sao paulo a city for everyone #icca12 tuesday 23/10/2012
DESCRIPTION
Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.TRANSCRIPT
51st ICCA Congress
International Congress and Convention Association.
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Session sponsored by:
São Paulo A City For Everyone October 23rd
23/10/2012
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Geographic Position
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Some facts and figures
One of the 6 largest cities in the world togetherwith Tokyo, Mexico and New York
If São Paulo were a country it would be the 40th richest country in the world
11.3 million residents 20 million people in the greater SP10% of the Brazilian population
It is Headquarter of 63% of all multinational companies based in Brasil - for example there are 800 German companies based in São Paulo
The largest business center in Mercosur
Bovespa is the 3rd largest stock exchange in the world
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Some facts and figures
International Congress and Convention Association.
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Some facts and figures
International Congress and Convention Association.
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A City For Everyone
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Welcomes all nationalities
Lebaneses – almost 2 millionJapaneses– the biggest japanese community outside Japan
Italians– 6 millionJewish– The biggest Jewish community in Brasil
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For food lovers
About 3,000 pizzeriasMore than 12,500 restaurantsMore than 1,000 health clubs
10 million buns baked/day
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For Intellectuals
FOR INTELLECTUALS
More than 2,000 librariesMore than 90 used book storesBook fair every two years, which average attendance is 750,000
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For GLS
FOR GAYS AND LESBIANS
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For shopping addicts
SHOPPING ADDICTS
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For religious people
FOR RELIGIOUS PEOPLE
Catholics, Jewish, Muslims, Hare Krishnas, Buddhists, Mormons, Protestants... São Paulo is the city for all
religions
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For Children
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For Business Men
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For Women
8,000 beauty parlors1,200 gymsMore than 200 beauty clinics
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For Men
More than 5 million womenFormula 1 Grand Prix. More than 140,000 peopleSão Paulo Indy 300. More than 30,000 people
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For a newly separated
150 sex shopsSex Shops just for womenDinners for singles Single Parade. More than 3,000 people
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If after all these, you are still not satisfied and want to leave...
Congonhas Airport. 209,000 Flights/ yearGuarulhos Airport. 25 countries and 75 cities3 Bus Terminals10 major Brazilian motorways Cross the city
33,000 Taxis15,000 City Buses
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São Paulo Convention & Visitors Bureau Mission & Objectives
Not-for-Profit Organization
Founded in 1983
Financed by the private sector
Promote, attract , generate eventsto increase the flow of visitors to São Paulo and to its 25 partner
destinations and the time they spend in the cityTo increase business and consumer markets through tourism activities, also
improving service quality levels for visitors through training programmes
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SPCVB Membership / fundings
Fundings
650Members
several segments of the Tourism Industry
90% of the income comes from the room-tax collected by hotels at 1% of the bedroom rate
Membership
10% from monthly fees payed by members
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SPCVB Membership / fundings
Other sources of Revenues
Adverstising on the website
Partnershipsprivate companies
SPCVB & SPTURIS (official Tourist Office) collaboration.
Public/Private Partnership without relying on public funding
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SPCVB Structure and Management
Executive President
National Events International Events
Market relations
Communication & IT
Governing & finances
Associate relations
Staff
and approximately 23 other employees.
ElectedPresident
11 board members each representing one specific segment of the business events industry
Executive Board
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The DestinoSP Project
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Initially born from a demand by hotels located in the Berrini Area, a relatively new financial area in the south of the
city with a strong concentration of multinational companies. The hotels, like Hilton, Hyatt and Sheraton formed a committee to
discuss ways of promoting themselves and the area.
The DestinoSP Project
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Promotional material was produced with assistance of SPCVB, to market hotels with conference and event space, and included all the other hotels in the zone.
This proved so successful that other hotels asked for the same and the result was a division of the city in five self-contained areas with their own infrastructure to host all kinds of events from 1 thousand to 5 thousand people.
Together with the big map, it was developed a site www.destinosp.com.br an electronic search tool (developed by SPTURIS),www.cidadedesaopaulo.com/mice and a publication of a schedule of events taking place in the city during the year (PAMESP).
The DestinoSP Project
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Promotional material
Destino SP: Folders
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Promotional material
Destino SP: MAPÃO, the
big map
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Promotional material
PAMESP
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The DestinoSP Project
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The DestinoSP Project
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The DestinoSP Project
51 hotels7,377 hotel rooms38,316 sqm total area for events
48 hotels11,000 hotel rooms
40,370 sqm total area for events(Congress Centres)
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SOCIAL MEDIA
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Produced by: Municipal Secretariat of International Relations
Film Bid for Expo 2020 Paulistanos
51st ICCA Congress
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Session sponsored by:
Thank you!
Elisabete SorrentinoSão Paulo Convention & Visitors [email protected]