sales success increase your selling and marketing skills
DESCRIPTION
Sales and Marketing strategies for a start up, SME and for a corporate manager.TRANSCRIPT
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First you should have a
Product/Service to sell.
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Every Product has target customers. You
need to understand your target
customers for your product.
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First don’t try selling your product rather
try understanding your customers.
Customers demand = opportunity.
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You need to understand your market. In
which stage your market is?
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Is your market
consists of
innovators, Early
adaptors, or is it a
mature market
and so on.
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You cannot sell a regular product to the
innovators and an innovative product to
a general audience.
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Understand your product – market fit.
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The general assumption is that most sales
guys think that marketing is separate
from the product. But in reality, product is
part of marketing.
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Continuous refinement of product should
go hand in hand along with marketing
efforts.
Remember that, There is a marketing
component to every product.
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Be creative when you create offers and
marketing campaigns, but at the same
time be realistic.
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Study competitors and your industry
benchmarks, as external sources add
more information to your creativity.
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Understand that
customers comes first.
Creativity comes
second.
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Lead generation is the key to sales
success. Without proper leads there can
not be good number of sales.
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The time spent for Lead generation
should be more than the sales
presentations that you do, because
without proper leads there would be no
sale.
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Use all kinds of methods from direct
marketing to web marketing for lead
generation.
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You cannot expect miraculous results
within a short duration, always marketing
activities fetch you results only in long
term.
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It takes more than 27 times to see an advertisement before a customer decides to enquire about the product.
So, sales guys should do lots of repeated sales calls to prospective leads.
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More than the ability to sell / persuade,
one should understand the market.
Should understand what customers buy?
And why they buy?
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If you know the market, you can easily
narrow down target groups and
strategize your approach to fit to your
target groups.
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Understand that most of the businesses
are seasonal and few months of the year
the business would be up and in few
months it will be down.
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Take time to investigate the previous
years trends and understand facts,
market realities.
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Strategize and plan your marketing
efforts earlier. Plan it for all quarters.
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Barath SurendranHe has more than 11 years of
experience working for various
corporate like GE Capital,
Naukri.com, and Manipal Group.
Currently Heads a Training company
Techemate Leadership Academy.
For Expert Guidance, Training and
Consulting please Contact below.
Contact : +91 9444063345, +91 9841194310Email: [email protected]