rate of around 8 per annum is

further expected to fuel the growth of two wheelers in the country The share of motorcycles have increased over the years while that of other two-wheelers like geared scooters scooterettes and mopeds have shown a negative growth or remained

stagnant The two-wheelers have penetrated 7 of rural house hold and 24 of urban markets thus it leaves an immense scope for the market to grow

56

Bajaj Auto one of the leading producers of automobiles in the country has been able to sell close to 23 million vehicles in 20052006 the sales of the company grew by almost

31 The company registered a 32 growth in the sales of motorcycles much above the industry average of 19 Bajaj Auto has emerged as a market leader in the entry level or

price segment motorcycle with the Bajaj CT 100 accounting for nearly 40 of the market share It also commands a 62 market share in the premium segment of motorcycles with products like the Bajaj Pulsar DTSI TVS Motors which has lots of firsts to its credit

in the two-wheeler sector in the country was able to sell 134 million units during the same period thus registering an overall growth of 15 from the previous year In the

motorcycle segment the companys growth in sales was in sync with the industry average

57

SUGGESTIONS The company should concentrate more on sales and marketing department so that

more and more products can be sold out

Advertisements should be the best method to advertise the products and popular among the public

Cheaper products (Motorcycles) should be introduced by the company so that it

can reach the middle class public

Transparency should be made in between the product details and the original

product sold to the customers

Company ndashcustomer ratio should be maintained

Company should add more features in their products

Company should launch bikes with less cost amp best average

Company should do modifications in their products Basically in two wheelers

Company should increase its production

Company should sell its products comparatively at a low price Company should improve its after sales services

Company should offer more products to the customer in

Comparatively less time

58

CONCLUSION

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and the worlds 4th largest two- and three-wheeler maker With Kawasaki heavy

industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The brand pulsar is continually dominating the Indian motorcycle market in the

premium segment Its discover dtsi is also a successful bike on Indian roads

BAL is committed to prevention of pollution continual improvement of environment performance and compliance with all environmental legislation and regulations They always believe in providing the customer value for money and

keep a special eye upon quality safety productivity cost and delivery It incorporates a high degree of power with fuel efficiency of a 100 cc motorcycle

In this project primary data is being used The questionnaire is being filled up by

more than 150 persons amp according to them Bajaj is a good automobile industry amp should add more features in their products amp increase their production so that the company can satisfy their needs successfully

So it is concluded that bajaj auto is a good automobile industry but should do

more to satisfy the wants of customers

The Bajaj Group is amongst the top 10 business house in India Its footprint

stretches over a wide range of industries spanning automobiles (two-wheelers and three-wheelers) home appliances lighting iron and steel insurance travel

and finance

56

Bajaj Auto one of the leading producers of automobiles in the country has been able to sell close to 23 million vehicles in 20052006 the sales of the company grew by almost

31 The company registered a 32 growth in the sales of motorcycles much above the industry average of 19 Bajaj Auto has emerged as a market leader in the entry level or

price segment motorcycle with the Bajaj CT 100 accounting for nearly 40 of the market share It also commands a 62 market share in the premium segment of motorcycles with products like the Bajaj Pulsar DTSI TVS Motors which has lots of firsts to its credit

in the two-wheeler sector in the country was able to sell 134 million units during the same period thus registering an overall growth of 15 from the previous year In the

motorcycle segment the companys growth in sales was in sync with the industry average

57

SUGGESTIONS The company should concentrate more on sales and marketing department so that

more and more products can be sold out

Advertisements should be the best method to advertise the products and popular among the public

Cheaper products (Motorcycles) should be introduced by the company so that it

can reach the middle class public

Transparency should be made in between the product details and the original

product sold to the customers

Company ndashcustomer ratio should be maintained

Company should add more features in their products

Company should launch bikes with less cost amp best average

Company should do modifications in their products Basically in two wheelers

Company should increase its production

Company should sell its products comparatively at a low price Company should improve its after sales services

Company should offer more products to the customer in

Comparatively less time

58

CONCLUSION

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and the worlds 4th largest two- and three-wheeler maker With Kawasaki heavy

industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The brand pulsar is continually dominating the Indian motorcycle market in the

premium segment Its discover dtsi is also a successful bike on Indian roads

BAL is committed to prevention of pollution continual improvement of environment performance and compliance with all environmental legislation and regulations They always believe in providing the customer value for money and

keep a special eye upon quality safety productivity cost and delivery It incorporates a high degree of power with fuel efficiency of a 100 cc motorcycle

In this project primary data is being used The questionnaire is being filled up by

more than 150 persons amp according to them Bajaj is a good automobile industry amp should add more features in their products amp increase their production so that the company can satisfy their needs successfully

So it is concluded that bajaj auto is a good automobile industry but should do

more to satisfy the wants of customers

The Bajaj Group is amongst the top 10 business house in India Its footprint

stretches over a wide range of industries spanning automobiles (two-wheelers and three-wheelers) home appliances lighting iron and steel insurance travel

and finance

57

SUGGESTIONS The company should concentrate more on sales and marketing department so that

more and more products can be sold out

Advertisements should be the best method to advertise the products and popular among the public

Cheaper products (Motorcycles) should be introduced by the company so that it

can reach the middle class public

Transparency should be made in between the product details and the original

product sold to the customers

Company ndashcustomer ratio should be maintained

Company should add more features in their products

Company should launch bikes with less cost amp best average

Company should do modifications in their products Basically in two wheelers

Company should increase its production

Company should sell its products comparatively at a low price Company should improve its after sales services

Company should offer more products to the customer in

Comparatively less time

58

CONCLUSION

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and the worlds 4th largest two- and three-wheeler maker With Kawasaki heavy

industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The brand pulsar is continually dominating the Indian motorcycle market in the

premium segment Its discover dtsi is also a successful bike on Indian roads

BAL is committed to prevention of pollution continual improvement of environment performance and compliance with all environmental legislation and regulations They always believe in providing the customer value for money and

keep a special eye upon quality safety productivity cost and delivery It incorporates a high degree of power with fuel efficiency of a 100 cc motorcycle

In this project primary data is being used The questionnaire is being filled up by

more than 150 persons amp according to them Bajaj is a good automobile industry amp should add more features in their products amp increase their production so that the company can satisfy their needs successfully

So it is concluded that bajaj auto is a good automobile industry but should do

more to satisfy the wants of customers

The Bajaj Group is amongst the top 10 business house in India Its footprint

stretches over a wide range of industries spanning automobiles (two-wheelers and three-wheelers) home appliances lighting iron and steel insurance travel

and finance

58

CONCLUSION

Bajaj auto is a major Indian Automobile manufacturer It is Indias largest and the worlds 4th largest two- and three-wheeler maker With Kawasaki heavy

industries of Japan Bajaj manufactures state-of-the-art range of two-wheelers The brand pulsar is continually dominating the Indian motorcycle market in the

premium segment Its discover dtsi is also a successful bike on Indian roads

BAL is committed to prevention of pollution continual improvement of environment performance and compliance with all environmental legislation and regulations They always believe in providing the customer value for money and

keep a special eye upon quality safety productivity cost and delivery It incorporates a high degree of power with fuel efficiency of a 100 cc motorcycle

In this project primary data is being used The questionnaire is being filled up by

more than 150 persons amp according to them Bajaj is a good automobile industry amp should add more features in their products amp increase their production so that the company can satisfy their needs successfully

So it is concluded that bajaj auto is a good automobile industry but should do

more to satisfy the wants of customers

The Bajaj Group is amongst the top 10 business house in India Its footprint

stretches over a wide range of industries spanning automobiles (two-wheelers and three-wheelers) home appliances lighting iron and steel insurance travel

and finance

59

ANNEXURE Questionnaire

Thank you for your time sirmadam Please give your honest opinions in making this survey a great success

Name

Last First

Age

18-25

26-35

36-45

46-60

60+

Gender

Male

Female

Occupation

Business

Service

Student

Homemaker

Total number of members in the family

60

How many members in your family have vehicles

Monthly family income

Bellow 50000

50000-2 lakh

2 lakh-4 lakh

Above 4 lakh

Email Address

1 Which Bajaj vehicle do you prefer

Two wheelers

Three wheelers

2 Are you satisfied with the quality assurance of Bajaj vehicles

Excellent

Very good

Good

Average

Poor

3 Are you satisfied with the price ranges of Bajaj two wheeler and three

wheeler vehicles

Yes

No

61

4 Are Bajaj vehicle looks match your personality

Yes

No

5 Which of Bajajs two wheeler do you like the most

Pulsar

Avenger

Discover

Platina

Other

6 Which of Bajajs three wheeler do you like the most

Auto rickshaw

Daihatsu midget

None

Other

7 Which color for two wheelers do you like offered by Bajaj

White

Blue

Yellow

Black

Red

Other

8 Why do you like Bajaj vehicles

Because their prices are low

Because they are having the best quality

Other

62

9 Do you feel that Bajaj vehicles are too costly

Yes

No

I dont know

10 Do you feel that Bajaj provides better services

Yes

No

11 Are you satisfied with the average in the vehicles

Yes

No

12 What do you find about Bajajs marketing strategy while purchasing

ldquoYOUR VEHICLErdquo

Excellent

Very good

Good

Average

Poor

63

BIBLIOGRAPHY Books-

Marketing Management ndash By Philip Kotler Marketing Management- By CBGupta

Magazines-

Auto magazine

Over drive magazine Business today

Websites-

wwwbajajautocom

wwwgooglecom wwwmsncom

Newspapers-

Times of India

The Indian Express

60

How many members in your family have vehicles

Monthly family income

Bellow 50000

50000-2 lakh

2 lakh-4 lakh

Above 4 lakh

Email Address

1 Which Bajaj vehicle do you prefer

Two wheelers

Three wheelers

2 Are you satisfied with the quality assurance of Bajaj vehicles

Excellent

Very good

Good

Average

Poor

3 Are you satisfied with the price ranges of Bajaj two wheeler and three

wheeler vehicles

Yes

No

61

4 Are Bajaj vehicle looks match your personality

Yes

No

5 Which of Bajajs two wheeler do you like the most

Pulsar

Avenger

Discover

Platina

Other

6 Which of Bajajs three wheeler do you like the most

Auto rickshaw

Daihatsu midget

None

Other

7 Which color for two wheelers do you like offered by Bajaj

White

Blue

Yellow

Black

Red

Other

8 Why do you like Bajaj vehicles

Because their prices are low

Because they are having the best quality

Other

62

9 Do you feel that Bajaj vehicles are too costly

Yes

No

I dont know

10 Do you feel that Bajaj provides better services

Yes

No

11 Are you satisfied with the average in the vehicles

Yes

No

12 What do you find about Bajajs marketing strategy while purchasing

ldquoYOUR VEHICLErdquo

Excellent

Very good

Good

Average

Poor

63

BIBLIOGRAPHY Books-

Marketing Management ndash By Philip Kotler Marketing Management- By CBGupta

Magazines-

Auto magazine

Over drive magazine Business today

Websites-

wwwbajajautocom

wwwgooglecom wwwmsncom

Newspapers-

Times of India

The Indian Express

61

4 Are Bajaj vehicle looks match your personality

Yes

No

5 Which of Bajajs two wheeler do you like the most

Pulsar

Avenger

Discover

Platina

Other

6 Which of Bajajs three wheeler do you like the most

Auto rickshaw

Daihatsu midget

None

Other

7 Which color for two wheelers do you like offered by Bajaj

White

Blue

Yellow

Black

Red

Other

8 Why do you like Bajaj vehicles

Because their prices are low

Because they are having the best quality

Other

62

9 Do you feel that Bajaj vehicles are too costly

Yes

No

I dont know

10 Do you feel that Bajaj provides better services

Yes

No

11 Are you satisfied with the average in the vehicles

Yes

No

12 What do you find about Bajajs marketing strategy while purchasing

ldquoYOUR VEHICLErdquo

Excellent

Very good

Good

Average

Poor

63

BIBLIOGRAPHY Books-

Marketing Management ndash By Philip Kotler Marketing Management- By CBGupta

Magazines-

Auto magazine

Over drive magazine Business today

Websites-

wwwbajajautocom

wwwgooglecom wwwmsncom

Newspapers-

Times of India

The Indian Express

62

9 Do you feel that Bajaj vehicles are too costly

Yes

No

I dont know

10 Do you feel that Bajaj provides better services

Yes

No

11 Are you satisfied with the average in the vehicles

Yes

No

12 What do you find about Bajajs marketing strategy while purchasing

ldquoYOUR VEHICLErdquo

Excellent

Very good

Good

Average

Poor

63

BIBLIOGRAPHY Books-

Marketing Management ndash By Philip Kotler Marketing Management- By CBGupta

Magazines-

Auto magazine

Over drive magazine Business today

Websites-

wwwbajajautocom

wwwgooglecom wwwmsncom

Newspapers-

Times of India

The Indian Express

63

BIBLIOGRAPHY Books-

Marketing Management ndash By Philip Kotler Marketing Management- By CBGupta

Magazines-

Auto magazine

Over drive magazine Business today

Websites-

wwwbajajautocom

wwwgooglecom wwwmsncom

Newspapers-

Times of India

The Indian Express