Name-Akash Modi Roll No-1410991041

Presentation Topic-SamsungSupervised By-Mamatha Sandhu

IntroductionThe meaning of word Samsung is Tristar or Three StarsThe word Three represents something “Big, Numerous

and Powerful”Samsung was founded by Lee Byung –Chull in 1938 as

trading companySouth Korean Company Largest Information Technology company measured by

2012 revenues, and 4th in market value

Contd…..Assembly plants and sales networks in 61 countries In the first quarter of 2012, Samsung Electronics became

the world’s largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998

In the third quarter of 2012, it sold 98 million phones, of which 55million were smartphones

Contd….On August 24,2012, nine American jurors ruled that Samsung

had to pay Apple $1.05 billion in damages for violating six of its patents on Smartphone Technology

The award was still less than the $2.5 billion requested by Apple. 

The decision also ruled that Apple did not violate five Samsung patents cited in the case

Apple then sought to ban the sales of eight Samsung phones (Galaxy S 4G, Galaxy S2 AT&T, Galaxy S2 Skyrocket, Galaxy S2 T-Mobile, Galaxy S2 Epic 4G, Galaxy S Showcase, Droid Charge and Galaxy Prevail) in the United States

Samsung LogoFirst logo was developed in the year 1958

2nd Logo from the

year 1979-1993

Samsung’s current logo,

in use since 1993.

Tagline:

“Inspire the

World, Create the

Future”

Lee Kun-Hee (Chairman & CEO)

Samsung in IndiaSamsung Electronics commenced its operations in

India in December 1995 Two R&D centers in India-Delhi & BangaloreIn 2010 achieved a sales turnover of $3.5 billionMarket leader in LED TVs, LCD TVs, Slim TVsIndia’s largest mobile handset brand Leading in smart phone segment in India

Products

SmartphonesSamsung developed its first lighted mobile in the year

1993 and the model is SCH-R800It was available in CDMA(Code Division

Multiple Access) NetworksDeveloped smart phones with mp3 player towards the end

of the 20th century Now they have 41.6% of smart phone market

share in India

Contd….Samsung wave S8500 & SI9000 Galaxy S launched

in June 2010Plan to launch Samsung Galaxy Note Edge in 2014In India main competitor is MicromaxThe firm was recently named the worldwide handset

market leader with a market share of 29%

Top 5 smartphone vendors

TabletSamsung Galaxy Tab is an Android-based tablet computerIt was introduced on 2nd September 2010Samsung launched the Galaxy Tab in India on 10th

November 2010The competitor for Samsung tablet are Apple, and LenovoIn India during 3rd Q, 2012, 47.4% of tablet sales were

from new entrants

Units sold in million

Tablet market share in India

TelevisionSamsung Electronics was established in 1969Competitor for Samsung television is LG, Sony and

ToshibaThey have three models in television such as

LCD, LED and PlasmaSamsung has announced plans to exit production of

Plasma TV’s Samsung has announced that they will increase focus on

UHD TV’s and Curved TV’s

Contd…Samsung’s latest 105-inch UHD TV isn’t just curved it

bends too !!!!

Market share of TV in Q4-2012

PCSamsung is producing PC, but they are not successful in

Indian market India has grown 35% in PC segment of 4th quarter 2013In India Lenovo is the market leader in PC with 16%

Market Share in PC

Other Informations Samsung Electronics sold its Hard Disk Drive (HDD)

business to Seagate The latest model of Samsung is Galaxy AlphaSamsung expects to export 580 million phones in 2014 of

these 410 million will be smartphones Samsung planning to release a lineup of devices powered

by Microsoft’s Windows 8 mobile OS, that support TIZEN software

Bibliographyhttp://en.wikipedia.org/wiki/Samsunghttp://www.engadget.com/2014/09/04/samsung-105-inch-uhd-bendable/

https://www.google.co.inwww.google.com/imghp