san diego community newspaper group media kit 2012

SAN DIEGOCOMMUNITYNEWSPAPER GROUP

Media Kit 2012

www.sdnews.com • 1621 Grand Ave., 2nd floor • San Diego • CA 92109 • (858) 270-3103

SERVING SAN DIEGO’SAFFLUENT COASTAL COMMUNITIES

Local Advertising that Reaches Your Target!

SAN DIEGO COMMUNITY NEWSPAPER GROUP1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109PHONE 858.270.3103 • FAX 858.713.0095www.sdnews.com • [email protected]

Over 150,000 Readers!

Guaranteed Distribution!

Proven Results!

• 100% Market SaturationWe deliver to virtually every home and business in our distribution area.*Verified by CVC (Circulation Verification Council).

• 100% “Community News”Our professionally staffed editorial department specializes in com-munity news, business briefs, opinion, calendar of events, entertain-ment, area sports and much more - making our content appealing topeople of all age groups and personal interests.

• Audited Circulation (CVC)

• Door-to-Door Distribution

Paper/Zip Circulation Receivership

La Jolla Village News 22,000 94.8%92037, 92121 (Weekly)

Beach & Bay Press 20,000 96%92109 (Bi-Weekly)

The Peninsula Beacon 20,000 91.2%92106, 92107, 92110 (Bi-Weekly)

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Total Circulation 62,000

Distribution:

COMBINED MEDIA KIT & FLYERS 2012

2012 Local Ad Rates (NET)

Pre-Print Marketing OpportunitiesPre-Print Rates* (Minimum charge $120)1,000-5,000: $45/M5,001-16,000: $40/M16,001 & over: $35/M*Pricing is for single sheet only. Call for larger/heavier insert prices.

Custom Insert Printing & Inserting Program20,000 copies $1,495Full Color / 2 Sided / 8.5 x 11 / Glossy StockInserted into the publication of your choiceFor additional quantities call for a price quote

WEEKLY: La Jolla Village News BI-WEEKLY: Beach & Bay Press, Peninsula Beacon

LOCAL PICKUP RATES 2K12

AD SIZE COLUMNS WIDTH DEPTH

Full 5 10.5" 15.25"

4/5 4 8.375" 14.875"

3/5 3 6.25" 14.875"

1/2 vert. 3 6.25" 13"

1/2 horz. 5 10.5" 7 .375"

1/2 4 8 .375" 9.25"

2/5 vert. 2 4.125" 14.875"

2/5 horz. 4 8 .375" 7 .375"

3/10 3 6.25" 7 .375"

1/5 vert. 1 2" 14.875"

1/5 horz. 4 8 .375" 3 .625"

1/5 vert. 2 4.125" 7 .375"

3/20 vert. 2 4.125" 5 .5"

3/20 horz. 3 6.25" 3.625"

1/10 vert. 1 2" 7 .375"

1/10 horz. 2 4.125" 3 .625"

1/20 vert. 1 2" 3 .625"

1/20 horz. 2 4.125" 1 .75"

1/40 1 2" 1 .75"

AGENCY RATES: All Open Rates are commissionable to recognized advertising agencies submittingcamera-ready copy and with pre-payment.

DEADLINE: Deadline for all advertising is 4 p.m. Thursday (Wednesday for La Jolla) preceding thedate of publication.

ACCEPTANCE: The publisher reserves the right to reject or cancel any advertising at any time, whichdoes not conform to the standards of the publication.

PAYMENT: Payment for all advertising is due upon proof. A monthly billing account is available withapproved credit. Payment terms are net 10 days. Payments not received 30 days after billing are sub-ject to a 1.5% (18% per annum) service charge. We reserve the right to revise the advertising rates atany time upon 30 days notice.

ARTWORK: Normal layout costs are included in our advertising rates. Camera work, photos and spe-cial creative artwork will be charged at reasonable rates. Proofs are not for making design changes;they are intended for information checking only. Additional proofs or rebuilds may be subject toextra charges.

CANCELLATIONS: Advertisers will be billed 50% of ad cost for cancellations after 4 p.m. Thursday (4p.m. Wed. for La Jolla).

TEARSHEETS/INVOICES: Tear sheets and invoices are available upon request. Tearsheets also avail-able on www.sdnews.com.

ERRORS: Liability of the publisher for errors is limited to the cost of the space containing the errorand limited to the first insertion. Notification of error must be made within 5 days of publication.

GUARANTEED POSITIONS: Any advertiser requesting special placement shall be given every con-sideration but will not be guaranteed. The surcharge for placement is an additional 15% upon avail-ability. If position is unavailable, the ad will not be charged the 15% charge.

ADVERTORIAL: Advertorial is paid advertising designed to read like editorial. The word “Advertorial”must be stated in ad and must have a minimum hairline border.

MECHANICAL INFORMATION: Ads are built in modular sizes (fractional). This allows attractive pagelayout and assures the advertiser economical pricing. Sizes conform to 5 col. x 16” tabloid. StandardAdvertising Units (S.A.U.) will float. For color ads please call.

FTP INFORMATION: Large filesize ads that our too big to be sent via email can uploaded our ftp at:webftp.sdnews.com. Username is “sdcngads” and the password (case sensitive) is “BIGfile4u”

2/5 4c

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1/2 5c1/201c

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Mechanical Specs

2/5 4c

1/40


Cost per ISSUE (per paper) for consecutive issuesAD SIZES OPEN 13x(3X) 26x(6X) 52x(12X)

Full Page 1,480 1,184 1,101 1,046(w/color) 1,780 1,484 1,401 1,3464/ 5 1,200 960 893 848

1,500 1,260 1,193 1,1483/ 5 940 752 699 644

1,240 1,052 999 9441/ 2 820 656 610 580

1,020 856 810 7802/ 5 685 548 510 484

885 748 710 6843/10 550 440 409 389

700 590 559 5391/ 5 440 352 327 311

590 502 477 4613/20 370 296 275 262

520 446 425 4121/10 270 216 201 191

370 316 301 2021/20 145 116 108 102

370 316 301 291Coupon 120 96 89 85

220 196 189 1851/40 80 64 60 57

180 164 160 157

Add-On Pick Up Rate ---2nd Paper Save 35%AD SIZES OPEN 13x 26x 52xFull Page 962 770 716 680(w/color) 1,112 920 866 830 4/5 780 624 580 551

930 774 730 701 3/5 611 489 454 419

761 639 604 569 1/2 533 426 397 377

683 576 547 527 2/5 445 356 332 315

595 506 482 465 3/10 358 286 266 253

508 436 416 403 1/5 286 229 213 202

411 354 338 327 3/20 241 192 179 170

366 317 304 295 1/10 176 140 131 124

276 240 231 224 1/20 94 75 70 66

194 175 170 166 Coupon 78 62 58 55

178 162 158 155 1/40 52 42 39 37

152 142 139 137

Call for our website rates

SAN DIEGO COMMUNITY NEWSPAPER GROUP

Marketing MixologyPrint Products & Special Sections

Networking Buy

On-Line News/ Daily E-News/ Social Media/Deals

Inserts/Printing

6:30am–2:30pm • 7 days a week

520 Front Street • Just South of Market, Downtown

619-231-7777 • www.richardwalkers.com

BONDIGreat Australian Food, Cold Australian Beer.

Relaxed by day and bustling at night, Bondi A

ustralian beer and food

brings the contemporary flavors, sights and sounds of Australia to the

historic Gaslamp Quarter. Bondi is all about top-quality Australian

products and people. It's also about the relaxed and casual Aussie at-

titude to life. Named after Sydney's famed Bondi Beach, Bondi brings

you ice-cold Aussie beer on tap, along with a large range of Australian

and international bottledbeer and the longest and strongest Aus-

tralian wine list in the US. The food menu is fresh and contemporary,

relaxed enough to snack on but substantial enoughfor a long dining

experience, and served with the friendly casualness that makes the

Australian lifestyle famous the world over. Live DJ's every Friday and

Saturday night. No cover charge and nodress code.

Winner - Lamplighter Award for Best New Gaslamp Restaurant 2007.

CitySearch Editor's Choice - BestBar in San Diego

Richard Walker’s PancakeHouse

Richard Walker’s Pancake House, an upscale fusion of traditional and

gourmet breakfast favorites, is now open in the Marina District in

downtown San Diego. Serving classic-style griddlecakes, crepes,

omelets and other specialties, this pancake house is certain to be-

come the “premier” breakfast destination for San Diego's residents,

employees and the tourist community! Open 6:30 a.m. to 2:30 p.m.

7 days a week, and if you are unable to stay a

nd enjoy the atmosphere,

take Richard Walker’s with you as we prepare orders to go.

Go to: www.SDDiningScene.com for more dining information

Valentine’s Mexican Restaurant

Valentine’s Mexican Restaurant is family owned and operated and

conveniently locatedat 844 Market Street in the East Village.

Valentine’s offers downtown San Diegans quality traditi

onal Mexi-

can breakfast, lunch and dinner (also OPEN LATE for the bar

crowds). In addition to the excellent burritos, tortas, tacos, and

homemade salsa at the salsa bar, you can also choose from a selection

of Mexican beers and fine wine when you visit Valentines. C

all

ahead to pick up yourorders “to go”! 619-23

4-8256.

POKEZ Mexican & Vegetarian

Welcome to Pokez! We make our food with love. We cook with veg-

etable oil (no lard). We use the finest ingred

ients including organic

produce when possible. Our beans and rice are 100% vegetarian, low

in fat and sodium (no artificial coloring,no MSG).

Royal IndiaExperience the finest Indian cuisine in the Gaslamp Quarter. Royal

India offers impeccable service, a friendly wait staff and some of the

most authentic North Indian cuisine in the city. Offering a full bar

and a selection of wines and beers, Royal India makes for a perfect

place to relax over cocktails. In fact, the restaurant boasts the largest

outdoor patio in the Gaslamp Quarter. Royal India’s extensive menu

includes tempting appetizers, warm decadent breads, baked fresh in

the tandoor, and a tasty selection of vegetarian, chicken, lamb and

seafood curries. The ambience of the restauran

t alludes to grand Indian

palaces, with its large open spaces, mosaic tiled arches, a custom carved

wood bar, and 10 footcalming waterfall. Voted “B

est Indian Cuisine”

by San Diego Downtown Readers Choice Awards in 2008. Royal India

serves a gourmet buffet with over twenty items to choose from (Mon-

day through Friday, 11:00 a.m. to 2:30 p.m. and onMonday evenings).

FOOD & DRINK

Hot New Winebar: Wet StoneChef Christian Gomez has opened an exciting new contemporary

wine bar in Bankers Hill! Located in a Historic 1896 Building at

1927 4th Avenue (between Grape and Fir), Chef Gomez is serv-

ing his POWER LUNCH daily from 11a-2p Tues-Fri and his

SMALL BITES & BIG GLASSES menu from 5p-10p Weds-Sun.

Try some of his favorites suchas Macadamia-crusted Ahi with

mango and habanero salsa, or his farmers market greens with fuyu

persimmons, pomegranate seeds, Danish Bleu cheese, carmelized

walnuts and a toasted coriander seed vinaigrette. Having trouble

finding parking? Not at The Wet Stone. After 7pm there is

AMPLE FREE parking directly across the street in the parking lot.

14 FEBRUARY 2009SAN DIEGO DOWNTOWN NEWS

Just BurgersOur Burgers are all made to order. We only use the freshest

ingredients. You

can pile on all you want at the most reasonable prices. We use an all natural

beef from 100% grass-fed cattle that has been raised its entire life on

pasture,

without chemicals, growth hormones, antibiotics, andwith room to roam.

The result is an unbelievably superb flavor! But that's not all! We have

some thing for everyone and every taste. Fresh ground turkey burger,

Grilled

fish burger, and our very popular veggie burger w

ith 24 amazing ingredients

are served daily from 11:00 am to 10:00 pm Mon-Sat and 11 am to 8:00 pm

on Sundays. For Adults we have a wonderful selection of beer and wine at

below market prices. Pet lovers, feel free to bring you

r pet to sit with you in

our outdoor patio. Please visit our website at

www.JustBurgers.biz for more

info and Special Offers. PHONE# (619) 234-7900

{Circulation Verification Council

Total Circulation: 82,000

• Direct Delivery Distribution• Special Themed Sections• Annual Visitors Guide• Annual Readers Choice

Networking with other publishers allow clients to get more distribution at network rates.

Custom printing and inserting will make a LASTING impresssion on potential customers.

Print & deliver on glossystock starting at 7.5¢ eachper household.

Hyper-local web page, on-line digital paper editions, Daily Update e-news, blogs, polls, eventcalendar, free local business directory, Hot Deals and more!

Demographic Profile: 92106-92107

Discover the diversity of the Peninsula

Where else can you have suburban-like living witheasy access to the airport, downtown, Mission Bay, SeaWorld and the world-famous San Diego Zoo!

The quaint community of Point Loma is located onthe east side of the peninsula overlooking downtown andCoronado. This conservative community has an exten-sive Naval history and large Portuguese fishing communi-ty. With Liberty Station (previously military housing)completed, the combination of a place to live, work andplay among the beautiful historic homes and buildingswill be the destination point for the entire region.

Ocean Beach is located on the west side of the penin-sula overlooking the Pacific Ocean and is home to theworld famous fishing pier. The white sand beach is afavorite location for beach goers and surfers. OceanBeach is known for for it’s pro-active residents, strongmerchants association and laid back atmosphere.

Cabrillo National Monument recently completed anextensive upgrade of the area around the lighthouse. On aclear day, the views are breathtaking, from the second“most visited” National park in the U.S. (behind only theStatue of Liberty). It also features one of the most inter-esting tide-pools on the West Coast and boasts the bestplace to watch the migration of the gray whales.

Who lives on the Peninsula?

Population:• Total: 23,667• Male: 49.81 percent• Female: 50.19 percent• Median Age: 45

Households:• Total: 10,179• With Children: 21.4 percent• Without Children: 79 percent

Martial status:• Single: 7,517• Married: 7,612 • Divorced: 3,905 • Widowed: 1,330

Family annual income:• Average income: $65,692

Race: • White: 85.4 percent• Black: 3.4 percent• Hispanic: 8.4 percent• Asian: 2.2 percent• Other: .6 percent

Education:• College degree: 57.53 percent• High school graduate/some college/other

schooling: 28.33 percent

Employment:• White Collar: 79 percent• Blue Collar: 21 percent

Real Estate:• Median Home Sale: $631,200

Voting:• Democrat: 49.4 percent• Republican: 48.5 percent• Other: 2 percent

Source: Media Audit and on-line demographics

Peninsula Beacon• Circulation 20,000 • Publishes every other Thursday



DEMOGRAPHIC PROFILE: 92037

La Jolla: A Jewel by the sea

La Jolla is truely the jewel of Southern California’scoastline. This charming picturesque seaside village resortis just 20 minutes from downtown San Diego.

It has wonderful beaches, cultural activities and finerestaurants. La Jolla is an exquisite combination of a south-ern European resort atmosphere and Southern Californiafun.

While La Jolla is known to be one of the most affluentcommunities in the United States, it has a down to earthfeel due to the beautiful natural scenery and the helpfulnessof its residents.

In addition to fine restaurants, beautiful beaches, hotelsand art galleries, La Jolla is home to renowned institutions,such as the Scripps Institution of Oceanography and theStephen Birch Aquarium & Museum. This is in addition tothe University of California, San Diego.

Furthermore, La Jolla is home to many Bio-Tech andsoftware companies. In short, La Jolla is a great place tolive in, visit, or do business.

Who lives in La Jolla?Population:• Total: 43,050• Male: 48.23 percent• Female: 51.77 percent

Age: • 18-24 -16% • 25-34 -17% • 35-44 -16% • 45-54 -20% • 55 + -31%

Households:• Total: 18,219• With Children: 13.80 percent• Single with Children: 3.15 percent

Martial status:• Single: 51.49 percent• Married: 48.51 percent• Divorced: 9.37 percent

Family annual income:• $100,000 - $250,000: 27.93 percent• $300,000 - plus: 11.61 percent• Average income: $80,172

Race: • White: 80.43 percent• Black: .77 percent• Hispanic: 7.01 percent• Asian: 12.98 percent• Native American: .22 percent• Other: 5 .5 percent

Education:• College degree: 34.23 percent• High school graduate/some college/other

schooling: 96.74 percent

Employment:• White Collar: 95.46 percent• Blue Collar: 4.54 percent

Real Estate:• Median Home Sale: $2,195,000

Voting:• Democrat: 46.38 percent• Republican: 52.521 percent• Other: 1.09 percent


La Jolla Village News• Circulation 22,000 • Publishes every Thursday



DEMOGRAPHIC PROFILE: 92109

Older residential neighborhoodscompliment young beach town

Pacific Beach, divided into alphabetical streets ofgems and mineral, is very much a grid. The lower end ismuch like Mission Beach, with a blend of college-goers,and singles.

Garnet Avenue harbors many local beach-goersattracted by trendy clothing boutiques, a plethora ofrestaurants, resorts, clubs and nightlife.

Apart from the casual beach town atmosphere, astrong community base exists. Residential neighborhoodsmixed with condos and single family homes create astrong sense of community. Multiple generations of families, active in the community still reside and are raising their families here.

Mission Beach is essentially a narrow peninsula surrounded by the bay to the east and the Pacific Oceanto the west. The atmosphere is much like a resort withwide beaches and busy boardwalk on both sides. ManyMission Beach homes are rentals attracting a youngercrowd. The boardwalk on the ocean side is nearly 3 mileslong, running the length of Mission Beach and PacificBeach. A popular amusement park with a vintage rollercoaster, fun shops and restaurants is a favorite amonglocals and visitors. Sea World is nestled in the bay to thesouth drawing thousands of annual visitors to the area.

Who lives in Pacific Beach/Mission Bay?

Population:• Total: 43,586• Male: 23,416 (53.72%)• Female: 20,170 (46.28%)

Households:• Total: 22,747• With Children: 2,756 • Without Children: 19,989

Martial status:• Single: 54 percent• Married: 28 percent• Separated/divorced: 18 percent

Family annual income:• $75,000 +: 61.3 percent• Average income: $73,428

Race: • White: 84.9 percent• Black: 1.1 percent• Hispanic: 11.4 percent• Asian: 2.1 percent• Other: .5 percent

Education:• College degree: 50 percent• High school graduate/some college/other

schooling: 95 percent

Employment:• White Collar: 15,290• Blue Collar: 4,673

Real Estate:• Median Home Sale: $630,000

Spending:• Total Average Sending: $56,538



Beach & Bay Press• Circulation 20,000 • Publishes every other Thursday


Demographics


This readership study was preformed by theCirculation Verification Council. This nationallyrecognized auditing research firm conductsaudits of circulation for newspapers, shoppingguides, trade publications and magazines.Results are from our distribution area.


January � 2012 Resolutions, NFL, Restaurant Week

February � Top Romantic Locations, Hidden Treasures, Super Bowl, Museum Month

March � Spring Fashion, Spring Camps, Progress Report

April � Urban Gardens/Green Living

May � Spring Festivals

June � Summer Camps, Summer Festivals

July � Star Spangled Summer

August � Travel/Vacations

September � NFL, Fall Fashion, H2O Activies

October � Oktoberfest, Fall Festivals

November � Holiday Entertaining

December � Gift Guides, Holiday Parades & Events

Calendar Flyer 2012

For Advertising Information call (858) 270-3103 1621 Grand Ave, 2nd Floor, San Diego, CA 92109 sdnews.com

Promotional Calendar

La Jolla Village NewsWeekly

Beach & Bay PressBi-Weekly

Peninsula BeaconBi-Weekly

2012 Publishing Calendar

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2012 SEASONAL ADVERTISING CALENDAR


New Year’s Day . . . . . . . . . . . . . . . . . .Jan 1Martin Luther King Day . . . . . . . . . . . .Jan 16St. Valentine’s Day . . . . . . . . . . . . . .Feb 14 President’s Day . . . . . . . . . . . . . . . .Feb 20St. Patrick’s Day . . . . . . . . . . . . . .March 17First day of Spring . . . . . . . . . . . . . . .March 20Passover . . . . . . . . . . . . . . . . . . . . . . . . .April 7

Easter . . . . . . . . . . . . . . . . . . . . . . . .April 8Cinco de Mayo . . . . . . . . . . . . . . . . . .May 5Mother’s Day . . . . . . . . . . . . . . . . . .May 13Memorial Day . . . . . . . . . . . . . . . . . .May 28Flag Day . . . . . . . . . . . . . . . . . . . . .June 14Father’s Day . . . . . . . . . . . . . . . . . .June 17First Day of Summer . . . . . . . . . . . .June 20

Independence Day . . . . . . . . . . . . . . .July 4Labor Day . . . . . . . . . . . . . . . . . . . . . .Sep 3Rosh Hashanah . . . . . . . . . . . . . . . . .Sep 17Yom Kippur . . . . . . . . . . . . . . . . . . . .Sep 26First day of Autumn . . . . . . . . . . . . . .Sep 22Columbus Day . . . . . . . . . . . . . . . . . . .Oct 8Halloween . . . . . . . . . . . . . . . . . . . . .Oct 31

Election Day . . . . . . . . . . . . . . . . . . . .Nov 6Veterans Day . . . . . . . . . . . . . . . . . .Nov 11Thanksgiving . . . . . . . . . . . . . . . . . . .Nov 22Hanukkah . . . . . . . . . . . . . . . . . . . . . .Dec 9First Day of Winter . . . . . . . . . . . . . .Dec 21Christmas . . . . . . . . . . . . . . . . . . . . .Dec 25New Year’s Eve . . . . . . . . . . . . . . . . .Dec 31

2012 Holiday Calendar

� Dining Out* 5

� Health & Beauty* 12

� Business & Finance*/ Home & Garden 19

� Senior Focus* 26

Monthly Feature:Health, Mind & Body

� Dining Out* 2

� Health & Beauty * 9



Monthly Feature:Home/Garden Improvement

� Dining Out * 1




� Meet Your Professional 29

Monthly Feature: La Jolla Readers Choice: RestaurantsSpring Break/Summer Camps

� Dining Out* 7


� Home & Garden / OB St. Fair Special 21


� LJVN/BBP/BCN Visitor Guides

Monthly Feature:Summer CampsBeacon Readers Choice: Pt. Loma

� Dining Out* 1





Monthly Feature:Holiday Happenings

� Dining Out* 5




Monthly Feature:Staycations / Summer CampsLa Jolla Readers Choice: Retail

� Dining Out* 3


� Home & Garden 17


� Meet Your Professional 31Monthly Feature:Summer Vacation/CampsOB 125th Anniversary

� Dining Out * 6




Monthly Feature:Fall NFL Kick-OffBeacon Readers Choice: OB Retail

January February March

June

November DecemberOctober

April

July August September

May� Dining Out* 5

� Health & Beauty & Fashion* 12

� Home & Garden 19


Monthly Feature:Spring Break/Summer CampsBeacon Readers Choice: OB Restaurants

� Dining Out* 2





Monthly Feature:Working Women TodayBeach & Bay Readers Choice

� Dining Out* 4




Monthly Feature:Beach & Bay Press: Beach Fest

� Dining Out* / La Jolla Parade Guide 6



Monthly Feature:Holiday Gift GuideLa Jolla Parade Program

Weekly: La Jolla Village NewsBi-weekly: Beach & Bay Press / The Peninsula Beacon

Ask about our Visitor Guides and other special publications

January February March

June

November DecemberOctober

April

July August September

May

* Free Advertorial with purchase of ad in these sections--Ask your advertising representative for details.


2012 MONTHLY PROMO CALENDAR

FREE* Advertorial with Ad Purchase!*Purchase an ad (1/10 or larger) and recieve a 150 word article about your business or service in these monthly sections!

Your business will be displayed with other like businesses for added visibility and readership. Double your exposure with a professionallydesigned ad along with a well written article! Meet Your Professional is published on 5th week (4 times per year) and is an “advertorial”

opportunity to promote your business and staff with an insertion article.

Deadline is one week prior to publication date.

Call to Reserve Space Today858 270-3103


Dining Out� January 5

� February 2

� March 1

� April 5

� May 3

� June 7

� July 5

� August 2

� September 6

� October 4

� November 1

� December 6

Health & Beauty� January 12� February 9� March 8� April 12� May 10� June 14� July 12� August 9� September 13� October 11� November 8� December 13

Spotlight on Seniors� January 26� February 23� March 22� April 26� May 24� June 28� July 26� August 23� September 27� October 25� November 22

1st week of every month 2nd week of every month

4th week of every month3rd week of every month

Home & Garden / Business & Finance� January 19� February 16� March 15� April 19� May 17� June 21� July 19� August 16� September 20� October 18� November 15� December 20

*1/10 Size Ad or Larger

Meet Your Professional� March 29

� May 31

� August 30

� November 29 4 times a year

Monthly Promotion Customized For:



For Advertising Information call (858) 270-3103 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com

• Free ColorThis attractive dining page catches the reader’seye with full color ads. Published Thursday,

readers look forward to dining specials and exploring their dining options. Readership audit shows 82% of readers choose where to dine from their local paper!

• Free ListingYou also recieve a 52 word listing allowing you to hi-light your dining establishment, setting you apart from other restaurants!

• Affordable PriceEasy to read, 3x3 full color ads plus free listing in the newspaper(s) of your choice for only: Single Paper-$150 each. Add add’l paper for only $100 each.

13 Weeks - $125/ad26 Weeks - $100/ad

• BONUSYour ad will be posted in our Dining & Entertainment page online!

6:30am–2:30pm • 7 days a week

520 Front Street • Just South of Market, Downtown

619-231-7777 • www.richardwalkers.com

BONDIGreat Australian Food, Cold Australian Beer.

Relaxed by day and bustling at night, Bondi A

ustralian beer and food

brings the contemporary flavors, sights and sounds of Australia to the

historic Gaslamp Quarter. Bondi is all about top-quality Australian

products and people. It's also about the relaxed and casual Aussie at-

titude to life. Named after Sydney's famed Bondi Beach, Bondibrings

you ice-cold Aussie beer on tap, along with a large range of Australian

and international bottledbeer and the longest and strongest Aus-

tralian wine list in the US. The food menu is fresh and contemporary,

relaxed enough to snack on but substantial enoughfor a long dining

experience, and served with the friendly casualness that makes the

Australian lifestyle famous the world over. Live DJ's every Friday and

Saturday night. No cover charge and nodress code.

Winner - Lamplighter Award for BestNew Gaslamp Restaurant 2007.

CitySearch Editor's Choice - BestBar in San Diego

Richard Walker’s PancakeHouse

Richard Walker’s Pancake House, an upscale fusion of traditional and

gourmet breakfast favorites,is now open in the Marina District in

downtown San Diego. Serving classic-style griddlecakes, crepes,

omelets and other specialties, thispancake house is certain to be-

come the “premier” breakfast destination for San Diego's residents,

employees and the tourist community! Open 6:30 a.m. to 2:30 p.m.

7 days a week, and if you are unable to stay an

d enjoy the atmosphere,

take Richard Walker’s with you as we prepare orders to go.

Go to: www.SDDiningScene.com for more dining information

Valentine’s Mexican Restaurant

Valentine’s Mexican Restaurant is family owned and operatedand

conveniently located at 844 Market Street in the East Village.

Valentine’s offers downtown San Diegans quality traditi

onal Mexi-

can breakfast, lunch and dinner (also OPEN LATE for the bar

crowds). In addition to the excellent burritos, tortas, tacos, and

homemade salsa at the salsa bar, you can also choose from a selection

of Mexican beers and fine wine when you visit Valentines. C

all

ahead to pick up your orders “to go”! 619-234-

8256.

POKEZ Mexican & Vegetarian

Welcome to Pokez! We make our food with love. We cook with veg-

etable oil (no lard). We use the finest ingredi

ents including organic

produce when possible. Our beans and rice are 100% vegetarian, low

in fat and sodium (no artificial coloring,no MSG).

Royal IndiaExperience the finest Indian cuisine in the Gaslamp Quarter. Royal

India offers impeccable service, a friendly wait staff and some of the

most authentic North Indian cuisine in the city. Offering a full bar

and a selection of wines and beers, Royal India makes for a perfect

place to relax over cocktails. In fact, the restaurant boasts the largest

outdoor patio in the Gaslamp Quarter. Royal India’s extensive menu

includes tempting appetizers, warm decadent breads, baked fresh in

the tandoor, and a tasty selection of vegetarian, chicken, lamb and

seafood curries. The ambience of the restaurant

alludes to grand Indian

palaces, with its large open spaces, mosaic tiled arches, a custom carved

wood bar, and 10 foot calming waterfall. Voted “B

est Indian Cuisine”

by San Diego Downtown Readers Choice Awards in 2008. Royal India

serves a gourmet buffet with over twenty items to choose from (Mon-

day through Friday, 11:00 a.m. to 2:30 p.m. and onMonday evenings).

FOOD & DRINK

Hot New Winebar: Wet StoneChef Christian Gomez has opened an exciting new contemporary

wine bar in Bankers Hill! Located in a Historic 1896 Building at

1927 4th Avenue (between Grape and Fir), Chef Gomez is serv-

ing his POWER LUNCH daily from 11a-2p Tues-Fri and his

SMALL BITES & BIG GLASSES menu from 5p-10p Weds-Sun.

Try some of his favorites suchas Macadamia-crusted Ahi with

mango and habanero salsa, or his farmers market greens with fuyu

persimmons, pomegranate seeds, Danish Bleu cheese, carmelized

walnuts and a toasted coriander seed vinaigrette. Having trouble

finding parking? Not at The Wet Stone. After 7pm there is

AMPLE FREE parking directly across the street in the parking lot.

14 FEBRUARY 2009SAN DIEGO DOWNTOWN NEWS

Just BurgersOur Burgers are all made to order. We only use the freshest

ingredients. You

can pile on all you want at the most reasonable prices. We use an all natural

beef from 100% grass-fed cattle that has been raised its entire life on

pasture,

without chemicals, growth hormones, antibiotics, and with room to roam.

The result is an unbelievably superb flavor! But that's not all! We have

some thing for everyone and every taste. Fresh ground turkey burger, G

rilled

fish burger, and our very popular veggie burger wit

h 24 amazing ingredients

are served daily from 11:00 am to 10:00 pm Mon-Sat and 11 am to 8:00 pm

on Sundays. For Adults we have a wonderful selection of beer and wine at

below market prices. Pet lovers, feel free to bring you

r pet to sit with you in

our outdoor patio. Please visit our website at

www.JustBurgers.biz for more

info and Special Offers. PHONE# (619) 234-7900

Coastal Dining

Scene

Call today to reserve your space:(858) 270-3103

Published every issue!

Advertise in 2 or more

publicationsand save!



Publication Dates 2012 (2nd week of the month)

January 12February 9March 8April 12May 10June 14

FREE* Advertorial with Ad Purchase!

July 12August 9September 13October 11November 8December 13

√ Received and read by over 90% ofthe community on a regular basis.

√ Over 60% of the coastal residentsare active and very health conscious.

HEALTH, BEAUTY,FASHION & FUN

*Purchase an ad (1/10 or larger) and receive a

150 word article about your business or serv-

ice in these monthly sections! Your business

will be displayed with other like businesses for

added visibility and readership. Double your

exposure with a professionally designed ad

along with a well written article!

Call today to reserve your space: (858) 270-3103


publications and save!



HOME & GARDEN

monthly promo page


150 word article about your business or service

in these monthly sections! Your business will

be displayed with other like businesses for




Publication Dates 2012 (3rd week of the month)




√ Received and read by over 90% ofthe community on a regular basis.

√ Over 80% of coastal residents willimprove their homes and landscaping.



150 word article about your business or service

in these monthly sections! Your business will

be displayed with other like businesses for




Publication Dates 2012 (4th week of the month)




Spotlight on

Seniors

monthly promo page



√ Received and read by over 90% of the community on a regular basis.

√ Approximately 30% of residents in La Jolla are 55 and older.


publicationsand save!




For Advertising Information call (858) 270-31031621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com

MEET YOURPROFESSIONAL

You are in business to help others, but youcan’t help if nobody knows that you are inbusiness!

The Meet Your Professional Section is morethan advertisement– It’s your own story.

Highlight a recent success story, introduceyour special product or service – Get noticed.

√ Received and read by over 90% of the community on a regular basis.

SPECIAL ADVERTISING RATESSize 1 Paper 2 Papers 3 Papers 4 Papers1/10 pg. (4.125” x 3.625”)

(200 Words) $210 $305 $380 $4553x Date Rate (per ad) $175 $265 $330 $3901/5 pg. (4.125” x 7.375”)

(400 Words) $345 $510 $630 $7553x Date Rate (per ad) $295 $445 $550 $655

“Voted one of the mosteffective marketing ideas!”

– IFPA

Prices based on black and white only

...tell your story...share your success...

Publication Dates 2012 (5th week of the month)

March 29May 31August 30November 29

Deadline is one weekprior to publication

CUSTOM INSERT PRINTING & DELIVERY


Your AdPrinted & Delivered

FOR UNDER 7.5¢ EACH!


�20,000 Copies�8 1/2” x 11” Glossy Stock�Full Color/ 2 Sided�Inserted into Newspaper

of Your Choice�Extra In-Store Copies

2 SidedFour Color – 70 lb. Gloss20,000 – Total $1,495

ONLY $1495� Bleeds & Design

Charges Apply


COMBINEDMEDIA KIT & FLYERS 2012

Need some luck selling your home?

Try our Real Estate Directory!Real Estate Directory Listing Includes:

�Photo / Display ad delivering your message

�Publishes weekly in two publications for one low price!

�Total distribution 62,000 households withover 150,000 readers.

�Group rates and long term discounts available!

�FREE color!

�Longer shelf life for added exposure

For only

$75/per week/ 2 publications*

To reserve your adCall us today!

858.270.3103

Jasmine Kung858-926-6822

OPEN HOUSE SATURDAY 12–3pm4935 Pacifica, Pacific Beach

BEST VIEWS & PRICE IN PACIFICA

Pool, Spa, Granite Kitchen, One Level. 3BR/2BA, 1,700+ sq. ft.Perfect Home for Entertaining! This one will not last!

Single ad size (4.125” x 2.15”)

Send us a photo and 50 words describing your home.

* Min. 2 issues run or double the size for only$150/week. Price includes color. Ad will publish in La Jolla Village News AND eitherBeach & Bay Press or Peninsula Beacon


Our community newspapers are a part of your prospects lives. They are full of vivid, colorful local listings and news about

your neighborhood. Show your clients that you are investing time and money to sell their property. The recognition that a

Real Estate Professional gains from consistent, visible ads is a valuable asset with your listing calls and networking.

The San Diego Community Newspaper Group has designed a rate card especially for Real Estate Professionals.

This Real Estate rate program delivers. • Direct delivery• Guaranteed distribution with audit verification• 96% receivership & readership

Special Rates & Services for Real Estate Professionals Include:

SAN DIEGO COMMUNITY NEWSPAPER GROUP1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109PHONE 858.270.3103 • FAX 858.713.0095www.sdnews.com

Weekly: La Jolla Village News • Bi-weekly: Beach & Bay Press • Peninsula BeaconAsk about our Visitor Guides & other specialty publications

Real Estate Professionals, Reach Your Target Audience

Every week the SDCNG publishes a complimentary Open House Directory. Allyou have to do is go to the form and update your listing each week. It’s easy,effective and free – http://www.sdnews.com/pages/open_house. Deadline forsubmission is noon Tuesday.

This program is our best value. Your ad will appear in all editions thatare published during the week in our Real Estate section. The impact ishigh, the distribution is broad and the rates are low.

Real Estate ads have been a part of our community newspapers from the daywe first published. For decades, Real Estate Professionals have used cover positions, full page ads and color to showcase their listings and themselves.

The power of a large ad in the community newspaper is smart investment.

Classified Display Ads

FREE Open House Directory

Display Ads


SPECIAL TO LA JOLLA VILLAGE NEWS

PRICING*

SAN DIEGO COMMUNITY NEWSPAPER GROUP1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109PHONE 858.270.3103 • FAX 858.713.0095www.sdnews.com

Join us...

REAL ESTATESPECIAL SECTIONPUBLISHED IN THE LA JOLLA VILLAGE NEWS

Sign up TODAY for advertising that really sticks out!Ask about featured homes and news about yourself, your listings and more with ad packages!

EXTRA! EXTRA!

Real Estate Section (generic 2k11

Call your rep today!858-270-3103

LA JOLLA

VILLAGE NEWS

1x 6x 12x 28xFULL PAGE $1,200 $975 $941 $850HALF PAGE $800 $600 $500 $4001/5 PAGE $325 $300 $285 $250

FREEONLINE BANNER AD WITH 12MONTHSRESERVED!

*These special supplement rates include color and arebased on consecutive issues as cooperative grouprates created for members of REBA, MBRA, PLOBRAand other area real estate associations and affiliates inagreement with SDCNG.

PULL-OUT SECTION EASILY SEEN

ABOVE THE FOLD!

CLASSIFIED LINE AD RATESOpen Rate: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Weekly /per lineBased on 3-line min.

1 week . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$8.50

Frequency Rates:Consecutive insertions – based on 3-line min.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Weekly /per line2 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.003 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.006 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6.50

13 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6.0026 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.5052 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00

Bargain Bin:Private party – $500 or less

Based on 3-line min. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . FREE**Ad must be submitted on-line. We do not accept FREE ads by mail or phone. Go to

www.sdnews.com to place your FREE ad.

Garage Sales: 4 lines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $17.50each additional line . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3.00Place your ad via the website, www.sdnews.com . . . . . . . . . . . . . . . . . . . . FREE*

Lost & Found: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .FREE**Ad must be submitted on-line. We do not accept FREE ads by mail or phone. Go towww.sdnews.com to place your FREE ad.

Service/Professional Directory Listings Small Ad (1.5"x1") 4 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$55.00 per week8 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$45.00 per week

13 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$35.00 per weekLarge Ad (1.5"x2.25")

4 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95.00 per week8 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75.00 per week

13 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$65.00 per week

Remember, when a reader turns to classified they’re already 50% sold!

Your advertisement placed in The San Diego Community Newspaper Group classified section will appear in the Beach & Bay Press

The Peninsula Beacon, and La Jolla Village News. Over 62,000 copies are delivered to affluent coastal homes and businesses.

Your ad will be read by over 160,000 people from La Jolla through Ocean Beach. Publishing 100% local news, our papers enjoy an

average readership of 93%. Printing each Thursday, your advertisement will remain in homes, businesses and on newsstands for up

to seven days.

Y

CLASSIFIED DISPLAY RATESClassified display advertisements are boxed and can include artwork. Minimum size is 1". Sizes based on a 6-column x 15.5 tabloid format.

Contract:1–2 Insertions 3–8 Insertions 9–16 Insertions 17–25 Insertions 26+ Insertions$33.00 per col/inch $28.00 per col/inch $26.00 per col/inch $23.00 per col/inch $21.00 per col/inch

Marketplace Ads: Small 1 col. x 2.25" 4 weeks $75 13 or more weeks $55Med. 2 col. x 2.25" 4 weeks $130 13 or more weeks $110Lg. 2col. x 3" 4 weeks $175 13 or more weeks $165

CadNetPublish your classified ad in over 120 publications in U.S. & Canada with a combined circula-tion of over 10 million or 1.6 million households. Publications have a two week window to runyour ad.

15 words . . . . . . . . . . . . . . . . . . . . . . . . . . $595.00 per insert/per week$15 each additional word. First time advertisers, BUY 1 GET 1 FREE.

Real Estate Directory: (2col x 1.75" ad)2 insertions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $150.004 insertions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $250.006 insertions + . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $350.00Open House Directory . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 per listing*

Rental Hotsheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 per listing*

*Ad must be submitted on-line. We do not accept FREE ads by mail or phone. Go to

www.sdnews.com to place your FREE ad.

Legal Ads:*Personal Name Change (4 weeks) . . . . . . . . . . . . . . . . . . . (total) $88.00Fictitious Business Name (4 weeks) . . . . . . . . . . . . . . . . . . (total) $44.00Per col/inch (1 issue) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $17.00*Abandonment of Fictitious Name, Withdrawal From A Partnership, Operation Under FictitiousBusiness Name, Dissolution of Partnership, Notice of Trustee Sale. Legal ads may notnecessarily run full circulation, but will be published in the La Jolla Village News to be legal.

Deadlines:Classified Display . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday 5 p.m.Line ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday 12 p.m.Cancellation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday 12 p.m.

Mechanical Specifications:6-Column Format Page: 10" wide x 15.5" deep.

No. of Columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Col. Width1 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.43"2 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.94"3 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.45"4 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.96"5 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.47"6 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.89"7 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.5"

*We do not accept FREE ads by mail or phone. Go to www.sdnews.com to place your FREE ad.

Place classified ads on line at: www.sdnews.comor call (858) 270-3103 x140

Classified Advertising Rates



YOUR COMMUNITY SERVICE DIRECTORY DONE RIGHT!

RATES SMALL AD LARGE AD(1.5” x 1”) (1.5” x 2.25”)

26 week contract $45 per week $65 per week

13 week contract $55 per week $75 per week


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Concrete · Gardening Fertilized · Landscaping · Drain Water Sprinkler Installation · Wood Fencing

P.O. Box 710398San Diego, CA 92171

Perfect advertising solution for all types of business:

� Home & Garden� Construction� Electrical� Plumbing� Painting� House Cleaning� Pest Control� Sprinkler Systems� Roofing� Carpet Cleaning� Landscaping & More

• LA JOLLA VILLAGE NEWS • BEACH & BAY PRESS • PENINSULA BEACON92037 (Weekly) 92109 (Bi-Weekly) 92106, 92107, 92110 (Bi-Weekly)

Three Great Papers, One Low Price

Reach over 155,000readers in these affluentcoastal communities foras little as $45 per week!

SAN DIEGO COMMUNITY NEWSPAPER GROUPFOR ADVERTISING INFORMATION CALL 858-270-31031621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109

Published in 42,000 papers weekly!

Phone 858.270.3103Fax 858.713.00951621 Grand Ave, 2nd Floor San Diego, CA 92109www.sdnews.com • [email protected]

SANDIEGO’SCOMMUNITY NEWSPAPER NETWORK


• One stop shopping, combined rate discounts, one invoice.

• Targets San Diego’s most affluent communities, zipcodes.

• Reaches households with incomes of $50,000+.

• 143,000 total distribution including FREE home delivery.

• Audit of circulation and community newspaper formatprovides guaranteed readership.

Eight zones to meet your advertising needs:

Simplify your marketing, focus on results!

Want to reach a larger affluent market?

We can provide you with more zip codesin our network.

BEACH & BAY PRESS PENINSULA BEACON DOWNTOWN NEWS GAY SAN DIEGO

ZIP CODE CITY92109 Pacific Beach

BI-WEEKLY TOTAL 20,000

ZIP CODE CITY92106 Point Loma92107 Ocean Beach92110 Old Town


ZIP CODE CITY92101 SD Downtown92103 Mission Hills,

Hillcrest,Old Town

MONTHLY TOTAL 22,000

ZIP CODE CITY92103 Mission Hills

Hillcrest92104 Northpark92116 Kensington


COAST NEWS RANCHO SANTA FE NEWS LA JOLLA VILLAGE NEWS UPTOWN NEWS

ZIP CODE CITY92007 Cardiff by the Sea92008 Carlsbad92009 Carlsbad92014 Del Mar 92024 Encinitas92054 Oceanside92056 Oceanside92075 Solana Beach92130 Carmel ValleyWEEKLY TOTAL 28,500

ZIP CODE CITY92067 Rancho Santa Fe92091 Fairbanks Ranch92127 Santa LuzRR52 Santa LuzRR53 Santa Luz92130 Rancho Pacifica


ZIP CODE CITY 92037 La Jolla92122 University City

WEEKLY TOTAL 22,000

ZIP CODE CITY 92103 Hillcrest

Mission HillsBanker’s Hill

92104 North ParkSouth Park

92116 Kensington


2012 National Ad Rates

Pre-Print Marketing OpportunitiesPre-Print Rates* (Minimum charge $120)1,000-5,000: $60/M5,001-16,000: $50/M16,001 & over: $45/M*Pricing is for single sheet only. Call for larger/heavier insert prices.

Custom Insert Printing & Inserting Program20,000 copies $1,495Full Color / 2 Sided / 8.5 x 11 / Glossy StockInserted into the publication of your choiceFor additional quantities call for a price quote

NATIONAL RATES 2K12

AD SIZE COLUMNS WIDTH DEPTHFull 5 10.5" 15.25" 4/5 4 8.375" 14.875"3/5 3 6.25" 14.875" 1/2 vert. 3 6.25" 13" 1/2 horz. 5 10.5" 7 .375"1/2 4 8 .375" 9.25"2/5 vert. 2 4.125" 14.875"2/5 horz. 4 8 .375" 7 .375" 3/10 3 6.25" 7 .375" 1/5 vert. 1 2" 14.875" 1/5 horz. 4 8 .375" 3 .625"1/5 vert. 2 4.125" 7 .375"3/20 vert. 2 4.125" 5 .5" 3/20 horz. 3 6.25" 3.625" 1/10 vert. 1 2" 7 .375"1/10 horz. 2 4.125" 3 .625" 1/20 vert. 1 2" 3 .625" 1/20 horz. 2 4.125" 1 .75"1/40 1 2" 1 .75"

AGENCY RATES: All Open Rates are commissionable to recognized advertising agencies submittingcamera-ready copy and with pre-payment.

DEADLINE: Deadline for all advertising is 4 p.m. Thursday (Wednesday for La Jolla) preceding thedate of publication.

ACCEPTANCE: The publisher reserves the right to reject or cancel any advertising at any time, whichdoes not conform to the standards of the publication.

PAYMENT: Payment for all advertising is due upon proof. A monthly billing account is available withapproved credit. Payment terms are net 10 days. Payments not received 30 days after billing are sub-ject to a 1.5% (18% per annum) service charge. We reserve the right to revise the advertising rates atany time upon 30 days notice.

ARTWORK: Normal layout costs are included in our advertising rates. Camera work, photos and spe-cial creative artwork will be charged at reasonable rates. Proofs are not for making design changes;they are intended for information checking only. Additional proofs or rebuilds may be subject toextra charges.

CANCELLATIONS: Advertisers will be billed 50% of ad cost for cancellations after 4 p.m. Thursday (4p.m. Wed. for La Jolla).

TEARSHEETS/INVOICES: Tear sheets and invoices are available upon request. Tearsheets also avail-able on www.sdnews.com.

ERRORS: Liability of the publisher for errors is limited to the cost of the space containing the errorand limited to the first insertion. Notification of error must be made within 5 days of publication.

GUARANTEED POSITIONS: Any advertiser requesting special placement shall be given every con-sideration but will not be guaranteed. The surcharge for placement is an additional 15% upon avail-ability. If position is unavailable, the ad will not be charged the 15% charge.

ADVERTORIAL: Advertorial is paid advertising designed to read like editorial. The word “Advertorial”must be stated in ad and must have a minimum hairline border.

MECHANICAL INFORMATION: Ads are built in modular sizes (fractional). This allows attractive pagelayout and assures the advertiser economical pricing. Sizes conform to 5 col. x 16” tabloid. StandardAdvertising Units (S.A.U.) will float. For color ads please call.

FTP INFORMATION: Large filesize ads that our too big to be sent via email can uploaded our ftp at:webftp.sdnews.com. Username is “sdcngads” and the password (case sensitive) is “BIGfile4u”

2/5 4c

1/10 2c

1/20 2c

3/10 3c

1/5 2c

3/20 2c

2/5 2c4/5 4c

1/51c

1/101c

1/2 3 c

1/2 5c1/201c

3/20 3c

1/2 4c

Mechanical Specs 2/5 4c

1/40


Cost per ISSUE (per paper) for consecutive issuesAD SIZES OPEN 13x(3X) 26x(6X) 52x(12X)

Full Page 2,035 1,628 1,514 1,438w/color 2,485 2,078 1,964 1,8884/ 5 1,650 1,320 1,228 1,166

2,100 1,770 1,678 1,6163/ 5 1,293 1,034 961 896

1,743 1,484 1,411 1,3361/ 2 1,128 902 839 798

1,578 1,352 1,289 1,2482/ 5 942 754 702 666

1,392 1,204 1,152 1,1163/10 756 605 562 535

1,131 980 937 9101/ 5 605 484 450 428

980 859 825 8033/20 509 407 379 360

884 782 754 7351/10 372 297 277 263

672 597 577 5631/20 200 160 149 140

500 460 449 4401/40 110 88 83 79

410 388 383 379

Call for our website rates

COLOR PRICES : B/W PRICES

Contact Julie at: 858.270.3103 x106

We prefer ads sent digitally via email or FTP. We acceptfiles condensed with Stuffit or Zip. PDF files are fine aslong as b/w ads are 600 dpi, color 300 dpi. Please makesure all art and fonts are embedded. All Illustrator filesmust have all fonts outlined (converted to art) and allimages embedded or include all linked artwork/photos.Photos should be set to 200+ dpi. Keep in mind that photostaken from the internet usually are 72 dpi and do not printwell. When sending Quark files, be sure to include allimages and all fonts with your layout file. We cannot beheld responsible for incomplete files.

We cannot accept b/w or color ads as Microsoft Word,Excel, Office, Publisher, Pagemaker or any other PCword processing format. All ads sent in Word will betreated as roughs only, but any & all art/photos etc. stillneed to be supplied on CD or via email. “Advertorials” inWord format are acceptable. Include a printed proof (B&Wor Color Laser) with your disc so we can make any correctionsnecessary. All colors used in your layout should be convert-ed to CMYK. We strongly suggest saving your ad as a PDFbefore you send it.

Files sent via email must be sent to your Sales Representative.

Please include the name of the advertiser and theAdvertising Consultant’s name in the subject field.

For more information, call the Art Dept. at:

(858) 270-3103 x107

Applications Supported:QuarkXpress 6-7.5

Illustrator CS3 or belowPhotoshop CS3 or below

File Formats Supported:QXD, AI, TIFF, EPS,

JPEG, PDF

Media Supported:DVD, CD-ROM, FTP*

Ad Size Columns Width DepthFull 5 10.5" 15.25"4/5 4 8.375" 14.875"3/5 3 6.25" 14.875" 1/2 vertical 3 6.25" 13"1/2 horizontal 5 10.5" 7 .375"1/2 square 4 8.375" 9.25"2/5 vertical 2 4.125" 14.875"2/5 horizontal 4 8 .375" 7 .375" 3/10 3 6.25" 7 .375" 1/5 vertical 1 2" 14.875" 1/5 vertical 2 4.125" 7 .375"1/5 horizontal 4 8 .375" 3 .625"3/20 vertical 2 4.125" 5 .5"3/20 horizontal 3 6.25" 3 .625" 1/10 vertical 1 2" 7 .375"1/10 horizontal 2 4.125" 3 .625" 1/20 vertical 1 2" 3 .625" 1/20 horizontal 2 4.125" 1 .75"1/40 1 2" 1 .75"

Newspaper Mechanical Specifications

La Jolla Village News, Beach & Bay Press, Peninsula Beacon

FTP LOGINHOST:

webftp.sdnews.com

USER: sdcngads

*PASSWORD: BIGfile4u

*Case sensitive.

DIGITAL FILE SPECIFICATIONS



Ad Size Columns Width DepthMarketplacesmall 1 1.43" 2.3"medium 2 2.94" 2.3"Large 2 2.94" 3" Special 1 1.43” -Service Dir.Service Dir. small 1 1.5" 1"Service Dir. large 1 1.5" 2.25"Real Estate Dir.Single 3.45" 1.615" Double 3.45" 3.3" Quad 6.975" 3.3"

Newspaper Mechanical Specifications

Classifieds Ad Sizes

san diego community newspaper group media kit 2012

Documents

open rates

reasonable rates

agency rates

advertising rates atany

floor san diego ca

biweeklytotal circulation

distribution area

payment terms