Sales Channels for Training

Ahmed Ghoniem

Goals

Business goals

• Total annual revenue to exceed in 2012.

• Total class enrollments to exceed in 2012

Tactical goals

• Achieve corporate testimonials in 2012.

• Achieve over10 PR events in 2012.

Strategic Goals

• Maintain greater than 90% customer satisfaction with students completing classes.

• Keep dropouts under 10%

Ideal Customers

1- Undergrads.

2- Fresh Graduates.

3- Languages Learners.

4- Career Improvers.

Sales & Marketing Channels

• Universities.

• Technical institutes.

• Cooperates.

Sales & Marketing Materials

One programs brochure. Social Networking Ads. Promotional flyers Website. Small gifts for participants. Universities Events.

Lead Generation

• Customer referrals.

• Business referrals.

• Social Networking.

• Strategically placed promotional Ads in area businesses serving prospects (i.e. Universities areas, etc).

WOW Process

• Giving the loyal customers a discount in case of referring and getting others.

• Every 4 courses, the loyal customers can take more than 60 % discount.

• Always making short courses.

Sales Forecast

Sales are projected to increase by 25% per year

based on the systematic marketing activities.

Thank you

Ahmed Ghoniem