sample project proposal design document

Breakaway Design House, LLC.

Tailored design,

comprehensive approach,

unparalleled outcomes.

Western Illinois University | College of Education and HumanServices. Department of Instructional Design & Technology.

Final Project for IDT565 – Project Management.

Project Proposal Document

Self-Paced Instructional Training Game.

Developed by: Arturo Pelayo.

March 11th, 2007

Spring Semester 2007

Table of Contents

Executive Summary: ................................................................................................................................. 1

Company Background:........................................................................................................................... 1

Focus.................................................................................................................................................................. 2

Needs Assessment: .................................................................................................................................. 3

Qualifications:............................................................................................................................................... 4

Project Deliverables: ................................................................................................................................ 5

Overview of Development Process:.............................................................................................. 6

Overview of Approach to be Taken: ..................................................................................... 6

Detailed Statement of Work: ....................................................................................................... 7

Proposed Schedule (Time): ................................................................................................................ 8

Project Budget (Cost/Benefit):......................................................................................................... 9

Evaluation:....................................................................................................................................................... 9

Summary:.......................................................................................................................................................10

IDT 565 Arturo Pelayo, IDFinal Project Proposal Breakaway Design House, LLC.

1

Executive Summary:

Breakaway Design House, LLC bids a $216.00, comprehensive

Instructional Game Design project geared for the Elementary

Education Market to provide an educational product whose

objective is to aid in the development of skills such as word

spelling and computer typing. “The Octopus Spelling Game” is agile,

dynamic and responsive to future educational needs by supporting

cross-platform design. The Adobe Flash Interactive self-paced

Instructional Game will be developed in a course of six weeks

beginning on March 12th, 2007 and ending on April 27th, 2007.

Company Background:

Breakaway Design House, LLC. is an Instructional Game Design

company specializing in services and learning solutions for the

education sector.

For over a decade, Breakaway Design House has been

spearheading the synergy of technology, education and design. Our

holistic approach provides our clients best-of-breed solutions

regardless of size.

Breakaway Design House can be found at: www.breakdahouse.org


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Focus

The focus is the design, development and deployment of an

instructional game called “The Octopus Spelling Game”. The self-

paced instructional game shall allow learners to develop the skill of

typing on a computer, and learn how to spell words correctly. The

above shall be achieved by the development of an Adobe Flash

project that shall use a lightweight user interface designed for

children on K1-K4 grades.

The Adobe Flash project shall be designed for accessibility via web

through a flash plug-in and as a downloadable Windows XP [SP2]

and Mac OS X (10.4) Operating Systems.

Breakaway Design House will develop a customizable instructional

game that will enable content facilitators to either enable learners

to practice their spelling and typing skills (by choosing a built-in

array of words), or to specify their own words they want learners

to practice according to standards set by their particular school

regulations.

The flexibility of the Instructional Delivery method shall also be

supported with effective, engaging and interactive content. The

instructional game will employ a cartoon user interface with a

theme based on the underwater world. An octopus shall be the


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main character of the game and it will be through the Octopus’

tentacles that words will be delivered on the screen.

Learners will be evaluated on mastery by either correctly dragging

words from each tentacle into a register in the correct spelling

order or by typing the word manually. Immediate remediation shall

be provided to the learner via messages displayed on the screen

that shall act as cognitive cues. A minimum of five words will be

set by default on the instructional game, while there will be a

maximum of 15 words to input along with the corresponding hints

and written descriptions.

Needs Assessment:

Breakaway Design House, LLC. has researched the instructional

game market and has found that there are very few instructional

games that are effective in teaching children of young ages (K1-K3)

how to type on a computer keyboard with the intent of teaching

them new words while having fun. “The Octopus Spelling Game” has

no comparison in the market as it can be customized by

facilitators with their own words. It is an Adobe Flash based game

that can be deployed on the web, on PC and MAC platforms.

“The Octopus Spelling Game” has no competition and when

released, will be the market leader in its sector. The only available

software from competition has been described by education


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administrator costumers “as a licensing headache”. “The Octopus

Spelling Game” has no comparison in the market and it can readily

become a success. Breakaway Design House, LLC. has developed

innovative site licensing agreements that will only require a one-

time per-school fee for the particular version purchased.

Breakaway Design House, LLC. will harness the power of the

internet as an instructional delivery mechanism to provide

costumers worldwide of this product via its servers. Immediate

downloads shall be initiated and electronic keys shall also be

generated for customer purchases.

Qualifications:

Breakaway Design House, LLC. will dedicate our Principal

Instructional Designer, Arturo Pelayo, as the full-time Project

Manager for the instructional game.

• Arturo Pelayo, Principal Instructional Designer .

Arturo carries over a decade of experience in several web

technology areas. From HTML to “Web 2.0” projects, Arturo has

successfully secured over 25 million dollars on funding from the

National Science Foundation for several educational projects.


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Project Deliverables:

Breakaway Design House, LLC. will develop “The Octopus Spelling

Game”, under the leadership of Arturo Pelayo, Project Manager &

Principal Instructional Designer.

This instructional game shall include a total of five predefined

words that will be delivered as standard with the product. The

facilitator or instructor will be capable to set-up the game to have

as many words as s/he finds fit for the learner to gain mastery.

The learner will achieve mastery of spelling words on screen.

The learner will gain mastery of computer keyboard typing. The

learner shall gain such mastery within a one hour period for 10

words provided. The learner shall be able to explore and have fun

with the interface and hidden ‘Easter eggs’ such as crabs hiding in

the sand, giggling of octopus moving around coral, creating bubbles

on the background, etc.

“The Octopus Spelling Game” shall provide an innovative interface

that will be exciting and engaging for learners. The Instructional

Game will require minimum investment on developers as it will be

designed using the best visual literacy guidelines. The scalability of

the game can be conceived and further modules and scenarios

based on the same aquatic theme can provide a considerable

lifecycle of the product and can aid to retain leadership in the


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instructional game market.

The nature of an elegant user interface shall provide a minimum

need for high-end hardware and there are no expectations to have

technical difficulties nor to devise a larger investment in customer

support services or internet collocation infrastructure.

Overview of Development Process:

Overview of Approach to be Taken:

Breakaway Design House, LLC. will develop “The Octopus Spelling

Game”, under the full-time leadership of Arturo Pelayo, Project

Manager & Principal Instructional Designer.

The Project Manager will be devoted to this project 10% of his

working schedule. All modules and instructional deliverables will be

integrated through media that will be developed at the discretion of

the Principal Instructional Designer from Breakaway Design House,

LLC. A timeline will be then established by the Principal Instructional

Designer.

Breakaway Design House, LLC. will abide by the most compelling

visual literacy guidelines and market trends. Such guidelines will


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impact he elaboration of the Instructional Project Storyboards, the

Symbols, Characters and overall look and feel of the graphic and

audio user interfaces. Additional talent such as voice-over

recordings will be handled at the discretion of the Product

Manager.

Detailed Statement of Work:

March 2007

11th Project Proposal is submitted.

16th Storyboards are completed.

30th Early prototype with functional input and concatenation

& string comparison capabilities is complete.

April 2007

6th Second prototype with ‘default’ words is complete.

9th Final graphic design work begins.

16th Release Candidate 1 (RC1) is complete.

20th RC1 undergoes formative evaluation.

23rd RC2 is posted after summative evaluation.

27th Final instructional game is complete & it is submitted


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Voice-over talent and key graphic design components may be

sought to external parties as designated Media Specialists at the

discretion of Breakaway Design House, LLC. Final production of the

content will be achieved by April 27th, 2007.

Formative evaluation shall be initiated on April 20th to selected

parties. On Friday, April 27th, Arturo Pelayo, Project Manager, will

finalize all instructional deliverables and provide hand over of the

work provided by Breakaway Design House, LLC. All materials are

including all electronic files shall remain sole property of Arturo

Pelayo, Instructional Designer.

Website publication and commercialization shall commence on the

month of May of 2007. The marketing effort shall be headed by

Arturo Pelayo.

Proposed Schedule (Time):

Breakaway Design House, LLC will fully commit the proposed staff

as soon as notification of Bid success is given. Calendar Year 2007

due dates for the assumptions and agreements are sound and

reasonable. Breakaway Design House, LLC will develop a Work

Breakdown Schedule (WBS) on March 12th, 2007.


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Project Budget (Cost/Benefit):

Breakaway Design House, LLC bids the full amount of $216.00 for the

project while holding all proceedings, Intellectual Property and Copyright.

A general breakdown follows:

Resource # ($) Hours Weeks Total

Project Manager 1 - 10 6

Instructional Designer 1 - 40 6

Media Specialist, 2 - 30 6

Research Specialist 1 - 15 6

Voice-Over Talent 1 - 5 1

Materials/Supplies 1 216 - 216

Total 100 6 $216.00

Evaluation:

Formative and Summative evaluations will be completed within the

fourth week of development. The Project Manager will monitor the

outcome of these evaluations and will provide immediate

remediation.


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Summary:

Breakaway Design House, LLC. is an Instructional Game Design

company specializing in services and learning solutions for the

education sector. Through this Project Proposal, Breakaway Design

House, LLC. bids a comprehensive Instructional Game Design project

geared for the Elementary Education Market to provide an

educational product whose objective is to aid in the development

of skills such as word spelling and computer typing.

The proposed investment will provide a unique tool for quantifying

learner performance in spell checking abilities and typing skills.

The software shall be provided electronically via a designated

website of Breakaway Design House, LLC. It shall be compatible

with Mac and PC platforms and will support embedded web delivery

as well as full-package download.

“The Octopus Spelling Game” supports Breakaway Design House’s

commitment to spearhead the synergy of technology, education

and design. A state-of-the-art system that is agile, dynamic and

responsive to future educational needs is the foundation of this

strategic bid.


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The Adobe Flash interactive self-paced instructional game will be

developed in a course of six weeks beginning on March 12th, 2007

and ending on April 27th, 2007.