Lorna Davis I d e n t i t y | C r e d i b i l i t y | T r u s t

Attract

Associate

Draw

Share

Preserve

How It Works (exactly)

A"ract  new  members  of  your   target  audience  by  reaching   out   to   them  when   and   where   they   are  looking   for   you.   Then   offer   valuable   informa/on  and   opportuni/es   to   those   who   follow   you   on  social  media.  

Associate   your   brand   with   a   lifestyle   that   your  customers   desire.   Post   pictures,   stories,   and  other   content   that   educates,   entertains   and  inspires  them  –  building  trust  and  rela;onships.  

Draw  followers  to  your  website  and/or  storefront.  Regularly   suggest   specific   steps   followers   can  take   to   enhance   their   lives   and/or   solve   their  problems  (using  your  products  or  services).  

Preserve  your  customer  base  by  reaching  out  aDer  the   sale.   Thank   followers,   ask   for   feedback   &  recommenda/ons,   and   keep   looking   for   new  opportuni/es.  

Finally,  make   it  easy   for  customers   to  share   their  experience   with   others   in   their   social   network.  Make   your   social   plaBorms   shareable,   likeable,  searchable,  and  reviewable.    

What Vehicles W il l We Use?

LornaDavisRealt or.com Blog Site

Components: -  Personal Info/Photo -  Weekly Content (Orig./Curated) -  How-To Library -  Call To Action (Phone Number) -  Relevant Houston Comm. Links -  MLS Search Widget -  Twitter Feed Widget -  Social Media Icons

Facebook Facebook.c om Lor naDavisRealt or

Components: -  80% Personal/Human Interest -  20% Business -  Targeted Content -  Viewer Engagement Posts -  Feature Web Address -  Social Media Icons

@Realt orHot l ine Twitter

-  Answer Questions from Home Buyers & Sellers Nationwide -  Direct Followers to Find Answers in How-Tos On Your Website - Develop Credibility -  Link Up w/ Potential Clients -  Twitter Lead Gen. Cards

Components:

P interst.com LornaDavisRealt or Pinterest

Components: -  Create & Curate 8 Pin Boards That Reflect the Interests of Your Target Market (W/35-55) -  Include Top Quality Images From Your Listings -  Use Copy to Inconspicuously Refer to Your Career & Websites -  Include Your Occupation in Bio w/ Personal Info -  Include Links to Your Website -  Include “Pin It” buttons on your Blog Site -  Build Credibility & Trust

What exactly

Wil l We Do?

Attract New Business

-  Signage -  C orrespondence -  Featured Posts -  White Papers -  F B Paid Advertising

-  F B Suggested Posts -  Likes & Shares -  Twitter Paid Ads -  Suggested Tweets -  RT’s & MT’s

-  Lead Gen Cards -  Hashtags -  C ontests -  Social Endorsements -  P hoto Tagging

Attract new members of your target audience by reaching out to them when and where they are looking for you. Then offer valuable information and opportunities to those who follow you on social media.

1

Building Customer Relationships w/ Content & Engagement Once potential customers have “followed” you on a social platform, they receive the messages you post on those platforms. Post   a  wide   variety   of  pictures,   stories  &  other  content  that  educate,  entertain  and  inspire  your  followers.    Content  &  Engagement  should  strengthen  customer  rela/onships  and  build  trust.  

Calls To Action Draw followers to your website and/or storefront. Regularly suggest specific steps followers can take to enhance their lives and/or solve their problems (using your products or services).

@RealtorHotline: Thanks @HoustonBound! Great questions about #Houston #SchoolDistricts. I would love to help you f ind a home here in Houston. Email me at Lorna@boulevard.com Dear Friends & Fol lowers, I am offering $100.00 CASH to anyone who refers a home buyer or sel ler who completes a transaction with me to me in the month of June. Thanks! Lorna D. ** Each post should also include a top notch photo of your product

Customer Retention Social Media allows you to stay connected to the customer after their purchase.

- Thank the customer - Feature (and tag) the customer in subsequent posts

- Ask the customer to review your services & share your page

- Offer the customer a “referral fee” for referring friends to you

- Check back with the customer periodically in search of new ops.

Capitalize on this opportunity using the fol lowing techniques:

This helps to maintain “top of mind” awareness, alert you to future needs and provides access to their network (with their recommendation)!

Share With Friends Another   noteworthy   features   of   Social  Media  is  its  quan/fica/on  of  “Word  of  Mouth.”    Before   Social   Media,   a   customer’s   circle   of  influence  may  have  consisted  of  30–50  people.       With the advent of Social Media, the average circle of inf luence has increased to 175 people.    Sa/sfied  customers  can  share  their  experience  with  175+  poten/al  customers  with  one  click.    Make   it   easy   for   customers   to   share   their  experience  with  others  in  their  social  network.    

Make your social platforms shareable, likeable, searchable, and reviewable.  

$600 Setup OTHERS

How Much Will It Cost?

$150/wk $200/wk

YOU

What Will This Package Include? - Proper establishment with search engines & review sites - Creation & Management of Blog Site Content

- 3 to 5 Posts Each Week to Facebook (Optimize)

-  Creation & Management of Twitter “Realtor Hotline”

-  25 Pins Each Week to Pinterest (Optimize)

-  Social Advertisement Design (Advertising Budget Not Included)

$800 Setup