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SAP Rural Sourcing ManagementMobile Business Applications Supporting Inclusive Agricultural Chains
2© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Agriculture in Developing Economies
worldwide agriculture
food production to rise by 50% by 2030 to meet growing demand
investments - input markets in Africa to triple by 2030 to US$ 35 billion
consumer driven inclusive agribusiness – Fair Trade sales to triple to US$ 25 billion by 2020
agriculture is the main industry in SSA, employing 65% of Africa’s labor force and accounting for about a third of its gross domestic product (World Bank)
90% of world cocoa production comes from 5.5 million smallholders
Europe & Americas
Asia & Africa
525 mio. farms
3© 2014 SAP SE or an SAP affiliate company. All rights reserved.
as partner to the African Cashew initiative (ACi) and Cocoa Board since 2010, SAP has developed innovative mobile applications for the digital inclusion of small-scale producers (field transactions and data analytics)
high-volume transactions like farmer registration, prepayment, grading, purchase, logistics and payments are recorded and synchronized in the field in real time via smartphone
SAP Scope
African Cashew initiative/Uganda Coffee Farmers Alliance
improvement of (African) crop quality and production increases (targeting > 500.000 farmers)
the expansion of improved food processing on medium and larger scales
the improvement of market linkages along the value chain and the promotion of African produce
Objectives
Funded by BMGF, BMZ and PPP contributions
Budget 2009 – 2015: ~ 80 Mio. $
Funding & Operations
Benin, Burkina Faso, Ghana, Côte d’Ivoire, Mozambique & Uganda
Target Countries
Partners
producers: transparency, extension and financial services, bulk selling, access to speciality markets
enterprises: business insights, forecasting & planning, farmer loyality, efficient bookkeeping, traceabiliy, quality control, trust provisioning, data accuracy
Value Proposition
4© 2014 SAP SE or an SAP affiliate company. All rights reserved.
SAP Rural Sourcing Management - Focus
*Including data and process integration to systems higher up the value chain
CropProduction
Farmgate Sales & Logistics
CropProcessing
Export Wholesale& Retail
Farmer Cooperative Processor Exporter Retailer
SAP Rural Sourcing Management*
Consumption
Consumer
Business
Suite
Business
Suite
Precision
RetailingBusiness
One/ACM
5© 2014 SAP SE or an SAP affiliate company. All rights reserved.
SAP Rural Sourcing Management - Components
■ Farmer registration/master data
■ Price information
■ Farmer purchasing
■ Advances and (m-)payment
■ Transportation logistics
■ Grading/quality indicators
■ Farm surveys/inspection
Smartphone Apps
■ Transactional analytics
■ Geographical information display
■ Sustainability KPI definition
■ Information charts/dashboards
■ Data access management
■ KPI sharing with customers & partners
Analytics
■ (mass) Master Data management
■ Market information/price distribution
■ SMS communication/extension services
■ Geo-analytics/tracing
■ Device Synchronization monitor
GIS/Admin Frontend
Server (hosted by SAP)
■ Central in memory database
■ Database views (access rights)
■ Platform as a Service (PaaS)
■ Data synchronization
6© 2014 SAP SE or an SAP affiliate company. All rights reserved.
S Y S T E M D E M O
7© 2014 SAP SE or an SAP affiliate company. All rights reserved.
existing pilot countries
SAP Rural Sourcing Management – Early Adoption
Shea
Cocoa
Coffee
Cashew
Cashew
Cotton
Macadamia
Ground Nuts
Rice Soy
upcoming pilot countries
Early Adoption
16 supplier organizations
7 countries (GH, BF, UG, BE, CIV, MOZ, MEX)
10 language versions (including local languages)
6 crops (cashew, shea, coffee, cocoa, rice, sesame)
50.000 + small scale producers
100.000+ transactions
SAP Rural Sourcing Management -
our comprehensive solution tailored for
inclusive agricultural value chains
8© 2014 SAP SE or an SAP affiliate company. All rights reserved.
SAP Rural Sourcing Management – Mobile Applications
■ 100 % electronic traceability from the earliest stage of individual farmer deliveries up to the weighing bridge
■ 100 % electronic data capturing via Smartphones - no paper
■ 100 % offline enabled and bandwidth optimized
■ Farmer registration
■ Farm surveys
■ Barcode tags
■ Farmer purchases
■ Grading/quality indicators
■ Certification
■ Advances and payments, premiums
■ Loading & off-loading
■ Geo visualization and tracing
■ Reporting
Use Cases & Functions
Features
9© 2014 SAP SE or an SAP affiliate company. All rights reserved.
SAP Rural Sourcing Management - Customer & Partner Reporting
■ Highest security standards
■ 100 % offline enabled
■ High performance analytics for large data
■ Acquisition, manipulation and visualization of any data source
■ Self-service analytics (easy to use)
■ Out of the box visualization
■ Infographics & dashboards
■ Geo visualization
■ Excel integration
■ Sharing of KPI’s with business partners in the cloud
Use Cases & Functions
Features
10© 2014 SAP SE or an SAP affiliate company. All rights reserved.
SAP Rural Sourcing Management - Usability
■ Robust & bullet proof technology
■ Local language support
■ Common usage paradigm
■ Customization of User Interfaces
■ Flexible roles & authorizations
■ Seamless end usage experience across system interfaces
■ Gamification
■ Design Thinking/Living Lab approach
■ > 10 years of research “Technologies for emerging economies”
■ Strong local partner network supporting roll-out & training
■ Organizational scalability
Functions & Features
Approach
11© 2014 SAP SE or an SAP affiliate company. All rights reserved.
SAP Rural Sourcing Management - Innovations
■ Financial Services integration
■ Biometric identification
■ Mobile printing
■ SMS extension services
■ Local languages - crowd translation into e.g. Hausa, Moré, Swahili, Twi etc.
■ Scalability & high performance
■ Integration capabilities (SAP and non-SAP)
■ Platform as a Service
Functions & Features
12© 2014 SAP SE or an SAP affiliate company. All rights reserved.
V I D E Ohttp://www.youtube.com/watch?v=k32D7UrgkCw
13© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Smartphone Client
Offline ODATA
Lumira Desktop
Personalized ViewsAdmin Frontend
SAP UI5
HANA Cloud Platform (HCP)
ODATA Services
XS Engine
Lumira Server
HANA Database
R R R
SAP Rural Sourcing Management - Architecture
■ Cloud based server application as the central point of data
consolidation and distribution to participating desktop and
mobile clients via lightweight synchronization
mechanism
■ Offline-capable Smartphone applications for
master/transaction data management and analytics in
the field
■ An offline-capable desktop application for master-
/transaction data management and geo-analytics in the
back office
■ A standalone reporting client to download Excel data
sheets and reports
■ An analytics application (SAP Lumira) for data slice &
dice, charting, monitoring and sharing KPI’s
■ Optional Mobile Service Provider integration for one-/two-
way SMS communication with low end mobile phones
■ A Platform as a Service (PaaS) offering in order to allow
customers to extend the functional scope on their own
