sanket kubal mcd ppt
TRANSCRIPT
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McDonald's Kalamboli
Sanket KubalAkash ThangarajVinod GawdeUrvashi Chouhan
OBJECTIVES:
Proximity of customer visiting Mcd
Reason
Know your customer
Frequency
Bus 15
Car 259
Motorcycle 84
scooty 2
Scooty 2
Taxi 28
Walking 27
Total 417
4%
62%
20%
0%
0% 7
% 6%
Vehicle Used
Bus Car Motorcycle scooty Scooty Taxi Walking
Parking place No of results
Mgm campus 1
Opposite MCD 110
Parking 155
Vashi 3
Kalamboli bus depot 8
Kamothe/kalamboli residential area 6
Total 283
Mgm campus0%
Opposite
MCD39%
Parking55%
Vashi1%
Kalamboli bus depot
3%
Kamothe/Kalamboli residential
area2%
Parking place
Areas under different regions South Mumbai
Nariman point, Colaba, Worli, Fort, Gateway, Kalbadevi Central Mumbai
Kurla, Chembur, Ghatkopar, Mulund, Powai Western Mumbai
Borivali, Andheri, Dahisar, Bandra, Juhu, Goregaon Thane
Thane, Kalyan, Dombivli, Badlapur, Ambernath Navi Mumbai
Vashi, Sanpada, Airoli, Ghansoli, Koparkhairne, Nerul, Belapur, Kharghar
Pune Pimpri ,Chinchwad, Shivaji nagar, chakan, wakad etc
Lonavala Lonavala, Khandala
Central Mumbai
3%Lonavala
2%Navi Mumbai
14%Panvel11%Pune
10%South Mumbai4%
Taloja5%
other1%
Thane7%
Western
Mumbai
15%
Kamothe
13%
Kalamboli14%
Khandeshwar2%
Where are you coming from
Frequency
Central Mumbai 13
Lonavala 7
Navi Mumbai 60
Panvel 44
Pune 43
South Mumbai 15
Taloja 21
other 6
Thane 28Western Mumbai 62
Kamothe 54
Kalamboli 57
Khandeshwar 9
Total 419
0-5 minutes5%
11-15 min-utes13% 16-20
min-utes9%
21-25 min-utes9%
26-30 min-utes3%
31-60 min-utes5%
6-10 minutes16%
60+ minutes40%
Time taken to reach this storeTime taken to reach this store
0-5 minutes 1911-15 minutes 5416-20 minutes 3821-25 minutes 3826-30 minutes 1231-60 minutes 226-10 minutes 6860+ minutes 166
Total 417
close to college0% Close to Home
1%Close to Work
0%
Kill Time5%
Mc-Donald's Envi-ron
ment5%McDonald's
food87%
Passing by0%
Reason to visit MCDFrequency
close to college 2
Close to Home 6
Close to Work 1
Kill Time 21
McDonald's Environment 21
McDonald's food 359
Passing by 2
Total 412
Central Mumbai
2%Karjat
2%Lon-avala6%
Navi Mumbai6%
Panvel10%
Pune23%
South Mumbai3%
Taloja5%
Thane6%
Western
Mumbai4%
Other5%
Kamothe
16%
Kalamboli13%
Khandeshwar1%
Where are you heading towards
Frequency
Central Mumbai 8
Karjat 7
Lonavala 26
Navi Mumbai 24
Panvel 41
Pune 95South Mumbai 12
Taloja 19
Thane 23Western Mumbai 17
Other 22
Kamothe 66
Kalamboli 54
Khandeshwar 4
Total 418
Areas under different regions South Mumbai
Nariman point, Colaba, Worli, Fort, Gateway, Kalbadevi Central Mumbai
Kurla, Chembur, Ghatkopar, Mulund, Powai Western Mumbai
Borivali, Andheri, Dahisar, Bandra, Juhu, Goregaon Thane
Thane, Kalyan, Dombivli, Badlapur, Ambernath Navi Mumbai
Vashi, Sanpada, Airoli, Ghansoli, Koparkhairne, Nerul, Belapur, Kharghar
Pune Pimpri Chinchwad, Shivaji nagar, chakan, wakad, other
parts Lonavala
Lonavala, Khandala
< 1minuteago
> 2hours
ago
1 - 2hours
ago
11 -15
minutesago
11-15
minutesago
12 -15
minutesago
16 -30
minutesago
2 - 5minutesago
31 -60
minutesago
6 -10
minutesago
Plannedvisitearli
er
Plannedvisityesterda
y
Unknow
n
Series1 8 29 47 30 1 1 18 23 30 58 89 73 10
0102030405060708090
100
Axis
Title
When did you decided to visit MCD
Sample size =417
80%
0%
13% 0%2%
1% 3%
How did you came to know about MCD
Memory passing bySaw the buildingSaw the signs roadwaySaw the signs at the McDonald'sSaw the window posterSomeone suggested
Frequency
Memory 334
passing by 1
Saw the building 54
Saw the signs roadway 2
Saw the signs at the McDonald's 10
Saw the window poster 3
Someone suggested 13
Total 417
0
50
100
150
200
1 2 3 4 5 6 7 8 10 More
than10
Series1 52 180 70 58 24 18 7 4 2 2
No
of re
spon
seHow many person are you
accompanying
Sample size =417
Are you accompanied by child?
NoYes
Frequency
No 290
Yes 76
Total 366
9% 0%
73%
17%
Where will you have food
At DestinationIn this store's parking lotInside/outside seating area of this storeWhile driving to next stop
Frequency
At Destination 39
In this store's parking lot 1
Inside/outside seating area of this store 305
While driving to next stop 72
Total 417
Sample size =417
1 time/ per
month
1 time/ perweek
2 - 3times /
permonth
2 - 3times /
perweek
Almosteveryday
Onceevery 2
to 3month
s
Onceevery 6month
s
This isthefirsttime
Series1 73 92 111 60 9 48 23 1
020406080
100120
No
of re
spon
seHow many times do you eat at MCD
Sample size =417
Entertainment8%
Home59%
reli-gious place1%
School / Tu-
torial /
Uni-ver-sity4%
Train / Bus Sta-tion0%
Travel
0%
Visit-ing
Friends /
Rela-tives14%
Workplace (chang-ing
loca-tion daily
/week
ly)5%
Workplace (fixed location)
9%
Reason to visit destination
Frequency
Entertainment 33
Home 245
religious place 3School / Tutorial / University 18Train / Bus Station 1
Travel 1Visiting Friends / Relatives 58Workplace (changing location daily/weekly) 19Workplace (fixed location) 39
Total 417
1 time/ per
month
1 time/ perweek
2 - 3times /
permonth
2 - 3times /
perweek
Almosteveryday
Onceevery 2
to 3month
s
Onceevery 6month
s
This isthefirsttime
Series1 49 52 61 20 5 90 87 53
020406080
100
No
of re
spon
seHow many times do you visit this
store
Sample size =417
1 time/ per
month
1 time/ perweek
2 - 3times /
permonth
2 - 3times /
perweek
Almosteveryday
Onceevery 2
to 3month
s
Onceevery 6month
s
This isthefirsttime
Series1 12 8 21 5 2 18 34 3
05
10152025303540
No
of re
spon
seHow many times do you use drive
thru?
Sample size =103
1 time/ per
month
1 time/ perweek
2 - 3times /
permonth
2 - 3times /
perweek
Almosteveryday
Onceevery 2
to 3month
s
Onceevery 6month
s
This isthefirsttime
Series1 13 6 8 2 2 18 20 34
05
10152025303540
No
of re
spon
seHow many times use this drive thru
in particular
Sample size =103
1%
47%51%
1%
Why choose DT
Near by to college
No need to leave the car
Quicker than the Frontcounter
Wanted to try new Drive-thru service
Frequency
Near by to college 1
No need to leave the car
48
Quicker than the Front counter
53
Wanted to try new Drive-thru service
1
Total 103
58%
1%1%
28%
9%
3%
How did you came to know about Drive thru service
Drive-thru Sign at thisstore
Line of cars in Drive-thrulane
Memory
Past visits
Frequency
Drive-thru Sign at this store 60
Line of cars in Drive-thru lane 1
Memory 1
Past visits 29
Recommended by a friend 9
Sign along the way to this area 3
Total 103
15-18 19 -24 25-29 30-34 35-44 35-45 45-54 55-60 61 orabove
Series1 26 111 92 88 52 4 33 6 5
0
20
40
60
80
100
120
No
of re
spon
seAge
Sample size =417
26%
74%
Gender
Female
Male
Sample size =417
9%
23%
14%
54%
Relationship status with kids
Married but no kids
Married with Kids( Age 3-12 )
Married with Kids( OthersAge )
Unmarried
Frequency
Married but no kids 37
Married with Kids( Age 3-12 )
97
Married with Kids( Others Age )
59
Unmarried 224
Total 417
23%
8%
1%39%
29%
Occupation
Businessman
House wife
Retired
Salaried
Student
Frequency
Businessman 96
House wife 32
Retired 5
Salaried 162
Student 122
Total 417
0%
67%
29%
4%
Eating habitsJain Non vegetarian Pure vegetarian Vegetarian but eat eggs
Frequency
Jain 2
Non vegetarian 278
Pure vegetarian 121
Vegetarian but eat eggs 16
Total 417
Hypothesis: To calculate whether change in time made any significant difference on customers coming from different regions
H0: There is no impact of time on people coming to store from different location
H1: There is impact of time on people coming to store from different location
Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 906.425a 780 .001
Likelihood Ratio 538.856 780 1.000
N of Valid Cases 417
Hypothesis: To calculate whether decision to eat at MCD was dependent upon occupation
H0: There is no impact of occupation on decision to eat at MCD
H1: There is impact of occupation on decision to eat at MCD
Result- H0 was accepted.
H0: There is no impact of accompanying a child to the store on reason to visit the store
H1: There is impact of accompanying a child to the store on reason to visit the store
Result: H0 is accepted for all time slots H0 is rejected for the evening period
Hypothesis: To calculate whether accompanying a child had impact on reason to visit the store
Different customer Profiles
Name – AmitAddress – MumbaiOccupation- SalariedMarital status- MarriedAge – 34
•He own a car•He is on a holiday to Lonavala with his family •He has planned his visit few days before •He likes to eat outside almost every second day•Visit this store every six month•He is a vegetarian•Profile Matching with 22/29 Samples
Weekend – Morning profile Weekday – Morning profile
Name – DineshAddress –MumbaiOccupation- BusinessmanMarital status- MarriedAge – 35
•He owns a car•He has his factory at Taloja MIDC where he visits almost everyday •He is married and has 2 daughters•He comes to MCD almost everyday for having coffee and breakfast•He is a Non vegetarian•Working profile matches with 11/20 samples•Workplace location (Taloja)matches with 3/20 samples and (Pune) 6/20 samples
Weekend – Afternoon profile
Name – AnkitaAddress – BorivaliOccupation- HousewifeMarital status- MarriedAge – 30
•She owns a car•She is travelling to pune with her family to visit relatives •She has planned her visit few days before.•She has planned to visit MCD 2hrs before she leaves her home•She likes to eat outside once every week•Visit this store every six month•She is a non vegetarian•She knows about this MCD because of the past visit•Profile matching with 11/20 samples
Weekend –Evening profile Weekday – Evening profile
Name – RajeshAddress – PanvelOccupation- SalariedMarital status- MarriedAge – 28
•He owns a Motorbike•He stays at Panvel near Orion mall•He has planned his visit to MCD in morning •He has a son of 3 yrs•He usually visit this MCD because of the Environment as small children have a play area over here•He likes to eat outside almost every day•Visit this store 2-3 times/ month•He is a Non vegetarian•Profile matching with 7/50 profiles
Name – PankajAddress – KalamboliOccupation- Student Marital status- SingleAge – 24•He owns a Motorbike
•He stays at Kalamboli•He has planned his visit to MCD in evening •He usually visit this MCD because it’s a good meeting place•He likes to eat outside almost every day•Visit this store 2-3 times/week•He is a Non vegetarian•He is accompanied by 3 of his friends•Profile matching with 16/42 samples
Problems identified
Parking opposite the store Less no of customers heading
towards Mumbai in evening
Recommendations
Hoarding or sign board at Toll post near Kalamboli (58/417 decided to go to MCD 6-10mins before)
Promotional Scheme to attract crowd in evening time
Study of Location analysis for setting up a store at Taloja (20/417 samples from taloja)
CSR activity named “Happiness in Lunch Box”