Written TestSales of Soft Drinks – Pakistan Market

Interpretation

Over the cou r se o f 6 yea r s – t ime l i ne , t he marke t r ep resen ta t i on acco rd ing to p rov ided da ta have ach ieved a smoo th and r i go rous g rowth du r i ng the yea r s . The p resen ted CAGR essen t i a l l y smoo thes ou t the p rog ress o f sa l es o f so f t d r i nks ove r a pe r i od o f t ime , p rov id ing a c l ea re r p i c tu re o f p roduc t annua l r e tu rn . Consequen t l y , t he CAGR f i gu re may g i ve the impress i on tha t the sa l es have p roduced a s tab le and i nc l i n i ng re tu rn . An i n -dep th ana l ys i s o f d i f f e ren t ca tego r i e s o f so f t d r i nks du r i ng the pe r i od , t ha t a re Ca rbona tes sa l es p roduced no t a smoo th ra i se bu t i n s tead a f te r some t ime gave a r i go rous i nc l i ne , wh i ch i s ve ry much s im i l a r t o Bo t t l ed Wate r sa l e marke t , on l y the d i f f e rence occu r s i s p r i o r p roduc t r e tu rn o r g rowth i nc l i ned doub le i n pace respec ted to i t s p rev i ous reco rd ; s t i l l t hey a re no t i n compar i son to Ca rbona te d r i nks . Whereas the marke t r eco rd f o r f unc t i ona l d r i nks and j u i ces have kep t a smoo th i nc l i ne ove r the yea r s .

The cause f o r t he marke t pos i t i ve g rowth towards so f t d r i nks can be es t imated to mu l t i p l e r easons f a l l i ng i n to i nc reas ing popu la t i on t rends towards so f t d r i nks i n takes such as wea the r pe rcep t i ons , Pak i s tan c l ima te f ace th rough the yea r wa rm and humid wea the r cond i t i ons wh i ch causes dehydra t i on and i nc rease i n th i r s t . A l though th i s cond i t i on i s cons ide red to be con t i nues as l i qu id i s 75% o f human body pa r t bu t du r i ng the t ime l i ne due to the i nc reas ing soc i e ty awareness t owards marke ted p roduc t s have pu t f o rwarded a l a rge impac t on the g rowth o f so f t d r i nks sa l e . I nven t i on o f ene rgy d r i nks and the i r i n takes have become a f a sh ion t rend and l i f e necess i t y . Ma rke t compet i t i on be tween so f t d r i nks b rands such as Coca Co la and Peps i have p resen ted va r i ous commerc i a l p ro f i t ab le s chemes no t on l y t o i nc rease the sa l e o f g rowth bu t t o s tand i n compet i t i on . So f t d r i nks a re no t on l y cons ide red a l i qu id i n take bu t a l i f e s tanda rd necess i t y be tween f r i ends , co l l eagues and f am i l y a f f a i r s , wh i ch ma jo r conce rn ing pa r ty i s marke t i ng f i e l d , adve r t i sements . Ho l i days and pa r t i cu l a r r e l i g i ous even t s such as E id ’ s and Fas t i ng month t r i gge r s i nc rease i n the i r p r i ces and sa l es . These i nc reases i n sa l e revenue a re i ndependen t o f season o r wea the r cond i t i ons . The even t s may f a l l i s wa rm wea the r i nc reases the i r sa l es bu t i n o the r seasons such as w in te r the sa l es does no t ge t a f f ec ted bu t keep a s teady ou t l i ne .

Written Test

Dur ing the nex t coming yea r ’ s i - e f o r 2009 -2014 , e s t imat i on f o r t he i r i n c l i ne o r dec l i ne can be p resen ted w i th a s teady f i gu re . So f t d r i nk i ndus t ry i n Pak i s tan may expe r i ence i nc rease o f sa l e g rowth by 30 .5% [1 ] . A ma jo r r eason can be es t imated f o r t he i r i n c reas ing f avo rab le app roach by new gene ra t i on and the i r i n c reas ing t rends . Sudden changes can no t be p red i c ted as i t ’ s a no rma l pa r t o f l i f e bu t a l t hough bo t t l ed wa te r p r i ces may ge t a f f ec ted due to the d i f f e rence be tween the func t i ona l d r i nk and j u i ces p r i ce w i th compar i son to bo t t l ed wa te r .

The p r i ce and consumpt i on o f so f t d r i nks s tand i n an equa l compar i son th rough Pak i s tan d i f f e ren t r eg ions and c i t i e s , p r i ces and popu la r i t y o f so f t d r i nks f a l l s i n an equa l pan sca le th rough ou t Pak i s tan . Some ru ra l a reas i n Pak i s tan may have expe r i enced reduce p r i ces f o r so f t d r i nks i n pa ra l l e l t o posse a reas where the p r i ces may h i ke - i nc rease bu t the popu la r i t y and consumpt i on does no t l eave i t s l eve l . Pak i s tan i s no t new to so f t d r i nk i ndus t ry , bu t even though be fo re the popu la r b randed p roduc t s f r om Coca co l a , Peps i and Red Bu l l e t c the i ndus t ry was cap tu red by l oca l p roduc t s such as T i ge r , Go lden and Shahzan e t c . So f t d r i nks i ndus t ry may expe r i ence a smoo th i nc rease i n the i r annua l g rowth ra te by coming t ime span .

References

[ 1 ] : http://www.allbusiness.com/services/business-services/4547097-1.html

Note: This is an est imate report ; analys is can be subjected to prone and does not have any conf l ic t to any ment ioned brand or provided data.

Report By : Anum Ali