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SAP – Leading the Digital Transformation Richard McLean Regional CFO, SAP Asia Pacific Japan Morgan Stanley 2017 Annual Asia Pacific Summit November 15, 2017

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  • SAP – Leading the Digital Transformation

    Richard McLean Regional CFO, SAP Asia Pacific Japan Morgan Stanley 2017 Annual Asia Pacific SummitNovember 15, 2017

  • 2© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

    Safe Harbor Statement

  • 3© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    Agenda

    An introduction to SAP

    Helping customers win in the new digital economy

    SAP’s long-term financial ambition

    Why invest in SAP

  • 4© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    Percent Global 2000 that Run SAP

    25+industries

    ~365,000customers

    A compelling customer base Unmatched vertical expertise

    The world’s leading business software company

    https://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjKoOGF0rTRAhUOlxQKHQY1BBYQjRwIBw&url=https://en.wikipedia.org/wiki/File:AkzoNobel_Logo.svg&psig=AFQjCNH7zBeohNdX9nBGVBmO-bDegBppvQ&ust=1484036801757615

  • 5© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    In APJ, we are driving sustainable growth in Rising Asia

    42 offices in31 countries

    18,000 employees

    37,000 customers

    2,700 partners

    28 years in region APJ vision 2020 Deep industry expertise

    ▪ Financial Services▪ Consumer Products▪ Public Services▪ Telecommunications

    ▪ Energy & Resources▪ Discrete Manufacturing▪ Services/Media

    ▪ Sports & Entertainment▪ Healthcare

    Employerof Choice

    SME Focus

    #1 in Cloud

    DX Leadership

    Customers for Life

    Social Impact

  • 6© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    Helping customers in APJ run better and grow sustainably

  • 7© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    Agenda

    An introduction to SAP

    Helping customers win in the new digital economy

    SAP’s long-term financial ambition

    Why invest in SAP

  • 8© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    In the age of digital disruption, companies need to transform to thrive

    The most rooms booked. No properties owned 2B+ rides.

    0 cars owned

    80M subscribers watching 10B hours per month From apparel

    company to fitness platform

    From traditional luxury retailer to personalized digital experiences

    From Tractor manufacturing to Smart Farming

    From traditional motorcycles to building highly customized vehicles

  • 9© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    SAP Cloud Platform is THE Digital Business Platform

    Best in Class

    Line of business and industry capabilities

    Vibrant Ecosystem

    Providing complementary solutions

    End-to-End and Integrated

    Broadest portfolio and out-of-the-box integrations

    Scalable and Flexible

    Modular approach to digital transformation

    CustomerExperience

    IoT& Supply Chain

    WorkforceEngagement

    SpendManagement

    BusinessTransactions

    Digital Core

    IntelligentInsights

    SAP HANA SAP Cloud Platform

  • 10© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    SAP Digital Boardroom provides integrated real-time dataOne source of truth

    Total Transparency

    Across entire business operations and all SAP apps from Digital core to LoB apps

    Rapid Time to Value

    Leveraging predefined best practices and prebuilt integrations for fast deployment

    Instant Data-Driven Insights

    Ability to drive ad hoc analyses and simulation in real-time leveraging SAP BusinessObjects Cloud

    Financials

    Procurement

    Payroll & Headcount

    Contingent Labor

    Sales & Marketing

    Travel & Entertainment

  • 11© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    Solution Ideation & Vision Global Leonardo Design Thinking and Innovation to ideate on new business models

    Rapid PrototypingBring ideas to life, leveraging SAP Innovations (e.g. Machine Learning, IoT) on the SAP Cloud Platform

    Digital Blueprint Create a Technology Roadmap, Identify Dependencies & Remediate Risks

    Solution Accelerators Leverage industry expertise and SAP Business Content to accelerate implementation of prototypes

    SAP Leonardo enables companies to re-imagine new business modelsTurns systems of record into systems of intelligence - gives customers the ability to sense, analyze, and respond

  • 12© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    Agenda

    An introduction to SAP

    Helping customers win in the new digital economy

    SAP’s long-term financial ambition

    Why invest in SAP

  • 13© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    39%

    61%

    €22.1bn

    2016

    70-75%

    25-30%€28–29bn

    2020ambition

    +9pp to +14pp

    Support + Cloud subscriptions revenue as share of total revenue All other revenue

    Pushing towards a larger more predictable business

    All figures are non-IFRS

  • 14© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    20152016

    2017

    All figures Non-IFRS at constant currencies

    * Beginning of year Outlook

    2015 2015 2017 2020 2016 2016 2017 2020 2017 2017 2020

    Outlook* Actual Ambition Ambition Outlook* Actual Ambition Ambition Outlook* Outlook Ambition

    Raised

    Cloud Subs €Bn 1.95-2.05 2.00 3.5 - 3.6 7.5 - 8 2.95-3.05 3.01 3.8 - 4.0 7.5 - 8 3.8 - 4.0 3.8 - 4.0 8.0 - 8.5

    Cloud & SW growth 8 - 10% 12% 6 - 8% 8% 6 - 8% 7.0 - 8.5%

    Total Revenue €Bn 21 - 22 26 - 28 23 - 23.5 26 - 28 23.2 - 23.6 23.4 - 23.8 28 - 29

    Op Profit €Bn 5.6 - 5.9 5.903 6.3 -7 8 - 9 6.4 - 6.7 6.6 6.7 - 7.0 8 - 9 6.8 - 7.0 6.85 - 7.0 8.5 - 9.0

    Continued strong S/4HANA momentum reflected in raised 2017 outlook and 2020 ambition

  • 15© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    Driving increased profitability Highly profitable cloud business in the long term

    2016 2018 – 2020

    ▪ Mix shift effects

    ▪ Cloud investments

    ▪ Services margin dampened by strategic co-innovation

    ▪ Cloud investments paying off. Highly standardized “converged platform” drives:

    Gross margin improvement

    R&D leverage (away from “any DB”)

    ▪ Cloud overtakes software

    ▪ Efficiency in each business improving and cost ratios start to improve

    ▪ Cloud at scale contributes to profit acceleration through increased share of renewal base

    2017

    ▪ Mix shift effects

    ▪ Cloud investments

    ▪ Services margin improving

  • 16© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    Agenda

    An introduction to SAP

    Helping customers win in the new digital economy

    SAP’s long-term financial ambition

    Why invest in SAP

  • 18© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    SAP’s innovation leadership is helping customers win in the digital economy▪ SAP runs the world’s mission-critical business processes

    and is perfectly positioned at the top of the IT stack –close to the end user where the business value is generated

    ▪ In addition, SAP has developed the most advanced in-memory platform available today: SAP HANA

    ▪ SAP is in the early stages of a powerful multi-year innovation cycle with SAP S/4HANA as the digital core coupled with the most comprehensive, best-in-class cloud & network portfolio

    ▪ SAP offers choice of deployment model (cloud, on premise or hybrid) and seamless integration

    ▪ SAP Leonardo’s combination of tools powered by HANA helps customers to become intelligent enterprises

    SummaryWhy invest in SAP

    SAP is outpacing the market▪ SAP’s broad global footprint provides resilience in an

    uncertain world

    ▪ Powerful combination of a rapidly expanding cloud business and a growing core

    ▪ Successful business transformation – improve efficiency and effectiveness in each and every business

    ▪ Growing overall operating profit even as we continue to hire in fast growth areas such as S/4HANA, HCM, CEC, SAP Cloud Platform (PaaS), Networks, SAP Leonardo (IoT, AI/Machine Learning, Blockchain, Big Data etc)

    SAP is pushing relentlessly towards a much more predictable business in the long term

  • Thank You

    Richard McLean Regional CFO, SAP Asia Pacific Japan Morgan Stanley 2017 Annual Asia Pacific SummitNovember 15, 2017

  • 20© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    Appendix

  • 21© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    Regional performance* Q3 2017

    Strong performance in the EMEA region with an especially strong quarter in Germany and Spain in cloud revenue. In addition, we had strong double-digit software revenue growth in Germany, Russia and the MENA*** region.

    Strong performance in both cloud and software revenue and cloud revenue in the APJ region. Japan and Australia were very strong in cloud revenue. For software revenue, Australia had triple digit growth and China had strong double-digit growth.

    Solid growth in the Americas region, despite the natural disasters in both the United States and Mexico. In Cloud revenue, Brazil was a highlight, while the United States had a strong quarter in software revenue.

    *Revenues calculated based on customer location; All numbers are non-IFRS if not otherwise stated ** at constant currency; ***Middle East and North Africa

    EMEA

    8% (+9% cc**)cloud and software revenue

    42% (+46% cc**)cloud subscriptions

    and support revenue

    Americas

    2% (+7% cc**)cloud and software revenue

    13% (+19% cc**)cloud subscriptions

    and support revenue

    APJ

    2% (+9% cc**)cloud and software revenue

    30% (+37% cc**)cloud subscriptions

    and support revenue

  • 22© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    Q3 2017 – Another strong quarter in our rock solid core business and fast growing cloud business, despite severe currency headwinds

    € millions, unless otherwise stated IFRS Non-IFRS

    Revenue Numbers Q3/17 Q3/16 ∆ % Q3/17 Q3/16 ∆ % ∆ % at cc

    Cloud subscriptions and support 937 769 22 938 769 22 27

    Software licenses 1,033 1,034 0 1,033 1,034 0 3

    Software support 2,687 2,653 1 2,687 2,653 1 4

    Software licenses and support 3,720 3,686 1 3,720 3,687 1 4

    Cloud and software 4,657 4,455 5 4,658 4,456 5 8

    Services 932 920 1 932 920 1 5

    Total revenue 5,590 5,375 4 5,590 5,375 4 8

    Total operating expenses -4,276 -4,272 0 -3,953 -3,738 6 9

    Operating profit 1,314 1,103 19 1,637 1,638 0 4

    Financial income, net 73 -46

  • 23© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    9M 2017 – Our overall strong business performance led to an improved share of more predictable business, now at a 66% share of revenue

    € millions, unless otherwise stated IFRS Non-IFRS

    Revenue Numbers 9M/17 9M/16 ∆ % 9M/17 9M/16 ∆ % ∆ % at cc

    Cloud subscriptions and support 2,775 2,166 28 2,775 2,168 28 28

    Software licenses 2,814 2,682 5 2,814 2,685 5 5

    Software support 8,154 7,815 4 8,154 7,815 4 4

    Software licenses and support 10,968 10,497 4 10,968 10,500 4 4

    Cloud and software 13,742 12,663 9 13,743 12,668 8 8

    Services 2,914 2,675 9 2,914 2,675 9 8

    Total revenue 16,656 15,339 9 16,657 15,343 9 8

    Total operating expenses -13,743 -12,154 13 -12,252 -11,085 11 10

    Operating profit 2,913 3,184 -9 4,405 4,258 3 3

    Financial income, net 59 -105

  • 24© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    Balance sheet, condensedSeptember 30, 2017, IFRS

    Assets€ millions

    09/30/17 12/31/16

    Cash, cash equivalents and other financial assets

    5,233 4,826

    Trade and other receivables 4,869 5,924

    Other non-financial assets 1,117 814

    Total current assets 11,219 11,564

    Goodwill 21,353 23,311

    Intangible assets 3,038 3,786

    Property, plant, and equipment 2,806 2,580

    Other non-current assets 3,016 3,037

    Total non-current assets 30,212 32,713

    Total assets 41,430 44,277

    Equity and liabilities€ millions

    09/30/17 12/31/16

    Trade and other payables 1,089 1,281

    Provisions 266 183

    Other liabilities 4,621 5,827

    Deferred income, current1) 3,531 2,383

    Total current liabilities 9,507 9,674

    Financial liabilities 5,811 6,481

    Provisions 211 217

    Deferred income, non-current1) 84 143

    Other non-current liabilities 1,447 1,365

    Total non-current liabilities 7,553 8,205

    Total liabilities 17,060 17,880

    Total equity 24,370 26,397

    Total equity and liabilities 41,430 44,277

    1) SAP is in the final stage of migrating its processes and customer contracts to IFRS 15. At this point of the migration, there is no reliable way to report deferred cloud revenue any longer, therefore the separate disclosure of the cloud portion of deferred income is discontinued. SAP will continue to disclose new cloud bookings as the key metric to measure SAP’s sales success in the cloud.

  • 25© 2017 SAP SE or an SAP affiliate company. All rights reserved.

    Non-IFRS adjustmentsActual Amounts

    9M/16Actual Amounts

    9M/17Est. Amounts

    for FY 2017

    Revenue adjustments €4m €1m