Personality : Anshu Gupta

Group 8: Rahul Rai G14039 Rakesh Melangi G14040 Mahendra Nuttaki G14085 Ravi Joshi G14101

The Team

Who is Anshu Gupta

A brilliant mind, with a journalism as well as Advertising and Public Relations from Indian Institue Of Mass Communication and Masters in Economics

How does Goonj team achieve this type of excellence in its operations

By achieving significant volume Trough strong, growing network of nearly

250 on the ground partner groups Through urban awareness and collection

drives which are tied to nine efficient processing centres and a large Domestic and international volunteer base

Through regular campaigns by over 200 corporations

Through Branding and marketing through association with many respectable brands

On -ground

Anshu’s team helps start a development project by helping to decide and design an improvement that will make a very big difference for the community

And Whats is the currency of this transaction :

Decent clothing

Its not charity but to help build a sense of self respect and dignity and also providing a sense of pride in what they have build

What they do

‘Cloth For Work’: Turning age-old charitable act into dignified giving!!

Digging a well: community comes together to address water problem

Reviving & cleaning up village ponds… Building village infrastructure Creating banboo schools and libraries Not Just a Piece of cloth: Turning

discarded cloth into ‘MY-Pad’ and opening up the taboo issue of menses..

Trash to market ….the Goonj way

At our own XLRI

In words of the benificiaries

A step to convert hundreds of Aanganwadis into colourful and child friendly places.

An Aanganwadi worker explains the impact - “Pehley bachcha aata nahi tha, ab bachcha jata nahi ” means earlier the kids were not coming, now they don’t want to leave !!

Ideology

Understands the importance of self –reliance the once idea or concept millions of India’s rural poor do not enjoy or dream about

Anshu believes that spirit of self reliance thrives when coupled with self confidence and this he feels in part can come from a persons earning the trousers and shirt rather than received by a charity and his work provides ongoing and visible value to the community

He bridged this gap by connecting the rural poor and rapidly growing urban middle class through a common currency clothing

The Impact

Two million pieces of clothing earned by and bringing new dignity to the our own rural poor

Or

200000 toys helping energize village childcare and nursery programs

Or

Two million sanitory pads

But it doesn’t end here

The real impact runs deep: His interventions set in motion self-

development energies that continue across the country

Forced/ stimulated the government to act

The model “trash based” rather than Cash based” can be applied across India and developing and underdeveloped countries across the globe

Who is a Anshu Gupta

A true entrepreneur by heart driven through a motive to empower and make a difference

A change maker rather than a speech maker