sales area mapping
TRANSCRIPT
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Sales Area Mapping
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Sales area mapping uses a mathematical formula to forecast the
success of the location of a business.
It looks at where competitors are located, opening hours of the
business, demographics, traffic and pedestrian measurements and
area (urban or rural).
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In addition to their role in prioritising and assessing new site potential,
sales prediction models can also assist to:
• Assess the economics of store relocations
• Assess possible sales cannibalisation impacts of a new outlet on
existing outlets
• Assess actual vs. potential performance for any existing outlet.
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Geocoding is when an address is given spatial coordinates and therefore becomes a spot on a map. Spectrum uses geocoding to mark your customers or members so we can show you where they come from.
Once the customers are plotted, information can be measured like this:
•Membership density (members / 1,000 persons) at certain radius or postcode.•Which customers use which store?•Similarity between leads generated and sales actually concluded.
Geo-coding
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Estimate the performance of proposed outlets at any location
Select the most appropriate facility for a given location
Perform scenario planning
Alleviates “gut feel” from decision making
Compare actual vs. potential performance of existing outlet
Benefits
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For more details, please visit: http://www.spectrumanalysis.com.au