[email protected]@[email protected]@[email protected] [email protected]@www.goonjlabs.com [email protected] [email protected] [email protected] [email protected]

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Content Index (Sample)Overall Index-Volumes-Mood-Interest - countries-Interest States-Interest cities-Interest metro/non-metro

Interest for:- Videos/Episodes- Schedules- Characters- Ring tones/ Audio- Brand Name- Show Names

Most watched shows

Most liked characters

Show Performance Card

-Overall popularity (graph)/same time/ same genre-Overall mood (graph) / same time/ same genre-Overall reach-Stickyness-Instigation-TG-Ideal Brand Collaboration-Most liked in the last episode- Least liked in the last episode

People interested in ____ are also interested in:


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Star Plus22%

Zee TV16%

Colors Viacom1817%

SONY ENTERTAINMENT TV16%

SONY MAX9%

Life OK8%

Star Gold7%

SONY SAB5%

Weekly Share - Hindi GEC

Overall Index - VolumesOverall Popularity of HINDI GEC Channels– Various (60 days)Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

13th June, 2012


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Monday, April

9, 2012

Tuesd

ay, April

10, 2012

Wednesd

ay, April

11, 2012

Thursd

ay, April

12, 2012

Friday,

April 13, 2

012

Saturday,

April 14, 2

012

Sunday,

April 15, 2

012

Monday, April

16, 2012

Tuesd

ay, April

17, 2012

Wednesd

ay, April

18, 2012

Thursd

ay, April

19, 2012

Friday,

April 20, 2

012

Saturday,

April 21, 2

012

Sunday,

April 22, 2

012

Monday, April

23, 2012

Tuesd

ay, April

24, 2012

Wednesd

ay, April

25, 2012

Thursd

ay, April

26, 2012

Friday,

April 27, 2

012

Saturday,

April 28, 2

012

Sunday,

April 29, 2

012

Monday, April

30, 2012

Tuesd

ay, M

ay 1, 2

012

Wednesd

ay, M

ay 2, 2

012

Thursd

ay, M

ay 3, 2

012

Friday,

May

4, 2012

Saturday,

May

5, 2012

Sunday,

May

6, 2012

Monday, M

ay 7, 2

012

Tuesd

ay, M

ay 8, 2

012

Wednesd

ay, M

ay 9, 2

012

Thursd

ay, M

ay 10, 2

012

Friday,

May

11, 2012

Saturday,

May

12, 2012

Sunday,

May

13, 2012

Monday, M

ay 14, 2

012

Tuesd

ay, M

ay 15, 2

012

Wednesd

ay, M

ay 16, 2

012

Thursd

ay, M

ay 17, 2

012

Friday,

May

18, 2012

Saturday,

May

19, 2012

Sunday,

May

20, 2012

Monday, M

ay 21, 2

012

Tuesd

ay, M

ay 22, 2

012

Wednesd

ay, M

ay 23, 2

012

Thursd

ay, M

ay 24, 2

012

Friday,

May

25, 2012

Saturday,

May

26, 2012

Sunday,

May

27, 2012

Monday, M

ay 28, 2

012

Tuesd

ay, M

ay 29, 2

012

Wednesd

ay, M

ay 30, 2

012

Thursd

ay, M

ay 31, 2

012

Friday,

June 1

, 2012

Saturday,

June 2

, 2012

Sunday,

June 3

, 2012

Monday, Ju

ne 4, 2

012

Tuesd

ay, Ju

ne 5, 2

012

Wednesd

ay, Ju

ne 6, 2

012

Thursd

ay, Ju

ne 7, 2

012

Friday,

June 8

, 2012

Saturday,

June 9

, 2012

Sunday,

June 1

0, 2012

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

zee star plus colors sony

Overall Index - VolumesOverall Popularity of Channels– Various (60 days)Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

13th June, 2012


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Monday Tuesday Wednesday Thursday Friday Saturday Sunday0

1

2

3

4

5

6

7

13.5

14

14.5

15

15.5

16

16.5

17

17.5

18

zee star plus colors sony Total

Overall Index - VolumesOverall Popularity of Channels– Various (60 days) - WeekdaysKeywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

13th June, 2012


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Overall Index - MoodOverall Popularity of Channels– Various (60 days)

Star Plus Colors Zee Tv Life Ok SAB TV Sony Max Sony0

20

40

60

80

100

120

140

160

13 16 16 16 11 15 13

1116

12 13 19 15 14

19 1317 11

6

1618

17 16 1914

8

14 12

17 1615

14

9

12 17

Wonder Love Laughter Fury Disgust Compassion Horror Peace Heroic

Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

13th June, 2012


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Overall Index - MoodOverall Popularity of Channels– Various (60 days)

Wonder Love Laughter Fury Disgust Compassion Horror Peace Heroic0

10

20

30

40

50

60

70

80

90

100

1319

1118 19

13 17 16 17

16

18

1614 13

1416 16 16

1612

12

17 17

14

1910

15

16 11

13

16 1116

14

1414

11 1319

76 14

818 9

15 14 15 1516

1214 12

12

13 13 14 13 18 17 12 14 17

Star Plus Colors Zee Tv Life Ok SAB TV Sony Max Sony

Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

13th June, 2012


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Overall Index - MoodOverall Popularity of Channels– Various (60 days)Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

Star Plus Colors Zee Tv Life Ok Star Plus Sony Max Sony

Wonder 13 16 16 16 11 15 13

Love 19 18 12 11 13 14 13

Laughter 11 16 12 13 19 15 14

Fury 18 14 17 16 7 15 13

Disgust 19 13 17 11 6 16 18

Compassion 13 14 14 16 14 12 17

Horror 17 16 19 14 8 14 12

Peace 16 16 10 14 18 12 14

Heroic 17 16 15 14 9 12 17

Star PlusColors

Zee TvLife Ok

SAB TVSony Max

Sony

-

20.00

40.00

60.00

80.00

100.00

120.00

140.00

160.00

143.00 139.00

132.00

125.00

105.00

125.00 131.00

13th June, 2012

Aggregate Emotions


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Overall Index – Geo - CountryOverall Popularity of Channels– Various (60 days) - CountriesKeywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

India United Arab Emirates Australia Canada United Kingdom Pakistan United States0

5

10

15

20

25

30

35

40

45

35

28

6

13

21

45

17

Star Plus

13th June, 2012


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Overall Index – Geo - CityOverall Popularity of Channels– Various (60 days) - CitiesKeywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

Karachi (P

akistan)

Islamabad (P

akistan)

New Delhi (India)

Lahore (P

akistan)

Hyderabad (In

dia)

Mumbai (India)

Luckn

ow (India)

Bangalore (India)

Pune (India)

Dhaka (B

angladesh)

Calcutta (In

dia)

Chennai (India)

Dubai (Unite

d Arab Emirates)

Shanghai (China)

London (U

nited Kingdom)

0

10

20

30

40

50

60

70

80

90

100

100

78 7772

35

21 19 19 18 16 15 139

51

Star Plus

13th June, 2012


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Overall Index – Interest - ContentOverall Popularity of Channels– Various (60 days)Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

Star Plus Colors Zee Tv Life Ok SAB TV Sony Max Sony0

20

40

60

80

100

120

140

22 18 15 11 12 814

1819

1714 9

7

16

20 19

16

13 11

8

15

19 19

17

13

10

7

16

20 19

16

13

10

7

15

19 20

16

13

9

8

15

Videos/Episodes Schedules Characters Ring tones/ Audio Brand Name Show Names

13th June, 2012


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Satyamev Jayate | analysis

13th June, 2012

Genre: RealityFormat: TV Talk ShowLanguage: Hindi (Primary) | Bengali | Malayalam | Marathi | Tamil | TeleguBroadcasting Channel: Star TV Simulcast: Doordarshan | STAR World | STAR Utsav | STAR Pravah | STAR Jalsha | Asianet | STAR Vijay | Eenadu TVRunning Time: 60 Mins

Broadcast Time: Sunday 11:00 AM IST

Production Company: Aamir Khan Productions

Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of the name and variations, music director, song names, lyricists, name of panelists, channel names, sponsor brands, sub-sponsor brands,


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13th June, 2012

Overall Popularity

Measure of the valid mentions per day.

Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of the name and variations, music director, song names, lyricists, name of panelists, channel names, sponsor brands, sub-sponsor brands

Platforms: Facebook, Twitter, YouTube, News, PR, Blogs, Forums, Official Website, Flickr, Influencers – Platforms, Goonj Mood Boards, Search Volumes – Google, Alexa Ranking of Respective Platforms


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Monday, A

pril 9, 2

012

Wed

nesday

, April

11, 2012

Friday

, April

13, 2012

Sunday

, April

15, 2012

Tuesd

ay, A

pril 17, 2

012

Thursd

ay, A

pril 19, 2

012

Satu

rday

, April

21, 2012

Monday, A

pril 23, 2

012

Wed

nesday

, April

25, 2012

Friday

, April

27, 2012

Sunday

, April

29, 2012

Tuesd

ay, M

ay 1, 2

012

Thursd

ay, M

ay 3, 2

012

Satu

rday

, May

5, 2012

Monday, M

ay 7, 2

012

Wed

nesday

, May

9, 2012

Friday

, May

11, 2012

Sunday

, May

13, 2012

Tuesd

ay, M

ay 15, 2

012

Thursd

ay, M

ay 17, 2

012

Satu

rday

, May

19, 2012

Monday, M

ay 21, 2

012

Wed

nesday

, May

23, 2012

Friday

, May

25, 2012

Sunday

, May

27, 2012

Tuesd

ay, M

ay 29, 2

012

Thursd

ay, M

ay 31, 2

012

Satu

rday

, June 2

, 2012

Monday, Ju

ne 4, 2

012

Wed

nesday

, June 6

, 2012

Friday

, June 8

, 2012

Sunday

, June 1

0, 2012

-

1.00000

2.00000

3.00000

4.00000

5.00000

6.00000

7.00000

8.00000

9.00000

satyamev jayate

Overall Index – Interest - ContentOverall Popularity Satyamev Jayate– Various (60 days)Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

13th June, 2012


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13th June, 2012

Overall Popularity - Comparison

Measure of the valid mentions per day for the show in comparison to other shows during the same period of time.

Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of the name and variations, music director, song names, lyricists, name of panelists, channel names, sponsor brands, sub-sponsor brands

Platforms: Facebook, Twitter, YouTube, News, PR, Blogs, Forums, Official Website, Flickr, Influencers – Platforms, Goonj Mood Boards, Search Volumes – Google, Alexa Ranking of Respective PlatformsStar PlusDIYA AUR BAATI HUM 2100 thursSAATHIYA SAATH NIBHANA 1900 friEK HAZARON MEIN MERI BEHNA HAI 2030YEH RISHTA KYA KEHLATA HAI 2130IS PYAAR KO KYA NAAM DOON 2000SATYAMEV JAYATE 1100PRATIGYA 2230

Zee TVKNORR SOUPY DID LITTLE MASTER 2 2100PUNARVIVAH 2230PAVITRA RISHTA 2100MRS KAUSHIK KI PAANCH BAHUEIN 2200PHIR SUBAH HOGI 2130SAPNE SUHANE LADAKPAN KE 1930

HITLER DIDI 2000

ColorsBALIKA VADHU 2000UTTARAN 2200MADHUBALA EK ISHQ EK JUNOON 2030PARICHAY 2130SASURAL SIMAR KA 1930NA BOLE TUM NA MAINE KUCHH KAHA 2230CHHAL SHEH AUR MAAT 2100

SonyC.I.D. 2200CRIME PATROL 2300BADE ACHHE LAGTE HAIN 2230

KYA HUA TERA VAADA 2200INDIAN IDOL-6 2030PARVARISH 2130KUCH TOH LOG KAHENGE 2300SAAS BINA SASURAL 2100CRIME PATROL 2300BADE ACHHE LAGTE HAIN


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13th June, 2012

Monday, April

9, 2012

Tuesd

ay, April

10, 2012

Wednesd

ay, April

11, 2012

Thursd

ay, April

12, 2012

Friday,

April 13, 2

012

Saturday,

April 14, 2

012

Sunday,

April 15, 2

012

Monday, April

16, 2012

Tuesd

ay, April

17, 2012

Wednesd

ay, April

18, 2012

Thursd

ay, April

19, 2012

Friday,

April 20, 2

012

Saturday,

April 21, 2

012

Sunday,

April 22, 2

012

Monday, April

23, 2012

Tuesd

ay, April

24, 2012

Wednesd

ay, April

25, 2012

Thursd

ay, April

26, 2012

Friday,

April 27, 2

012

Saturday,

April 28, 2

012

Sunday,

April 29, 2

012

Monday, April

30, 2012

Tuesd

ay, M

ay 1, 2

012

Wednesd

ay, M

ay 2, 2

012

Thursd

ay, M

ay 3, 2

012

Friday,

May

4, 2012

Saturday,

May

5, 2012

Sunday,

May

6, 2012

Monday, M

ay 7, 2

012

Tuesd

ay, M

ay 8, 2

012

Wednesd

ay, M

ay 9, 2

012

Thursd

ay, M

ay 10, 2

012

Friday,

May

11, 2012

Saturday,

May

12, 2012

Sunday,

May

13, 2012

Monday, M

ay 14, 2

012

Tuesd

ay, M

ay 15, 2

012

Wednesd

ay, M

ay 16, 2

012

Thursd

ay, M

ay 17, 2

012

Friday,

May

18, 2012

Saturday,

May

19, 2012

Sunday,

May

20, 2012

Monday, M

ay 21, 2

012

Tuesd

ay, M

ay 22, 2

012

Wednesd

ay, M

ay 23, 2

012

Thursd

ay, M

ay 24, 2

012

Friday,

May

25, 2012

Saturday,

May

26, 2012

Sunday,

May

27, 2012

Monday, M

ay 28, 2

012

Tuesd

ay, M

ay 29, 2

012

Wednesd

ay, M

ay 30, 2

012

Thursd

ay, M

ay 31, 2

012

Friday,

June 1

, 2012

Saturday,

June 2

, 2012

Sunday,

June 3

, 2012

Monday, Ju

ne 4, 2

012

Tuesd

ay, Ju

ne 5, 2

012

Wednesd

ay, Ju

ne 6, 2

012

Thursd

ay, Ju

ne 7, 2

012

Friday,

June 8

, 2012

Saturday,

June 9

, 2012

Sunday,

June 1

0, 2012

Monday, Ju

ne 11, 2

0120

0.005

0.01

0.015

0.02

0.025

satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance


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Monday Tuesday Wednesday Thursday Friday Saturday Sunday0

0.01

0.02

0.03

0.04

0.05

0.06

0.07

0.08

0.09

0.1

satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance Average

Overall Index – Interest - ContentOverall Popularity Satyamev Jayate– Various (60 days) - WeekdaysKeywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

13th June, 2012


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Overall Index – Interest - ContentOverall Popularity Satyamev Jayate– Various (60 days) – Weekdays - HeatmapKeywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

13th June, 2012

Satyamev Jayate

Diya aur Baati Hum

Saathiya Saath Nibhana

Balika Vadhu Dance India Dance

Average

Monday0.054753723 0.016036655 0.013058419 0.019243986 0.019014891 0.024421535

Tuesday0.030927835 0.022451317 0.016036655 0.024742268 0.013745704 0.021580756

Wednesday0.026116838 0.021993127 0.01580756 0.024742268 0.012600229 0.020252005

Thursday0.024284078 0.023367698 0.016953036 0.025200458 0.012142039 0.020389462

Friday0.021076747 0.024513173 0.017640321 0.024742268 0.012371134 0.020068729

Saturday0.025658648 0.020160367 0.013058419 0.01626575 0.025887743 0.020206186

Sunday0.091408935 0.010996564 0.008247423 0.009163803 0.03069874 0.030103093


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India United Arab Emirates Bangladesh Singapore Australia Saudi Arabia United Kingdom China Canada United States0.000

0.100

0.200

0.300

0.400

0.500

0.6000.538

0.167

0.129

0.059

0.022 0.022 0.016 0.016 0.016 0.016

Satyamev Jayate

Overall Index – Interest - GeoOverall Popularity Satyamev Jayate– Various (60 days) - CountriesKeywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

13th June, 2012


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Indore (India)

Noida (India)

Jaipur (India)

Ahmedabad (India)

Pune (India)

Gurgaon (India)

New Delhi (India)

Mumbai (India)

Luckn

ow (India)

Bangalore (India)

Hyderabad (In

dia)

Calcutta (In

dia)

Chandigarh (India)

Chennai (India)

Dubai (Unite

d Arab Emirates)

0.000

0.020

0.040

0.060

0.080

0.100

0.120 0.111

0.084 0.084 0.081 0.0810.074 0.073 0.072

0.0670.061 0.059 0.056

0.049

0.0280.021

Chart Title

Overall Index – Interest - GeoOverall Popularity Satyamev Jayate– Various (60 days) - CitiesKeywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

13th June, 2012


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13th June, 2012

Monday

, April

9, 2

012

Wed

nesday

, April

11, 2

012

Friday

, April

13, 2

012

Sunday

, April

15, 2

012

Tues

day, A

pril 1

7, 2012

Thursd

ay, A

pril 1

9, 2012

Satu

rday

, April

21, 2

012

Monday

, April

23, 2

012

Wed

nesday

, April

25, 2

012

Friday

, April

27, 2

012

Sunday

, April

29, 2

012

Tues

day, M

ay 1

, 2012

Thursd

ay, M

ay 3

, 2012

Satu

rday

, May

5, 2

012

Monday

, May

7, 2

012

Wed

nesday

, May

9, 2

012

Friday

, May

11, 2

012

Sunday

, May

13, 2

012

Tues

day, M

ay 1

5, 2012

Thursd

ay, M

ay 1

7, 2012

Satu

rday

, May

19, 2

012

Monday

, May

21, 2

012

Wed

nesday

, May

23, 2

012

Friday

, May

25, 2

012

Sunday

, May

27, 2

012

Tues

day, M

ay 2

9, 2012

Thursd

ay, M

ay 3

1, 2012

Satu

rday

, June 2

, 2012

Monday

, June 4

, 2012

Wed

nesday

, June 6

, 2012

Friday

, June 8

, 2012

Sunday

, June 1

0, 2012

00.005

0.010.015

0.020.025

satyamev jayate diya aur baati hum saathiya saath nibhanabalika vadhu dance india dance

Overall Popularity

Overall ImpactSatyamev Jayate Diff from Average

Frequency of mentions (60 day average) 362/100 262%

Total Number of Mentions within 72 hours of telecast 543/100 443%

Overall ImpactSatyamev Jayate Diff from Average

Content Instigation (Weightage and content produced within 6 hrs)

182/100 82%

Content Stickiness (Weightage and Maven) 342/100 242%


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DeliveryHow is the television report deliveredProposed Schedule

•Day 1 - Taking a brief – understanding marketing/business problem•Day 7 - Alpha Report Version 1 Delivered – week 1•Day 14 - Alpha Report Version 2 Delivered – week 2•Day 21 - Beta Report Version 1 Delivered – week 3•Day 28 - Beta Report Version 2 Delivered – week 4•Day 35 - Online Version of the report delivered with secured login

•Primary Usage: Actionable insights which lead to • Web page optimization• Better video monetization• Better content placement• Efficient research and user insights• Feedbacks on storylines• Competition analysis


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ComparisonHow does it fare in comparison to other Business Intelligence reports?Comparison

•Primary Usage: Actionable insights which lead to • Web page optimization• Better video monetization• Better content placement• Efficient research and user insights• Feedbacks on storylines• Competition analysis

Other BI Tools GoonjWeitages for Platforms/Types of content NO YesSeparate Maven Tracking NO YesMood Tracking NO Yes9 Emotions NO YesCustomised Analysis NO YesIntegration of analysis to service NO Yes


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Thanks.Goonj is a proprietary technology

sample goonj report - star plus

Entertainment & Humor

index sampleoverall

popular character

citiesoverall reach

common spelling errors718

countries overall mood

sony max9

zee star pluscolors

sony entertainment tv16