Business PlanConrad-Hilton Dhaka

Analysis for Brand Hotel

External Environment Key National Statistics National Economy & Market Analysis Local Economy & Market Analysis

Key National Statistics

2010 2011 2012 2013

2014

GDP Growth %

6 6.3 6.7 7 7.1

CPI Growth %

6 6 6.5 7 7

Wage Inflation %

12.5 13 13 14 14

Currency Against USD

70 71 72 74 75

Competitive Environment Key Local Hotel Market Statistics Local Market Synopsis SWOT Analysis of Competitors Competitive Summery

Key Local Hotel Market Statistics

2010 2011 2012 2013 2014

Supply Of Room Nights

440000 450000 450000 470000 500000

Demand Of Room nights

300000 350000 320000 340000 350000

City Occupancy %

68 77 71 72 70

Local Market Synopsis New Venture will be set up after recession &

FDI will be increased.

SWOT Analysis Of Competitors WESTIN Dhaka Radisson Water Garden Hotel Hotel Sarina Pan Pacific Sonargaon Dhaka Hotel Sheraton

SummaryCompetitor Name 2012

RGI2013RGI

2014RGI

2015RGI

Pan Pacific Sonargaon

.86 .9 .9 .85

Dhaka Sheraton .6 .75 .8 .9

The Westin 1.47 1.3 1.1 1

Hotel Sarina .5 .5 .45 .45

Radisson water Garden

1.3 1 .9 .79

Proposed Hotel .8 1.2

Demand Quantification Average Occupancy 65% Break even Occupancy 45% Total Rooms ofcompetitors:1160(Approx) Total Potentials of Rooms:

(Total Rooms X Average Occupancy)/ Break even Occupancy

=(1160X65)/45 = 1675

Demand Quantification Minimum Demand

( Average Occupancy- Break Even Occupancy) X Total Rooms / Break Even Occupancy

=(65-45)X1160/45 =20X1160/45 =515

Demand Quantification Maximum No of Rooms

Demand / Break Even Occupancy X100 =515 / 45X100 =1144

Assume The Proposed Hotel No of rooms Will Be

310

Technical Details Profile of the Proposed Hotel Name: Conrad Star Category: 5/4 Star No of Rooms: 310 Address: Dhaka Finance: Self or bank Type : Private Ownership Facilities: Accommodation, Restaurant, bar Etc Man power: 650 Type of Contract: Permanent &Contractual

Marketing Plan Will be discussed later

Global Hotel Ranking Luxury Upper Upscale Upscale Mid scale

Luxury Hotel Conrad------Hilton Ritz Carlton------Marriot

Upper Upscale Hilton------Hilton Marriot-----Marriott Westin------Starwood Double Tree----Hilton Haytt Regency------Haytt

Upscale Radisson----- Carlson Courtyard------Marriott Hilton Garden Inn----Hilton

Mid scale Ramada Holiday Inn Best Western

Our Brand Preference Upper Upscale

Upscale

Thank You