Goonj : Turning Urban Discard as a development Resource in rural areas

‘Beyond Cloth’A comprehensive picture 2015-16

The non issue !!

Habib Bhai picked up unclaimed dead bodies from the roads of Delhi..He said “in winters my work increases. I pick up 10-12 dead bodies everyday

His daughter said “In winters I hug a dead body . It doesn’t trouble me, it doesn’t turn around”.

Transportation

Sorting & Packaging

Awareness cum collection camps

Kits received as a reward for the work

The Process

Goonj“Beyond Cloth”

(our initiatives)

Rural Developm

entEducati

on Health Disaster Environment

Livelihood

Cloth for Work

School to

SchoolNot Just a

Piece of Cloth

Rahat Green by Goonj

Sujini

Vaapsi

Water Infrastructure

Sanitation

Agriculture

Rural Development “Cloth for

work’’- (CFW)

Communities in rural areas come together to solve their own issues- repairing roads, cleaning ponds, digging wells to building bridges.

They are rewarded with

need based material in the

form of comprehensive

family kits

Filling the critical gaps in development resources

&Dignifying the act of Giving !!

•Barter between labor and material; the two new currencies for the development•Utilizing Urban discard as a developmental tool for Rural areas: circular economy model•Reviving traditional structures with community intelligence•Bottom- up approach as we don’t decide every village will have a road. It is the people of the village, who decide what do they need..

Before

After

During

Water 146 Wells: Cleaned, repaired, made or deepened

Before After

Policy gaps.. Often there are schemes and budgets to make new ponds but not to clean or revive the existing ones

Reviving local source of water : PONDSWater

50 ponds cleaned with Local Resources : Local Wisdom

Cleaning the pristine Dal Lake, Srinagar160 boats, 300 people, 100,000 square meters of clean lake

Click here for the video

Soak Pits : for rain water harvesting & Ground water rechargingWater

Hand Pump, Canals and check dams-repaired & made

Before

After

Water

Infrastructure

31 Bridges built & repaired

Infrastructure

Roads in making

494 Roads : Repaired & made

Infrastructure

Re-building local infrastructure - schools, parks, play- ground, Maternity care unit, shelter homes to other community

spaces

Band Stands being made..

Infrastructure

100 Community structures made

Sanitation

Clogged drains, dirty grounds, garbage dumps; cleaned - 929 Activities

Agricultural

Land bunding, kitchen garden, community farming, plantation,

improving irrigation channel- 171 activities

2315 developmental activities in 1140 villages ..

Comprehensive family kits received as reward for the labor..

Activities and Villages under CFW(FY2013–14–FY2015–16)

FY2013–14 FY2014–15 FY2015–16

1,000

1,600

2,315

700 700

1,140

No. of Activities No. of Villages

Education

“School to School (S2S)”

Filling critical gaps in resource deprived

schools, Aanganwari’s, informal setups in the

villages & slums. Underutilized urban

school material reaches these schools

as a motivation for behavioral and other

changes

Goonj school kits are rewarded as a motivating tool for behavior change and other activites that kids participate

7690 School kits reached out as rewards

Turning Aanganwari’s and informal set ups into colorful and child friendly places with toys, games etc from urban schools.. impact described in a sentence by an Aanganwari worker; “earlier the kids were not coming, now they don’t want to go back” !!

“Not Just a piece of cloth’’

Reaching My pads as a tool to open up the most taboo issue of

menstrual hygiene & breaking the culture of shame & silence around the issue.

MY Pad, made from waste cotton cloth

Health

-Goonj’s work on 3As- Accessibility, Affordability & Awareness

-To break the myths around menstruation in rural as well as urban areas

628595 My Pad kits distributed

251 awareness session in city

261 Awareness sessions conducted in villages

IDEA is to Break the SHAME & SILENCE around this issue.. Reflect and share your understanding

and experiences at http://njpc.goonj.org/lets-get-started

Click here for the video

Disasters

“ Rahat”

With systematic and long term approach- from relief to

rehabilitation

Chamoli earthquake of 1999 to recent cyclone Vardah in Tamil

Nadu in 2016.

“Green by Goonj”

A wide range of products created

from waste material

employing women

Environment

Livelihood

“Sujni’’ A sujni is made by stitching together layers of small and big pieces of waste cloth.- Utilization of tons of waste material-Employment for large number of Women--Blanket in winters, Mattress in Summer-Reviving age-old tradition

250 tons of absolute waste cloth converted into 57,000 Sujnis and 20,000 aasans last year..

“Vaapsi”As the name

suggests its an effort to reverse

migration More than 30 odd professions for the

rural areasGoonj supports to

initiate rural business- people pay back to the

community

Livelihood

75 ‘vapsi’ kits

Old furniture provides better seating in schools

Discarded doors, windowsto build structures

Airport authority lighters/ match boxes to light chulhas

Discarded frames to give vision

Goonj utilizing variety of urban material to fill rural gaps

Filling the gaps in resourcesOld sewing machines into stitching centers

Setting up musical classes with discarded musical instruments

Opening rural computer centers with laptops/computers

1.

 Winners are rewarded with the material

Encouraging Sports..

Old prams, crutches & Wheel chairs proving accessibilityDifferently

abled

Reducing burden and expenses :A typical Wedding Kit includes the wedding dress for the bride and bridegroom, general clothing, footwear, purse, makeup box, cosmetics, jewelry, bed sheets and a set of utensils.

Wedding Kit..

29 First-aid Centers , 13,500 Rubber Gloves , 15,000 Masks, Medical supplies to 14 govt. hospitals in J&K itself

Medicines & medical equipments

How to engage with Goonj..Employee engagement:•Visiting Goonj Processing Centers

• Hands on exposure to material handling and management

•Awareness sessions and sharing of informative videos and films

•Exposure visit to implementation areas

•‘Talk to 10’ – speak to at least 10 people. Spread Goonj’s work with schools, Colleges & other organisations/institutions

• Tell us what specific skill you can bring as volunteer.

•Strengthen the work by observing Menstrual Hygiene Day, Cloth week with Goonj..

How to engage with Goonj..Participation in Goonj campaigns or contribute your Dead Inventory One sided used paper, Spectacles, Sports material , toys & games, Stationery , Woolens, Uniforms , Cotton Cloth etc.

Ongoing engagement •Green by Goonj stalls, Book Fairs

•Use Green by Goonj Conference Kits

•Collection cum awareness drives in multiple location offices

•Contributing old office material, working computers etc.

•Contributing old news papers, envelopes, used paper etc

As a Institution Specific initiative based contributionContributing to Goonj through other portals like Give India,

Ketto etcPay roll giving for Goonj

As an IndividualContributing to Goonj through other portals like Give India, Ketto etc Goonj ki Gullak small change for social changeTeam 5000 - join a group of 5000 people who commit an annual contribution Sponsorships

Financial Engagement with Goonj

Establishing old material as a tool for social change

To make people aware of their basic

rights

And to tell people-the

massive potential

they have!!

To free up meagre

resources of people

for other pressing needs

To mobilise large scale

civic participation

To fill urban-rural divide

To focus on ignored

basic needs

To value local wisdom

and resources

Thank you !!

Connect with GOONJ..

Call; 011- 26972351, 41401216Email- mail@goonj.orgWeb- www.goonj.org

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