same data, new lens - seer interactive · 2019. 12. 14. · 33k/year (content/seo) vs 2 million...

Same data, new lensHow Power Bi is changing every part of my job

Search

Differently

©2018 Seer Interactive • p5

300BILLION

Searches Were Never Seen Before


Typical Process might fail you…


Words Change Meaning

I need some money

Bank Account

I need some money


How many of your keywords last month were new?


How can you market to something you don’t even know exists?


GET MORE DATA, FASTER!

1.2 Million in Spend142,000 Keywords

643,000 Clicks---------------------

142k keywords * top 202.84 Million Ranking URLs

How are

you

tackling

that?


Gets Worse

Google Lets

Human Data

Override

Algorithms


But People Wanted…to learn how to get high…

Knows How to Get High

Knows

How to

Get High

Knows

How to

Get High

On Google


The Long Tail is GettingLOOOONGER!

What makes people search

for a photo editing app?

Zits

Color

Yellow Teeth


Anyone in here track 150k keywords?Connected to GSC, PPC, SEO, Analytics, User data?

Run Hide!

My old way was shit!


Wil I don’t have the time toreview 1,000 keywords at a time, much less 100,000

Oh, F**K!

It’s a whole

new world


Can not imagine going back to the old way, disservice to our clients

FACTS!!

Gimme a Peek!


Embarrassing to talk about how we used to do it


#1All Channels are not created equal!


Bottom Right Quadrant Lower Priority on SEO

b/c PPC gets higher CTRsWhen both are in the top 3 positions.


#2 High Spenders & Converters w/ Poor Rankings


Top 16 ONLY, the whole list of keywords was1.5 MILLION per year!


I need 100k in contentaverage top 10 is 3 years old

33k/year (content/SEO) vs 2 Million (PPC)


#3 - Unowned snippets & Brand Keywords


No Individual Smarts

Someone else’s siteFor my client’s brand!

Client Name + CD Rates

Get Wasted!

Drop Phone!

Holiday Correlations


Find individual outliers in accounts, pull every keyword in every day and run analysis…


15.46 Million termsClicks

ConversionsImpressions

Cost


Friends with the brand team…


#4How Much Content Do I need?


#5 Who are my competitors?

I look at 5, 10 competitors at a time


Different Competitors=

Different Strategies


Advice / Comparison Sites


PR/SEO Outreach


SEO & PPC Silos


Break silos by using people’s data!

Don’t bring an

opinion to…

A Data Fight

BONUS STAGE!!!!!


Have you CRUSHED SEO?Do this next…

Technical SEO

+

PPC?


Power Bi is FREE!So get crackin’

same data, new lens - seer interactive · 2019. 12. 14. · 33k/year (content/seo) vs 2 million...

Documents