salesforce: casting a wider net via the social web with slideshare
Post on 17-Oct-2014
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DESCRIPTION
Social content marketing has become an integral part of Salesforce’s larger marketing strategy. While traditional channels, like email and in-person events, still play a big role, the company is increasingly making content more shareable on the social Web. The goal? To cast a wider net with potential customers and have a conversation with them where they’re already interacting. Contact SlideShare's Enterprise Sales Team to learn more about setting up a SlideShare Network for your large organization. Presentation designed by Ethos3TRANSCRIPT
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Casting a wider net via the social Web.
/ case study
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the goal
Cast a wider net with potential customers and have a conversation with them.
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Jennifer Burnhamdirector, social strategy and content marketing at salesforce.com
“I see SlideShare as a virtual bookshelf, or a library in the cloud,
where we can make our best content more discoverable to a
diverse audience.”
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the problem
With hundreds of presentation decks,tutorials, eBooks, infographics and white papers,
salesforce.com needed a coordinated brand presence.
i
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the solutionThey created a customized, branded salesforce.com
network on SlideShare to enhance visibility for its product channels, drive more traffic to the main channel
and create brand consistency.
i
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“I love how simple it is to upload the content, embed it on our blogs
and salesforce.com website. I recently launched a resource page on salesforce.com with embedded
presentations hosted on SlideShare...” - Scott Holden Sr. Director of Product
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“... Also, SlideShare is easily shareable and
viewable in mobile, which is important for us.”
- Jennifer Burnham
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content engagement measurement
Salesforce.com’s social media strategy is centered on three areas:
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content
All content is logged into the internal content calendar built on Force.com. If the team has its own channel in the
SlideShare network, they upload the content directly. If not, the social media team can post it for them.
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engagement
Saleforce.com’s social media command center coordinates with internal teams to promote new SlideShare content and
regularly engage with prospects and customers.
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SlideShare Analytics and Salesforce Radian6 track social media engagement for content posted to the SlideShare Network.
measurement
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Private sharing has enhanced salesforce.com’s
internal collaboration.
The private content can be scheduled to go public
to coincide with an email campaign.
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“The greatest benefit salesforce.com has seen with SlideShare is the interaction and discoverability of content with prospects, partners and customers.”
“With SlideShare, we’re able to expand the reach of our best content to people
who may not necessarily be familiar with our brand. In essence, by posting a deck
to SlideShare, we are extending the reach and lifetime value of that content.”
- Jennifer Burnham
- Jennifer Burnham
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SlideShare’s lead generation features helped salesforce.com
generate and assess the quality of hundreds of sales leads.
The Sales Cloud team posted the “Social Sales Revolution: 7 Steps to Get Ahead” eBook on SlideShare.
16,900views
300sales leads
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Slideshare has become part of salesforce.com’s
content distribution for its biggest cloud computing
event of the year, Dreamforce. Speakers upload
slides after their presentations,
tagged with our event hash tag.
“Our Dreamforce session decks get thousands of views far after the
conference has ended.”
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what’s next?
Salesforce.com is building out its channels across its product set and international regions, and exploring how to
integrate SlideShare with its live events strategy.
“I consider SlideShare one of our top channels and an integral part of
our social content strategy.” - Jennifer Burnham
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Want a SlideShare networkfor your organization?
Contact
the SlideShare enterprise sales team.