sap for global data synchronization · 2019-11-12 · sap for global data synchronization unleash...

SAP for Global Data SynchronizationUnleash the Potential for Collaboration

Felix Loecher, IS Consumer Products

September 2009

© SAP 2009 /

The roadmaps in this presentation are preliminary versions and not subject to yourlicense agreement or any other agreement with SAP. This document contains onlyintended strategies, developments, and functionalities of the SAP® product and isnot intended to be binding upon SAP to any particular course of business, productstrategy, and/or development. Please note that this document is subject to changeand may be changed by SAP at any time without notice.

SAP assumes no responsibility for errors or omissions in this document

Disclaimer

© SAP 2009 /

1. The Key to Successful Collaboration2. SAP`s Solution for Global Data Synchronization3. Customer Success4. Summary

Agenda

© SAP 2009 /

Growing the business while satisfyingconsumer demand is getting tougher

Proliferation ofProducts

Business PartnerCollaboration

Product information not consistentIncreased cost and complexityWasted resources

Outdated or wrong item informationReturned shipments and deductionsPoor customer service

data synch includes multiple objectsNew topics e.g. sustainabilityOther industries onboarding

In a global economy not companies but business networks are competing

Extended Usageof Standards

© SAP 2009 /

The Common DenominatorSynchronized Master Data

© SAP 2009 /

Synchronized Data is Key to SuccessfulCollaboration

© SAP 2009 /

Without Synchronized Data The BusinessImpact is Severe!

Incorrect: 30-80% of all item dataTo Correct: 60$-80$ per errorTo Cleanse: 25min/SKU/year

CatalogueDisparities

Incorrect: 60% have errorsCosts: 43% have deductionsTo Correct: $40-$400 to reconcile

Invoices

Product Roll-out: 4 weeks on averageLost Sales: 3.5% due to inaccuratedata

Lost SalesOpportunities

© SAP 2009 /

With the right Tools: One version of the truth as the basisfor effective collaboration across the entire businessnetwork

Timely update of product informationto retailers

Order & item administrationimproved by 67%

Data management effortsreduced by 30%

Onboarding of new tradepartners simplified

Data Administration

Time-to-shelf reduced by an average of 2 to6 weeks

Improvement of on-shelf availability, without-of-stock items reduced from 8% to 3%

Item data issues in sales process reduced byan average of 25% to 55%

Consistent and accurate product data create significant business value across theorganization

© SAP 2009 /

Global Data Synchronization is Growing-Slowly and Inexorably-

December 11, 2008 Successful Results Reported in Global GDSN Healthcare PilotGartner, March 2006, Gain Value Sooner With a Clear Understanding of the Global Data Synchronization Road MapForrester 2005, Shared Strategy Study, Consumer Goods, Technology and RIS NewsIDC Manufacturing Insights 2007, Worldwide CPG/Retail 2007 Top 10 Predictions

Trends pushing Global Data SynchronizationRetailer mandate to move RFID Implementations incrementally to item levelOther industries than consumer industries are onboarding the GDSN e.g. Healthcare,

Public Sector, DefenseChange in mentality from pure price or cost-cutting to collaborative innovationManufacturers and retailers treat master data as strategic assetNew opportunities open up by expanding from item synch into multiple objects

exchange

© SAP 2009 /

Global Data SynchronizationObjectives, issues, capabilities and benefits

Simplify the number ofcommunication channels and formats

Ensure that retailers have the latestand most current item informationValidate item information against theGS1 standard

Easy identification of who did whatOperate an end to end informationflow in the supply chain

Increase speed to market anddecrease out of stock related lostsales

Improve data quality foundation

Reduce Item maintenance andpublication effort

Objective:Efficient exchange of product information with retailers

Best practice solution:Provide product information in the GS1 standard to retailers in a seamless end-to-end process

Issues Key business capabilities Benefits

It is a challenges to get newproducts to the market or updateexisting ones due to the numberof systems and trading partnersinvolvedA lot of out of stock situationsoccur because ofincorrect/returned shipments

Error reconciliation of itemrecords is a time consuming anddifficult task

© SAP 2009 /

Global Data SynchronizationSAP Solution

Extract material information from backend system

Enrich with synchronization relevant attributes

Validate against GS1 rules

Handle communication with data pool and retailersPublish trade item information

SAP differentiators

SAP solution

Single Platform: Consolidate on a single ecosystem of solutions based on one common platform

Integration: Manage the GDS process end-to-end

Data Quality: Validate trade items prior to communication to ensure compliance with GS1

Flexibility: Quickly adapt to changing requirements of standard and trading partners

© SAP 2009 /

Extract materialinformation

Transfer material intoGS1 compliant format

Automated validationand registration ofsuccessfully validateditems

Automatic delta loads

Process overview

Global Data SynchronizationPublish trade item information

Exchange product information in the GS1 standard in a seamless end-to-end process Publish trade item information

Define trading partnerspecific attributes

Set common defaultvalues

Fill in content

Link items

Perform GS1validations

Embedd additionalvalidations for dataquality checks

Trigger publication tosingle trading partnersor trade partnergroups

Automatic deltapublication

Process feedback

Identify owners forerror reconciliation

Gather Inputs Statistical Modeling Publish Forecast Finalize Forecast

21 3 4

Extraction Enrichment Validation Publication

© SAP 2009 /


Agenda

© SAP 2009 /

SAP delivers the most comprehensivesolution for Consumer Products

Marketing & Consumer Insights

Consumer-Driven

Best People & TalentSupply the enterprise with an adaptive workforce

ResponsiveSupply

Networks

Product &Service

Leadership

SuperiorCustomer

Value

Financial ExcellenceFund operations, financial compliance and monitor risk & compliance

Strategic ITBuild the Foundation for Integration, Collaboration and Analytic Insights

SAP’s solutions leverage cross-functional industry best practices to reduce time to value

© SAP 2009 /

SAP’s solution and platform harnessesthe value of integration

Marketing & Consumer Insights

Consumer-Driven

Best People & TalentSupply the enterprise with an adaptive workforce

ResponsiveSupply

Networks

Product &Service

Leadership

SuperiorCustomer

Value

Financial ExcellenceFund operations, financial compliance and monitor risk & compliance

Strategic ITBuild the Foundation for Integration, Collaboration and Analytic Insights

ProductInformationManagement

Global DataSynchronization

CustomerDataIntegration

Master Data Management

PortfolioManagement

SAP’s native integration drives down Total Cost of Ownership

Native integration:Across the business functions thatenable the processWith all other SAP and partnerapplicationsImproves decision-making, reduceslatency and drives more effective cross-functional collaboration

Enables better decision-making andreduces latencyNetwork ready through fast & flexibleintegration of:

Internal and external locationsTrading partners (suppliers, customers)Data sources (Retail data)

via the SAP NetWeaver platform

© SAP 2009 /

Industry Business Scenarios Select Customers

Financial ExcellenceFinancials, Controlling, HR

Responsive Supply NetworksCollaborative Demand & Supply Planning, Logistics &Fulfillment Management, Manufacturing NetworkPlanning & Execution

Superior Customer ValueAccount & Trade Promotion Management, SalesExecution, Direct Store Delivery

Product & Service LeadershipContinuous Product Innovation, Integrated ProductDevelopment

Marketing and Consumer InsightsBrand & Category Management

Strategic ITNetWeaver Exchange Infrastructure, BI, Portal, MDM

SAP is the Consumer Products Standard

Industry leaders are leveraging SAP beyond ERP to addresshigh-value industry scenarios

© SAP 2009 /

SAP NetWeaver MDM global datasynchronization - How It Works!

Register TradeItems

Extraction Enrichment Publish totrading partners

MDM

PI

SAPSAPNetWeaverNetWeaver

SAPERP

Data Pool

GDSConsole

Data Pool

GlobalRegistry

CP Manufacturer

GDSN

Retailer

© SAP 2009 /

SAP NetWeaver MDM global datasynchronization - How It Works!!

Extraction Enrichment Publication

MDM

PI


SAPERP

Data Pool

GDSConsole

Data Pool

Validation

GlobalRegistry

CP Manufacturer

GDSN

Retailer

© SAP 2009 /



MDM

PI


SAPERP

Data Pool

GDSConsole

Data Pool

Validation

GlobalRegistry

CP Manufacturer

GDSN

Retailer

© SAP 2009 /



MDM

PI


SAPERP

GDSConsole

Validation

Data Pool Data Pool

GlobalRegistry

CP Manufacturer

GDSN

Retailer

© SAP 2009 /


MDM

PI


SAPERP

GDSConsole

Data Pool Data Pool

GlobalRegistry

Subscribe andSynchronizedata pools

CP Manufacturer

GDSN

Retailer

Extraction Enrichment PublicationValidation

© SAP 2008 /

New User Interface to Simplify Handling andReduce Effort

A New look and feel, adapted to SAP standardDeveloped in webdynpro

Can be integrated in Enterprise Portal or used as standalone

Can be tailored to user needs

Directly print or save result lists to MS Excel

© SAP 2008 /

Placeholder WF Screenshot

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Significantly Reduce Manual Steps in dataCreation and Communication

Embedding of MDM WorkflowDifferent triggers available: Import, New Trade Item, Item Modification, Automation Process,Unprocessed Messages (Registration, Publication, Link and Import Error), ManuallyStandard Workflows for each Trigger are part of the deliveryWorkflows can be extended or completely new created*Actions available: Create, Start, Cancel, Next Step, Repeat Step, ReassignApproval Step Feature

Automation of the following processesValidation of trade items in inbound processRegistration of sucessfully validated trade itemsCorrection of modified trade items, that have already been published

*requires appropriate MS visio license

© SAP 2009 /

Limit Access and Focus Users on What ReallyMatters

For different operations, accesscan be granted based on values ofspecific attributes

Granular authorization concept to better embed work into existing roles and focus on specific tasks

© SAP 2009 /

Identify who did what for better errorreconciliation

Reuse of the MDM change tracker functionalitySearch by different categories

Target Market specificGlobal Data

According different criteriaDateUserFieldLanguageFree text

Display complete item history including old values

© SAP 2009 /

Leverages the Latest and Greatest in MDMTechnology today –MDM 7.1-

Extended flexibility for data modeling and supportfor complex objectsFurther performance improvements for inbound andoutbound processingChange and transport management for data modeland integration contentImproved administration and life-cycle managementIncreased compliance and auditing supportNative MDM adapter forSAP NetWeaver Process IntegrationModel-driven and typed Web services forstraightforward SOA implementation...

© SAP 2009 /

Proven ResultsKimberly Clark*

Challenges andOpportunitiesData quality significantly impacts thesupply chain processes betweenconsumer products companies andtheir retail business partners

Why SAPSupport for emerging Internetstandards and Web services,enabling more efficient businesscommunications

ObjectivesOptimize the cross companyintegration through ensuring that acomplete and consistent productdefinition exists within the salesorganization and product details aresynchronized efficiently with tradingpartners via the Global DataSynchronization Network

Implementation HighlightsIntegrated SolutionProduct Information Manager usableacross EuropeExtendable GDS solution, now focusingon two target markets and two tradepartnersSystem realization in 11 weeks

Operational BenefitsReduced errors, due to elimination ofmanual tasks and spreadsheetsStreamlined sales processesImproved efficiency companywideEnabled accurate reportingEnhanced supply chain and orderexecutionImproved ability to quickly introduce newproductsDecreased trade partner setup time

QUICK FACTSCompany Kimberly-Clark EuropeLocation Kings Hill, UKIndustry Consumer ProductsRevenue $18 billionEmployees 53,000Web Site http://www.kimberly-clark.com/SAP® Solution and Services SAPNetWeaver Master Data Management(MDM) and Global Data Synchronization(GDS).

Live with GDS 1.0*

© SAP 2009 /

Proven ResultsColgate Palmolive

Challenges andOpportunities

NA & Europe Trade compliancerequirements with own variation ofattributesHeavy development/maintenanceeffort requiredSlow response to our tradepartnersNot in a position to meet the nextchallengeLack Global visibility

Why SAPArchitecture - Integrated solutionembedded into MDMSupport Global requirementsCentral dashboard1Sync certified

ObjectivesSimplify existing landscape andprocessesKeep up with GS1 standardpartners via the Global DataSynchronization Network

Implementation HighlightsClose collaboration with SAPContinuous Improvement

Operational BenefitsTrade compliance – itemsynchronizationOne to many – Data to anyone,anywhereStandardization of business processDrive supply chain efficiencyReduce trade partner set-up timeIncreased speed to market for newproductsReady for any trade partnerrequirements

QUICK FACTSCompany Colgate-PalmoliveLocation Morristown, NJ USAIndustry Consumer ProductsRevenue $3,6 billionEmployees 36,000Web Site http://www.colgate.comSAP® Solution and Services SAPNetWeaver MDM for Global DataSynchronization (GDS)

© SAP 2009 /

SAP NetWeaver GDS 2.0 helps you tolet your users run GDS in a simple and efficient mannerconstantly update your trading partners with an automated and workflow guidedsolution, reducing lead time, time to market and out of stock situationsembed GDS related tasks in existing roles and responsibilities to focus on whatreally mattersquickly identify data owners, for faster error reconciliation and task handlinganalyze the impact of running GDS on your KPIsmake the most out of the existing data in your backendrealize ROI quicklybuild one single strategic MDM solution with a low TCO and high degree ofintegration

Global Data Synchronization is constantly evolving, it wentfrom a single retailer requirement to an obligation to ensureefficient business operations in a collaborative network.

Summary SAP MDM for GDS 2.0

SAP NetWeaver MDM for GDS 2.0 is there to meet the challenge

© SAP 2008 /

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sap for global data synchronization · 2019-11-12 · sap for global data synchronization unleash...

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