sample report containing data from facebook insights

Tit le pageTit le page

Hubert Tworkowski

Report about Sotrenderfrom Oct 06 to Oct 12, 2014

Overview Sotrender Oct 06 - Oct 12, 2014

O ver viewO ver view

17910,958

19,31426,580

2.16%organic

20.1%paid

77.73%viral

SotrenderSotrender

Thu, Oct 09, 201409:57 am CEST

1123021155

Sotrender is proud to present Fanpage & Twitter Trends Indonesia- September 2014. We analyzed reach, engagement and contenton two most popular social media channels in 9 importantindustries in Indonesia. Which brand is the most popular onFacebook and which is the leader on Twitter?

SotrenderSotrender

Thu, Oct 09, 201412:42 pm CEST

59000590

Sotrender proudly presents Fanpage & Twitter Trends Indonesia!What brand is the leader?

SotrenderSotrender

Thu, Oct 09, 201412:42 pm CEST

22800228

Sotrender proudly presents Fanpage & Twitter Trends Indonesia!What brand is the leader?

Reach

Best content

2,1702,251

19.79%20.54%

2,4412,649

Engagement

Types of engagement

23

66.67%66.67%

13h 4m13h 4m

66.67%with reaction

33.33%without reaction

Customer service

OverviewDuring this period Page reached on average 26,580 users daily.20.1% of Page's reach is paid reach.

Number of fans

Average daily reach

Reach breakdown

Engaged users

% of engaged users

Interactivity Index

Users' posts

With reaction

Median of reaction time

http://www.facebook.com/profile.php?id=163262457049094


http://www.facebook.com/163262457049094/posts/785457924829541







Reach Sotrender Oct 06 - Oct 12, 2014

ReachReach

Average daily reach

26,580 19,314

Number of impressions

432,661 295,196

Average number ofcontacts per day

2.32 0.34

1. Reach and impressions

Total reach shows how many users were reached by the content of the Page, while the number ofimpressions reflects how many times it was shown. The average number of contacts makes it easier toestimate how often it is possible to reach one user. Usually in marketing it is assumed that forconsolidating the message you require to contact a client a couple of times.In analyzed period the communication on average reached daily 26,580 users (19,314 more, that is265.82%). An average consumer was reached daily by company’s communication 2.32 times onaverage (0.34 less, that is 12.77%).

The highest reach for a day: 98,296 (Oct 08, 2014)

The lowest reach for a day: 795 (Oct 06, 2014)

The highest daily number of impressions: 225,794 (Oct 08, 2014)

The lowest daily number of impressions: 1,845 (Oct 06, 2014)

The chart presents the total reach of communication on particular days. The total reach is an entire amount of users, towhom given content (including advertisements) was shown in the analyzed period. The number of impressions showshow many times the content related to a profile was presented to users, also taking into account multiple displays to oneuser in a chosen period. The average number of contacts is the number of impressions divided by the entire reach of thepage.


Average daily organic reach

584 30

Average daily viral reach

20,984 20,163

Average daily paid reach

5,427 532

2. Types of reach

Each particular type of reach shows how the communication is presented to users.Organic reach depends primarily on the number of fans of a profile and the attractiveness of itscommunication. In the analyzed period on average it reached 584 users daily (increase by 30, i.e. 5.34%).Viral reach reflects the “virality” of Page's communication. In the analyzed period on average it reached20,984 users daily (increase by 20,163, i.e. 2,459.01%). A brand has the biggest influence on paid reach, which depends primarily on the advertising budget andthe right allocation of it. In the analyzed period on average it reached 5,427 users daily (decrease by 532,i.e. 8.91%).

The chart presents different types of reach depending on a day. Organic reach is the number of users who saw thecontents in their News Feed, Ticker or directly on a Page. Viral reach is the number of users who saw the content aftertheir friends had done an activity, for example liked, commented or shared posts of other profile. Paid reach is the numberof users who saw advertisements related to a Facebook Page.


Number of fans

10,958 179

3. Increase in the number of fans

The number of fans is the simplest indicator of visibility of a given profile. It also affects the organicreach of the communication.In the analyzed period the number of fans increased for 179 users, or 1.66%, amounting to 10,958 fans inthe end of the period.

The biggest increase during a day: 79 (Oct 10, 2014)

The smallest increase during a day: 6 (Oct 12, 2014)

Source of likes

The chart shows the change in the number of fans on particular days. Normally the changes in this number are small,with the exception of periods of intensive promotional campaigns or other special events. The pie chart shows the sources of new likes on your Page.


Women

66.61%17,707 users

Men

33.39%8,875 users

4. Reach demographics

The analysis of reach demographics can help in deciding whether communication reaches targetedgroups and in which segments it is growing and decreasing.

The biggest increases in reach: women 18-24 (7,007 more; 737.09%) and women 25-34 (4,847more; 305.2%).

The biggest decreases in reaches: men 45-54 (36 less; 15.97%).

Reach in particular demographic groups:

13-1713-17 18-2418-24 25-3425-34 35-4435-44 45-5445-54 55-6455-64 65+65+

Women 1,038 7,957 6,435 1,818 306 83 69

Men 345 3,333 4,001 918 187 39 52

Total 1,384 11,290 10,436 2,736 493 122 121

The chart presents percentage of users from different demographic groups (according to age and sex) in relation to allusers that were reached by profile’s communication in a given period.

Engagement Sotrender Oct 06 - Oct 12, 2014

Engagem entEngagem ent

Engaged users

2,251 2,170

Percentage of engaged users

20.54% 2,638.67%

1. Engaged users

The number of engaged users reflects the intensitivity of reactions to brand’s communication. In theanalyzed period there were 2,251 users engaged, that is 20.54% of all fans of the profile. It is 2,170 (2,638.67%) more than in the last analogous period.

The biggest number of engaged users: 1,701 (Oct 10, 2014)

The lowest number of engaged users: 3 (Oct 12, 2014 )

The chart presents how many users were engaged on particular days. Engaged users are these who have interacted with aprofile by doing activities visible for the other users, such as: liking, commenting or publishing their own posts on profile’swall.


2. Engagement on particular days

The day of the biggest engagement: Friday (average 1,701 users)

The day of the lowest engagement: Sunday (average 3 users)

The chart presents the average number of engaged users, and - as a result - intensity of reactions to brand’scommunication on particular days of the week. Engaged users are these who have interacted with a profile by doingactivities visible for the other users, such as: liking, commenting or publishing their own posts on profile’s wall.


3. Engagement at particular hours

Hours of the biggest engagement: 10, 12, 9 CEST (average: 67.6; 55.6; 51.9 users).

Hours of the lowest engagement: 5, 6, 4 CEST (average: 0; 0; 0 users).

The chart presents the average number of engaged users, and - as a result - intensity of reactions to brand’scommunication in particular hours of the day. Engaged users are these who have interacted with a profile by doingactivities visible for the other users, such as: liking, commenting or publishing their own posts on profile’s wall.


Clicking "Like"

2,338 2,233

Adding comments

20 15

Adding posts

3 2

Share

4 3

4. Types of engagement

Facebook users can engage on different brands' profiles in many ways. Their activities will be visiblealso for their friends thanks to which it is possible to increase "viral" reach of a Page. It's worth checkingin which way they engaged on a given profile.

Increase in: % of likes (by 5.45% from 93.75%).

Decrease in: % of shares (by 81.06% from 0.89%) and comments (by 81.06% from 4.46%).

The chart presents the percentage of different ways of engaging on a Facebook Page, such as: liking, commenting,adding posts by users and sharing brand's posts.


InI

2,649 2,441

Users' InI

2,506 2,357

Brand's InI

143 84

5. Interactivity Index (InI)

Interactivity Index is a collective index of engagement. Like the number of engaged users, it describesthe intensivity of reactions to brand’s communication, but it also encompasses different types ofcommunication and the fact that one user can perform different kinds of activities. During the analyzed period the value of Interactivity Index amounted to 2,649, which is 2,441 more than inthe last analogous period. Interactivity Index of fans amounted to 2,506 2,357 more), while Interactivity Index of the admin is 143 84more).

The biggest value of Interactivity Index: 1,756 (Oct 10, 2014)

The lowest value of Ineractivity Index: 3 (Oct 12, 2014)

Interactivity Index is a collective, weighted index invented by Sotrender which sums up all the activities occurring within aFacebook page. It takes into account different kinds of activities - likes, comments, posts or shares - that have, in suchorder, higher weights, according to their better visibility for others and rarer occurrence. Interactivity Index can be presentedalso for separating activities of fans and activities of administrator.


Occasionals

2,180 2,114

Likers

55 43

Debaters

10 9

Writers

6 4

Activists

0 0

6. Segmentation of users

Behavioral segmentation of engaged users enables you to better understand how users are engaging ona given profile and how recent actions affect it. Additionally, it is possible to find out who are the usersfrom particular segments.

Percentage of users from segment occasionals increased by 18.86% from 81.48%.

Percentage of users from segments debaters and likers decreased respectively by 64.02% from1.23% and 83.51% from 14.81%.

Segmentation was created basing on all the activities of users on a given profile within the analyzed period.Definitions of particular segments:Activists:Activists: Fans that revealed the highest engagement in a given period of time. They are potential brand ambassadors.Usually this segment is the least numerous.Wri ters:Wri ters: Fans in this segment in a chosen period mostly commented or published posts, but sometimes also liked them.Debaters:Debaters: Fans in this segment in a chosen period of time only commented or published posts, but never liked them.There may be trolls among them.L ikers:L ikers: Fans in this segment mostly clicked “like it” in a chosen period.Occasionals:Occasionals: Fans in this segment have clicked “like it” only once. Usually this segment is the most numerous.


Best time to engage yourBest time to engage yourusers is 10 AM, 3 PM, 4 PMusers is 10 AM, 3 PM, 4 PMCESTCEST

Posts published at 10 AM, 3 PM, 4PM CEST resulted in highest numberof engaged users. It's worth posting atthat time. Sotrender shows youexactly when users are most active.

Think about publishing moreThink about publishing moreoften at 5 PM, 8 AM, 9 AMoften at 5 PM, 8 AM, 9 AMCESTCEST

Other pages engaged their fans at thistime, so it's worth checking whetheryou succeed. Sotrender can show youthe results of content published ondifferent hours, both of your page andthe ones of your direct competition.

Your fans were most engagedYour fans were most engagedat 1 PM, 12 PM, 2 PM CESTat 1 PM, 12 PM, 2 PM CEST

It's worth to observe activities on yourpage(s) at that time and to reactpromptly.

7. Sotrender tipscalculated for the data from Oct 12, 2014

Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data bothof a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether therecommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related toEngagement.

Content Sotrender Oct 06 - Oct 12, 2014

Cont entCont ent

Statuses (text only)

2 1

Links

8 5

Photos

2 0

Video

0 0

1. Types of brand’s posts

Facebook enables its users to make use of different forms of communication. It is good to use thatoption, having in mind the characteristics of each brand.

The percentage of posts with links and statuses (text only) increased by 166.67% and 100%.

No posts of video type.

The chart includes contribution of various types of posts. Photos are any graphic forms, even if in there’s a link includedin the post. Text Only posts only contain a text or link, but without any preview. Video are videos posted directly onFacebook, and also ones embedded from YouTube or Vimeo. Links are other posts with link that have a preview.


SotrenderSotrenderThu, Oct 09, 2014 09:57 am CEST

(Link) View this post on Facebook

Sotrender is proud to present Fanpage &Twitter Trends Indonesia - September 2014.We analyzed reach, engagement and contenton two most popular social media channels in9 important industries in Indonesia. Whichbrand is the most popular on Facebook andwhich is the leader on Twitter?

Fanp age & Twi tter Trend s Ind o nes i aFanp age & Twi tter Trend s Ind o nes i aSep temb er 20 14Sep temb er 20 14Sotrender and Joy Intermedia are proud topresent Fanpage & Twitter Trends Indonesia-comprehensive social media reports forIndonesian industry.

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2Interactivity Index

1155

SotrenderSotrenderThu, Oct 09, 2014 12:42 pm CEST


Sotrender proudly presents Fanpage & TwitterTrends Indonesia! What brand is the leader?

Fanp age & Twi tter Trend sFanp age & Twi tter Trend sSotrender and Joy Intermedia are proud toFanpage & Twitter Trends Indonesia September2014! Read the reports in order to be up-to-date with the latest trends in social mediamarketing.

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SotrenderSotrenderThu, Oct 09, 2014 12:42 pm CEST


Sotrender proudly presents Fanpage & TwitterTrends Indonesia! What brand is the leader?

Fanp age & Twi tter Trend sFanp age & Twi tter Trend sSotrender and Joy Intermedia are proud toFanpage & Twitter Trends Indonesia September2014! Read the reports in order to be up-to-date with the latest trends in social mediamarketing.

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SotrenderSotrenderWed, Oct 08, 2014 01:53 pm CEST

(Photo) View this post on Facebook

Piękne dzięki za kolejną porcję komentarzy do#FanpageTrends!http://www.sotrender.pl/trends/facebook/?hp

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20Shares


111

2. The best posts of the brandHere are the “Top 8” posts of the brand that engaged Facebook users the most (and reached the highestvalue of Interactivity Index).



http://www.sotrender.com/indonesia

http://www.sotrender.com/indonesia




http://blog.sotrender.com/2014/10/trends-indonesia-0914/










https://www.facebook.com/Sotrender/photos/a.187220731319933.35838.163262457049094/784917124883621/?type=1&relevant_count=1



SotrenderSotrenderTue, Oct 07, 2014 03:38 pm CEST


Nowe wydanie super interaktywnego raportu#FanpageTrends już na blogu Sotrendera! A wnim o siatkówce, kolarstwie, nowejtelewizyjnej ramówce i... odmienionychautomatycznych raportach PDF wSotrenderze, z których możecie od dziśkorzystać! Miłej lektury!

Fanp age Trend s Wrzes i eń 20 14 -Fanp age Trend s Wrzes i eń 20 14 -P o lacy zno wu p rzed te lewi zo ramiP o lacy zno wu p rzed te lewi zo ramiSotrender zaprasza do lektury wrześniowegowydania raportu Fanpage Trendspodsumowującego najważniejsze wydarzeniana Facebooku w Polsce.

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SotrenderSotrenderFri, Oct 10, 2014 09:50 am CEST

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Training our first clients in Jakarta after therelease of Fanpage & Twitter Trends Indonesia:) www.sotrender.com/indonesia

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SotrenderSotrenderMon, Oct 06, 2014 03:49 pm CEST


Witamy dziennikarzy w #TwitterTrends! :)Wrześniowy raport już na naszym blogu!

Twi tter Trend s Wrzes i eń 20 14 - P o lacyTwi tter Trend s Wrzes i eń 20 14 - P o lacytweeto wali o s i atkó wcetweeto wali o s i atkó wceSotrender zaprasza do lektury wrześniowegowydania raportu Twitter Trends. Zobacz, ktobył najlepszy na Twitterze w Polsce w ubiegłymmiesiącu!.

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SotrenderSotrenderWed, Oct 08, 2014 10:47 am CEST

(Text) View this post on Facebook

Yesterday we published Fanpage Trends forPoland. Today we're also working on a reportabout Facebook but for... Indonesia! It'sextremaly exciting working on a hotlineWarsaw - Jakarta. The premiere is planned fortomorrow and we really can't wait for it!

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http://blog.sotrender.com/pl/2014/10/fanpage-trends-wrzesien-2014/





https://www.facebook.com/Sotrender/photos/a.187220731319933.35838.163262457049094/785999544775379/?type=1&relevant_count=1




http://blog.sotrender.com/pl/2014/10/twitter-trends-wrzesien-2014/

http://blog.sotrender.com/pl/2014/10/twitter-trends-wrzesien-2014/






Frequency of yourFrequency of yourcommunication is optimalcommunication is optimal

On one hand, it's important to remindthe users of yourself, but on the otherhand also to not flood them with anexcess amount of content. You cancheck the frequency of publishing inour stats.

You publish on regular basis -You publish on regular basis -well donewell done

Daily publishing is a good practice ofmanaging a Facebook page - ofcourse only if you have good qualitycontent. Sotrender helps you to checkthe effects of published posts.

Keep on publishing postsKeep on publishing postsconta ining linkconta ining link

During the last 90 days, the mostengaging were the following types ofposts: link. Carry on publishing themand use Sotrender to check theeffects of different types of posts.

Try adding text to posts of typeTry adding text to posts of typevideovideo

Enriching this type of communicationwith text description might increaseyour fans' engagement.

Try to publish more text-onlyTry to publish more text-onlypostsposts

Sometimes they are really engaging,despite the lack of multimedia content- maybe you should try?

Using text in posts of type link ,Using text in posts of type link ,photo didn't a ffect your fans'photo didn't a ffect your fans'engagementengagement

Whether or not you used text in link,photo the engagement of your fansremained on the same level.

Try to use following str ings: !Try to use following str ings: !

Posts with the use of ! strings haveengaged on average 1.2 times morefans than posts without the strings.

Try not to use followingTry not to use followingstr ings: :)str ings: :)

Posts with the use of :) stringsengaged on average 1.5 times lessfans than posts without the strings.Try not to use them very often.


Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data bothof a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether therecommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related toContent.

Customer service Sotrender Oct 06 - Oct 12, 2014

Cust om er ser viceCust om er ser vice

Users' posts

3 2

With reaction

2 2

Median of time of reaction

13h 4m 13h 4m

1. Reaction to users' posts

Social media means communication from both sides: users and brands. Users often take theopportunity to ask, make complaints, or just tag brands in their own posts. It is good to react to all thesevoices, dissipating the doubts and enhancing the positive signals.

The highest number of users' posts: 2 posts (Oct 07, 2014)

The highest number of users' posts without any reaction: 1 post (Oct 08, 2014)

We present the number of posts of users (published on Page’s wall and these where a profile was tagged) and how manyof them received a reaction of a given page. For those that were reacted to, we calculate the median of reaction time . Itmeans that 50% were reacted to in such time or quicker.


313351854796313351854796Tue, Oct 07, 2014 07:30 pm CEST

Fanp age Trend sFanp age Trend sP o ls ka Wrzes i eńP o ls ka Wrzes i eń20 1420 14Wrzesień naFacebooku minął podznakiem nowejramówki programówtelewizyjnych orazemocji siatkarsko-kolarskich. Być możewłaśnie to skłoniłoużytkowników serwisudo znacznieczęstszych niż wsierpniu polubieńnowych profili. Wewrześniu polskimstronom przybyłoponad 11,2 mlnpolubień, podczasgdy…


Znajdujemy się w czołówce polskich Fanpagew kategorii "NGO i akcje społeczne" ;) Zawszejest miło być docenionym przez ekspertówSotrender i widzieć, że nasza praca przynosiwymierne rezultaty.To również Wasza zasługa,dlatego dziękujemy, że z nami jesteście! :)

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279510807500279510807500Tue, Oct 07, 2014 08:57 pm CEST


Tego sukcesu nie byłoby, gdyby nie nasiCzytelnicy! To dzięki Wam i Waszemuzaufaniu Siatkówka w obiektywie rośnie w siłę.Dziękujemy z całego serca, że coraz chętniejwybieracie właśnie nas i z nami przeżywaciesiatkarskie momenty. #siatkowka#reprezentacja #fanpagetrends Sotrender

Si atkó wka w o b i ek ty wi e ro ś ni e w s i łę ! |Si atkó wka w o b i ek ty wi e ro ś ni e w s i łę ! |Si atkó wka w O b i ek ty wi eSi atkó wka w O b i ek ty wi eWedług raportu Sotrender „Fanpage TrendsPolska Wrzesień 2014” – nasz fanpage odniósłduży sukces! Jak pisze Sotrender: Najwyższewartości Relative Interactivit

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205801067017205801067017Wed, Oct 08, 2014 09:49 am CEST


Aga: Fanpage Trends Wrzesień 2014 odSotrender i Socjomania w zestawieniu zagencjami interaktywnymi i e-PR w Polscewypada tak: ✭Ranking wg interaktywności: 3miejsce ✭Procent zaangażowanych fanów: 5miejsce ✭Liczba fanów i jej zmiana: 10miejsce Przyszły miesiąc jeszcze wyżej?Challenge accepted!

Fanp age Trend s Wrzes i eń 20 14 -Fanp age Trend s Wrzes i eń 20 14 -P o lacy zno wu p rzed te lewi zo ramiP o lacy zno wu p rzed te lewi zo ramiSotrender zaprasza do lektury wrześniowegowydania raportu Fanpage Trendspodsumowującego najważniejsze wydarzeniana Facebooku w Polsce.

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2. The most engaging users’ postsHere are the “Top 3” posts by users that caused the most engagement in a chosen period (and reachedthe highest value of Interactivity Index).



http://www.sotrender.pl/trends/facebook/reports/201409/ngo#trends

http://www.sotrender.pl/trends/facebook/reports/201409/ngo#trends




http://www.s-w-o.pl/siatkowka-w-obiektywie-rosnie-w-sile/

http://www.s-w-o.pl/siatkowka-w-obiektywie-rosnie-w-sile/








You should definite ly payYou should definite ly payattention to the posts you haveattention to the posts you haveleft unanswered!le ft unanswered!

During the last week you didn'trespond to any of users' posts.

Try to improve your reaction toTry to improve your reaction tousers' posts dur ing work ingusers' posts dur ing work ingdaysdays

Your efficiency in responding duringworking days is slightly decreasing. Inthe last week it was 0% of users’posts. In the past few weeks it washigher and oscillating generally around30%. Maybe it’s worth working onyour efficiency?

Pay attention to thePay attention to thedecreasing number of users'decreasing number of users'posts dur ing work ing daysposts dur ing work ing days

During the last couple of working daysaverage daily number of users' postsaccounted for 0.2. In contrast in thepreviously analyzed period, duringthese days users added 0.5 posts. Doyou know the reason of the smallerinterest in your brand?

Be careful - users started toBe careful - users started tomention your brand in the irmention your brand in the irposts on weekendsposts on weekends

It's good - you draw attention!Though, you have to be prepared toreact to their posts.

Try to reply to more users'Try to reply to more users'posts on Wednesdays,posts on Wednesdays,SundaysSundays

On Wednesdays, Sundays you repliedto the smallest number of users'posts.

On Mondays you reacted toOn Mondays you reacted tousers' posts the mostusers' posts the mosteffic ientlyeffic iently

During the last several weeks thehighest percentage of posts got areaction or a comment on this day.

Reply to more posts publishedReply to more posts publishedat 5 PM CESTat 5 PM CEST

Fans posting at that time is the leastlikely to get a response. At this timeyou answered the smallest percentageof users' posts.

You respond to the highestYou respond to the highestnumber of users' postsnumber of users' postspublished at 11 AM, 4 PM, 6published at 11 AM, 4 PM, 6PM, 8 AM, 9 PM CESTPM, 8 AM, 9 PM CEST

It they post at this time, they are themost likely to get a response. At thistime you reply to the highestpercentage of users' posts.

Try to improve time of reactingTry to improve time of reactingto users' posts on Thursdaysto users' posts on Thursdays

On Thursdays you needed the longesttime to react.


Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data bothof a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether therecommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related toCustomer Service.

Work of administrator Sotrender Oct 06 - Oct 12, 2014

Wor k of adm inist r at orWor k of adm inist r at or

Likes

7 4

Comments

8 8

Posts

12 6

1. Administrator’s activities

In the analyzed period administrators performed 27 activities. It is 18 (200%) more than in the last analogous period.

The highest number of activities: 9 activities (Oct 08, 2014)

The lowest number of activities: 0 activities (Oct 12, 2014)

The chart describes administrator’s activities in the analyzed period, divided into different types of actions.


2. Administrator’s activities on different daysof the week

The day of the biggest activity: Wednesday (average 9 activities)

The day of the lowest activity : Sunday (average 0 activities)

The chart describes administrator’s activities on different days of the week.


3. Administrator’s activities in particular hours

Hours of the biggest activity: 12, 13, 9 CEST (average: 1.1; 0.6; 0.6 activities)

Hours of the lowest activity: 16, 0, 17 CEST (average: 0; 0; 0 activities)

The chart describes administrator’s activities in different hours.


The file size of cover photo isThe file size of cover photo istoo large (130 KB)!too large (130 KB)!

The cover photo of your FacebookPage has 130 KB. Facebookrecommends that the maximum sizeof photos should not exceed 100 KB.It may affect the speed of pageloading.

Link to your website worksLink to your website workswellwell

Link added to this page's info, workswell and leads to: Sotrender - SocialMedia Marketing: Make betterdecisions. That's good, your fans canfind more info.

The Vanity URL has beenThe Vanity URL has beenconfiguredconfigured

Great! It will make it easier for yourfans to find your Facebook Page andto remember its address(www.facebook.com/Sotrender).

There is a "like-box" widget onThere is a "like-box" widget onyour website - good jobyour website - good job

Your target group can find out aboutyour Facebook Page by visiting yoursite i.e.: Sotrender - Social MediaMarketing: Make better decisions. Italso increases the chance of gainingnew fans.

There is a "Like" button onThere is a "Like" button onyour website - niceyour website - nice

That's good - it's useful especially forpromoting content on your site, i.e.Sotrender - Social Media Marketing:Make better decisions.

Your cover photo is in properYour cover photo is in propersizesize

You are meeting Facebookrecommendations - congratulations!

Your profile photo hasYour profile photo hasrecommended sizerecommended size

Compatible with official Facebookrecommendations - bravo!

The Long Descr iption box isThe Long Descr iption box isfilled - greatfilled - great

It's good, as it provides your fanswith key information about you. Don'tmake them look for it elsewhere.

The Short Descr iption box isThe Short Descr iption box isfilled - greatfilled - great

Since the information are shown underyour profile picture it makes it ashowcase of your Facebook Page.Analyze and optimize yourperformance on Facebook, Twitterand YouTube. Execute betterdecisions for...


Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data bothof a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether therecommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related toProfile's settings and Admin's work.

http://www.sotrender.com

https://www.facebook.com/Sotrender



Comparison Sotrender Oct 06 - Oct 12, 2014

Com par isonCom par ison

Comparison

analyzed periodanalyzed periodOct 06 Oct 06 - Oct 12, 2014- Oct 12, 2014

previous periodprevious periodSep 29 - Oct 05, 2014Sep 29 - Oct 05, 2014

ReachAverage daily reach 26,580 7,266

Number of impressions 432,661 137,465

Average number of contacts per day 2.32 2.66

Number of fans (at end of period) 10,958 10,779

EngagementEngaged users 2,251 81

% of engaged users 20.54% 0.75%

Interactivity Index 2,649 208

Customer serviceNumber of users' posts 3 1

% of users' posts with brand's reaction 66.67% 0%

Time of reaction (median) 13h 4m not applicable

Work of administratorNumber of administrator's activities 27 9

sample report containing data from facebook insights

Documents

pages reach

lowest reach

highest reach

impressionstotal reach

average number of contacts

total reach of communication

users daily increase

number of impressions432