samantha horsman, wellcome collection & caroline bates, opinion leader
TRANSCRIPT
MEASURING DEPTH OF ENGAGEMENT WITH CUSTOMERS AND AUDIENCES
Presented by Caroline Bates and Sam Horsman
INTRODUCTION
Caroline Bates
Sam Horsman
STORY OF WELLCOME COLLECTION
IT’S ALL ABOUT PARTNERSHIP
THE CULTURE OF WELLCOME COLLECTION
STORY OF OUR JOURNEY THROUGH A JIGSAW
MEASURING DEPTH OF ENGAGEMENT WITH CUSTOMERS AND AUDIENCES
SUMMARY
WE HAD A 6 MONTH
BEDDING IN PERIOD
BACK
“IN 7 YEARS OF DATA NOT A LOT HAS CHANGED…SO NOT HAVING ANY DATA FOR 6 MONTHS IS FINE TO GET IT RIGHT IN THE FUTURE”
- Dr. Simon Chaplain, Director of Culture & Society BACK
GETTING EVERYONE ON BOARD
BACK
SOME TRICKS OF THE TRADE
BACK
HOW WE WENT ABOUT
MEASURING DEPTH OF
ENGAGEMENT
BACK
START WITH AN END IN MIND
BACK
THINK ABOUT THE
OBSERVERS YOU HAVE ALREADY
THERE BACK
WE USE A BESPOKE
APPROACH TAILORED TO
EVOLVING OBJECTIVES
BACK
A TOOL KIT OF NEW AND VARIED
APPROACHES
BACK
THE DEBRIEFS ARE A CHANCE
TO TELL A STORY
BACK
UNPACKING SESSIONS
DRIVE ACTION AND FURTHER ENGAGEMENT
BACK
WE CREATED A CULTURE OF
OPENNESS TO LISTEN TO THE
ANSWERS…
BACK
WE TAKE IT TO THE BOARD –
SO ITS OWNED AND ACTIONED
BACK
RESPECT YOUR RESPONDENTS – PART OF THE EXPERIENCE
BACK
KEY THOUGHTS… 1.#
2.#
3.#
4.#
5.#
6.#
THANK YOU CAROLINE BATES [email protected] WWW.CHIMEINSIGHT.COM
SAM HORSMAN [email protected] WWW.WELCOMECOLLECTION.ORG