saleslogix dynamic email marketing
DESCRIPTION
SalesLogix Emal MarketingTRANSCRIPT
Dynamic Email Marketing for SalesLogix
Dan Ogdon, Director of Marketing - Swiftpage
April 2008
For SalesLogix from http://customerfx.com
2
3
Blacklist of your sending IP address
Why Third Party ESP’s for SalesLogix?
4
Send limit restrictions:
50 – 100 emails through your systems
Why Third Party ESP’s?
5
Third Parties Are in the Know – Providing metrics that matter:OpensClicksBouncedSuppressedAnd more…
Why Third Party ESP’s?
6
7
Set objectives, goals and expectations:
What do I want out of this campaign?
Ie: 30% open rate, 5% click rate, 75% attendance
It All Starts with the List in SalesLogix
8
Define your targets – Segment your list appropriately
Know who you’re sending to
It All Starts with the List
9
Take the time to clean your list:
Old email addressesInvalid email addressesIncomplete email addresses
It All Starts with the List
10
11
Is your content relevant?
Do your recipients want to receive what you’re sending them?
A Message with Meaning
12
Personalize each message:
From AddressBranding in subject lineContact Info in BodyMerge Custom Fields (Hi Dan,)
A Message with Meaning
13
Keep your message short – Put long descriptions on landing pages
A Message with Meaning
14
Demand attention:
Subject LinesTitles like the ‘TimesStrong Relevant Imagery
A Message with Meaning
15
16
Use Stock imagery:
Istockphoto.comPhotos.comGettyimages.com
Killer Creative | Unmistakable Action
17
Make A Bold Statement
Killer CreativeKiller Creative | Unmistakable Action
18
Call to Action Above and Below the Fold – but test:
PlacementText LinkButton LinkColor Scheme
Be forward and shameless
Killer CreativeKiller Creative | Unmistakable Action
19
20
Landing page should carry the same theme:
ImageryColorsLanguageTone - Familiarity
Killer CreativeKiller Creative | Unmistakable Action
21
22
Are you making it to the Inbox?
Industry standards:Open Rate – 30%Click Rate – 3%
Get Ready to hit Inboxes
23
Email Authentication:
Safe Sender ID – SPFDomain Keys - DKIM
Get Ready to hit Inboxes
24
Are you Trusted?
WhitelistSafe Sender ListAddress Book
Get Ready to hit Inboxes
25
Will spam filters junk your email? Free tools to find out:
Swiftpage.com/spamcheckSpamcop.comSpamcheck.sitesell.com
Get Ready to hit Inboxes
26
27
Umm……now what?
Now what? Metrics that Matter
28
What you should look for:
Open Rate (Delivered/opens)Click Rate (Opens/Clicks)Delivered Vs. SentBouncedOpted Out
Now what? Metrics that Matter
29
Small changes can make improvements:
Subject linesCTA placementContent RelevancyEmail Length
Now what? Metrics that Matter
30
Test, Test, Test
Now what? Metrics that Matter
31
32
Links clicked aren’t just links clicked – they give you valuable, actionable data:
Know what’s most interestingKnow who’s most interestedIn SalesLogix
Email Becomes Your Foundation
33
Intelligently update your SalesLogix database
Email Becomes Your Foundation
34
Email Becomes Your Foundation
35
Questions?
Contact Information:Brianna Tinjum
651.646.7777 x 202
SalesLogix